Why Everyone Wants Blonde on Vinyl

Lufa
5 Feb 202410:13

Summary

TLDRThe script narrates Frank Ocean's strategic release of his album 'Blonde', which was developed over four years amid high anticipation. It discusses his struggle with his record label, Def Jam, and his ingenious plan to fulfill his contract with a decoy album 'Endless', allowing 'Blonde' to be released independently. The album's subsequent critical acclaim and the scarcity of its vinyl, which was released in limited quantities and sparked a frenzy among fans, are also highlighted.

Takeaways

  • 🎵 Frank Ocean's album 'Blonde' was highly anticipated after the success of 'Channel Orange' and took over four years to develop.
  • 🚀 Frank Ocean worked with top artists like Andre 3000 and Kendrick Lamar during the creation of 'Blonde'.
  • 🤔 Frank Ocean was trapped in a bad record deal with Def Jam and devised a plan to escape it while also protecting his best work.
  • 🔄 He created a decoy album 'Endless' to fulfill his contract with Def Jam, allowing him to release 'Blonde' independently.
  • 📈 'Blonde' was released to critical acclaim, debuting at number one in the United States and being named one of the best albums of the 2010s.
  • 🌙 The album's themes and lyrics are personal and relatable, with songs that are both grandiose and grounded.
  • 💤 The album had a significant impact on the personal life of the script's narrator, helping them with their sleep schedule.
  • 📀 The vinyl release of 'Blonde' was extremely limited, causing a frenzy among fans and high prices on the resale market.
  • 😩 Fans were left disappointed for years as the vinyl was not reissued, leading to a sense of scarcity and frustration.
  • 🎉 In 2022, Frank Ocean reissued the 'Blonde' vinyl on Black Friday, and again in 2023, making it more accessible to fans.
  • 🔗 The limited nature of the vinyl release was criticized as artificial scarcity, highlighting the need for artists to be more considerate with their merchandise availability.

Q & A

  • How long did it take for Frank Ocean to develop 'Blonde'?

    -It took Frank Ocean over four years to develop 'Blonde'.

  • What was the anticipation for Frank Ocean's 'Blonde' like?

    -The anticipation for 'Blonde' was extremely high, as fans were eagerly waiting to see what Frank would do after 'Channel Orange'.

  • Who are some of the artists Frank Ocean collaborated with during the creation of 'Blonde'?

    -Frank Ocean collaborated with artists such as Andre 3000, Kendrick Lamar, and even sampled the Beatles on the track 'White Ferrari'.

  • Why did Frank Ocean create a decoy album instead of directly releasing 'Blonde'?

    -Frank Ocean created a decoy album to fulfill his contract with Def Jam Records without giving them his magnum opus, 'Blonde'.

  • What was the name of the decoy album Frank Ocean released?

    -The decoy album was named 'Endless' and was released on August 19th, 2016.

  • How did Frank Ocean's strategy with 'Endless' affect the anticipation for 'Blonde'?

    -The release of 'Endless' as a decoy kept the hype going for 'Blonde', making the anticipation even higher.

  • What was the impact of 'Blonde' on its release?

    -'Blonde' debuted at number one in the United States and received critical acclaim, with some even naming it the best album of the 2010s.

  • Why did Frank Ocean not immediately release a vinyl version of 'Blonde'?

    -Frank Ocean held off on vinyl production for 'Blonde' until everything had gone according to plan with his strategy to finesse his label.

  • What was the scarcity situation like for the 'Blonde' vinyl?

    -The 'Blonde' vinyl had one of the most limited releases for an album, leading to a high demand and very limited availability.

  • How did the scarcity of the 'Blonde' vinyl affect fans?

    -The scarcity led to a phenomenon known as 'Blonde Mania', where fans were left disappointed and empty-handed, with the vinyl becoming nearly impossible to find at a reasonable price.

  • When did Frank Ocean finally release more 'Blonde' vinyls?

    -Frank Ocean released more 'Blonde' vinyls in a Black Friday drop at the end of 2022, followed by another drop in December 2023.

  • What was the public's reaction to the limited availability of the 'Blonde' vinyl?

    -The public reaction was a mix of frustration and disappointment, with many fans feeling left out and having to resort to paying exorbitant prices from scalpers.

Outlines

00:00

🎵 Frank Ocean's 'Blonde' and the Art of Strategic Release

The paragraph discusses the anticipation and development of Frank Ocean's album 'Blonde', which took over four years to release following the success of 'Channel Orange'. It highlights Ocean's travels and collaborations with top artists like Andre 3000 and Kendrick Lamar. The artist's struggle with his record label, Def Jam, and his strategic plan to release 'Endless' as a decoy to fulfill his contractual obligations while saving 'Blonde' for after, is detailed. The paragraph also covers the high anticipation and the eventual release of 'Blonde', which debuted at number one and was critically acclaimed. Additionally, it touches on the personal impact of the album and the desire for a vinyl release, which was not immediately available.

05:02

💽 The Vinyl Famine: 'Blonde' and Its Limited Edition Mayhem

This paragraph delves into the frenzy and scarcity surrounding the vinyl release of Frank Ocean's 'Blonde'. It describes how the vinyl was available for a mere 24 hours on Black Friday, leading to a limited number of fans obtaining it and causing a significant price surge in the resale market. The paragraph outlines the years of waiting and disappointment as no further vinyls were released, with scalpers taking advantage of the situation. It also discusses the eventual re-releases in 2022 and 2023, which allowed more fans to own the vinyl and diminished its scarcity, while also critiquing the concept of artificial scarcity in the music industry.

10:04

📢 A Call to End Artificial Scarcity in Music Collecting

The final paragraph serves as a commentary on the practice of artificial scarcity in music, particularly in vinyl releases. It calls out companies and artists for creating limited editions and scalpers for inflating prices, urging for a change in this approach. The speaker shares a personal anecdote of receiving the re-released 'Blonde' vinyl as a gift, emphasizing the joy it brought despite the challenges in acquiring it. The paragraph concludes with a plea for more accessibility and a critique of the current state of music merchandise collecting.

Mindmap

Keywords

💡Frank Ocean

Frank Ocean is a critically acclaimed American singer, songwriter, and producer known for his unique blend of R&B, hip hop, and electronic music. In the video script, he is the central figure whose career trajectory and strategic releases are discussed, particularly focusing on his albums 'Channel Orange' and 'Blonde'.

💡Blonde

'Blonde' is the second studio album by Frank Ocean, released in 2016 after a four-year development period. The album was highly anticipated and is mentioned extensively in the script as a work that took a long time to craft and was released as part of a strategy to escape a record deal.

💡Channel Orange

'Channel Orange' is Frank Ocean's debut studio album, which was released to critical acclaim and commercial success. The script discusses how the anticipation for 'Blonde' was partly due to the impact of 'Channel Orange' and the innovative sound it brought to the music scene.

💡Anticipation

Anticipation, in the context of the script, refers to the eagerness and excitement of fans waiting for the release of Frank Ocean's music. It is a key element in the narrative, as it builds up the significance of the 'Blonde' album and the strategy behind its release.

💡Record Deal

A record deal is an agreement between an artist and a record label that outlines the terms of the production, distribution, and promotion of music. The script discusses how Frank Ocean felt trapped in a bad record deal with Def Jam and strategized to release 'Blonde' independently.

💡Endless

'Endless' is a visual album by Frank Ocean, released as a decoy to fulfill his contractual obligations to Def Jam Records while he secretly developed 'Blonde'. The script explains how 'Endless' was used as a strategic move to confuse the record label and the public.

💡Vinyl

Vinyl refers to the physical format of music distributed on vinyl records. The script discusses the scarcity and high demand for the 'Blonde' vinyl, which was released in limited quantities and became a sought-after item among fans.

💡Black Friday

Black Friday is mentioned in the script as the day when the 'Blonde' vinyl was first released and later re-released. It is a significant event for fans, as it marks the rare opportunity to acquire the limited-edition vinyl.

💡Scalpers

Scalpers are individuals who buy items in limited quantities to resell them at much higher prices. The script discusses how scalpers took advantage of the scarcity of the 'Blonde' vinyl, selling it at exorbitant prices and causing frustration among fans.

💡Artificial Scarcity

Artificial scarcity is a strategy used by companies or artists to limit the supply of a product to increase its perceived value or demand. The script critiques this practice, particularly in the context of the limited release of the 'Blonde' vinyl, which created a frenzy and inflated prices.

💡Music Merchandise

Music merchandise includes official products like T-shirts, posters, and vinyl records that are often sold by artists to promote their work. The script highlights the desire of fans to own physical copies of music, particularly vinyl records, as a form of expressing their appreciation for an album.

Highlights

Frank Ocean's album 'Blonde' took over four years to develop.

High anticipation for 'Blonde' following the success of 'Channel Orange'.

Frank Ocean collaborated with top artists like Andre 3000 and Kendrick Lamar.

Ocean was trapped in a bad record deal with Def Jam and sought a way out.

Frank devised a plan to offer Def Jam a decoy album to fulfill his contract.

The decoy album 'Endless' was released on August 19th, 2016.

The real album 'Blonde' was released just 24 hours after 'Endless'.

'Blonde' debuted at number one in the United States.

The album received critical acclaim and was named one of the best of the 2010s.

Frank Ocean's strategy led to a limited vinyl release of 'Blonde'.

The limited vinyl release created a high demand and scarcity.

Scalpers began selling the vinyl for hundreds of dollars.

Frank Ocean did not release more vinyls for several years, increasing the scarcity.

In 2022, Frank Ocean released a white copy of 'Blonde' on Black Friday.

The 2022 re-release was also limited and quickly sold out.

In 2023, Frank Ocean released even more vinyls, making them more accessible.

The scarcity of 'Blonde' vinyls led to discussions about artificial scarcity in the music industry.

The author calls for an end to artificial scarcity and scalping of limited music releases.

Transcripts

play00:00

I would never cry to a Frank Ocean's

play00:01

song let's be honest I am a

play00:04

[Music]

play00:11

man when Frank Ocean first released

play00:13

blonde it took over four years of

play00:14

development for him to make it

play00:16

anticipation for the record was

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extremely high as everyone was waiting

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to see what Frank would do after Channel

play00:21

orange an album that had in its own

play00:23

right shattered charts through its new

play00:24

and revolutionary sound channel orange

play00:27

was an amazing and mysterious piece so

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it made sense that its successor would

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take a reasonable amount of time to be

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completed as fans waited Frank spent his

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time traveling across the globe and

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working with top artists to craft his

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new vision among a long list of credits

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he got help from Andre 3000 Kendrick

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Lamar as well as the Beatles who were

play00:43

sampled on white Ferrari but

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collaboration wasn't the only thing that

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made blond's release take so long as

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Frank was simultaneously working on

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pulling off one of the greatest stunts

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of his life like many artists Frank had

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found himself trapped in a bad record

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deal and wanted out he felt that his

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label Death Jam was neglecting him as

play01:00

they had barely supported him since

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signing on and didn't seem very

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interested in promoting his talent

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outside of the initial contract they

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gave him this contract required that

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Frank make two albums for Def Jam and he

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wouldn't be able to leave them until he

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fulfilled it Channel orange had already

play01:13

completed the first half of the contract

play01:15

but Frank decided to do something

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different with the other tired of being

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overlooked they came up with a plan to

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escape the contract while also

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protecting his best work rather than

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give that company a magnum opus like

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blonde he devised a plan to instead

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offer them a decoy secretly developing

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two albums during during his 4-year

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break that way he could satisfy the

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label's hunger for a new album while

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saving blond for after the contract

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that's one of the reasons why blond's

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release was so highly anticipated fans

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had waited the time it took to make two

play01:40

albums while thinking Frank was only

play01:42

working on one the fact that he also was

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relatively new to the scene made the

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release even more exciting at the time

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many thought that this super album might

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be called Boys Don't Cry but outside of

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teasers and some demonstrations no one

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really knew what Frank was up to he was

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keeping the double album plan a secret

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not just to be mysterious but really so

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that Death Jam wouldn't catch on the

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name that Frank chose for the decoy was

play02:02

endless which he released on August 19th

play02:05

2016 accompanied by a film of him

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building a staircase it was artsy

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delicate and amazing but most

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importantly vague in how it was deployed

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Frank didn't disclose whether or not

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this was the album everyone had been

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anticipating he needed to keep the hype

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going with endless functioning as an

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appetizer for the main course fans were

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understandably confused about what

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endless was it sounded great but

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something seemed off with the

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unconventional roll out Frank wouldn't

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say whether or not it was his definitive

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album so many people were already

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suspicious shocking everyone 24 hours

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later Frank dropped blonde under his own

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ownership because he had used endless to

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fulfill his contract all the proceeds

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from blonde would now go to him now this

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isn't to say that endless is a Bad album

play02:45

by any means some even prefer it over

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blonde but for Frank it was a secondary

play02:49

project that wasn't meant to Define his

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Artistry on its own with all the hype

play02:53

already surrounding endless the crowd

play02:54

quickly shifted their attention to

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blonde it debuted at number one in the

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United States to critical Acclaim with

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I'm naming it the best album of the

play03:01

2010s it quickly became evident that

play03:03

blonde was a very special album these

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songs though grandios have tangible

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themes in their lyrics that listeners

play03:09

can still relate to lindes like that's a

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pretty fast year flew by or no sleep in

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my body are grounded and personal while

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the music in songs like pink and white

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feels unreachables

play03:19

on Spotify it's not a surprise that

play03:22

people in the public gave this album

play03:23

ratings anywhere from 80 to 100% but if

play03:26

you're like me the album has a special

play03:28

spark to it that makes it 100 intend I'm

play03:30

someone who has a bit of trouble falling

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asleep it's nothing bad but I do tend to

play03:33

toss and turn a lot but back when I

play03:35

listened to blonde paired up with some

play03:36

melatonin I was living all I had to do

play03:38

is play it and my mind would be too

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occupied with its music to think of

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anything else and for weeks my sleep

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schedule was amazing that was until the

play03:46

Melatonin caused me to encounter Baba

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Yaga in my dreams then I decided to stop

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taking it but before then this album had

play03:52

a legitimate effect on my life that's

play03:54

just my personal experience and there's

play03:56

probably no one else who can completely

play03:58

relate to it however what I'm sure a lot

play03:59

of people can relate to is how much they

play04:01

wanted blonde on vinyl now something

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about music enjoyers is that when you or

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I like music enough we want to express

play04:07

that and get the music out to everybody

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obviously you can post a song on

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Instagram but we all know no one's going

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to listen to that so the next best thing

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is to buy official merch and what's

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better merch than a vinyl which comes

play04:17

with the album's artwork on a large

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physical scale even though CDs and

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streaming are both technically higher

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quality sound the Vintage intimacy and

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art of vinyl provides makes it far more

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rewarding to collect in other words it's

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cooler Frank ocean did not immediately

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release a vinyl for blonde so there were

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likely a few questions already about

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when it would show up the better the

play04:36

album the more people will want it on

play04:37

vinyl so there were lots of people who

play04:39

wanted to buy one it makes sense that

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Frank would not have vinyls for blonde

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ready right away as Blonde was a very

play04:45

strategic and delayed release having not

play04:47

yet pulled off the heist Frank leley

play04:49

wanted to hold off on vinyl production

play04:50

until everything had gone according to

play04:52

plan with finessing his label either way

play04:54

the fact that there was no albums on

play04:55

release set the precedent that if they

play04:57

did come out they would probably be in a

play04:59

limited quantity as it turns out blonde

play05:02

would get one of the most limited vinyl

play05:04

releases for an album ever and the

play05:06

famine that would follow its release

play05:07

would go down in history forever a few

play05:09

months after blonde released its vinyl

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surfaced on Black Friday the problem was

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it was only around for 24 hours and at a

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limited amount by now people had been

play05:18

given time to really digest and get into

play05:20

blonde so demand was likely even higher

play05:22

than when it was first released Frank

play05:23

decided to go with a black limited

play05:25

edition print and it promptly sold out

play05:27

after the dust settled only the quickest

play05:29

of online Shoppers had the vinyl now

play05:31

with the vast majority of people being

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left empty-handed and this is where the

play05:34

blonde Mania began although to be

play05:37

completely honest it's more like a sad

play05:39

slowburn documentary obviously if you

play05:41

missed out on the first release you're

play05:42

going to be bummed out it's hard to

play05:44

gauge the exact amount of vinyls that

play05:45

were sold but based on the amount of

play05:47

people that resold them it was likely

play05:49

around 4 to 5,000 which is uh not

play05:52

exactly enough for everyone this was

play05:54

particularly brutal because of how much

play05:55

people were willing to upcharge for them

play05:57

some were already going for hundreds of

play05:59

dollars but as you'll see things would

play06:01

only get worse as a slow realization

play06:03

slowly creeped in if you missed the

play06:04

first release you could at least cop

play06:06

another one surely there would be

play06:07

another drop happening soon right right

play06:11

why why do you look so sad as it turns

play06:13

out Frank was not kidding when he made

play06:15

the release limited and to be fair

play06:17

there's a lot of people in companies

play06:18

that do but nope not Frank when Frank

play06:20

Ocean releases a vinyl you better be

play06:23

there because if you didn't get this

play06:24

vinyl on that fateful day you would

play06:26

never ever see it at a reasonable price

play06:28

again and you know who probably didn't

play06:30

know that the poor naive fans waiting to

play06:33

see if huh you know maybe the vinyl will

play06:35

return next year maybe Black Friday 2017

play06:38

nope a year later 2017 had come and gone

play06:41

and it had not been issued out since

play06:43

people had waited eagerly for 12 months

play06:45

only to be disappointed and the

play06:46

tyrannical reign of scalpers only grew

play06:49

pricier next came 2018 and this was the

play06:52

year that nothing happened 2019 was a

play06:54

lot like 2018 but more notably 2020 was

play06:58

the year that the vinyl released leased

play07:00

people into a state of fear and misery

play07:02

knowing that it had still not returned

play07:04

multiple years later blonde was now well

play07:06

established as one of the greatest

play07:08

albums ever with the least amount of

play07:10

vinyls to complement that having still

play07:11

not been sold since those 24 hours in

play07:13

2016 you could settle for a fake but you

play07:16

knew deep down in your heart it wasn't

play07:18

the same if you've collected anything

play07:19

you know that fakes are obviously not

play07:21

desirable by 2021 the vinal was

play07:23

considered a cryptic Legend with a copy

play07:25

going for anywhere between ,000 to

play07:28

$3,000 blond had now joined random

play07:30

access memories and government plates in

play07:32

being impossible vinyls to reasonably

play07:34

own every single new person that

play07:36

discovered blond during these years

play07:38

probably went to see if any vinyls were

play07:40

available only to be met with an

play07:41

apocalyptic sight of people that had

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been wondering the same question for

play07:44

years it's not really Frank's

play07:46

responsibility to make sure fans can all

play07:48

get a vinyl but it is still his decision

play07:50

to make more and it seemed like this

play07:52

vinyl would just never be accessible to

play07:54

99% of fans with Frank not having any

play07:57

other reason to release another batch

play07:59

unless he saw fit thankfully by the end

play08:01

of 2022 he did Frank finally decided to

play08:03

do another Black Friday drop this time

play08:06

with a white copy of blonde that

play08:07

featured an e and posters inside the

play08:09

reason for the re-release is anyone's

play08:11

guess some people say that Frank decided

play08:13

it was time more people could own an

play08:14

official copy while other more cynical

play08:16

fans said he just needed a Christmas

play08:18

bonus in terms of the E and the blonde

play08:20

cover which previously did not exist it

play08:22

could either be for artistic reasons or

play08:24

perhaps just to distinguish it from

play08:25

bootlegs was there a warning for this

play08:27

release no was there enough copies being

play08:30

sold for everyone no but that probably

play08:32

wasn't possible I didn't know this drop

play08:33

happened until a few hours too late

play08:35

because I don't have Instagram so I was

play08:37

pretty sad when I missed out on the

play08:39

announcement but you know who does have

play08:40

Instagram that's right my cousin and so

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I got it for Christmas I don't really

play08:44

know how to hold this but here is the

play08:45

re-release bought at a nice retail price

play08:48

rather than a bajillion dollars as you

play08:50

can see there's the E it also has a

play08:52

poster inside and a lyricle sheet that

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looks like the production company ran

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out of ink unfortunately a lot of people

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were not able to get this final and

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worse this re-release had been 6 years

play09:01

in the making so who knew how long it

play09:03

would take before you ever got a chance

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again I feel like I'm not qualified to

play09:07

speak for the people anymore everyone

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who was asleep during the drop and

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didn't have a cousin with Instagram were

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in a very dark place but fortunately

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there is a good ending to this story

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sort of it's more like a compromise and

play09:17

that is that last December of 2023 Frank

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did a drop for the third time with even

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more vinyls so even more people were

play09:24

able to get them you can even still put

play09:26

this 2023 vinyl in your cart on the

play09:28

website but it won't go through that's

play09:29

just there to jump scare people and get

play09:31

their hopes down I guess I'm starting to

play09:33

think this Frank Ocean guy legitimately

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hates his fans and just like that two

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more drops made the scarcity of an

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official blonde vinyl a lot less extreme

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with more fans than ever finally being

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able to have their own this made blonde

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a lot less of an impossible find as they

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were now much more in circulation and in

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my opinion that is a very good thing I

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think we as consumers have been tricked

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into thinking that this word limited is

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some golden good thing I will buy things

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just because I know they're limited but

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it's not as much a luxury as much as it

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is often stupid artificial scarcity

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companies and artists need to stop

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making things fake rare and scalpers

play10:05

need to stop selling stuff for

play10:06

outrageous prices please like if you

play10:09

want more videos about music thanks for

play10:11

watching I'm lofa

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Etiquetas Relacionadas
Frank OceanMusic HistoryAlbum ReleaseBlonde VinylArtistryRecord DealLimited EditionVinyl CollectingMusic IndustryScalpers
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