最有效的快速积累财富的方法大公开！積累財富和幸福生活，都是後天可以習得的技能。《納瓦爾寶典》：快速积累财富，突破阶层，高效成長法則！ 成長思維個人提升#目標設定 #生活哲学 #成长思维 #一麟读书

00:03

What about the book we are sharing today?

00:05

It records a person who was born into a poor family.

00:07

The story of how to build wealth quickly

00:10

The name of this book is "The Book of Navarre".

00:14

Who is Navarre?

00:15

He is a man who immigrated to the United States from India

00:18

Born in 1974

00:20

Immigrated to the United States at the age of 9

00:22

At first he could only work illegally because his status was not high

00:26

There is no money at home

00:28

He has the keys to his house hanging around his neck

00:30

Walking around New York every day

00:32

Public security in New York is not very good

00:34

So his mother stipulated that he could only go to the library

00:37

He runs back and forth between the library and his home every day.

00:41

Later he was admitted to an Ivy League school

00:44

Then start a business successfully

00:46

Become a famous entrepreneur and investor

00:49

His most impressive investment performance is investing in Twitter and Uber

00:53

He is a wealthy man who already has wealth and freedom

00:56

He is also a person who likes to think very much

00:58

So he often expresses his views on life on Twitter

01:03

As a result, these views quickly became popular

01:06

Many young people are forwarding his feelings

01:09

Because his feelings always hit home

01:12

Hello, welcome to Yilin Study

01:15

A good book every day

01:16

Take you on a journey of dual upgrades of thinking and wealth

01:20

How to have wealth?

01:22

First of all, making money is a skill

01:25

You must learn this skill to make money

01:28

If you don’t know this skill

01:29

Instead, he spends all day at home thinking about how to get rich overnight.

01:33

it's no use

01:34

What are the skills to make money?

01:37

sum it up in one sentence

01:38

It’s about “productizing yourself”.

01:41

Can such a simple sentence be a way to make money?

01:44

Of course, there are two key words here:

01:47

One is called self, the other is called productization

01:50

What does "valuing yourself" mean?

01:53

You have to find your own uniqueness

01:55

Nowadays many young people cannot make money

01:58

It's because they always want to be similar to others

02:01

If others take the certificate exam, follow suit;

02:03

If someone else has this diploma, he will also get it;

02:07

If someone else is opening this store, he will also open a store.

02:10

So always just follow

02:12

There is no chance

02:14

But if you really want to make money

02:16

You have to become different from others

02:18

find your true self

02:20

Uniqueness is very important

02:22

What is "productization"?

02:24

Productization is about finding the leverage effect

02:27

Able to magnify your abilities

02:29

For example, you are a teacher and give lectures every day

02:32

No productization

02:34

You can only make money by giving lectures

02:36

So this is not called productization

02:38

but

02:39

If you turn the lecture content into a software

02:42

When it becomes something that everyone can download and register an account to listen to

02:47

This is called productization

02:49

You need to keep asking yourself in this life

02:52

As you pursue wealth, keep asking yourself two questions:

02:56

The first question is

02:57

Is this something I really want?

03:00

This is related to your search for yourself

03:03

The second question is, have I achieved productization?

03:06

If these two problems are solved

03:08

you can make money

03:10

What is the essence of money?

03:12

Money is an IOU issued to you by this society

03:15

What does it mean?

03:17

You have contributed to this society

03:19

What does this society give you in return?

03:21

It cannot give you something back immediately

03:24

That's called bartering.

03:25

It returns you a piece of paper, which is money

03:28

The more you contribute, the more rewards you will receive

03:31

Therefore, money is an IOU

03:34

When you realize that money is an IOU

03:37

Do you know what to do?

03:39

That is, you have to create enough value for this society

03:43

This society will give you enough IOUs

03:47

What is wealth?

03:48

What happened to wealth?

03:50

Wealth and money are two different things

03:52

Navarre said that wealth comes after sleeping

03:55

It can still give you something that continuously creates money.

03:58

For example, a house can be regarded as wealth

04:01

Because the house is available for rent, you fell asleep

04:04

You can also earn income from it

04:06

Therefore it is considered wealth

04:08

The equity of a company can be regarded as wealth

04:10

If you own part of a particularly good company,

04:14

even if you fall asleep

04:15

This company is still running

04:17

it will bring you wealth

04:19

High-tech things, company shares

04:22

This is an asset

04:23

You have a patent, it’s an asset

04:26

If you have a patent in your hand

04:28

You can charge royalties

04:29

For example, others charge two cents for one use.

04:32

Or you wrote a song

04:34

This song is on the website

04:36

Others charge 10 cents or 20 cents for each download.

04:38

this is wealth

04:40

Everything we can see on the market now

04:43

They are all high-tech products from the past

04:46

so

04:47

Navarre believes that we must pay attention to the latest technology

04:50

Only technological things can bring new products

04:53

Let’s take an example – plastic bags

04:55

Everyone may think that plastic bags are not a piece of technology

04:58

Weren’t plastic bags high-tech when they were first born?

05:02

That is the high technology of chemical industry

05:05

If you could build a factory to produce plastic bags back then,

05:08

That will definitely make you rich

05:10

Because no one can produce plastic bags

05:12

only you can

05:13

How did Li Ka-shing start his career?

05:16

Li Ka-shing started his business selling plastic flowers

05:18

This was a high-tech product back then

05:21

It’s just because high technology has a process of dissemination

05:25

As dissemination becomes more widespread

05:27

High tech is no longer high tech

05:28

So I can’t make any money

05:30

Therefore, if you want to make money

05:32

You have to always pay attention to high-tech and cutting-edge things

05:35

Pay attention to how to apply this thing

05:38

How to find talent?

05:40

We talk about "finding your talent",

05:42

Just how can you be yourself

05:45

What are some ways to accumulate expertise?

05:47

First, you need to know one thing

05:49

Navarre said: “Expertise cannot be taught

05:52

but can be learned

05:54

"Many people tell you very firmly

05:56

You can make a fortune by taking this course

05:59

It's impossible to make a fortune just by taking a course

06:02

Can a person get rich?

06:04

There are a lot of accidental factors

06:06

It’s definitely not something you can learn by just taking one class.

06:10

Navarre said something particularly pertinent.

06:13

These business skills cannot be taught

06:16

There is no way to teach you how to make money in college.

06:19

why?

06:20

Because if I could teach you for sure

06:23

I can teach it to everyone programmatically

06:25

And if I could program it and teach it to everyone

06:29

Then this thing must be worthless

06:31

Just like producing plastic bags

06:33

Producing plastic bags can be taught

06:36

Because this is a production method

06:38

everyone can learn

06:40

If everyone in society learned to produce plastic bags in batches

06:44

Learned to produce cement in batches

06:46

Learned to bake bricks in batches

06:48

All kinds of businesses that were very profitable back then have become unprofitable now.

06:53

Therefore, business skills cannot be taught

06:56

But why can it be learned?

06:59

In the same classroom at university, the same lectures are being taught

07:02

But the students taught are all kinds of

07:05

Some people think this university is worth attending.

07:07

can learn a lot

07:09

In fact, this is not what the teacher taught him

07:11

He learned it himself

07:13

We can listen to classes and study

07:15

But don’t rely on listening to lectures and studying

07:18

Listening to lectures and studying only brings us an inspiration

07:21

Let's broaden our horizons

07:23

find an opportunity

07:24

Will it succeed in the end?

07:26

It depends on whether your own brain reacts

07:30

And have you tried hard?

07:32

Only if you work hard enough

07:34

Just a chance to get lucky

07:36

This is a secret to success

07:39

on becoming oneself

07:41

No one can compare to yourself

07:44

How can I be different from others?

07:46

The answer is to be yourself

07:49

on being yourself

07:51

No one can compare with you

07:53

And if you just want to be someone else every day

07:56

That's no use

07:58

In the book "The Amazon Chronicles"

08:01

What does Bezos mean by entrepreneurship?

08:03

To start a business, there is no way to go.

08:05

If you see others doing this, stop doing it

08:08

You have to find your own path

08:11

and

08:11

Find ways to do things in the areas where you are most passionate

08:16

Rather than just focusing on who pays the highest salary

08:19

Do you know what I get in exchange for "who pays me a high salary"?

08:22

This is exchanging time for money

08:24

Trading time for money means you have no wealth

08:27

Because as long as you don't spend this time

08:30

you won’t get income

08:32

Although you exchange time for money, you can support your family

08:35

But you can never become a financially free person

08:39

Because as long as you don’t work, you won’t have any money.

08:42

So, where does one’s expertise lie?

08:45

Personal expertise must belong to the edge of the field of knowledge

08:49

You've reached the edge of your profession

08:51

Keep testing on this edge

08:53

Finally made something new

08:56

This is the passion that comes from within us

08:58

The most important skill for getting rich is to be a lifelong learner

09:03

Teachers in universities, even PhD supervisors

09:07

It is impossible to bring you to the edge of knowledge

09:09

You must walk slowly and alone to the edge of knowledge on your own

09:14

Become a lone warrior

09:16

Then you still need to keep thinking

09:18

keep exploring

09:19

Finally can go out

09:21

Navarre said that whether it is wealth

09:24

Or interpersonal relationships, or knowledge

09:26

You have to remember one thing - compound interest

09:29

Compound interest works, so take the long term

09:33

in the field of knowledge

09:34

Compound interest can work

09:36

The more books you read

09:38

It will be very relaxing when you read the next book

09:42

This is the compound interest effect at work

09:44

At the level of interpersonal relationships, at the level of knowledge, and at the level of wealth

09:49

You have to believe in compound interest

09:50

and take a long-term view

09:52

Because the effect of compound interest cannot be seen in the short term.

09:56

But in the long run it's a miracle

09:59

So whether investing or making friends

10:02

We all need to take a long-term view

10:04

There are two focuses on taking a long-term view

10:06

First, personal reputation is very important

10:09

If you have no personal reputation in society

10:12

Then you won’t be able to use the various levers we’ll talk about later.

10:16

What is leverage?

10:17

You have to hire people, that’s leverage;

10:20

You need to borrow money, this is leverage

10:23

But who will the money and people follow?

10:25

You must go with someone with a good personal reputation

10:28

If you have a bad reputation, people won't be able to hire you.

10:31

Can't find any money

10:33

So what can we do to gain more leverage?

10:37

You have to learn to take responsibility

10:39

Why do some people only like to work?

10:42

If you ask me to move bricks, I will move bricks. If you ask me to write PPT, I will move bricks.

10:45

I will write PPT, you just need to pay me

10:49

The fun part about working is that you don’t have to take responsibility

10:52

Even if the company goes bankrupt, I have to clear my salary first

10:56

Because I am a vulnerable group

10:58

but

10:59

If you are not responsible, you will never gain leverage.

11:02

We have talked about the method of productizing ourselves before.

11:05

One is to find yourself

11:07

One is the leverage effect

11:09

What are the levers?

11:11

roughly divided into three categories

11:13

The first one is called labor leverage

11:15

Just like the industrialized production of Ford Motor Company

11:18

Just be able to hire a lot of people

11:20

These people become the lever that magnifies the company's wealth

11:23

This is called labor leverage

11:25

The second type is called capital leverage

11:28

For example, I have a friend who is a fund manager

11:30

Fund managers must have a high reputation

11:33

When he said he was willing to help others manage their finances

11:35

Someone will give him billions

11:37

He can raise billions to help others operate it

11:40

This is called capital leverage

11:42

Both require a good reputation and the ability to take responsibility

11:47

There is a third thing that many people don’t realize

11:50

It is a carrier with zero marginal cost

11:52

This is also leverage

11:54

Includes things like code, media, books, records, and patents

11:58

Although these things do not seem to bring revenue as a company

12:02

But it is a lever that can help you infinitely magnify

12:06

How did Bill Gates do it?

12:09

Bill Gates relies on writing code

12:11

He turned all DOS systems and Windows systems into software

12:15

Keep copying until marginal cost is zero

12:18

That is, its production cost is almost zero

12:21

How does a writer make money?

12:23

A writer writes a book that can be copied without restriction

12:27

If you can sell 10 million copies

12:28

Selling 100 million copies is a huge lever

12:32

These three types of leverage can help us magnify our wealth

12:36

Why does Navarre encourage us to take responsibility?

12:39

He said

12:40

Because failure is not as scary as you think

12:43

A great invention in the business field in human history

12:47

It’s a limited liability company system

12:50

The limited liability company system promotes the substantial development of market economy

12:54

In the past, many people did not dare to start a business

12:56

Because once you compensate, you may have to compensate for the rest of your life.

12:58

What if the business fails?

12:59

You might even have to repay the debt from your father and son, and then you won’t be able to get over it.

13:03

Later, everyone simply set a bottom line

13:05

It's over when the company loses all its money.

13:08

You can take back your personal wages, dividends and other assets

13:11

After having this guarantee

13:13

A large number of entrepreneurs have emerged

13:15

This is to use institutional creation to design an anti-fragile graphic.

13:20

Why is starting a business a good deal?

13:22

Because entrepreneurs are guaranteed to lose money

13:25

Once the company loses all its money, it's over.

13:28

This is a limited liability company system

13:30

Navarre believes

13:31

If you are particularly worried about taking responsibility

13:34

Then you are likely to live with money anxiety your whole life

13:39

Because you don't dare to try

13:41

In fact, after you go bankrupt

13:43

Is this result that serious?

13:45

Our society still has certain protections for bankrupts.

13:49

Not like those dramas everyone watches

13:51

For example, the "Merchant of Venice" that everyone has watched,

13:54

At that time, debtors had to go to jail.

13:57

It is even possible to cut off the flesh from the body to pay off the debt.

14:01

Today we have no debtors' prisons

14:03

Even if you are in debt

14:05

You're bankrupt and your reputation is damaged.

14:07

But you still have a chance to start over

14:10

so

14:11

Navarre says you have to be able to learn to take responsibility

14:14

How to find leverage?

14:16

The first way to find leverage:

14:18

Don’t follow the trend, find love

14:20

No matter what you do

14:21

We should all aim at the thing itself

14:24

rather than aiming for money

14:26

Navarre said: “The less you desire something, the less

14:29

The less worries

14:30

The less obsession

14:32

On the contrary, the more you will let nature take its course and follow your heart

14:35

You will do it in the way you are good at

14:37

Keep doing it unswervingly

14:39

The quality of work will also improve as a result...if society can train you

14:43

Then one day, society can also write code

14:46

Replace you with a computer

14:47

"

14:48

If you want to do bulk goods

14:50

You want to do something similar to others

14:52

Then someone else will take your place

14:54

Because you can do it effortlessly

14:56

Others can do it without any effort

14:58

In the end, no one makes any money

15:01

to get economic returns

15:02

You need to provide what society needs

15:05

But something that cannot be obtained

15:07

Schools can’t teach us business skills

15:10

Basically, the things taught to us in school are as standardized as possible.

15:15

And what we can learn is what makes us different

15:18

No matter what you do

15:20

We should all aim at the thing itself

15:22

Rather than aiming to make money

15:24

We talked about three levers earlier:

15:26

Products with zero labor, capital, and marginal costs

15:30

If you use labor as leverage

15:33

This places extremely high demands on your management skills

15:36

If you don’t know how to lead a team

15:38

You can't manage a factory with thousands of people

15:40

If you use capital as leverage

15:42

This places high demands on your social credibility

15:45

If you don’t have a high enough social reputation

15:48

You can't get capital money

15:50

What ordinary people should consider most seriously

15:52

It is the leverage that uses products with zero marginal cost as the carrier.

15:57

It is simply divided into books, media, movies, and code.

16:01

If you can program, you can write programs

16:04

It’s a Bill Gates-style leverage;

16:07

if you could make a movie

16:09

Like Disney and Marvel;

16:11

If you can write books, like Yu Hua and Mo Yan;

16:14

if you could own the media

16:16

You can even make a public account, video account, or Douyin account

16:21

These are all levers that we can effectively obtain

16:25

Navarre said that there are two types of people

16:27

How did we classify people in the past?

16:30

Many people often say that this person is educated

16:33

That person is uneducated

16:35

The author says it’s wrong, you shouldn’t classify people like this

16:37

People cannot be classified by educated or uneducated

16:41

Should be classified by using leverage and without leverage

16:44

He believes that people are divided into two categories:

16:46

One type is people with leverage

16:48

One type is people without leverage

16:50

People with leverage even if they don’t work

16:52

There are also things that help him make money;

16:53

If people without leverage don’t work

16:55

There is no money to be made today

16:57

He said: "If you have expertise and a sense of responsibility

17:00

And know how to use the leverage effect

17:03

The monetary rewards society provides you will match your value

17:07

At this time, you can save more time

17:10

become super efficient

17:12

You don’t need to meet for the sake of meeting

17:14

No need to work hard to express yourself

17:17

There is no need to show your workload through reporting materials - you just need to focus on the work itself.

17:23

"

17:23

Do you know what’s the biggest problem with working for someone else?

17:27

you are selling your time

17:30

You want others to give you more money

17:32

Then you need to show that your time is valuable

17:35

Why do office politics exist in many companies?

17:39

There is palace fighting drama

17:40

Do you fight like hell when it comes time for performance reviews?

17:43

It's because everyone is trying hard to prove "I am valuable."

17:48

Work hard to prove "I am valuable",

17:50

and do it well

17:52

There is no relationship between the two

17:54

The harder you work to prove yourself valuable

17:58

It's possible that no one will do the things you're responsible for.

18:00

On the contrary, it will not be done well

18:02

People like Steve Jobs

18:03

Why can I retire after so many years?

18:06

Suddenly I thought of making an iPod

18:08

Or make something like an iPhone?

18:11

He belongs to the situation we just read about

18:14

Because his brain is relaxed

18:16

He doesn't have to prove anything to anyone

18:18

He just focuses on solving problems

18:20

This will put people into a virtuous cycle

18:23

Once you find the leverage

18:24

You will enter a virtuous cycle

18:27

And if you don't find the leverage

18:28

You can easily enter a vicious cycle

18:31

How do we achieve the leverage effect?

18:34

Navarre says if you want to gain leverage

18:37

Two abilities are important

18:39

Either you have strong sales ability

18:41

Either you have strong construction skills

18:43

For example, CTO (Chief Technology Officer), people who make apps, people who write code

18:49

These are people who are highly constructive;

18:51

Those in the marketing department who are responsible for selling things, those who are responsible for promotion, those who do live broadcasts, and those who give speeches

18:56

This is someone who has the ability to sell

18:59

If you have both sales ability and construction ability

19:02

Congratulations then

19:03

You may have become a CEO

19:07

If you don't become CEO

19:09

Then these two abilities are enough to give you some leverage

19:13

Then learn to use your mind to make money

19:16

Instead of using time to make money

19:18

Some people can make a lot of money using their time

19:21

For example, dentists, lawyers, football stars

19:24

Let's talk about stars

19:26

The reason why many stars can make a lot of money throughout their lives is

19:30

It's because he is good at managing money

19:31

People like O'Neal and James

19:34

When he has money, he will invest and buy companies

19:37

You may not know that O'Neal is a shareholder in Google

19:40

When investing in Google Angel

19:42

O'Neal voted for Google

19:44

navar says

19:45

There is a bottom line here - don't break the law

19:48

Because many people want to get rich quickly

19:52

Break the law without hesitation

19:53

Once you break the law, you go to jail

19:55

Went to jail

19:56

Your efforts in the first half of your life may have been in vain.

20:00

So be patient and take your time

20:02

Although 99% of your efforts may be wasted

20:06

But we have to work hard and wait for good luck to come

20:09

Another very important ability is judgment

20:13

Why is judgment important?

20:15

Navarre said, why is a CEO expensive?

20:18

The most valuable thing about a CEO is his judgment.

20:21

It is enough that this CEO’s judgment is slightly higher than that of another CEO.

20:27

If these two companies both control a billion dollar plate

20:30

This CEO is only 10% smarter than that CEO.

20:34

Although it doesn't look like much

20:35

But when you magnify it on this billion plate

20:37

Just one hundred million

20:39

So this CEO deserves tens of millions in annual salary

20:42

This is normal

20:43

Because his judgment is just a little bit worse

20:46

For a 10 billion or 100 billion enterprise,

20:48

Tens of billions will be lost

20:50

so

20:51

Judgment is what makes us more expensive

20:55

This is also a way to make money with your brain

20:57

You need to set yourself an hourly rate

21:00

When Nawal had not yet succeeded in starting a business and was not yet very rich,

21:04

I set myself an hourly wage of $5,000.

21:08

If he spends an hour doing this

21:10

Feels like the return is less than $5,000

21:12

He won't do it

21:13

He would rather entrust couriers and errand runners to do the work

21:16

Delegate or authorize someone else to do something

21:19

Each of us should set an hourly wage for ourselves

21:22

Let yourself focus on things that have a more power effect

21:26

Something with more potential for compound interest

21:28

So what should a fledgling young man do?

21:32

When I was just starting out

21:34

Young people need to solve three big problems:

21:36

The first is where to live

21:38

Who is the second one with?

21:40

The third is what kind of occupation

21:42

These three issues have a great impact on a person's life

21:46

navar says

21:47

We need to set aside dedicated time to think

21:50

For example, choose a city

21:52

Should you choose the east or the west?

21:54

Should you choose the coast or the inland?

21:57

Do you choose the political center or the economic center?

22:00

Do you choose a big city or a small city?

22:02

You have to think about this problem

22:04

This has a lot to do with your values ​​and life orientation

22:08

Okay, this video ends here.

22:11

If you think my video is good

22:13

Don't forget to subscribe

22:15

By the way, click the little bell next to it

22:17

This way you won’t miss more exciting videos

22:20

See you next time