David Kelley: The future of design is human-centered

Summary

In this TED talk, the speaker from IDEO reflects on the evolution of design, emphasizing a shift towards human-centered design. They showcase IDEO's work on various innovative projects, including the Treo smartphone, Heartstream defibrillator, and interactive retail experiences like Prada's New York store. The speaker also highlights the importance of video prototypes in conveying the user experience and discusses ApproTEC, a project aimed at empowering Kenyan entrepreneurs through affordable, practical designs. The talk concludes with a celebration of design's growing role in business strategy and societal impact.

Takeaways

• 😀 The speaker reflects on the evolution of design at IDEO, highlighting a shift from product-focused design to human-centered design.
• 📱 The speaker mentions the Treo and EyeModule 2, showcasing IDEO's involvement in designing technology products.
• ❤️ A Heartstream defibrillator designed by IDEO is noted for its life-saving impact, now commonly found in public places like airports.
• 📘 The Zinio Reader is teased as an upcoming product aimed at enhancing the digital reading experience of magazines.
• 🛍️ A collaboration with Rem Koolhaas and OMA on a retail store design in New York is discussed, emphasizing custom technology integration.
• 👗 The 'magic mirror' feature in the Prada store allows customers to see themselves from different angles, showcasing innovative retail technology.
• 🏢 The design of an interactive wall for the Science Museum in London is described, focusing on digital and biomedical themes.
• 🏛️ A pavilion design to celebrate water recycling at the Millennium Dome in London is mentioned, aiming for a peaceful educational experience.
• 🐠 The Spyfish, a subaquatic video camera, is introduced as a product that allows users to explore underwater environments without diving.
• 🌐 ApproTEC, a project in Kenya, is highlighted for its impact on local entrepreneurship and economic growth through the design of practical, low-cost tools.

Q & A

What was the focus of design in Silicon Valley during the early days of TED?

The focus of design in Silicon Valley during the early days of TED was primarily on products or objects, especially technological objects.

What significant change has occurred in the design world since the first TED event?

A significant change in the design world since the first TED event is the shift towards human-centered design, which involves designing behaviors and personality into products.

What role did IDEO play in the development of the Treo device?

IDEO had a significant role in the development of the Treo device, as they helped Handspring design it.

Can you describe the Heartstream defibrillator mentioned in the script?

The Heartstream defibrillator is a life-saving device that has become ubiquitous in public places like airports, helping to save many lives.

What is the Zinio Reader product and how does it relate to the design world?

The Zinio Reader product is a new product designed to make magazines more enjoyable to read, showcasing the design world's focus on enhancing user experiences.

How did IDEO contribute to the design of Prada's New York retail store?

IDEO contributed to the design of Prada's New York retail store by helping to conceive custom technology, including RF tags and interactive displays, to create a unique shopping experience.

What was the purpose of the interactive wall designed by IDEO for the Science Museum in London?

The interactive wall designed by IDEO for the Science Museum in London was intended to display visitor feedback in an engaging and visible manner, enhancing the museum experience.

What was the concept behind the 'ultimate cubicle for Dilbert' designed by IDEO?

The concept behind the 'ultimate cubicle for Dilbert' was to make the cubicle more human by incorporating features like screens for walls, a flower that reacts to the occupant's presence, and a hammock for relaxation.

What is the Spyfish product and how does it enhance the boating experience?

Spyfish is a subaquatic video camera that allows users to scuba dive without getting wet by throwing it over the side of a boat. It enhances the boating experience by providing an immersive underwater view.

What is ApproTEC and how has it impacted Kenya's economy?

ApproTEC is a company started by Dr. Martin Fisher that focuses on manufacturing products in Kenya, creating jobs and stimulating the economy. It has started 19,000 companies and created 30,000 new jobs, with its product sales contributing to .6% of Kenya's GDP.

How does the design approach presented in the script reflect a broader definition of design?

The design approach presented in the script reflects a broader definition of design by incorporating human-centeredness, behaviors, and personalities into products, services, and environments, moving beyond traditional product design to enhance user experiences.