弱いとこ行ってアクセス集めて強いとこに引っ張ればいいのだ

Summary

The speaker discusses strategies for driving traffic to websites through SEO techniques. They emphasize the importance of identifying less competitive 'long-tail' keywords to rank higher in search results. The transcript covers various examples, such as leveraging the 'hiking' keyword to gain traffic and then linking to related topics like 'diet' to increase visibility. The speaker also touches on the concept of indirect traffic acquisition, suggesting that by dominating niche markets, one can redirect traffic to more competitive areas. They conclude by highlighting the effectiveness of SEO in driving targeted and high-quality traffic, which can lead to increased sales and revenue.

Takeaways

• 🌐 The speaker discusses the importance of leveraging SEO (Search Engine Optimization) to drive traffic to websites, emphasizing the concept of targeting less competitive 'long-tail' keywords to rank higher in search results.
• 🔍 The speaker mentions the use of Google's Keyword Planner as a tool to find and analyze keywords, suggesting that it can be a powerful resource for identifying less competitive terms.
• 📈 They talk about the strategy of creating a website in a niche with less competition, such as 'hiking' in this context, to quickly rank high on search engines and then use that site to link to more competitive niches, like 'diet'.
• 🤝 The speaker suggests forming partnerships or collaborations with businesses in related fields, such as linking a piano teaching site with educational institutions, to leverage each other's strengths and audiences.
• 🎓 They mention that even though the 'piano teaching' market might be less competitive, it can still be a valuable niche because it targets an audience that is likely interested in education and personal development.
• 🏆 The speaker highlights the value of indirect marketing, suggesting that sometimes it's better to approach the market indirectly by first establishing a presence in a less competitive area before moving into more competitive ones.
• 📝 They discuss the idea of creating quality content that can rank well on search engines over time, but also acknowledge the need for a more immediate strategy to gain visibility and traffic.
• 🔗 The speaker talks about the importance of backlinks and mentions strategies for obtaining them, such as creating valuable content that others would want to link to.
• 📈 They mention the potential of using platforms like Twitter and Facebook to drive traffic to websites, suggesting that social media can be a powerful tool for increasing a site's visibility.
• 💡 The speaker emphasizes the importance of understanding the market and the competition, suggesting that even in a saturated market, there can be opportunities by identifying and targeting less competitive areas.
• 🚀 Finally, they suggest that having a diverse strategy that includes both direct and indirect approaches to SEO and marketing can be beneficial for long-term success in the digital space.

Q & A

What is the main topic discussed in the script?

The main topic discussed in the script is the strategy of creating websites to attract traffic using SEO techniques and the concept of 'long-tail' keywords.

What is the significance of 'long-tail' keywords in SEO?

The significance of 'long-tail' keywords in SEO is that they are less competitive and can help gather traffic more effectively, leading to higher rankings in search results.

What is the speaker's view on creating a website for a competitive market like 'diet'?

The speaker suggests that even in a competitive market like 'diet', one can use long-tail keywords and strategies to create a successful website that can rank high in search results.

What is the concept of 'power sites' mentioned in the script?

The concept of 'power sites' refers to websites that have high authority and strong backlinks, making them rank well in search engines for competitive keywords.

How does the speaker suggest leveraging a 'power site'?

The speaker suggests leveraging a 'power site' by creating content on a less competitive topic and then using that site's authority to link to and boost the rankings of other sites on more competitive topics.

What is the role of 'Google Suggest' in the script's context?

In the script's context, 'Google Suggest' is used to find long-tail keywords that can be used to attract traffic to a website.

What is the strategy of using a less competitive keyword like 'climbing' in relation to 'diet'?

The strategy is to create a website on a less competitive keyword like 'climbing' to rank high in search results and then use that site to link to a 'diet' related site, leveraging the traffic and authority gained.

What does the speaker mean by 'building a site that people will not leave'?

The speaker means creating a site with high-quality content and a good user experience so that visitors stay on the site and do not seek alternative sources of information.

How does the speaker view the importance of SEO in attracting traffic to a website?

The speaker views SEO as crucial for attracting traffic, as it helps in ranking higher in search results and making the website more visible to potential visitors.

What is the speaker's opinion on using indirect methods to gain traffic and rankings?

The speaker believes that indirect methods, such as creating content on less competitive topics and then linking to more competitive ones, can be an effective strategy for gaining traffic and improving search rankings.

What is the speaker's advice on creating content for SEO?

The speaker advises creating high-quality content that is relevant to the target keywords and building a strategy that includes using platforms like Twitter and Facebook to attract traffic.