¿Qué es y cómo funciona un Motor de Búsqueda en Internet?

ComputerHoy.com
20 Feb 202307:37

Summary

TLDRThis video script delves into the intricacies of search engines, explaining their foundational principles of crawling, indexing, and ranking. It distinguishes between conventional search engines like Google and alternatives that prioritize privacy or specialized searches. The script also touches on computational search engines and the impact of AI, exemplified by Google's new chatbot, Bart. It concludes by encouraging viewers to choose a search engine that aligns with their needs, hinting at the evolving landscape with AI advancements.

Takeaways

  • 🔍 Internet users search for tons of information daily, and search engines play a crucial role in finding what they need.
  • 💡 The script clarifies that a search engine is a software program accessed via the internet that searches a database of information based on user queries.
  • 🌐 The script differentiates between search engines and web browsers, explaining that while they work together, they are not the same thing.
  • 📚 The first search engine, Archie, was developed in 1990, and the first text-based search engine, Veronica, was introduced in 1992.
  • 🏆 Google is highlighted as the most well-known and widely used search engine today, originating in 1995.
  • 🕷️ Search engines use web crawlers, also known as bots or spiders, to discover new web pages by following links from known pages.
  • 📚 The process of search engines includes crawling, indexing, and ranking to organize and present search results effectively.
  • 🔑 The script mentions that search engines use various techniques to rank search results, with some algorithms being kept secret.
  • 🔒 There's a mention of private search engines gaining popularity due to privacy concerns over data collection practices of conventional search engines.
  • 🛒 The script introduces specialized search engines, such as those for e-commerce sites, academic literature, and social media platforms.
  • 🤖 The script concludes with a nod to AI advancements, mentioning Google's launch of its chatbot, Bart, aimed at competing in the AI market.

Q & A

  • What is a search engine and how does it work?

    -A search engine is a software program accessible through the internet that searches a database of information based on a user's query. It works by following a process known as crawling, where web crawlers or bots discover new web pages by following links. Once found, these pages are indexed, which involves validating and storing the content in the search engine's database. Finally, the search engine classifies the indexed pages to provide the most relevant results to user queries.

  • What is the difference between a search engine and a web browser?

    -A search engine is a program that searches the internet for information based on user queries, while a web browser is a software application used to access and display web pages. Search engines and web browsers work together, but they are not the same thing. Browsers are necessary for internet access, while search engines help users find specific information on the web.

  • What are the three fundamental principles that all search engines are based on?

    -The three fundamental principles that all search engines are based on are crawling, indexing, and ranking. Crawling is the process of discovering new web pages, indexing is the process of storing and organizing the content of these pages in a database, and ranking is the method used to determine the order in which search results are presented to the user.

  • What is a web crawler and what role does it play in search engines?

    -A web crawler, also known as a bot or spider bot, is a small program used by search engines to discover new web pages by following links from already known pages. When a crawler finds a new page, it scans and collects its content for later processing, which is part of the indexing process.

  • How does the indexing process work in search engines?

    -Indexing is the process where the content of web pages discovered by crawlers is validated and stored in the search engine's database, known as an index. This index acts as a vast library of all the web pages, and a site must be indexed to appear in the search engine's results.

  • What is the purpose of ranking in search engines?

    -Ranking in search engines is the process of selecting the best results and creating a list of pages that will appear in the search results page. It involves using various classification techniques to order the search listings, with the goal of providing the most relevant and useful results to the user.

  • What are some factors that influence the ranking of search results?

    -Factors that influence the ranking of search results include keyword relevance, content quality, backlinks or mentions from other websites, and personal information such as search history and location. These factors help search engines to classify and prioritize results based on what they believe will be most relevant to the user.

  • What are the different types of search engines mentioned in the script?

    -The script mentions conventional search engines like Google, Bing, and Yahoo; private search engines that focus on privacy; vertical search engines that limit searches to a specific category or theme; and computational search engines like Wolfram Alpha, which are dedicated to answering questions related to mathematics and science.

  • Why have private search engines gained popularity recently?

    -Private search engines have gained popularity due to concerns over data collection practices by conventional search engines. They offer users a way to search the internet without compromising their privacy.

  • What is a computational search engine and how is it different from other search engines?

    -A computational search engine, such as Wolfram Alpha, is different from other search engines because it is designed to directly answer questions related to mathematics and science, rather than providing a list of web pages for the user to explore.

  • What is Google's new chatbot called, and what is its purpose?

    -Google's new chatbot is called 'Bard'. It is an intelligent chatbot similar to ChatGPT, developed to compete with Microsoft in the AI business. Google aims to use Bard and other AI developments to improve its services and products, particularly its search engine.

Outlines

00:00

🔍 Understanding Search Engines

The paragraph introduces the concept of search engines as computer programs accessible via the internet that search a database of information based on user queries. It clarifies the difference between search engines and web browsers, which often provide search bars but are not the same. The history of search engines is briefly touched upon, mentioning the first search engine 'Archie' from 1990 and the first text-based search engine 'Veronica' from 1992. It highlights Google as the most popular search engine since 1995. The fundamental principles of search engines are outlined as crawling, indexing, and ranking. Crawling is the process of discovering new web pages through web crawlers or bots that follow links. Indexing involves validating and storing the content of web pages in a search engine's database. Ranking is the final step where search engines use various classification techniques to select the best results and create a list of pages for search results. The paragraph also distinguishes between conventional search engines like Google, Bing, and Yahoo, which are ad-funded and provide full-web search, and private search engines that prioritize user privacy.

05:02

🌐 Deep Dive into Search Engine Mechanics

This paragraph delves deeper into how search engines operate, focusing on the mechanics of crawling, indexing, and ranking. It explains that web crawlers or 'spider bots' continuously discover new web pages by following links, ensuring the database remains updated. Indexing is described as the process of validating and storing web page content in a search engine's index, which is crucial for a site to appear in search results. The importance of being indexed is emphasized, as it determines visibility in search results. The paragraph then discusses the ranking process, which involves complex algorithms to sort through millions of web pages to provide the most relevant results. Factors influencing ranking include keywords, content quality, backlinks, and personal information such as search history and location. The paragraph concludes by discussing the differences between search engines and web browsers, clarifying that while they work together, they serve distinct functions. It also mentions the current trends in search engines, including privacy concerns leading to the rise of private search engines and the advent of AI-driven chatbots like Google's 'BART', which aims to enhance search capabilities and compete in the AI market.

Mindmap

Keywords

💡Search Engine

A search engine is a software system that is designed to search for information on the World Wide Web. It is the backbone of how users find content online. In the video, it is described as a program that accesses a database of information based on user queries, and it forms the central theme as the video discusses how these engines operate and their various types.

💡Web Crawlers

Web crawlers, also known as spiders or bots, are programs used by search engines to discover new or updated web pages by following links. They are integral to the search process as they 'crawl' the web to find and index new content. The video mentions that these crawlers scan and pass on the content of web pages for subsequent processing.

💡Indexing

Indexing is the process of organizing and storing web page content in a search engine's database, known as an index. This is critical for a website to appear in search results. The video explains that indexing involves validating and storing page content, making it searchable for users.

💡Classification

Classification in the context of search engines refers to the algorithms used to rank search results based on relevance to a user's query. The video discusses how search engines use various techniques, many of which are proprietary, to select and order the search results that users see.

💡Backlinks

Backlinks, or incoming links to a webpage, are considered by search engines as a form of endorsement or 'vote' for that site's authority. The video mentions that the number and quality of backlinks can influence a site's ranking in search results, as part of Google's PageRank system.

💡Personalization

Personalization is the customization of search results based on user-specific information such as search history and location. The video touches on how search engines like Google use personal data to tailor results, aiming to show users content that is more relevant to them.

💡Privacy Search Engines

Privacy search engines are those that prioritize user privacy by not tracking or storing personal data. The video discusses the rise in popularity of such search engines due to concerns over data collection practices by conventional search engines. Examples given include DuckDuckGo.

💡Vertical Search Engines

Vertical search engines focus on a specific category or type of content rather than indexing the entire web. The video mentions that these specialized search engines can be more efficient for users looking for niche information, such as academic literature or shopping sites.

💡Computational Search Engines

Computational search engines are designed to answer questions related to mathematics, science, or other computational tasks. The video uses Wolfram Alpha as an example, highlighting how these engines process queries differently from traditional search engines.

💡BART

BART is Google's new chatbot, mentioned in the video as part of the company's push into the AI and conversational technology space. It is intended to compete with other AI chatbots like Microsoft's ChatGPT, aiming to enhance Google's services, particularly its search engine.

💡Browser

A browser, while often confused with a search engine, is a software application for accessing information resources on the World Wide Web. The video clarifies the difference between browsers and search engines, noting that browsers are necessary for internet access, whereas search engines help users find specific content.

Highlights

The internet searches for tons of information daily, but results can vary.

Search engines are computer programs that search databases based on user queries.

Browsers often confuse with search engines, but they are different; browsers show search results.

The first search engine, Archie, was developed in 1990 for searching FTP files.

Veronica, the first text-based search engine, was introduced in 1992.

Google is the most known search engine today, originating in 1995.

Search engines work on three fundamental principles: crawling, indexing, and ranking.

Crawling is the process of discovering new web pages through web crawlers or bots.

Indexing is the process of validating and storing web page content in a search engine's database.

Ranking involves selecting the best results and creating a list for the search results page.

There are various types of search engines, including conventional, private, vertical, and computational.

Conventional search engines like Google, Bing, and Yahoo are free and ad-supported.

Private search engines have gained popularity due to privacy concerns, such as DuckDuckGo.

Vertical search engines focus on specific thematic categories, like Google Scholar for academic literature.

Computational search engines like Wolfram Alpha aim to answer questions related to math and science.

Search engines use algorithms to rank results based on factors like keywords, content quality, and backlinks.

Personal information such as search history and location is also used to personalize search results.

There's a misconception that browsers and search engines are the same, but they serve different functions.

Browsers are essential for accessing the internet and displaying web information.

Popular browsers include Chrome, Firefox, Safari, Edge, and Opera.

Google has announced the launch of Bart, a new chatbot to compete in AI against Microsoft.

Bart is developed using conversational AI and aims to improve Google's services, especially search.

It's important to choose the search engine that best fits your needs, considering privacy and functionality.

Transcripts

play00:01

[Música]

play00:03

cada día buscamos toneladas de

play00:05

información en internet a veces los

play00:07

resultados no son lo que buscamos y

play00:09

otras todo lo contrario irán con la

play00:11

clave Pero cómo sabe internet

play00:13

exactamente lo que queremos Pues bien la

play00:15

respuesta es un motor de búsqueda

play00:21

hablamos de un programa informático al

play00:23

que se accede a través de internet y que

play00:25

busca en una base de datos de

play00:26

información según la consulta del

play00:28

usuario el navegador web con el que

play00:30

suele confundirse este concepto

play00:32

proporciona una lista de los resultados

play00:34

que mejor se ajustan a lo que quieres

play00:36

encontrar hoy en día existen muchos

play00:38

motores de búsqueda diferentes en

play00:39

internet cada uno con sus propias

play00:41

capacidades y características el primer

play00:43

motor de búsqueda o buscador

play00:45

desarrollado fue archie en 1990 que se

play00:48

utilizaba para buscar archivos ftp y el

play00:51

primer motor de búsqueda basado en texto

play00:52

fue Verónica en 1992 por supuesto todo

play00:56

esto es pasado porque en la actualidad

play00:58

el motor de búsqueda más conocido y

play01:00

utilizado es Google cuyo origen se

play01:03

remonta a 1995 como antes hemos

play01:06

anticipado los motores de búsqueda

play01:07

pueden diferir de unos a otros en su

play01:09

forma de proporcionar las respuestas al

play01:11

usuario entre otras muchas cosas pero

play01:13

todos ellos se basan en los tres

play01:15

principios fundamentales rastreo

play01:17

indexación y clasificación el

play01:19

descubrimiento de nuevas páginas web

play01:21

internet comienza con el proceso

play01:22

denominado rastreo los motores de

play01:25

búsqueda utilizan pequeños programas

play01:26

denominados rastreadores web a veces

play01:28

también llamados Bots o Spider Bots que

play01:31

siguen los enlaces de las páginas ya

play01:32

conocidas a las nuevas que hay que

play01:34

descubrir cada vez que un spyder Bot

play01:36

encuentra una nueva página web a través

play01:38

de un enlace escanea y pasa Su contenido

play01:40

para su posterior procesamiento llamado

play01:42

indexación y continúa en el

play01:45

descubrimiento de nuevas páginas web una

play01:47

vez que los robots rastrean los datos

play01:48

llega el momento como decimos de la

play01:50

indexación que es el proceso de validar

play01:53

y almacenar el contenido de las páginas

play01:55

web en la base de datos del motor de

play01:57

búsqueda denominado índice que se trata

play02:00

básicamente de una gran biblioteca de

play02:02

todos los sitios web Y es que tu sitio

play02:03

web tiene que estar indexado para

play02:05

aparecer en la página de resultados del

play02:07

motor de búsqueda ten en cuenta que

play02:09

tanto el rastreo como la indexación son

play02:11

procesos continuos que tienen lugar una

play02:14

y otra vez para mantener la base de

play02:16

datos actualizada una vez que la página

play02:18

web se analiza y se guarda en el índice

play02:20

se puede utilizar resultado de búsqueda

play02:22

para una consulta de búsqueda potencial

play02:24

el último paso consiste en seleccionar

play02:26

los mejores resultados y crear una lista

play02:29

de páginas que aparecerán en la página

play02:31

de resultados cada motor de búsqueda

play02:33

utiliza docenas de técnicas de

play02:35

clasificación y la mayoría de ellas se

play02:37

mantienen en secreto no disponibles al

play02:40

público ahora que ya sabemos cómo

play02:42

funciona un motor de búsqueda puede que

play02:43

los buscadores convencionales como

play02:45

Google sean los primeros en venir a la

play02:47

mente cuando pensamos en motores de

play02:49

búsqueda pero bien hay otros tipos de

play02:51

buscadores que nos permiten navegar por

play02:54

internet por un lado tenemos los

play02:55

buscadores convencionales en el que

play02:57

encontramos a Google Bing y Yahoo que

play02:59

son gratuitos y se financian con

play03:01

publicidad en línea todos utilizan

play03:03

variaciones de la misma estrategia

play03:04

rastreo indexación y clasificación para

play03:07

permitirte buscar en la totalidad de

play03:10

internet por otro lado están los

play03:12

buscadores privados estos han ganado

play03:14

popularidad recientemente dada la

play03:16

preocupación por la privacidad debido a

play03:18

las prácticas de recopilación de datos

play03:20

de los convencionales entre ellos se

play03:23

encuentran buscadores anónimos con

play03:24

publicidad como dakda Go y buscadores

play03:27

privados sin publicidad como niba

play03:29

también destacamos los buscadores

play03:31

verticales Y es que la búsqueda vertical

play03:34

o especializada es una forma de limitar

play03:36

la búsqueda a una categoría temática en

play03:39

lugar de toda la web aquí destacamos la

play03:41

barra de búsqueda de sitios de compras

play03:43

como Ebay y Amazon Google scolar que

play03:45

indexa la literatura académica a través

play03:47

de publicaciones o sitios y aplicaciones

play03:49

de búsqueda en redes sociales como

play03:51

Pinterest finalizamos con el cuarto tipo

play03:53

los motores de búsqueda computacionales

play03:56

wolfram Alpha es un ejemplo de motor de

play03:59

búsqueda computacional dedicado a

play04:01

responder preguntas relacionadas con las

play04:03

matemáticas y la ciencia ahora bien cómo

play04:06

clasifican todos estos motores de

play04:08

búsqueda los resultados Y es que una

play04:10

sola búsqueda puede arrojar miles de

play04:12

millones de páginas web relevantes por

play04:14

lo que parte del trabajo de un motor de

play04:16

búsqueda consiste en ordenar estos

play04:18

listados mediante algoritmos de

play04:20

clasificación

play04:21

hemos comentado que algunos son secretos

play04:22

Pero otros son ampliamente conocidos por

play04:25

cualquiera que posea información en

play04:27

internet estos algoritmos están

play04:29

diseñados para ofrecer las mejores

play04:31

respuestas a tus preguntas y quieren

play04:33

mostrarte resultados en los que hagas

play04:34

clic haciendo uso de una serie de

play04:36

factores para clasificar los resultados

play04:38

en función de lo que creen que te

play04:40

interesará Estos factores son entre

play04:42

otros las palabras clave ya que los

play04:44

motores de búsqueda dan prioridad a las

play04:46

páginas en las que esas palabras clave

play04:48

aparecen en un lugar destacado como el

play04:51

título de la página o a menudo en toda

play04:53

la página por otro lado tenemos el

play04:55

contenido que es presentado en función

play04:57

de su calidad analizando longitud

play04:59

profundidad y amplitud de las páginas

play05:01

web a esto hay que añadirle los

play05:03

backlinks o menciones de un sitio web en

play05:06

otro que pueden considerarse un voto a

play05:08

favor de la autoridad de ese sitio el

play05:10

ranking de backlins promovido por Google

play05:12

page Bank clasifica las páginas en

play05:15

función del número de sitios web que

play05:17

enlazan con ese sitio y de la posición

play05:19

que ocupan en el ranking finalizamos con

play05:21

la información personal que los motores

play05:23

de búsqueda usan como el historial de

play05:25

búsqueda y la ubicación para ofrecer

play05:28

resultados que sean relevantes para ti

play05:29

Este es el punto que muchos critican por

play05:32

ejemplo de Google y recurren a otros

play05:34

buscadores como daktago ahora que ya

play05:37

conoces Qué es un motor de búsqueda y

play05:39

cómo funciona destacar que mucha gente

play05:41

Sigue pensando que los navegadores y los

play05:44

motores de búsqueda son lo mismo aunque

play05:45

trabajan juntos existen diferencias

play05:48

entre ellos el motor de búsqueda Ya lo

play05:50

hemos explicado por lo que adentrémonos

play05:52

brevemente en los navegadores web Y es

play05:54

que un navegador web te lleva a

play05:56

cualquier lugar de internet recupera

play05:58

información de otras partes de la web y

play06:00

te las muestra todo dispositivo

play06:02

conectado a internet debe tener un

play06:04

navegador web para acceder a los sitios

play06:06

y a sus servicios Y actualmente los

play06:08

navegadores web más populares del

play06:10

mercado son Chrome firefox Safari Edge y

play06:13

ópera Por cierto no podemos despedir el

play06:15

vídeo sin mencionar la locura que

play06:17

actualmente estamos viviendo con los

play06:19

motores de búsqueda y incluso de la

play06:21

Inteligencia artificial seguro que ya

play06:23

has escuchado el nombre de Bart y es que

play06:26

Google ha anunciado el lanzamiento de

play06:27

Bart su nuevo chatbot inteligente

play06:29

similar a Chad gpt con el que la

play06:31

tecnología aspira a competir contra

play06:33

Microsoft en el negocio de la

play06:35

Inteligencia artificial el software como

play06:38

apuntaban las filtraciones compartidas

play06:39

hace escasos días ha sido desarrollado

play06:42

mediante el uso de la ia conversacional

play06:44

lambda la misma con la que Google lleva

play06:46

trabajando desde hace años evidentemente

play06:48

el objetivo de Google en el corto plazo

play06:51

es emplear Bart así como el resto de

play06:53

desarrollos de ella que Está realizando

play06:55

para mejorar sus servicios y productos

play06:57

especialmente su buscador que representa

play07:00

su principal fuente de ingresos veremos

play07:02

qué sorpresas nos trae porque parece que

play07:04

no ha empezado con muy buen pie y parece

play07:06

que ya está dando alguna que otra

play07:08

respuesta incorrecta Pues bien Ahora que

play07:10

ya tienes una idea general de todo este

play07:12

mundo incluidas las últimas novedades

play07:14

Sólo queda decirnos que teniendo en

play07:16

cuenta tus intereses elijas el motor de

play07:19

búsqueda que mejor se adapte que

play07:21

necesitas es cierto que Google es el

play07:23

gran capitán de este barco Pero puede

play07:25

que tus necesidades vayan por otros

play07:27

caminos

play07:29

si te ha gustado este vídeo Dale like

play07:31

suscríbete y cualquier duda o sugerencia

play07:33

puedes dejarla en la caja de comentarios

play07:35

nos vemos en el siguiente vídeo

Rate This

5.0 / 5 (0 votes)

Etiquetas Relacionadas
Search EnginesInternet HistoryGoogleWeb IndexingOnline PrivacySearch AlgorithmsDigital MarketingWeb BotsCybersecurityTech Innovation
¿Necesitas un resumen en inglés?