Apple's iPhone 16 'Glowtime' Event: Everything Revealed in 9 Minutes

Summary

Apple introduces the Series 10 Watch with a larger, 30% more expansive display, starting at $399, available September 20th. The Ultra 2 model in satin black features a diamondlike carbon PVD coating, starting at $799. New AirPods offer open ear design with spatial audio and hands-free Siri, with a noise-cancellation model for $179, also available September 20th. iPhone 16 boasts improved durability and a customizable action button, while iPhone 16 Pro models feature larger displays and advanced camera controls, all launching September 20th.

Takeaways

• 📱 Apple Watch Series 10 introduces the largest and most advanced display ever for an Apple Watch, with up to 30% more screen area compared to previous generations.
• 🔍 The new display allows for increased font size without losing content and an additional line of text in apps like Messages, Mail, and News.
• 💬 Typing messages, entering passcodes, and pausing workouts are made easier with the larger, more user-friendly display.
• 🌟 The Series 10 features a wider aspect ratio and rounded corners, giving it a sleeker and more streamlined appearance.
• 🛡️ The front crystal is made of durable ion-X glass, extending further down the sides for a more expansive view.
• 🖥️ Apple's first-ever wide-angle OLED display is introduced in Series 10, with optimized pixels for emitting more light at wider angles.
• 💰 Apple Watch Series 10 is priced starting at $399 and will be available from September 20th.
• 🎧 The new AirPods offer improved sound quality with richer bass and crystal clear highs, including personalized spatial audio.
• 🎧 New AirPods models are introduced with active noise cancellation, starting at $129 for the standard model and $179 for the noise-cancelling version.
• 🎨 AirPods Max now come in new colors and with a USB-C port for charging, maintaining the price at $549.
• 👂 A clinically-validated hearing test is introduced for AirPods Pro and iPhone, allowing users to check their hearing health from home.

Q & A

What is the key feature of the display in Apple Watch Series 10?

The display in Apple Watch Series 10 is the largest and most advanced ever developed for Apple Watch, offering up to 30% more screen area compared to previous generations, allowing for increased font size without sacrificing content and an additional line of text in apps.

How does the design of the Apple Watch Series 10 differ from its predecessors?

The Apple Watch Series 10 has more rounded corners and a wider aspect ratio, giving it a softer, sleeker, and more streamlined appearance. The front crystal is made of durable ion-X glass and extends further down the sides of the case.

What is special about the OLED display in Apple Watch Series 10?

The OLED display in Apple Watch Series 10 is Apple's first-ever wide-angle OLED display, with each pixel optimized to emit more light at wider angles.

What is the starting price for Apple Watch Series 10 and when will it be available?

Apple Watch Series 10 starts at $399 and can be pre-ordered starting today, with availability scheduled for September 20th.

What new color is introduced for Apple Watch Ultra 2 and what is its special feature?

Apple Watch Ultra 2 is now available in a new satin black color. This deep dark finish is achieved through a custom blasting process, and the diamond-like carbon PVD coating makes the surface extremely scratch-resistant and durable.

What are the starting prices for the different models of AirPods mentioned in the script?

The next-generation AirPods 4 start at $129, AirPods 4 with active noise cancellation are priced at $179, and AirPods Max remain at $549.

How do the new AirPods models enhance the user experience with Siri?

The new AirPods models allow users to interact with Siri through head gestures such as nodding for yes or shaking for no, providing a hands-free experience.

What new feature is introduced in AirPods Pro 2 for hearing health?

AirPods Pro 2 introduce a clinically-validated hearing test that can be taken using the AirPods Pro and iPhone, offering a simple 5-minute check from the comfort of one's home.

What improvements are made to the durability of iPhone 16?

iPhone 16 is built with industry-leading durability, featuring water and dust resistance, and a new advanced glass ceramic formulation called Ceramic Shield that is 50% tougher than the first generation and twice as tough as any other smartphone glass.

What is the new customizable feature introduced in iPhone 16?

iPhone 16 introduces a customizable action button that allows users to perform various functions with just a press, such as recording a voice memo, identifying a song, or translating a phrase. Users can also customize the button to open specific apps or access in-app functionality.

How does the new camera control feature on iPhone 16 work?

The camera control on iPhone 16 provides instant, easy access to the camera with just a click. It allows for quick photo capture without adjusting grip and offers a new overlay for adjusting camera features like zoom. It also supports quick video recording and can be used to access additional controls by sliding a finger on the control.

Outlines

00:00

📱 Apple Watch Series 10 & AirPods Updates

Apple introduces the largest and most advanced display for the Apple Watch Series 10, which is slightly bigger than the Apple Watch Ultra and offers up to 30% more screen area. The display allows for increased font size without losing content, and the rounded corners and wider aspect ratio give it a sleeker look. The front crystal is made of durable ion-X glass, and the watch features Apple's first-ever wide-angle OLED display. Apple Watch Series 10 is priced starting at $399 and is available for pre-order, with a release date set for September 20th. The Ultra 2 model is highlighted in a new satin black finish, achieved through a custom blasting process, and starts at $799. The AirPods are upgraded with richer bass and clear highs, and the open ear design includes personalized spatial audio. The new AirPods 4 are priced at $129, and those with active noise cancellation are $179, both available for pre-order with the same release date. AirPods Max are now available in new colors and with USB-C charging, still priced at $549. A clinically validated hearing test is introduced for AirPods Pro and iPhone, offering a 5-minute check from home. iPhone 16 boasts industry-leading durability with water and dust resistance and a new glass ceramic formulation, Ceramic Shield, that is 50% tougher than the first generation and twice as tough as other smartphone glasses.

05:02

📱 iPhone 16 Series Features & Camera Control

The iPhone 16 series comes with a customizable action button for quick access to various functions like voice memos, song identification, and translations. The new camera control feature provides instant access to the camera with a click and allows for easy adjustment of camera features. Siri gains new personal context awareness, enabling more personalized assistance. The iPhone 16 Pro models feature larger Pro displays at 6.3 inches and 6.9 inches, respectively, and introduce audio mixes that enhance voice clarity during recordings. The iPhone 16 series starts at $799 for the standard model and $899 for the Pro Max, with pre-orders beginning on Friday and availability in stores from September 20th.

Keywords

💡Apple Watch Series 10

Apple Watch Series 10 refers to the latest generation of Apple's smartwatch, which is highlighted as having the largest and most advanced display ever developed for a wearable by Apple. This new model boasts a screen that is slightly larger than the Apple Watch Ultra and offers up to 30% more screen area compared to previous models. The increased display size allows for larger font sizes without losing content and an additional line of text in apps, enhancing the user experience by making it easier to read and interact with the device.

💡Display Area

Display Area is a key concept in the context of the Apple Watch Series 10, emphasizing the increased screen real estate. The script mentions that the new watch has 'up to 30% more screen area' than its predecessors, which is significant for wearable devices as it allows for more content to be displayed at once, such as additional text lines in messaging apps, providing a more convenient and efficient user interface.

💡Ion-X Glass

Ion-X Glass is a type of strengthened glass used in the construction of the Apple Watch Series 10's front crystal. The script describes it as 'durable ionics glass' that extends further down the sides of the case, creating an expansive top view. This material is known for its high resistance to scratches and impacts, which is crucial for consumer electronics, especially in a wearable device that is subject to daily wear and tear.

💡Wide Angle OLED Display

Wide Angle OLED Display is a technological feature of the Apple Watch Series 10, mentioned as 'Apple's first ever wide angle OLED display.' Each pixel in this display has been optimized to emit more light at wider angles, ensuring that the display remains clear and visible from various perspectives. This is particularly useful for a smartwatch, as it allows the user to view the screen information even when glancing at odd angles.

💡AirPods

AirPods are Apple's line of wireless earbuds, and the script introduces new advancements in their design and functionality. The new AirPods are described as having the best sound quality ever, with features like personalized spatial audio, which provides an immersive listening experience. The script also mentions a new model with active noise cancellation, a feature previously exclusive to AirPods Pro, indicating a significant upgrade in the product line.

💡Spatial Audio

Spatial Audio is a technology that enables a three-dimensional audio experience, as mentioned in the context of the new AirPods. It surrounds the listener with sound, transforming the experience of music, movies, and games. The script highlights that this feature is now included in the open ear design of the AirPods, offering a more immersive media experience without the need for over-ear headphones.

💡Active Noise Cancellation

Active Noise Cancellation (ANC) is a feature introduced in the new AirPods model, as stated in the script. ANC uses microphones and software algorithms to reduce background noise, allowing listeners to focus on their audio content. This feature is particularly beneficial in noisy environments, providing a clearer audio experience by actively countering external sounds.

💡AirPods Max

AirPods Max refers to Apple's over-ear headphone line, which is mentioned in the script in relation to new color options and improvements in charging convenience with USB-C support. These headphones are positioned as a premium offering with a focus on sound quality and comfort, and the script suggests that they are part of a comprehensive audio ecosystem that includes the newly updated AirPods.

💡Hearing Health

Hearing Health is a theme that emerges from the introduction of a clinically validated hearing test feature for AirPods Pro and iPhone. The script describes a simple at-home test that users can take to assess their hearing health, leveraging the capabilities of their personal devices. This feature underscores Apple's commitment to integrating health and wellness tracking into their products, extending their utility beyond mere entertainment or communication.

💡iPhone 16

iPhone 16 is the latest iteration of Apple's flagship smartphone, as alluded to in the script. It is highlighted for its durability, with water and dust resistance, and the introduction of a new glass ceramic formulation that is more robust than previous materials. The iPhone 16 also introduces new display sizes and a customizable action button, which allows for quick access to various functions, reflecting Apple's ongoing innovation in smartphone design and user interaction.

💡Ceramic Shield

Ceramic Shield is a material technology used in the construction of the iPhone 16, as mentioned in the script. It is described as a new, advanced material that is 50% tougher than the first-generation Ceramic Shield and twice as tough as any other smartphone glass. This material is crucial for protecting the display from damage while maintaining a high level of transparency and touch sensitivity.

Highlights

Apple Watch Series 10 features the largest and most advanced display ever developed for an Apple Watch.

The display is slightly larger than the Apple Watch Ultra, offering up to 30% more screen area compared to previous generations.

Larger screen allows for increased font size without losing content and an additional line of text in apps.

Series 10's design includes more rounded corners and a wider aspect ratio for a sleeker look.

The front crystal is made of durable ion-X glass, extending further down the case for an expansive view.

Apple's first-ever wide-angle OLED display is featured under the front crystal, optimizing light emission at wider angles.

Apple Watch Series 10 is priced starting at $399, available for pre-order, and will be released on September 20th.

Apple Watch Ultra 2 introduces a new satin black finish achieved through a custom blasting process.

The diamond-like carbon PVD coating on Ultra 2 enhances scratch resistance and durability.

Apple Watch Ultra 2 starts at $799, available for pre-order, and will be released on September 20th.

New AirPods feature an acoustic architecture with richer bass and crystal clear highs, offering the best sound quality yet.

AirPods include personalized spatial audio for an immersive media experience.

AirPods are designed for hands-free calling, with machine learning enhancing the interaction with Siri.

A new model of AirPods introduces active noise cancellation to the open ear design for the first time.

Next-generation AirPods 4 start at $129, and those with active noise cancellation are priced at $179.

AirPods Max now come in new colors and with USB-C for easier charging, still priced at $549.

A clinically-validated hearing test is introduced for AirPods Pro and iPhone, offering a simple 5-minute check.

iPhone 16 boasts industry-leading durability with water and dust resistance and a new advanced glass ceramic formulation.

The display on iPhone 16 adjusts brightness in various lighting conditions, from 2000 nits to just 1 nit.

iPhone 16 introduces a customizable action button for quick access to various functions.

Camera control on iPhone 16 provides instant access to the camera with a click, and easy adjustment of camera features.

Siri on iPhone 16 gains personal context understanding and action capabilities for more intuitive assistance.

Apple intelligence will transform user experiences with new features available as a free software update.

iPhone 16 Pro models feature larger Pro displays with the thinnest borders on any Apple product.

New audio features like Audio Mix, Studio Mix, and Cinematic Mix enhance the recording experience on iPhone 16.

iPhone 16 Pro starts at $999, and iPhone 16 Pro Max at $1099, available for pre-order and in stores from September 20th.

Transcripts

for series 10 we developed the largest

and most advanced display ever for Apple

watch it's the biggest wearable display

we've ever built even slightly bigger

than Apple watch Ultra and compared to

previous generations it has up to 30%

more screen

area with a larger screen you can

increase the font size without

sacrificing content and you can see an

additional line of text and apps like

messages mail or news it also makes it

easier to type a message enter your

passcode or pause your workout both the

display and the case have more rounded

corners and a wider aspect ratio which

makes series 10 appear softer sleeker

and more streamlined the front Crystal

of series 10 is made of durable ionics

glass and extends further down the sides

of the case creating an expansive top

view under the front crystal is Apple's

first everever wide angle OLED display

each pixel has been optimized to emit

more light at wider angles Apple Watch

series 10 starts at 399 you can

pre-order starting today and it will be

available on September 20th Ultra 2 is

now available in a gorgeous satin black

this incredible deep dark finish is

achieved through a custom blasting

process the diamondlike carbon PVD

coating was specifically formulated to

to make the Surface extremely scratch

resistant and durable Apple watch Ultra

2 starts at

$7.99 you can pre-order starting today

and it will be available on September

20th thanks to a new acoustic

architecture with richer base and

Crystal Clear highs these are the best

sounding airpods ever in this open ear

design and that includes personalized

spatial audio which surrounds you with

sound and transforms music movies and

games with our most immersive media

experience airpods are also perfect for

taking calls handsfree and machine

learning makes this experience even

better when interacting with Siri you

can simply nod your head yes or shake

your head no in response to Siri

announcements now for those who are

looking for an even more advanced

performance in this style of airpods we

created a second model inspired by some

of the most impactful features of of

airpods pro we're excited to bring

active noise cancellation to this

airpods design for the first time the

next Generation airpods 4 are just

$129 and airpods 4 with active noise

cancellation are

$179 you can pre-order them today and

they will be available on September 20th

we're excited to introduce beautiful new

colors in midnight blue purple orange

and starlight along with USBC making

airpods Max even more convenient to

charge and with iOS 18 the listening

experience gets even better with

personalized spatial audio for music

movies and games airpods Maxs are still

$549 they can be pre-ordered today and

will also be available on September 20th

to give you insight into your hearing

Health we're introducing a clinically

validated hearing test with your airpods

pro and iPhone it's a simple 5minute

check you can take from the comfort of

your own home all you need to do is tap

the screen when you hear a series of

tones at different volumes and

frequencies the hearing test Builds on

learnings from the Apple hearing study

and was developed using large scale real

world data and it was validated against

the clinical gold standard of pure tone

audiometry once you're done you'll see

easy to understand results in a

personalized hearing profile we are so

excited for these updates coming to

airpods Pro 2 delivering the world's

first all-in-one experience with active

hearing protection a clinical grade

hearing test and an easytouse

professional grade hearing aid iPhone 16

is built to last with industry-leading

durability it is water and dust

resistant and has our new most advanced

glass ceramic

formulation this latest generation

ceramic Shield material is 50% tougher

than the first generation ceramic shield

and two times tougher than glass found

in any other smartphone the display on

iPhone 16 provides an exceptional

viewing experience under all conditions

up to 2,000 knits when you're in a sunny

environment and down to one knit in the

dark and it comes in two sizes 6.1 in

for iPhone 16 and 6.7 in for iPhone 16

plus iPhone 16 now has the customizable

action button allowing you to perform

perform a variety of functions with just

a press you can record a voice memo

identify a song or translate a phrase

you can also customize the action button

with a shortcut so it opens calendar

during the day and flashlight at

night or use it to directly access inapp

functionality like unlocking and locking

your car with the Ford Pass

App iPhone 16 introduces the allnew

Innovative camera control control the

camera control provides instant easy

access to the camera with just a click

it allows you to adjust various camera

features simply by sliding your

finger Siri will be able to tap into

your personal context to help you in

ways that are unique to you like pulling

up the recommendation for the TV show

that your brother sent you last month

and Siri will gain onscreen awareness so

when your friend texts you about a new

album you'll be able to Simply say play

that and it will be able to take

hundreds of new actions in your apps

like updating a friend's contact card

with his new address or adding a set of

photos to a specific album with series

personal context understanding and

action capabilities you'll be able to

Simply say send Erica the photos from

Saturday's barbecue and Siri will dig up

the photos and send them right off with

new ways to express yourself and relive

memories along with tools to help you

prioritize and focus so you can get more

done Apple intelligence is going to

transform so much of what you do with

iPhone Apple intelligence will be

available as a free software update the

first set of features will be available

in beta next month the camera control

it's designed for an amazing camera

experience that brings you new ways to

capture your photos quickly and easily

the camera control is easy to use in

landscape or portrait it's fles to the

surface covered by a sapphire crystal

with a smooth texture and surrounded by

a color matched stainless steel trim the

camera control elegantly Blends hardware

and software when you click it launches

the camera and once in the camera you

don't need to adjust your grip to take a

photo just click again so you don't miss

the moment with a click and hold you can

do a quick video recording a light press

also brings up a new overlay that allows

quick access to useful camera functions

by sliding your finger on the camera

control you can adjust controls like

Zoom when you press lightly twice you

can see other controls then simply slide

to the control you want and press

lightly again to select it like the

depth of fields to compose a stunning

portrait apps like Snapchat are also

leveraging the camera control to create

new experiences like quickly sharing the

moment with your friends or groups

iPhone 16 and iPhone 16 plus are a huge

leap forward they still start at just

$7.99 for iPhone 16 and $8.99 for iPhone

16 plus it starts with a big Improvement

to the gorgeous Pro displays they're

even larger at 6.3 in on iPhone 16 Pro

and 6.9 in on iPhone 16 Pro Max for the

largest iPhone display ever helping you

see more and do more we did this while

minimizing product growth by developing

the thinnest borders on any Apple

product audio miix uses machine learning

to identify and separate background

elements from speech and let you choose

from three voice options say people off

camera are talking during the capture no

it's your grandma's pakes times two yeah

okay that's very funny all right enjy

the inframe mix isolates the voice of

the person on camera so you don't lose

that perfect t

no it's your grandma's bunk cake yeah

okay that's very funny all right Studio

mix gives the effect of a recording in a

professional studio complete with sound

dappening walls effectively eliminating

rever no your grandma's bun cakes times

two yeah okay that's very funny all

right enjoy and cinematic mix handles

voices like in movies they start at just

999 for iPhone 16 Pro and $1.99 for

iPhone 16 Pro Max all new iPhone 16

models will be available for pre-order

on Friday and will be available in

stores next week on September 20th