The 15 Most Powerful Tools for Selling Courses Online

Summary

This video offers an in-depth look at the digital tools and strategies used to successfully sell courses, coaching, online memberships, and masterminds. The presenter shares their experience making millions through digital products and highlights essential tools like School for community and course management, Stripe for payments, System for funnels and email automation, and Miro for creating engaging slideshows. They also discuss the importance of simplicity in digital sales and provide a free resource for learning how to profit from online course sales.

Takeaways

• 😀 The speaker has made millions selling digital products like courses, coaching, online memberships, and masterminds.
• 🛠️ School is a key tool used for hosting communities, courses, and coaching calls, featuring a calendar and leaderboard.
• 💳 Stripe is the payment collection method of choice, integrated with School for monthly or one-time payments.
• 🔗 System (with an 'e' on the end) is used for funnels and email automations, emphasizing simplicity and affordability.
• 🎨 Miro is a tool for creating interactive slideshows and screen recordings, useful for e-learning.
• 📹 Loom is loved for its screen, face, and voice recording capabilities, featuring AI enhancements for easy content creation.
• 🎞️ ScreenFlow is a Mac alternative to Loom, offering more editing features for creating professional videos.
• ✂️ CapCut is used for adding captions, cutting, and splicing videos, enhancing accessibility and engagement.
• 📅 Calendly is essential for scheduling coaching calls and appointments, integrating with Google Calendar for convenience.
• 📈 Zoom is a daily tool for conducting coaching, masterminds, and support calls, a staple for online interactions.
• 📝 Traditional notepads and iPad notepads are still valued for note-taking and sketching, especially for preparing programs.
• 🖼️ PixelMater and Canva are mentioned for creating graphics, thumbnails, and banners for digital products.
• 📝 Google Docs and Google Drive are used for document creation and file sharing, respectively, for easy content delivery.

Q & A

What is the primary purpose of the video?

The primary purpose of the video is to introduce and explain the tools used to sell digital products like courses, coaching, online memberships, and masterminds, which have helped the speaker make several million dollars online.

What is School and how does it benefit the speaker's business?

School is a platform where the speaker hosts their community, courses, and weekly coaching calls. It also features a leaderboard and is described as an application tool that simplifies the process of selling digital products.

How does Stripe integrate with the speaker's business?

Stripe is used for collecting payments. It is integrated with School, allowing customers to pay monthly or one-time for courses, coaching, and masterminds.

What is the significance of System in the speaker's sales funnel?

System, with an 'e' at the end, is the speaker's tool for creating funnels and managing email automations. It is praised for its simplicity and cost-effectiveness.

Why does the speaker use Miro for creating content?

Miro is used to create slideshows and slide decks, allowing the speaker to scribble and draw while recording, which is beneficial for teaching and e-learning.

What features of Loom make it a valuable tool for the speaker?

Loom is used for screen recording, face recording, and voice recording, which helps in creating engaging content. It also offers AI features like automatic titles, chapter breaks, transcription, and basic editing.

How does ScreenFlow compare to Loom for the speaker's needs?

ScreenFlow is similar to Loom but offers more editing features and power. However, the speaker finds Loom sufficient for their needs without the additional time investment required by ScreenFlow.

What role does CapCut play in the speaker's content production?

CapCut is used for adding captions to videos, which helps viewers who prefer to watch without sound or need assistance in following along with the content.

Why does the speaker recommend using Calendly for scheduling calls?

Calendly allows the speaker to manage scheduling for coaching or one-on-one calls efficiently by integrating with Google Calendar and providing a link for potential clients to book available times.

How does Zoom fit into the speaker's online coaching and mastermind strategy?

Zoom is used for conducting coaching sessions, running masterminds, and hosting membership coaching and support calls, making it an essential tool for the speaker's daily operations.

What is the speaker's approach to note-taking and preparation?

The speaker uses both traditional notepads and digital tools like the iPad with the Apple Pencil for note-taking and preparation, appreciating the versatility and convenience they offer.

How does the speaker utilize PixelMater for digital product creation?

PixelMater is used for creating thumbnails, graphics, banners, and other visual elements to enhance the appearance and marketing of the speaker's digital products.

What is the speaker's view on the usefulness of Google Docs and Google Drive?

Google Docs is appreciated for its simplicity in drafting and organizing content, while Google Drive serves as a storage and sharing platform for delivering materials to clients.

Outlines

00:00

💻 Tools for Selling Digital Products Online

The speaker discusses various tools they use to sell digital products such as courses, coaching, online memberships, and masterminds. They emphasize the importance of simplicity and cost-effectiveness in their tool selection. Key tools mentioned include School for community and course management, Stripe for payment processing, ClickFunnels for funnel and email automation, Miro for creating interactive slideshows, Loom for screen recording with face and voice capture, and ScreenFlow for more advanced video editing. The speaker also suggests using CapCut for video captioning and editing, and Google Drive for file sharing and collaboration.

05:01

📅 Scheduling and Content Creation Tools

In this paragraph, the speaker talks about using Calendly for scheduling coaching calls and other appointments, which integrates with Google Calendar to avoid double bookings. They also mention using Zoom for conducting coaching sessions and mastermind groups. The speaker highlights the utility of traditional notepads for note-taking and preparation, as well as digital notepads on iPads for doodling and illustrating ideas. They also discuss using PixelMater for graphic design, Chat GPT for generating content ideas and diagrams, and Google Docs for straightforward document creation. The paragraph concludes with a mention of a free movie on how to make money selling courses, which can be accessed through a provided link.

10:01

🎥 Exploring More Tools and Equipment

The speaker concludes by teasing upcoming content where they will demonstrate how they use various gadgets and equipment for their online presentations and video creation. They encourage viewers to stay tuned for more videos that will showcase the practical application of the tools and technologies they've discussed.

Keywords

💡School

In the context of the video, 'School' refers to a platform used for hosting online courses, communities, and coaching calls. It is described as an 'incredible thing' for managing digital products like courses, and it includes features like a calendar for scheduling and a leaderboard for community engagement. The speaker emphasizes its importance in simplifying the process of selling digital products online.

💡Stripe

Stripe is mentioned as the payment processing tool used by the speaker to collect payments for their digital products. It is integrated with 'School' to facilitate monthly or one-time payments, and it's highlighted for its ease of use and pay-as-you-go model. Stripe is a key component in the speaker's revenue collection strategy for online courses and coaching.

💡System

The term 'System' with an 'e' on the end refers to the speaker's chosen platform for creating funnels and managing email automations. It is praised for its simplicity and cost-effectiveness, which aligns with the speaker's emphasis on making the process of selling digital products as straightforward as possible. 'System' is integral to the speaker's online marketing and sales strategy.

💡Miro

Miro is identified as a tool for creating slideshows and slide decks, allowing the speaker to scribble and draw during screen recordings. This tool is particularly valuable in the e-learning business, as it enhances the teaching experience by providing a visual and interactive method of content delivery, as mentioned when the speaker discusses creating engaging content.

💡Loom

Loom is described as a tool for recording the screen, face, and voice, which is invaluable for creating personalized and engaging content. The speaker appreciates Loom for its AI features like automatic titling, chapter breaks, and transcription, which streamline the content creation process. Loom is used for building courses and modules, and it's noted for its affordability and quick turnaround time.

💡ScreenFlow

ScreenFlow is mentioned as a tool similar to Loom but with more editing features, catering to users who need advanced video editing capabilities. It is positioned as a more 'spicy' editing option for those who require additional functionality beyond what Loom offers, although the speaker suggests that for many, Loom's simplicity and efficiency are sufficient.

💡CapCut

CapCut is introduced as a tool for adding captions to videos, which is beneficial for accessibility and viewer engagement. The speaker uses it to make content more consumable in various settings, such as quiet environments or when viewers are multitasking. CapCut also offers features like video splicing, music addition, and filter application, which加快内容生产速度.

💡Calendly

Calendly is the scheduling tool that the speaker uses for coaching calls and one-on-one sessions. It is connected to Google Calendar and allows potential clients to book appointments during available times, thus avoiding disruptions to the speaker's schedule. Calendly is highlighted for its efficiency in managing appointments and enhancing the sales process.

💡Zoom

Zoom is the platform used by the speaker for conducting coaching sessions, masterminds, and support calls. It is described as an 'incredible' tool that facilitates interactive and engaging online meetings, which are crucial for the speaker's coaching and community engagement strategies.

💡PixelMater

PixelMater is the tool the speaker prefers for creating thumbnails, graphics, and banners for digital products. It is likened to Photoshop but is more user-friendly and expressive, allowing for the creation of visually appealing marketing materials that enhance the presentation of the speaker's offerings.

💡Google Docs

Google Docs is mentioned as a simple and effective tool for note-taking and document creation. The speaker appreciates its straightforwardness and the ability to share and collaborate on documents, which is essential for planning and organizing content for digital products and courses.

Highlights

Introduction to the tools used for selling digital products online and making millions.

Teaches how to use School as a platform for community, courses, and coaching calls.

Stripe is used for payment collection, integrated with School for monthly or one-time payments.

System.e (with an 'e' at the end) is the go-to for funnels and email automations.

Miro is highlighted for creating interactive slideshows and screen recording with annotations.

Loom is praised for its screen, face, and voice recording capabilities with AI enhancements.

ScreenFlow is recommended for Mac users for video editing with more advanced features than Loom.

Camtasia is suggested for Windows users as an alternative to ScreenFlow.

CapCut is used for adding captions, music, and filters to videos.

Calendly is mentioned for scheduling coaching or one-on-one calls with clients.

Zoom is essential for conducting live coaching, masterminds, and support calls.

The traditional notepad is highlighted for its simplicity and effectiveness in note-taking.

iPad and Apple Pencil are used for doodling and annotating during video presentations.

PixelMater is the tool of choice for creating thumbnails, graphics, and banners.

Chat GPT is utilized for generating rough drafts, ideas, and even diagrams.

Google Docs is appreciated for its simplicity and efficiency in document creation.

Google Drive is used for storing and sharing files with clients and students.

A free movie on how to make money selling courses is offered for further learning.

Encouragement to watch the channel for more insights on using the mentioned tools and equipment.

Transcripts

if you want to sell courses coaching

online memberships masterminds and

you're curious like what are the tools

that we use how how have we been able to

make several million dollars selling

these digital products online and what

are those tools that we use well in this

video I'm going to take you through what

these tools are and I'm just going to

flat out give it to you and I'm going to

jump right in and do it right now so if

you want you can uh take a screenshot of

this um right here okay go ahead and

screenshot this and you'll have that

list and I'm going to quickly go through

what these things are so school all

right school is one of them that we use

very important this is where we have our

community this is where we have our

courses this is where we have our

calendar where we can do weekly coaching

calls and we have a leaderboard over

there and it's just an incredible thing

if your application tool you know it's

an amazing software if you're trying to

um make it as simple as possible to sell

courses coaching and masterminds or

digital products okay the next one is

stripe so we use stripe that's how we

collect payments we just integrate

stripe with school and then people can

pay us monthly or they can pay us one

time we can charge High ticket and then

it hooks up to a bunch of cool things

like Clara and all this stuff so that it

can give them options it's just a great

tool to to use to get paid and it's neat

because um you just pay as you go with

it okay and then I use system people use

other things but I use this system okay

it's got a e on the end it's kind of

weird but system is my funnel and my

email automations so I can create web

pages over there I can do my email

marketing over there and it's extremely

simple which is one of the things that I

really really stress to make sure that

it's happening is Simplicity less is

more and it just makes it really easy

all right and it's incredibly

inexpensive and what you get for free is

just insane and then Miro so Miro is a

tool that I use to create slideshows

slide decks it lets me scribble and draw

while I'm recording my screen so this is

an incredible way to teach it's a great

way to you know show different things

and and actually show why you're telling

and it very helpful in an e-learning

business and then LUN

so I absolutely love loom because you

can record your screen you can record

your face and you can record your your

your voice so awesome right so you can

be on the computer or you can do it even

on your phone and you can basically have

something on your screen you could

connect with them because they're going

to see your face and then you can talk

to them uh you know your customers your

clients and you can show them how things

go you can move the mouse around you can

draw and then it's got AI hook to it so

it gives you titles it breaks things

down in chapters it transcribes what you

said it's got a little bit of a editing

feature to it um it's incredible for

building courses okay it's incredible

for creating your modules and your

trainings and what's so cool about it is

it's literally like no money I mean it's

$5 $15 if you get the upgrade something

like that and as soon as you get done

recording it literally is ready to send

right away like like that fast and then

you can also download it so you can

upload it to say like YouTube or

something like that a little trick that

I love is I'll just you know if I was

recording something like this I'm not

actually using loom to record this one

but if I were using loom to record this

when I get done it would create a

document of everything I talked about

and then I could create a PDF and you

can use that a lot of times as like a

lead Magnet or a cheat sheet or

something like that or in courses when

you get done it'll create a step by step

or a standard operating procedure of

whatever you just talked about I mean it

is literally really awesome okay it's

just the best tool ever um really love

loom and it's the thing where you see

like the little circle down in the

corner where you see somebody and they

can like move it around huge huge I use

that tool all day every day screen flow

is kind of like Loom screen flow for Mac

you can use Camtasia if you're a Windows

or PC user but screen flow does

basically the same thing it just has

more editing features you can do a

little bit more you know spicy editing

you can do just it's just got more

function more power um but a lot of

times it just takes longer and it

there's not there's not enough margin of

difference to really to really

overcompensate just using loom and then

I use cap cut okay I use cap cut to put

captions on things because a lot of

times people like watching things quiet

right or they're at the job or they're

on the couch or whatever the case is

right um they can at least read the

captions and they'll at least consume

the video or a lot of times it helps

them follow along with the video and you

can cut and splice you can add music you

can do filters on it cap cut is actually

amazing you can get it on your desktop

like the computer and I use it on my

phone all the time cuz I can take uh you

know long videos like this and I can

chop it up and make them shorter videos

and it just it it makes it makes content

production super fast okay and then

calendly all right so calendly I use

when I do like coaching or if we got

one-on-one calls sometimes I'll I'll

sell things like a course or a one-time

product or just whatever I'm selling

some sort of Coach coaching Mastermind

you know course whatever it is and I'll

I'll let them know hey if you get

started right now you know to add

urgency or scarcity I tell them hey you

you can um you can get some free

one-on-one coaching calls what I'll do

is I'll send them my calendly link and

then they can schedule a call whenever I

have my schedule available so I kind of

set up my schedule I use Google Calendar

and connect it to calendly and then when

I send them the calendly link whatever

I've got open on my Google Calendar

it'll allow them to see that and they

can schedule that time so it's never a a

problem of them interrupting my day with

some random call calendly lets them

schedule I can even ask a few survey

questions and this is great for doing um

strategy sessions or selling over the

phone or anything like that so very

inexpensive very great and then Zoom I'm

sure you're probably familiar with but

Zoom is incredible right Zoom lets you

do I mean that's how you're doing your

coaching you can do I've ran masterminds

through that I've I've I've run my

membership coaching and support calls

over at make once Pro I get all of that

stuff done through zoom zoom is like

every day for me um and then I use a

good oldfashioned notepad the old school

notepad I do a lot sorry I do a lot of

my notes like you know when I prepare

for like a program or something there's

it's really you know it's hard to beat a

good oldfashioned notepad so um don't

don't discount that Tool uh it certainly

is good and then another notepad that I

have on here to use is this notepad

because you know the the iPad is so

great because sometimes you know I can

show people inside of my program like

right now I could show you inside of the

the program make once Pro everything

that we do in there all the stuff that

we teach you how to use all the tools

and all this stuff okay but what I also

like about it is you can open up the

notepad on here and you could open up a

new note and if you get the new make

once make once sorry if you get the

new iPad pencil Pro here what I love is

you can you can doodle and scribble on

here and it's a neat way to you know

show people things so so another thing

that I do is when I'm making thumbnails

for you know my long form videos for

this video for or or if I'm making

Graphics or if I want to put B banners

and things or you know make something

look good with your products you know

that you just created your digital

products I like using pixel Mater all

right it's kind of like a Photoshop but

it's it's more express some people use

canva you can use canva as well um but I

use pixel Mater okay notes I already

went over that with the iPad chat GPT

you know I use that all the time

sometime you know it's kind of like it

gets you that rough draft maybe it'll

get you some ideas a lot of times it can

break down certain things you're trying

to explain you can have it break it down

even better you can even have it create

diagrams I mean it's it's AI it'll it'll

do basically everything right and then

Google Docs I love just a good old

fashion Google doc because it keeps it

simple and you can get through things

it's kind of like I use whiteboards too

obviously and then Google Drive I like

to upload things into Google Drive that

I want to deliver and then I can just

give them a link and I can give them

permission and access to Google Drive

but yeah so here's the thing you know

all these things are great but how do

you actually make money online selling

courses that's kind of the question

isn't it I mean yeah these are you know

Cool Tools and all that stuff how do you

use the tools well listen I've got a

free movie you maybe have been looking

at this over here but I have a free

movie that you can watch it's how to

make money selling courses all you have

to do is just go to

www.make want.com you can always go down

in the description uh and get the link

there but I think you're really going to

enjoy that I break down U exact exactly

how to do that okay cuz I've been doing

that for about 15 years so if you're

interested in selling digital products

you know courses coaching memberships

masterminds you want to either have an

extra side income or maybe you want to

just do full-blown like you know quit

the job and and just go crazy into it uh

you can certainly do either or all right

so again there's a free movie costs you

all but nothing just go over to how to

make money selling courses and you can

enjoy that um and I I just can't wait to

help you with that you'll you'll learn

and see kind of how I use some of these

tools uh and you know stay tuned to this

channel here too because I'm going to

show you how I use all of this different

equipment like this thing here how I got

plugged into my phone I know it sounds

kind of weird when I do that but uh the

gadgets and gizmos that I use to talk to

you like this all right so hope you like

that go check that out I'll see you in

the next video

[Music]