How to Make Reels Ads That Convert

Summary

This video script discusses key strategies for creating successful Instagram Reels ads in partnership with Meta. It highlights the importance of native Reels content and offers actionable tips to enhance ad performance, such as using 9x6 video format, ensuring all elements are within the safe zone, and creating with sound on. The script also introduces seven creative ad formats that can boost engagement and conversion rates, emphasizing the effectiveness of human presence, text overlays, and strong hooks. It concludes with a call to action for viewers to experiment with these formats and leverage the Advantage Plus placements for broader reach.

Takeaways

• 📈 Reals are becoming increasingly popular, with about 50% of Instagram time spent on them, driving social trends and influencing creative success on Meta.
• 🎥 Native real content, rather than user-generated content (UGC) or video content, is currently driving performance on Meta, underscoring the importance of understanding the platform's dynamics.
• 📱 Adopting quick and easy changes can significantly improve ad performance without the need for additional content creation.
• 📐 The recommendation to create 9x6 videos ensures compatibility with all placements, including 4x5, and should be prioritized for optimal ad performance.
• 🔊 Creating ads with sound on can significantly reduce cost per acquisition (CPA) by 35%, emphasizing the importance of audio in engaging ads.
• 👤 Including human presence in ads has been shown to increase performance, highlighting the power of personal connection in advertising.
• 📝 Text sticker overlays, voiceover, and 'ugly ads' are effective creative elements that can boost ad success on Meta platforms.
• 🎉 Strong hooks are crucial for engaging audiences and should be a focal point in video content strategy for ads on Meta.
• 📚 Creative inspiration for ads can come from existing content assets, such as photo dumps, before-and-after comparisons, and listicles, which can be repurposed for effective real ads.
• 🤔 Q&A format ads can be a powerful tool for engaging audiences by addressing internal dialogues or common concerns related to the product or service.
• 🔍 Product demos, or 'demotainment,' should be entertaining and visually engaging to showcase the product from various angles and use cases effectively.
• 👀 The POV (point of view) strategy has proven successful in driving conversions by inserting relatable statements or problems into the ad content.

Q & A

What is the key to having successful reels on Meta platforms according to the video?

The key is not just to use video ads to attract viewers but to focus on creating content that is native to reels, which has been found to drive more social trends and conversions on Meta.

What are the two major takeaways from the video regarding real ads?

The two major takeaways are understanding the easy wins to get right on real ads, which can result in a 56% higher clip through rate, and exploring seven real ads formats that can be tested to diversify creative strategies.

Why are reels becoming increasingly important on Instagram?

Reels are becoming important because approximately 50% of the time people spend on Instagram is now spent on reels, and content originated on reels is starting to drive more social trends.

What is the recommended aspect ratio for creating videos for real ads?

The recommended aspect ratio is 9x6, which ensures compatibility with all placements including the 4x5 format, and should have all important elements within the safe zone.

What is the significance of creating videos with the sound on for real ads?

Creating videos with the sound on can reduce the cost per acquisition (CPA) by 35%, making it a crucial element for increasing conversion rates.

What creative elements should be added to real ads to increase performance?

Creative elements such as human presence, text sticker overlays, voiceover, Loi content, and a strong hook can significantly increase the performance of real ads.

What is the 'photo dump' ad format mentioned in the video?

The 'photo dump' is an ad format where a collage of photos is used in the background, often combined with a question to the user, leveraging existing assets like product photos and user-generated content.

How can the 'before and after' ad format be utilized effectively?

The 'before and after' format should focus on showing an authentic transformation or the 'better life' realized after using the product or service, highlighting the benefits and changes it brings.

What is the significance of the listicle ad format in driving sales?

The listicle format, as demonstrated by the Sweetgreen ad, can result in lower cost per purchase and increased sales by pairing products with relatable or fun elements like zodiac signs.

What is the 'Q&A' ad format and how can it be impactful?

The 'Q&A' ad format involves one person playing two different characters, addressing the duality inside many of us and the internal conversations about specific problems or issues, which can be effective for problem-solution oriented products or services.

Why is the 'POV' (point of view) ad strategy effective for driving conversions?

The POV strategy is effective because it translates a native trend into an ad format that resonates with viewers, using a relatable statement or problem, and has been seen to perform well in driving conversions on Meta platforms.

What is the 'demotainment' and how does it differ from traditional product demos?

Demotainment is a term for product demos that are more entertaining, avoiding the dullness of traditional explainer videos. It involves mimicking natural gestures and interactions with the product, making it feel more organic and engaging.

What is the bonus tip provided in the video for increasing ad visibility?

The bonus tip is to enable 'Advantage Plus placements' once the ads are created, allowing the ads to be seen across all Facebook and Instagram placements, ensuring compatibility and increased visibility.