IDE BISNIS ini Cuan Hingga 14,6 Juta Dalam Sehari, Hanya Jual Es Coklat dan Roti! ES COKLAT IMPIAN

Summary

Irham, the CEO of a culinary management company, shares his entrepreneurial journey, beginning with small ventures like selling ice and candles after graduation, to eventually establishing a successful brand, Coklat Impian, in Yogyakarta. Despite challenges like limited capital, operational issues, and supply chain disruptions, his perseverance led to expansion across multiple cities. He emphasizes the importance of staying true to one’s goals, learning from challenges, and continuously innovating to meet market demands. Irham encourages aspiring entrepreneurs to focus on their initial intent to sustain motivation, especially during tough times.

Takeaways

• 📚 Initially after graduating, Irham sold ice cream and candles, despite societal pressure questioning his career choices.
• 👨‍💼 Irham is now the CEO of 'Lebih Baik', a culinary management company with one of its key brands being 'Coklat Impian'.
• 🍫 'Coklat Impian' was launched in February 2022, offering a unique experience with chocolate-based products, including drinks and snacks.
• 💡 The idea for 'Coklat Impian' was inspired by a chocolate-dipped snack trend in Surabaya, which Irham introduced to Yogyakarta.
• 🧱 Early challenges in the business included securing a location, managing operational issues like stock shortages, and addressing financial difficulties.
• 🤝 The business operates on a partnership model, spreading across various cities in Indonesia, with over 46 locations, including those outside Java.
• 💰 Initial capital for the first outlet was only 5 million IDR, which covered equipment, product development, and marketing expenses.
• 📈 After a slow start, a TikTok influencer helped boost the business's visibility, leading to increased sales and interest.
• 📊 The business uses SWOT analysis to stay competitive and innovative, offering unique products like hot chocolate, which is rare in the market.
• 🎯 Irham emphasizes that having a clear purpose from the beginning helps entrepreneurs stay resilient, especially during challenging times.

Q & A

What challenges did Irham face when starting his business?

Irham faced several challenges, including finding a suitable location, limited capital, operational issues like supply shortages, and financial management. He overcame these by partnering with others, learning from each problem, and quickly finding solutions.

How did the idea for the 'Coklat Impian' brand originate?

The idea for 'Coklat Impian' originated from observing the rapidly changing culinary trends in Surabaya, particularly the trend of chocolate drinks with dipped bread. Irham saw an opportunity to bring this concept to Yogyakarta, offering something new and unique.

What is the primary goal of Irham's management company, 'Lebih Baik'?

The primary goal of 'Lebih Baik' is to create brands that provide significant benefits to the community. They aim to build brands that meet market demands while also being profitable and sustainable.

Why did Irham choose to focus on beverages rather than other types of culinary products?

Irham chose to focus on beverages because they are easier to manage, have a lower operational cost, and encourage repeat purchases from customers. He found that drinks, particularly chocolate-based ones, were a popular choice that aligned with consumer preferences.

What unique selling points does 'Coklat Impian' offer to its customers?

'Coklat Impian' offers unique selling points such as the availability of both hot and cold chocolate drinks, toasted or plain bread options, and the opportunity for customers to write down their dreams at the outlets, enhancing the overall experience.

How did social media influence the success of 'Coklat Impian'?

Social media, particularly a video made by an influencer, played a significant role in boosting 'Coklat Impian’s' popularity. The video led to a snowball effect, attracting other TikTokers and increasing visibility, which in turn, greatly improved sales and brand recognition.

What are Irham's thoughts on the importance of Google Maps for business success?

Irham believes that optimizing Google Maps is crucial because it often influences a customer's final decision to visit a business location. Ensuring that the business is easily discoverable and well-represented on Google Maps can significantly impact foot traffic.

What was Irham's initial capital for starting the first 'Coklat Impian' outlet, and how was it utilized?

Irham's initial capital for the first 'Coklat Impian' outlet in Lempuyangan was IDR 5 million. This was used to purchase equipment, develop the product, and cover marketing expenses, including offering free products for three days to attract customers.

What does Irham consider the biggest challenge for entrepreneurs?

Irham considers the biggest challenge for entrepreneurs to be maintaining focus and purpose, especially when the business is successful. He believes it’s essential to remember the initial intent of the business to stay grounded during both successes and difficulties.

What future plans does Irham have for 'Coklat Impian'?

Irham plans to continue expanding 'Coklat Impian' by staying relevant through product and service innovations that align with current market trends. He is also focused on sustaining the brand's success by adapting to the fast-paced changes in the culinary industry.