How a Poor Japanese Boy Created Honda

Big Company
22 Jul 202221:45

Summary

TLDRThe video script recounts the inspiring journey of Soichiro Honda, who rose from humble beginnings as a bicycle repairer's son to become the founder of Honda Motors, a global leader in both car and motorcycle manufacturing. Despite setbacks, including a devastating factory bombing during WWII, Honda's innovation and perseverance led to the creation of iconic models like the Super Cub and the Honda Civic, revolutionizing transportation and setting industry standards for efficiency and performance.

Takeaways

  • 🚗 Soichiro Honda started his career in 1922 at a small auto repair shop in Tokyo, Japan, where he was initially assigned to clean and babysit due to his young age.
  • 🏆 Decades later, Honda became a global competitor in the automotive industry, owning the largest motorbike manufacturer and competing with major car brands.
  • 👶 Born in a poor village, Soichiro Honda's early life was marked by hardship, including the loss of five siblings and a lack of formal education.
  • 🔧 Fascinated by engines from a young age, Honda's interest in mechanics was sparked by seeing a Ford Model T and later working with his father's bicycle repair business.
  • 🛠️ Despite early setbacks and menial tasks, Honda's dedication and talent in mechanics were recognized, leading to opportunities in the business and motorsports.
  • 🏁 Honda's involvement in motorsports began with building racing cars and participating in the Japanese Motorcar Championship, where he achieved a first-place victory.
  • 💼 After a series of challenges, including a serious car crash and disagreements with investors, Honda founded his own company, Tokai Seiki, to manufacture piston rings.
  • 🛑 World War II brought significant disruptions to Honda's business, with his factory being bombed and later suffering from an earthquake, leading to a near-total loss of his company.
  • 🚲 Post-war, Honda innovated by attaching a generator engine to a bicycle, recognizing the need for cheap transportation in a resource-scarce Japan, leading to the creation of the Honda Technical Research Institute.
  • 🏍️ The Honda Motor Company was officially founded in 1948 with the goal of building motorcycles, which became popular for their affordability and reliability.
  • 🌏 Honda's motorcycles achieved international success, particularly in the U.S. market, where they outsold competitors like Triumph and Harley-Davidson.
  • 🚘 Despite initial challenges, Honda entered the automobile market with the T360 mini truck and the S-500 sports car, eventually creating the Honda Civic and Accord, which became some of the world's most popular cars.

Q & A

  • Who was Soichiro Honda and what was his first job?

    -Soichiro Honda was the founder of Honda Motor Company. His first job was at a small auto repair shop in Tokyo, Japan, where he initially was assigned to clean the workshop and look after the shop owner's child.

  • What significant event in Soichiro Honda's childhood sparked his interest in machinery?

    -When Soichiro was eight years old, he encountered a Ford Model T, which captivated him and sparked his lifelong interest in machinery and engines.

  • Why did Soichiro Honda forge his family's stamp on his grade reports?

    -Soichiro Honda forged his family's stamp on his grade reports to avoid his father seeing his poor grades, as he was more interested in helping his father with bicycle repairs than attending school.

  • How did Soichiro Honda's involvement in motorsports begin?

    -Soichiro Honda's involvement in motorsports began when his employer, Yuzo Sakakibara, started building racing cars with the help of his workers, including Soichiro. Their second model, the Curtis, won first place in the fifth Japanese Motorcar Championship in 1924.

  • What was the turning point for Soichiro Honda's business when he was running the Hamamatsu branch of Art Shokai?

    -The turning point for Soichiro Honda's business was when he used his knowledge and skills to grow the struggling Hamamatsu branch, which eventually expanded from a one-man operation to a staff of 30 people.

  • Why did Soichiro Honda decide to stop racing after the serious crash in 1936?

    -Soichiro Honda decided to stop racing after the serious crash due to his family's unhappiness with his return to racing and the injuries he sustained, which included a fractured left arm, a dislocated shoulder, and facial damage.

  • What led Soichiro Honda to start his own company, Tokai Seiki Heavy Industry, to manufacture piston rings?

    -Soichiro Honda decided to start Tokai Seiki Heavy Industry after his proposal to turn the Art Shokai Hamamatsu branch into a separate company for manufacturing car parts was rejected by the shareholders.

  • How did Soichiro Honda's company fare during the Pacific War?

    -During the Pacific War, Soichiro Honda's company was placed under the direct command of the Ministry of Munitions, Toyota took over 45% of the company's equity, and Honda was downgraded from president to senior managing director. The company struggled due to a loss of male employees to military service.

  • What idea did Soichiro Honda come up with to address the post-war economic crisis in Japan?

    -Soichiro Honda came up with the idea of attaching a generator engine, originally used by the Japanese Imperial Army during the war, to a bicycle to create a cheap mode of transportation for the resource-strapped post-war Japan.

  • What was the significance of the Super Cub motorcycle in Honda's history?

    -The Super Cub was a smaller and lighter motorcycle that became an instant hit and significantly contributed to Honda's success. It won the Emperor's Prize and was instrumental in establishing Honda as a major motorcycle manufacturer.

  • How did the Honda Civic contribute to the company's success in the automobile market?

    -The Honda Civic contributed to the company's success by being fuel-efficient and environmentally friendly, featuring a catalytic converter. Its popularity grew during the oil crisis of the 1970s, making it one of the most popular cars in the world.

Outlines

00:00

🔧 Soichiro Honda's Humble Beginnings and Ascent in the Automotive World

Soichiro Honda's journey began in 1922 when, at the age of 15, he started working at a small auto repair shop in Tokyo, Japan. Initially assigned to clean and babysit due to doubts about his suitability for the job, Honda's dedication and talent eventually led him to become a trusted mechanic. His interest in engines was sparked at a young age when he saw a Ford Model T, and despite hardships, including the loss of siblings and a lack of formal education, Honda's passion for mechanics and innovation grew. By the 1930s, he was managing a successful branch of Art Shokai and was involved in motorsports, setting speed records and participating in races. However, a serious crash in 1936 ended his racing career, leading him to focus on his business and innovation.

05:00

🏁 Honda's Foray into Manufacturing and the Birth of Tokai Seiki

In 1936, Soichiro Honda's ambition led him to venture into manufacturing car parts, specifically piston rings, by founding Tokai Seiki Heavy Industry. Despite initial struggles and a lack of success with Toyota's quality standards, Honda's relentless pursuit of improvement and his part-time studies in metallurgy paid off. By 1939, he had created a successful piston design, which eventually led to substantial orders and the growth of his company. However, World War II brought about significant challenges, including Toyota's partial takeover of Tokai Seiki and the devastating impact of air raids and an earthquake on his factories. Post-war, Honda sold his company to Toyota and explored new opportunities amidst Japan's economic struggles.

10:02

🚲 The Invention of the Motorbike and the Establishment of Honda Motor Company

Following the war, Soichiro Honda recognized the need for affordable transportation in Japan and repurposed a generator engine to power a bicycle, leading to the creation of the first Honda motorbikes in 1946. The Honda Technical Research Institute was established with a small team to develop these motorbikes, which quickly gained popularity. Facing a shortage of used engines, Honda designed the Taipei engine in 1947, marking the first machine to bear the Honda name. In 1948, the Honda Motor Company was officially founded with the goal of producing motorcycles to aid Japanese workers. Despite the initial failure of the Model D, the introduction of the smaller and lighter Super Cub in 1952 revolutionized the motorcycle industry and solidified Honda's success.

15:03

🏍️ Honda's Global Expansion and Dominance in Motorcycle Racing

The success of the Super Cub and strategic partnerships, such as with investor Takio Fujisawa, laid the foundation for Honda Motor Company's growth. The motorcycle reached the United States in 1958, offering an affordable alternative to American motorcycles and quickly gaining market share. Honda's involvement in motorcycle racing further boosted its reputation, with the company achieving victories at the Isle of Man TT and becoming the world's largest motorcycle manufacturer by the 1960s. Soichiro Honda's relentless pursuit of excellence and innovation in response to competitors' achievements drove the company's racing success and production of high-quality motorcycles.

20:04

🚗 Honda's Entry into the Automobile Market and the Creation of Iconic Models

Soichiro Honda's long-held dream of entering the automobile industry was realized in the 1960s with the release of the T360 mini truck and the S-500 sports car. Despite initial challenges, Honda's involvement in Formula One racing and the development of the fuel-efficient CVCC technology during the oil crisis of the 1970s positioned the company for success. The introduction of the Honda Civic and Accord models, known for their fuel efficiency and innovative features like the catalytic converter, transformed Honda into a major player in the automobile market. By the 1980s, Honda had become one of the world's largest car manufacturers, and Soichiro Honda's legacy continued to grow with the company's expansion into various industries.

🛫 Soichiro Honda's Legacy and Honda's Diversification into Multiple Industries

Soichiro Honda, despite his self-deprecating reflection on his career, left an indelible mark on the automotive and motorcycle industries. His commitment to innovation and improvement led Honda to expand into areas such as jets, boat engines, power equipment, and robotics. After retiring in 1973 and passing away in 1991, Honda's legacy continues to influence the company's pursuit of excellence and its position as a global leader in multiple fields of technology and manufacturing.

Mindmap

Keywords

💡Soichiro Honda

Soichiro Honda is the central figure in the video, the founder of Honda Motor Company. He is depicted as a visionary who started from humble beginnings, working in an auto repair shop and eventually building a multi-billion dollar brand. His name is synonymous with the theme of perseverance and innovation in the automotive industry.

💡Auto Repair Shop

An auto repair shop is a business where vehicles are serviced and repaired. In the script, it is where Soichiro Honda begins his career, initially assigned to clean and babysit, which is a pivotal moment that sets the stage for his future in the automotive industry.

💡Motorbike Manufacturer

A motorbike manufacturer is a company that produces motorcycles. Honda is highlighted as the largest motorbike manufacturer in the world, showcasing Soichiro Honda's success in diversifying from auto repair to manufacturing motorcycles that revolutionized personal transportation.

💡Piston Rings

Piston rings are circular components that fit into the grooves on the piston of an engine to seal the space between the piston and the cylinder wall. Soichiro Honda's venture into manufacturing piston rings represents his entry into the automotive parts industry and his dedication to engineering excellence.

💡Toyota

Toyota is a major automobile manufacturer and one of Honda's competitors. In the script, Toyota's involvement with Soichiro Honda's company is mentioned, indicating a business relationship where Honda initially supplied piston rings to Toyota, reflecting the competitive landscape of the automotive industry.

💡Hamamatsu

Hamamatsu is the city in Japan where Soichiro Honda was tasked to run a new branch of Art Shokai, an auto repair shop. It later becomes the birthplace of Honda Motor Company, symbolizing the city's significance in the narrative of Honda's rise to prominence.

💡Motorsports

Motorsports encompass any sporting competition involving the use of motor vehicles. The script mentions Soichiro Honda's involvement in motorsports, which not only fueled his passion but also served as a platform for Honda to showcase its engineering capabilities and compete with other brands.

💡Isle of Man TT

The Isle of Man TT is a prominent motorcycle race event held annually on the Isle of Man. Honda's success at the Isle of Man TT is highlighted in the script, demonstrating the company's commitment to excellence in motorsports and its ability to compete at the highest level.

💡HONDA Civic

The Honda Civic is a highly successful automobile model introduced by Honda. The script emphasizes its role in establishing Honda in the automobile market, particularly during the oil crisis of the 1970s, due to its fuel-efficient design and innovative CVCC technology.

💡HONDA Accord

The Honda Accord is another iconic car model from Honda, which expanded from a compact hatchback to sedans. The script describes it as a best-selling sedan in automotive history, known for its moderate size, interior space, and comfort, which contributed to its popularity.

💡CVCC

CVCC stands for Compound Vortex Controlled Combustion, a fuel management method developed by Honda. The script explains that CVCC allowed cars to travel longer distances with less fuel, which was particularly advantageous during the oil crisis, and helped Honda gain a competitive edge in the market.

Highlights

Soichiro Honda started working at a small auto repair shop at age 15, initially assigned to clean and babysit.

Honda went on to compete with major car brands and own the largest motorbike manufacturer, Honda Motors.

Soichiro was born in a poor village and lost 5 siblings to health issues.

Seeing a Ford Model T at age 8 sparked Soichiro's lifelong interest in machinery.

Soichiro dropped out of school at 15 to pursue his dream in Tokyo's auto industry.

He worked his way up from menial tasks to becoming a trusted mechanic and business learner under owner Yuzo Sakakibara.

Honda's early exposure to a variety of foreign cars and motorcycles expanded his knowledge and skillset.

Soichiro's involvement in motorsports began at age 17, becoming a passion that influenced his career.

He was drafted for military service in 1926 but was excused due to colorblindness.

At 21, Soichiro was put in charge of Art Shokai's new Hamamatsu branch, growing it to 30 employees.

Soichiro's racing career ended after a near-fatal crash in 1936, focusing him on business.

He attempted to manufacture car parts, founding Tokai Seiki Heavy Industry, but faced initial struggles.

Soichiro's活塞ring designs were initially rejected by Toyota, but he persevered and improved.

World War II disrupted Honda's business, with the factory destroyed and company taken over by Toyota.

Post-war, Soichiro sold his company to Toyota and explored a new idea - attaching engines to bicycles.

The Honda Technical Research Institute was established in 1946 to develop motorbikes.

Soichiro founded Honda Motor Company in 1948, initially focusing on motorcycles for transportation.

The Super Cub motorcycle became a huge success, winning the Emperor's Prize and propelling Honda's growth.

Honda entered the US market in 1958 with affordable motorcycles that outsold competitors like Triumph and Harley-Davidson.

Soichiro's racing mindset drove Honda to achieve victories at the Isle of Man TT and other international races.

Entering the automobile market in the 1960s, Honda faced skepticism but debuted the T360 mini truck and S-500 sports car.

The Honda Civic, launched in 1972, became one of the world's most popular cars, especially during the oil crisis.

The Honda Accord, introduced as a compact hatchback and later expanded to sedans, became a best-selling model in automotive history.

Soichiro Honda retired in 1973 and passed away in 1991, but his legacy of innovation and perseverance lives on.

Honda has since expanded into multiple industries including jets, boat engines, power equipment, and robots.

Transcripts

play00:00

in 1922 a 15 year old boy shows up for

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his first day at work at a small auto

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repair shop in tokyo japan the owner who

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questioned if the boy was even meant for

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this type of business assigned him to

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clean the workshop and look after his

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child instead

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at the time nobody thought much of it

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neither did they care but only because

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they had no idea who this kid would

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eventually become

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fast forward a few decades and that boy

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soichiro honda was now competing with

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some of the biggest car brands in the

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world while also owning the largest

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motorbike manufacturer

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this is the story of how one poor

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japanese boy went from babysitting

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children to building the multi-billion

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dollar brand with honda motors

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[Music]

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story begins in 1906 in a small poverty

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ridden village called tenryu shizuoka at

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the foot of mount fuji

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it was there that gehe honda and his

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wife welcomed their first son soichiro

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honda soichiro's father was a local

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blacksmith from the village who also

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fixed bicycles on the side while his

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mother was an accomplished weaver

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raised in difficult economic situations

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sochiro lost five of his siblings

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growing up due to health issues

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when soichiro was eight years old he was

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going about his normal routine in the

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neighborhood when he heard a strange

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rumble that grabbed his attention

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he followed the sound until he came

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across a big piece of strange machinery

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rolling along on four wheels this

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machine was a ford model t and soichiro

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was left captivated by what he had just

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witnessed

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it was the first car i saw what a thrill

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i could not understand how it could move

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under its own power and when it had

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driven past me without even thinking why

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i found myself chasing it down the road

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as hard as i could run

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this experience left a mark in his life

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that would forever change the way he

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would engage with machines

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he learned how to wet the blades of the

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farm machinery and repair bicycles he

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was fascinated by all kinds of engines

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and motors but soichiro hated the idea

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of going to school and instead of

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pursuing a proper education he spent the

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majority of his childhood helping his

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father with his bicycle repair business

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his lack of interest in school affected

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his grades so terribly that he used some

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rubber that he found to forge his

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family's stamp on his grade reports

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that way his father wouldn't need to

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sign the paper and see his grades

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eventually he got caught and his father

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punished him by making him kneel on his

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knees for an entire day without lunch

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in 1922

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soichiro came across a magazine ad for a

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tokyo-based automobile servicing company

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called art shokai he reasoned that since

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the company was one of the most popular

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motor car services in the city they

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might be in need of new workers

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so he wrote a letter to art shokai

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inquiring about a job and luckily enough

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he received a positive reply

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so at the age of 15 sochiro dropped out

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of school left home and headed for tokyo

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in pursuit of his dreams

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[Music]

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when soichiro got to tokyo he was

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overwhelmed to see how fast and

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different city life was compared to the

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village he had come from when sochiro

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arrived the shop's owner yuzo sakakibara

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had a job already prepared for him he

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was to babysit the owner's child

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soichiro was disappointed to find that

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over the next few months he wasn't

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making any money and the only work tasks

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he was assigned was to carry a baby

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wrapped around on his back the only

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thing that made him stay was the shame

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of returning home a failure and facing

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his parents

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as time went by the owner couldn't keep

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up with the high demand of his

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automobile business so he finally pulled

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soichiro in to help him out even though

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sochiro started out doing menial tasks

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he gradually climbed his way up until he

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became a trusted mechanic at the company

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his talent and dedication eventually

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caught the attention of the owner who

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decided to take little sochiro under his

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wing and teach him not only mechanical

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repairs but the business side of the

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company as well although sakakibara's

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repair work included both automobiles

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and bicycles cars were not as popular

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then as they are today not only were

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automobiles a luxury that only people of

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the upper class could afford but most of

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the automobiles around at the time were

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foreign made through his work soichiro

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quickly became familiar with a wide

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range of automobiles including lincoln's

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mercedes daimlers and even various

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motorcycles that were brought into the

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workshop soichiro poured everything he

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had into expanding his knowledge and

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understanding of his craft it was

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through this company that soichiro was

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also introduced to the world of

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motorsports around this time motorsports

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were quickly gaining popularity around

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europe america

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and even japan and in 1923 saka kibara

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himself began to build racing cars with

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the help of his workers including

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soichiro

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their first model was the art daimler

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built using a second second-hand daimler

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engine and their second model was the

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curtis the curtis was made using another

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secondhand engine from an american

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curtis biplane placed on the chassis of

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another american car the mitchell this

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car would go on to race in the fifth

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japanese motorcar championship in 1924

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taking a stunning first position with

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saka kibara's brother as driver and

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soichiro as the accompanying engineer

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it was a special experience for the 17

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year old boy and from then on

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motorsports became his religion

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in 1926 soichiro was drafted for

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military service but didn't pass the

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medical exams as they revealed that he

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was colorblind thus he was excused from

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the army and was able to keep working at

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art shokai

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by 1928 yuzo sakakibara wanted to expand

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his business and decided to open a

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branch of art shokai in hamamatsu he

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believed there was no better man to

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leave in charge than his young

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apprentice and at the age of 21 soichiro

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was called upon to run the new branch

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however soichiro's repair shop struggled

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during the first year largely because

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people didn't want to entrust their cars

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with someone so new and so young so

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sochito had to live off the scraps that

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other repair shops cast aside still the

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young man used all the knowledge and

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skill he had acquired over the years and

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in time he successfully managed to grow

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his business

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by the 1930s his new shop had grown from

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a one-man operation to a staff of 30

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people

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the branch grew at an incredible pace

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during the next few years and with so

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much work to be done soichiro had to

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bring his wife in to help run the

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company even though sochiro was known as

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a brilliant mechanic he was also a

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prodigious racing driver and this was

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another skill that helped him stand out

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from his peers inside his shop soichiro

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had built the hamamatsu race car in

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which he managed to set a new speed

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record by driving it up to 120

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kilometers per hour a record that stood

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for 20 years in japan

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however racing at the time was far more

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dangerous than it is today and in june

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1936 honda was involved in a serious

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crash while racing the hamamatsu in the

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suburbs of tokyo and almost died

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soichiro's left arm was fractured his

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shoulder was dislocated and his face was

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damaged despite spending a couple of

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months at the hospital nursing his

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injuries soichiro returned to the

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racetrack only four months later his

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family however was unhappy with his

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return to racing and after several

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arguments with his wife and father

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soichiro never raced again

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by 1936 honda became tired and weary of

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his repair work he wanted to do more and

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was planning to move on to manufacturing

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car parts he proposed turning the art

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shokai hamamatsu branch into a separate

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company for this purpose but the

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shareholders of the company disagreed

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with him the investors saw that the

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current orders and workload from the

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repair shop were bringing in enough

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profit and they didn't want to take a

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gamble on a venture they believed was

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unnecessary

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so sochiro decided to open his own

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company to manufacture piston rings and

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founded the tokai seiki heavy industry

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and made one of his close friends

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shichiro kato the president of his

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company

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[Music]

play09:01

sochiro and kato worked tirelessly in

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their new venture and together started

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the art piston ring research center

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soichiro in particular was still working

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at his hamamatsu branch spending his

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days at the repair workshop and his

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knights developing pistons

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for a long time they struggled to make

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any breakthrough and during the next

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couple of years soichiro had worked so

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much that he lost a lot of weight

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causing his face to look emaciated all

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the stress his body and mind were going

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through made him look like a completely

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different person and after a series of

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failures sochiro decided to enroll as a

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part-time student at the hamamatsu

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industrial institute to improve his

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knowledge of metallurgy

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it wasn't until 1939 when sochiro would

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finally create a successful working

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piston

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confident in his design he quit his job

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at art shokai handing the branch off to

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some of his trainees and proceeded to

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work full time at his new company

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honda began producing pistons day in and

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day out but his creations were still

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flawed and nowhere near the quality they

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needed to be toyota contacted sochiro to

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make pistons for the company and out of

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the 50 he submitted only three passed

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toyota's standard it was a big setback

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for sochiro but he didn't give up he

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spent the next few years traveling

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around japan visiting steel-making

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companies and universities to improve

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his knowledge of manufacturing piston

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rings after gaining confidence in his

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knowledge and experience soichiro gave

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it another try

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the result was incredible

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not only did his new pistons pass

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quality control but orders also began to

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come in from all over the country so

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much so that the company went on to

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employ around 2 000 people just to catch

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up with the orders

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things were starting to look great for

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soichiro and his company until

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[Music]

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japan joined the pacific war in 1941 and

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soichiro's company was placed under the

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direct command and control of the

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ministry of munitions the following year

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toyota took over 45 of the company's

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equity and soichiro was downgraded from

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president to the position of senior

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managing director

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things went from bad to worse as many

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male employees began to resign as they

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were drafted for military service and

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his company began to struggle

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soichiro did everything he could to keep

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his company afloat but he wasn't ready

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for what was yet to come

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in 1944 air raid sirens began to

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intensify in japan and it became very

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obvious that the country was headed

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towards defeat

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hamamatsu was in great danger and

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soichiro's company was struck by a

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direct bomb blast destroying the factory

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the company would go on to suffer a

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second misfortune in january 1945 when

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the nankai earthquake shook the region

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and the iwanta plant collapsed

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japan eventually surrendered in august

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1945

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but by then soichiro had nearly lost

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everything

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after the war sochiro decided to sell

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what was left of his company to toyota

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for a sum of 450 000 yen and publicly

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told everyone that he was going to take

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some time off to figure out what the

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future would hold as japan was left in

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ruins

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a year after the war the country

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experienced an economic meltdown that

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threatened the lives of its citizens

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there was a shortage of food clothing

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and shelter and resources were rationed

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as a result soichiro couldn't even find

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enough gas to drive his car to the

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market and buy food for his family

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one day sochiro came across a generator

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engine that belonged to the japanese

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imperial army which was used during the

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war to power up a wireless radio

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he was fascinated with the engine and

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after figuring out how it worked a

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bright idea came to him

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what would happen if he attached this

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engine to a bicycle

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by no means was this a new invention the

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practice of clipping a motor onto a bike

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was common in europe and a few of these

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had even made their way to japan but

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sochiro knew the country was in

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desperate need of cheap transportation

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and so in 1946 sochiro used his old

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warehouse to establish the honda

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technical research institute for the

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sole purpose of figuring out a way to

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make motorbikes there he and a staff of

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12 men followed through with his idea

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and successfully managed to put together

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a motorbike using some engines he found

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along with other spare parts

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these new bicycles instantly became a

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hit and orders began to come in from

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different parts of the country

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soon enough soichiro was running out of

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used engines so he decided to design and

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develop one of his own

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in 1947 he finished the taipei engine

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and for the very first time the honda

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name was emblazoned on a machine

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[Music]

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soichiro founded the honda motor company

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in 1948 with the initial goal of

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building motorcycles to help get

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japanese workers around the only problem

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was soichiro needed more money to expand

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his production so he wrote an open

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letter to all eighteen thousand bicycle

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shop owners in japan telling them that

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he had thought of a solution to get

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japan moving again out of the eighteen

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thousand stores he wrote he received

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positive responses from three thousand

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of them and they provided him with the

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money he needed to start making his

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first shipments a year later the company

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produced its very first complete

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motorcycle the model d

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even though the model d was a big

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achievement for honda it was too big and

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heavy

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and because of this only a few people

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bought the motorcycle sochiro wasn't

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satisfied with this so he stripped down

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the motorbike and worked long hours to

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make another bike that was smaller and

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lighter after three years of trial and

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error he succeeded in building another

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motorcycle and named it the super cub

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the super cub was an instant hit and

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became so successful that it won the

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emperor's prize honda also joined

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efforts with investor takio fujisawa who

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provided the capital he needed as well

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as financial and marketing strategies

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this partnership became the foundation

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upon which the honda motor company was

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built on the super cub reached the

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united states in 1958 with a sticker

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price of just 295 dollars which was a

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quarter of the price of what other

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american motorcycles cost and thanks to

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the company's marketing and engineering

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skills it soon outsold both triumph and

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harley-davidson in their respective home

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markets

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but by then sochiro had also expanded

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his motorcycle brand into the racing

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world

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racing at the time was more than a sport

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it was the biggest platform for these

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manufacturing companies to showcase

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their cars and motorbikes to the rest of

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the world so he traveled all over the

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world to see the races studying and

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examining all the motorcycles of his

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competitors

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in fact throughout his career on the

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track whenever a benchmark was set by

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one of his competitors honda would take

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this information home and strive to

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surpass it it was this attitude that

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took honda motorcycles from an awful and

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disappointing finish at their first

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international race in 1954 to the

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manufacturer's team prize at the 1959

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isle of man tt the biggest motorcycle

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race in the world

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two years later honda would win again at

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the isle of man tt and his success on

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the racetrack put the honda name on the

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map

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by the 1960s honda had become the

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biggest motorcycle company in the world

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after the release of the honda dream in

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1949 they had produced a total of 10

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million motorcycles by 1968 however

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becoming the biggest motorcycle company

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wasn't enough for sochiro there was

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another big dream he'd been chasing

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since he was eight years old and it was

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none other than entering the car making

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industry

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when sochiro announced he was going into

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the automobile market many people warned

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him that it was too risky for the

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company and that he was better off just

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making motorcycles around this time

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japan had nissan toyota and a few other

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companies who were competing in the

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tough world of the automobile market and

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japanese officials tried to convince

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sochiro that the country didn't need

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another car manufacturer but sochiro

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didn't listen to their arguments

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honda debuted its first automobile in

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1963 with the release of the t360 mini

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truck a small but reliable pickup truck

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unfortunately the mini truck never

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gained much traction and it was soon

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followed with the company's first ever

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sports car the s-500 this s500 was a

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two-door roadster with a four-speed

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transmission capable of reaching 80

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miles per hour

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it was a smaller car but it was smooth

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and easy to drive but sadly only around

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1300 cars of this model were built

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making it one of the rarest honda cars

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ever made

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but just like soichiro did with his

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motorcycles honda brought its cars into

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the racing world

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the honda

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ra-271 made its formula one debut at the

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1964 belgian grand prix it only took one

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year for honda to achieve a first place

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victory at the 1965 mexican grand prix

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with their new successor the ra-272

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but despite its early success on the

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race track honda was nowhere near

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beating its competitors in the car

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market so they took a break from racing

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and turned their attention to building

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one of the most successful cars in the

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automobile market the honda civic

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honda debuted their new model in 1972

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and in the following years it became one

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of the most popular cars in the world

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one of the reasons for its success

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especially in european and american

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markets was due to the oil crisis of the

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1970s

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during this period shortages of fuel

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spread all over the world and to tackle

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this societal devised a brand new method

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for fuel management called the compound

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vortex controlled combustion or cvcc for

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short

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this allowed people to travel further

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distances with their car without burning

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too much fuel the honda civic also

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tackled the pollution problem caused by

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exhaust gases by adding a catalytic

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converter to its vehicles

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something that other big automakers

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didn't consider as much at the time and

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just like that honda was rapidly

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becoming popular in the automobile

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market even though americans might have

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bought the civic out of necessity it was

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the honda accord that really changed the

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game

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initially the honda accord debuted as a

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compact hatchback but it later expanded

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to sedans

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this new model contained the same

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fuel-efficient feature as the civic but

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with a better moderate size and thanks

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to their wider interior space and

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comfort the honda accord would later

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become one of the best-selling sedans in

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the automotive history at the beginning

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of the 80s the honda motor company was

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the third largest producer of cars in

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japan and by the end of the decade it

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was the third biggest car company on the

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planet

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sochiro honda retired from the company

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in 1973 and later died on the 5th of

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august 1991.

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looking back on my work i feel that i

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was doing nothing more than mistakes

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blunders and serious omissions but i am

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proud of the achievements although i did

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one mistake after another my mistakes

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and failures never occurred for the same

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reasons

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honda has now expanded into multiple

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industries including jets boat engines

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power equipment and robots to name a few

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[Music]

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thank you all for watching make sure to

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subscribe and like the video until then

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i'll see you in the next one

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Ähnliche Tags
Soichiro HondaAutomotive IndustryRags to RichesJapanese EntrepreneurHonda MotorsMotorbike ManufacturingCar ManufacturingRacing LegacyInnovation HistoryCivic SuccessAccord Popularity
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