Why Tourism Planning Is Important

Dr Hayley Stainton

28 Jun 202107:51

Summary

TLDRDr. Hayley Stainton from tourismteacher.com emphasizes the critical importance of careful tourism planning to avoid negative impacts such as environmental destruction and cultural dilution. She outlines the stages of tourism development planning and highlights its benefits, including maximizing revenue and preserving local culture. The video offers six golden rules for effective tourism planning and encourages viewers to explore further resources for a comprehensive understanding of the topic.

Takeaways

🌳 Lack of careful tourism planning can lead to environmental destruction, displacement of wildlife, cultural dilution, economic leakage, increased crime, and gentrification.
📈 Tourism planning is crucial for maximizing economic benefits and minimizing negative impacts, but many businesses and entrepreneurs overlook its importance.
👩‍🏫 Dr. Hayley Stainton from tourismteacher.com emphasizes the importance of tourism planning for students, entrepreneurs, government bodies, and tourism workers.
📝 Tourism development involves creating strategies to grow and maintain the tourism industry, with careful planning to ensure responsible and sustainable growth.
🤔 The script suggests that destinations should learn from examples of successful and unsuccessful tourism development to inform their own strategies.
📚 Definitions of tourism planning highlight the need for research, evaluation, and optimization of tourism's contribution to human welfare and environmental quality.
📈 Tourism planning can help to maximize revenue, reduce economic leakage, preserve culture, promote understanding, and improve local infrastructure and social services.
🛑 The main stages of tourism development planning include analyzing previous development, evaluating the current position, formulating policy, defining a strategy, and forming a program of action.
🏆 The benefits of tourism planning are extensive, including economic, cultural, and environmental advantages for the local community.
📝 Six golden rules for tourism planning are presented, emphasizing goal orientation, integration, market-driven approaches, resource utilization, consultation, and systematic research.
🚫 Poor tourism planning can lead to negative outcomes such as environmental damage, cultural disruption, and negative impacts on local economies and communities.

Q & A

What are the potential negative impacts of tourism without careful planning?
-The potential negative impacts include destruction of natural environments, displacement of wildlife, dilution of cultures, economic leakage, increased crime, and gentrification.
Why is tourism planning considered important according to Dr. Hayley Stainton?
-Tourism planning is important because it helps to maximize economic benefits, minimize negative impacts, and ensure responsible and sustainable development of the tourism industry.
What is the definition of tourism development according to the script?
-Tourism development is about the growth and maintenance of the tourism industry in a given location, which includes creating strategies and plans to increase, develop, or encourage tourism for a destination.
What are some of the key considerations during the tourism development planning stage?
-Key considerations include the development and management of public-private partnerships, assessing competitors, ensuring responsible and sustainable development, viewing tourism as an interconnected system, assessing private sector investment, and planning for government involvement.
Who is Dr. Hayley Stainton and what is her role in this video?
-Dr. Hayley Stainton is the speaker in the video and the founder of tourismteacher.com. She is teaching about the importance of tourism planning and her video is aimed at students, entrepreneurs, government bodies, and tourism workers.
What does Williams define tourism planning as in 1987?
-According to Williams, tourism planning is a process based on research and evaluation which seeks to optimize the potential contribution of tourism to human welfare and environmental qualities.
What are the basic stages in tourism planning as mentioned in the script?
-The basic stages in tourism planning include the analysis of previous tourist development, evaluation of the position of tourism in the area, formulation of relevant tourism policy by government, defining a development strategy, and the formation of a program of action.
What are some of the benefits of tourism planning?
-Benefits of tourism planning include maximizing potential revenue, reducing economic leakage, preserving culture and heritage, promoting cultural understanding, maximizing benefits to the local community, improving social services and local infrastructure, and protecting natural flora, fauna, and wildlife.
What are the six golden rules for formulating an approach to tourism planning as outlined by Inskeep?
-The six golden rules are: being goal-oriented, integrative, market-driven, resource-driven, consultative, and systematic.
How can tourism planning affect the longevity and sustainability of the tourism industry in a destination?
-Proper tourism planning can ensure the longevity of the tourism industry by taking care of the environment, having positive economic outcomes, and providing benefits to the community. Poor planning, on the other hand, can lead to the destruction of the environment or culture and disrupt local economies.
What additional resources does Dr. Hayley Stainton recommend for further reading on tourism planning?
-Dr. Hayley Stainton recommends a reading list provided in the comments section of the video, which includes texts that can provide further insights and information on tourism planning.

Outlines

00:00

😨 The Consequences of Poor Tourism Planning

This paragraph emphasizes the dire consequences of inadequate tourism planning, such as environmental destruction, wildlife displacement, cultural dilution, economic leakage, increased crime, and gentrification. Dr. Hayley Stainton introduces herself and the importance of tourism planning, targeting students, entrepreneurs, government bodies, and tourism workers. She encourages viewers to comment on their roles for tailored content and outlines the basics of tourism development, which includes creating strategies to grow tourism responsibly. Key considerations for tourism development are listed, such as public-private partnerships, competitive advantage, sustainable development, and government involvement. Definitions of tourism planning from Williams and Getz are provided, highlighting the goal of optimizing tourism's contribution to welfare and environmental quality.

05:01

📈 The Benefits and Approach to Effective Tourism Planning

The second paragraph delves into the benefits of tourism planning, which are vast and include maximizing revenue, reducing economic leakage, preserving culture, promoting understanding, benefiting local communities, and protecting natural environments. Dr. Stainton outlines six golden rules for formulating a tourism planning approach, as suggested by Inskeep in 1991. These rules include being goal-oriented, integrative, market-driven, resource-driven, consultative, and systematic. The paragraph also stresses the importance of learning from other destinations' experiences, both positive and negative. The video promises further exploration of tourism planning in future content and encourages viewers to like the video to support the channel. A reading list is recommended for those interested in deeper study, and viewers are prompted to subscribe for updates.

Mindmap

Keywords

💡Tourism planning

Tourism planning is the strategic process of developing and managing the tourism industry in a given location to optimize its benefits while minimizing negative impacts. It is central to the video's theme, emphasizing the importance of careful planning to prevent environmental destruction, cultural dilution, and economic leakage. The script discusses tourism planning as a means to seek optimal solutions to problems and increase development benefits, with examples such as the need for private-public partnerships and sustainable development strategies.

💡Economic leakage

Economic leakage in the context of the video refers to the loss of potential revenue that could have been retained within a local economy due to poor tourism planning. This occurs when money spent by tourists does not circulate within the local community but instead leaves the area, often because of the lack of local businesses or infrastructure to support tourists' needs. The script mentions economic leakage as one of the negative impacts of tourism without careful planning.

💡Cultural dilution

Cultural dilution is the gradual weakening or loss of cultural identity and traditions as a result of external influences, such as mass tourism. In the video, it is highlighted as a negative consequence of tourism that lacks careful planning. When tourism is not managed properly, it can lead to the erosion of local cultures, as authentic traditions and practices are replaced by those that cater to tourists' expectations.

💡Environmental qualities

Environmental qualities pertain to the natural attributes of a place, including its flora, fauna, landscapes, and ecosystems. The video underscores the role of tourism planning in preserving these qualities. It mentions that poorly planned tourism can lead to environmental degradation, whereas thoughtful planning can protect and enhance the natural environment, which is often a key attraction for tourists.

💡Gentrification

Gentrification is the process of renovating and improving a house or district so that it conforms to middle-class taste. In the context of the video, it is presented as an unintended consequence of unregulated tourism, where neighborhoods are transformed into areas that are more affluent and less affordable for the original residents, leading to displacement and social change.

💡Sustainable development

Sustainable development is a key concept in the video, defined as development that meets the needs of the present without compromising the ability of future generations to meet their own needs. The script emphasizes the importance of creating tourism strategies that are responsible and sustainable, ensuring that tourism growth does not harm the environment or deplete resources.

💡Community-based tourism

Community-based tourism is a model where local communities are actively involved in and benefit from tourism activities. The video script highlights examples of successful community-based tourism in northern Thailand, demonstrating how this approach can empower local people and preserve cultural heritage while benefiting from tourism.

💡Eco-tourism

Eco-tourism is a form of tourism that focuses on the conservation of natural environments and the promotion of local culture. The video script cites Costa Rica as an example of a country that has successfully developed a world-renowned eco-tourism industry, emphasizing the importance of environmental conservation in tourism planning.

💡Stakeholders

Stakeholders in the context of the video are individuals or groups who have an interest or involvement in tourism planning and development. The script discusses the importance of engaging stakeholders in the planning process to ensure that the development is resource-driven and aligns with the community's strengths and interests.

💡Competitive advantage

Competitive advantage refers to the attributes that make a destination more attractive to tourists compared to other places. The video script suggests assessing competitors to gain a competitive advantage, which can be achieved through unique offerings, better services, or lower costs that attract tourists and differentiate a destination.

💡Cultural understanding

Cultural understanding is the appreciation and comprehension of different cultures, which is promoted through responsible tourism planning. The video script argues that tourism can foster cultural understanding, helping to bridge gaps between different communities and promoting mutual respect and appreciation.

Highlights

Tourism planning is crucial to prevent negative impacts such as environmental destruction, wildlife displacement, cultural dilution, economic leakage, and increased crime.

Dr. Hayley Stainton from TourismTeacher.com emphasizes the importance of thoughtful tourism planning for various stakeholders, including students, entrepreneurs, government bodies, and tourism workers.

Tourism development involves creating strategies to grow and maintain the tourism industry, with careful planning to avoid negative consequences.

The primary goal of investing in tourism is economic benefit, but without careful planning, these benefits can be missed, and negative impacts can occur.

Tourism planning involves considering private-public partnerships, assessing competitors, ensuring sustainable development, and viewing tourism as an interconnected system.

Williams defines modern tourism planning as seeking optimal solutions to problems and maximizing development benefits for human welfare and environmental quality.

Tourism planning is a complex task with many variables and levels of policy to consider, requiring learning from similar successful and unsuccessful examples.

Examples of successful tourism development include Costa Rica's eco-tourism and community-based tourism in Northern Thailand, which should be studied for lessons.

Areas like Cancun, Kuta, and Bali are examples to avoid due to their negative impacts on local economies and environments.

The main stages in tourism development planning include analyzing previous development, evaluating tourism's position, formulating policy, defining a strategy, and forming an action program.

Benefits of tourism planning are vast, including maximizing revenue, reducing economic leakage, preserving culture, promoting understanding, and improving local infrastructure.

Inskeep's six golden rules for tourism planning include being goal-oriented, integrative, market-driven, resource-driven, consultative, and systematic.

Proper tourism planning can ensure the longevity of the industry, protect the environment, and have positive outcomes for the community and economy.

Dr. Stainton offers a series of videos addressing the positive and negative impacts of tourism, providing background knowledge for understanding the importance of planning.

A recommended reading list is provided in the comments for further study, especially useful for students and those investing in tourism planning.

The video concludes with an invitation to subscribe for notifications on new releases, highlighting the value of ongoing education in tourism planning.