MARKETING per DENTISTI | Cosa Succede quando un Dentista fa Marketing?

Frank Merenda - Altrimenti Merendiamo

29 Feb 202405:51

Summary

TLDRIn this video, we dive into the remarkable journey of Dr. Martini's dental practice from October 2023 to January 2024, highlighting their strategic campaign that led to significant achievements. Starting from scratch, they managed to secure 185 contacts, send out 87 packages, and set up 90 appointments, resulting in 26 treatment plans being accepted. This effort translated into an impressive €82,000 in revenue, with an additional 185 potential clients in the pipeline. Dr. Martini, a third-generation dentist, shares his innovative approach to dentistry, emphasizing the importance of continuous learning and adaptation. By incorporating a dedicated commercial team and leveraging cutting-edge implant technology, the practice not only increased its client base but also enhanced patient satisfaction and loyalty. The video also underscores the value of structured organization and the impact of personalized patient engagement strategies in achieving success in the competitive dental industry.

Takeaways

😀 The campaign started in October 2023 and has been effective for three months, reaching significant milestones in patient engagement and financial returns.
💬 From October to January, the campaign generated 185 contacts, sent out 87 packages, fixed 90 appointments, and got 26 treatment plans accepted.
💰 The accepted treatment plans resulted in 82,000 in revenue, with an additional 185 potential contacts in the pipeline.
👨‍💻 Dr. Martini, a third-generation dentist, took over the family practice in 2012 and has since sought to innovate beyond traditional dentistry.
🔥 The practice began experimenting with small marketing campaigns in 2015, leading to a structured marketing approach by 2022.
📚 Dr. Martini's commitment to methodical learning and application of new strategies has been key to the campaign's success.
📌 The practice's structure was enhanced by employing a commercial strategist to improve the conversion rate of contacts to treatment plans.
🙌 The ease of scheduling appointments with potential patients has been facilitated by offering a compelling 'wonder package' to encourage their visit.
📲 The marketing funnel includes a dedicated webpage and video explaining how Dr. Martini's practice addresses the issue of missing teeth, emphasizing the importance of a smile in Italian culture.
📍 The practice's organization and investment in training, including for the front office staff, are highlighted as crucial factors in its ability to attract and retain patients.

Q & A

What are the results of the campaign from October to January?
-The campaign resulted in 185 contacts, 87 packages sent, 90 appointments set, 26 treatment plans accepted, €82,000 collected, and another 185 potential revenues in progress.
Who is Dr. Martini and what is his background?
-Dr. Martini is a dentist who took over his family's dental practice in 2012, becoming the third generation in this role. He aims to have a different vision from the classic dentist and began his own marketing campaigns in 2015.
How did Dr. Martini initially engage with the campaign?
-Dr. Martini started the campaign by attending various courses and a Mastermind session, after which he launched a funnel a year after their initial engagement.
What was the strategic change introduced in January that impacted the campaign's success?
-A commercial strategist was introduced and trained, which helped increase the acceptance of treatment plans and contributed to the rise in revenue.
What is the significance of the 'package of wonders' mentioned in the script?
-The 'package of wonders' refers to a specially prepared package sent to potential clients to further convince them to choose Dr. Martini's dental services, showcasing why they are the best choice.
How does Dr. Martini's clinic differentiate itself in its approach to patient appointments?
-The clinic emphasizes quickly setting the first appointment to secure a date, followed by sending the 'package of wonders' to further engage and convince potential clients.
What are the key factors in Dr. Martini's success as outlined in the script?
-Dr. Martini's success is attributed to a methodical approach, ongoing investment in training, strategic use of marketing, and a structured clinic setup with a commercial strategist.
What technology does Dr. Martini's clinic utilize for dental implants?
-Dr. Martini's clinic uses advanced, computer-guided implantology technology for dental implants.
How does Dr. Martini's clinic address the emotional and physical impacts of missing teeth?
-The clinic emphasizes the importance of a smile and the ability to eat freely without restrictions, highlighting how their dental implant solution can restore happiness and alleviate discomfort and risks of serious diseases.
What does the clinic's promotional strategy include to attract patients?
-The promotional strategy includes a dedicated webpage and video that explains how Dr. Martini's clinic resolves the issue of missing teeth, emphasizing the benefits of their advanced dental implant technology.

Outlines

00:00

😊 Introducing Dr. Martini's dental clinic and its successful marketing campaign

Paragraph 1 introduces Dr. Martini, a third generation dentist who took over his family's dental clinic in 2009. Since 2015 he has been running small marketing campaigns to attract new patients. In October 2022 he started working with a marketing company and implemented their sales funnel process. The campaign has been very successful so far, generating 185 new leads, 87 treatment plans sold, and over $80,000 in revenue, with 185 more leads still to convert.

05:02

👍 Patients explore other options but ultimately come back to Dr. Martini's clinic

Paragraph 2 explains that some patients initially visit other dentists after requesting information from Dr. Martini's clinic. However, his organized team follows up with them, and many patients ultimately come back to his clinic because of their excellent service, staff training, and use of advanced techniques.

Mindmap

Keywords

💡campagna

campaign - refers to the marketing campaign they have been running since October 2023

💡contatti

contacts - refers to the number of people they contacted through the campaign

💡pacchi

packages - refers to the information packages they sent out to contacts

💡appuntamenti

appointments - refers to the appointments set with contacts

💡piani di trattamento

treatment plans - refers to the number of accepted treatment plans

💡incassati

revenue - refers to the amount of money earned so far

💡commerciale

salesperson - refers to the dedicated salesperson they hired

💡corsi

courses - refers to the training courses the doctor and staff have taken

💡strutturati

structured - refers to having an organized and prepared office staff

💡investimento

investment - refers to their continued investment into training and hiring staff

Highlights

Campaign effectively started in October 2023.

Achieved 185 contacts from October to January.

Sent out 87 packages to potential clients.

Secured 90 appointments.

Accepted 26 treatment plans.

Generated €82,000 in revenue with another €185,000 anticipated.

Introduction to Dr. Martini, who shared his journey and experiences during the campaign.

Dr. Martini took over a family dental practice in 2012, representing the third generation.

Embraced a unique vision differing from traditional dentistry.

Started independent campaigns in 2015, initially working with freelancers.

Located in a small community of 6,000 residents, yet achieved significant outreach.

Emphasized methodical approach and trust in the process, leading to the campaign's success.

Participation in Mastermind courses that provided valuable insights and data for refining strategies.

Introduction of a commercial role to improve service selling and customer engagement.

The effective strategy for appointment setting and client engagement through personalized packages.