The Perfect Elevator Pitch - Best Examples and Templates

Summary

In this video, Patrick Dang explains how to craft an effective elevator pitch. He emphasizes the importance of selling oneself in any profession and introduces a simple formula: 'I help X achieve Y by doing Z.' Patrick then outlines the key elements of a pitch, including telling a relatable story that addresses a problem, offers a solution, and demonstrates value. He highlights the power of storytelling to engage audiences and encourages viewers to adapt this structure for their own pitches.

Takeaways

• 💼 No matter your profession, you're always selling yourself, whether in a job interview, selling products, or persuading others to see things your way.
• 🗣️ Effective communication, persuasion, and influence are essential skills for success in everyday life.
• 🎯 Start your elevator pitch with a one-sentence pitch using the formula: 'I help X achieve Y by doing Z.'
• 🛠️ A simple, clear pitch lets people understand who you are, what you do, and the value you bring.
• 📖 Incorporate a story into your pitch to engage your audience and make complex ideas easy to understand.
• ⚠️ Begin your story with a problem to capture attention and create high drama, making your audience eager to learn the solution.
• 💡 Present a solution within your story that demonstrates how you can fix the problem, making your pitch more compelling.
• 💰 Highlight the value of your solution by showing why it matters and how it can make a significant impact.
• 🔄 Use multiple revenue streams to safeguard against the failure of a single income source, creating a more resilient business.
• 📢 Engage your audience by addressing their potential problems and offering specific, relatable solutions in your elevator pitch.

Q & A

What is the primary purpose of learning how to create an elevator pitch?

The primary purpose of learning how to create an elevator pitch is to communicate your ideas clearly and concisely, helping others understand your value proposition quickly, and persuading them to buy into your ideas or services.

What formula does Patrick Dang recommend for creating a one-sentence pitch?

Patrick Dang recommends using the formula: 'I help X achieve Y by doing Z,' where X is your audience, Y is the value you bring, and Z is how you provide that value.

Why is storytelling an important component of an elevator pitch?

Storytelling is important in an elevator pitch because it engages the audience emotionally, making complex ideas easier to understand and helping people connect with your message on a deeper level.

What should be the first element of your elevator pitch according to the script?

The first element of your elevator pitch should be the one-sentence pitch, which clearly explains who you are, what you do, and how you bring value.

How can starting with a problem in your story benefit your elevator pitch?

Starting with a problem in your story can benefit your elevator pitch by creating high drama and conflict, which captures the audience's attention and makes them more engaged in hearing the solution you provide.

What example does Patrick Dang provide to illustrate his storytelling approach?

Patrick Dang provides the example of a client who owned a brick-and-mortar store with high foot traffic that declined due to a new mall opening nearby. The story illustrates how the client went from struggling to pay rent to creating new revenue streams by selling products online with the help of advertising services.

What is the next step after presenting the solution in your elevator pitch?

After presenting the solution, the next step is to explain the value, showing why the solution matters and why the audience should care about it.

Why does Patrick Dang emphasize creating multiple revenue streams in his pitch?

Patrick Dang emphasizes creating multiple revenue streams to reduce the risk of business failure. If one revenue source dries up, others can sustain the business, providing stability and growth potential.

How does Patrick Dang differentiate between a traditional pitch and a storytelling pitch?

Patrick Dang differentiates between a traditional pitch, which may feel like a hard sell, and a storytelling pitch, which engages the audience by addressing a relatable problem and offering a solution, making people more receptive to the message.

What is the final piece of advice Patrick Dang offers for crafting an effective elevator pitch?

Patrick Dang advises swapping in your own pain points, solutions, and value propositions into the template he provides, using customer stories relevant to your business to craft a compelling and effective elevator pitch.

Outlines

00:00

🛠️ Mastering the Art of Selling Yourself

In this paragraph, the speaker emphasizes that regardless of your profession—whether in business development, accounting, freelancing, or entrepreneurship—you're always selling in some way. Selling involves more than just products; it's about selling yourself, your ideas, and persuading others to see things from your perspective. The ability to communicate, persuade, and influence is highlighted as crucial for success in everyday life. The speaker introduces the video’s purpose: to teach an effective method for crafting an elevator pitch that will help communicate ideas clearly and convince others to buy into them.

05:02

📜 Crafting the Perfect One-Sentence Pitch

This paragraph focuses on the first step in creating an elevator pitch: crafting a one-sentence pitch that clearly defines who you are, what you do, and the value you bring. The speaker suggests a simple formula: 'I help X achieve Y by doing Z,' where X is your audience, Y is the value you provide, and Z is how you deliver that value. An example is provided to demonstrate how to use this formula effectively. The speaker emphasizes the importance of starting with a clear, concise pitch to ensure that people immediately understand what you do.

🎭 The Power of Storytelling in Your Pitch

This paragraph discusses the importance of incorporating storytelling into your elevator pitch. The speaker explains that stories are engaging and help make complex ideas more relatable and easier to understand. The narrative should include a problem that resonates with the audience, creating a sense of drama and anticipation. By telling a story that the audience can connect with, you can better communicate the value of your product or service. The speaker provides an example involving a retail store owner facing declining foot traffic, setting the stage for how storytelling can be used to present a problem and solution.

🛠️ Presenting the Solution with Impact

In this paragraph, the speaker continues the example story, showing how the store owner found a solution by transitioning to online sales through the speaker's services. The story demonstrates how the speaker’s strategies helped the business create new revenue streams, ultimately saving it from potential failure. The speaker emphasizes the importance of showing how your solution directly addresses the problem introduced in the story, and how it can lead to significant positive outcomes.

💡 Highlighting the Value and Why It Matters

This paragraph underscores the need to articulate the value of your solution after presenting it in the pitch. The speaker explains that it's not enough to simply explain what happened; you must also convey why it matters. In the example, the store owner's success is linked to the creation of multiple revenue streams, which safeguarded the business from future risks. The speaker advises tying the value of your solution to the broader context of your audience's needs, demonstrating why they should care and why your approach is the right one for them.

🔄 Connecting Stories with Solutions for Effective Pitching

In this paragraph, the speaker emphasizes the importance of blending storytelling with pitching, rather than presenting them as separate elements. The speaker advises using the story to naturally lead into the pitch, creating a seamless narrative that keeps the audience engaged. The paragraph highlights that by focusing on problems the audience can relate to and offering clear solutions, you can make your pitch more compelling. The speaker also points out that this approach helps avoid the impression of simply trying to sell something, instead making the pitch feel more like a meaningful conversation.

📈 Customizing the Elevator Pitch Template for Success

This paragraph provides guidance on how to customize the elevator pitch template to fit your specific product or service. The speaker encourages viewers to swap out the details of the example story with their own customer stories, tailoring the pitch to their audience's needs. By following the structure of problem, solution, and value, the speaker asserts that anyone can create a successful elevator pitch. The paragraph concludes by reminding viewers to use the template effectively in their own pitches.

👍 Final Thoughts and Viewer Engagement

In the final paragraph, the speaker wraps up the video by encouraging viewers to like the video, subscribe, and turn on notifications for future content. The speaker also invites viewers to share their biggest takeaway from the video in the comments, expressing interest in their feedback. The video concludes with a sign-off, with the speaker, Patrick Dang, promising to see viewers in the next video.

Keywords

💡Elevator Pitch

An elevator pitch is a concise and compelling way to present an idea, product, or service in a brief period, usually 30 seconds to 2 minutes. In the video, the concept of an elevator pitch is central, as the speaker teaches how to communicate ideas clearly and efficiently to engage others quickly. The video emphasizes the importance of structuring the pitch with a one-sentence overview, followed by a story to make the idea relatable and impactful.

💡One-Sentence Pitch

A one-sentence pitch is a brief statement that encapsulates the essence of what you do, the value you bring, and how you deliver it. It is the first part of the elevator pitch, designed to quickly inform the audience about the speaker's role, offerings, and value. In the video, the formula 'I help X achieve Y by doing Z' is introduced as a way to create a clear and simple one-sentence pitch.

💡Storytelling

Storytelling is the technique of narrating a story to make a concept or message more engaging and relatable. In the video, storytelling is presented as a crucial component of an effective elevator pitch, helping to transform abstract ideas into tangible and emotionally resonant narratives. By starting with a problem and leading to a solution, the story helps to illustrate the value of the pitch and keeps the audience interested.

💡Problem-Solution Structure

The problem-solution structure involves identifying a problem and then presenting a solution to it, which is a fundamental framework in the video’s approach to crafting an elevator pitch. The speaker emphasizes starting the pitch with a relatable problem to grab attention and then offering a solution that addresses the problem, demonstrating how the speaker’s services or products can resolve the issue.

💡Value Proposition

A value proposition is a statement that explains the unique value that a product, service, or idea provides to the audience. In the video, after introducing a solution to the problem, the speaker highlights the importance of explaining the value, or why the solution matters. The value proposition is what ultimately persuades the audience to buy into the idea, as it shows the benefits and significance of the solution offered.

💡Audience Engagement

Audience engagement refers to capturing and maintaining the attention of the audience throughout the pitch. The video underlines the need to engage the audience by starting with a problem that they can relate to and telling a story that connects emotionally with them. The use of high drama and relatable issues is recommended as a strategy to keep the audience interested and invested in the pitch.

💡Multiple Revenue Streams

Multiple revenue streams refer to having various sources of income, which is presented in the video as a key value for businesses to avoid dependence on a single source of revenue. The speaker uses this concept to illustrate the benefits of moving a business online and advertising on multiple platforms, ensuring that the business remains resilient even if one revenue stream dries up.

💡Sales Pitch

A sales pitch is a presentation or proposal aimed at persuading someone to buy a product or service. The video distinguishes between a typical sales pitch, which might just list features and benefits, and a more effective pitch that incorporates storytelling and problem-solving to make the pitch more compelling and less salesy. The goal is to make the audience more receptive to the message by showing rather than just telling.

💡High Drama

High drama involves creating a sense of urgency or tension in a narrative, which is used in the video to enhance the storytelling aspect of a pitch. By introducing conflict or a significant problem early in the pitch, the speaker suggests that you can capture the audience’s interest and make them more curious about the resolution, thereby making the pitch more memorable and impactful.

💡Relatability

Relatability is the quality of being easily understood or identified with, which is crucial for making a pitch resonate with the audience. The video advises using stories and problems that the audience can relate to in order to make the pitch more effective. By connecting with the audience on a personal level, the speaker can build trust and make the proposed solution more appealing.

Highlights

Selling is an essential skill in everyday life, regardless of your profession.

An elevator pitch should start with a one-sentence pitch using the formula: I help X achieve Y by doing Z.

The one-sentence pitch helps people understand who you are, what you do, and how you bring value.

Incorporating a story into your elevator pitch makes your ideas more engaging and relatable.

Start your pitch with a problem to capture attention and create a sense of high drama.

Provide a solution within your story to show how you can solve the problem and create value.

Demonstrate the value of your solution by explaining why it matters and how it impacts the listener.

Using multiple revenue streams protects businesses from relying on a single source of income.

Stories are more effective than just listing features; they create an emotional connection with your audience.

Personalize your elevator pitch by swapping in your own pain, solution, and value to fit your products and services.

The fear of business failure is a powerful motivator for business owners to consider multiple revenue streams.

A well-crafted story in your pitch makes listeners more willing to hear what you have to say.

An elevator pitch should be structured with a problem, solution, and the value you bring to the table.

Storytelling within a pitch engages your audience by making complex ideas easy to understand.

A successful elevator pitch template can be reused by swapping in different customer stories and solutions.

Transcripts

- No matter what you do for a living,

whether you work in business development,

you're an accountant, freelancer, entrepreneur,

you're always selling in some way.

Because you're always selling yourself,

whether you're selling yourself in a job interview,

selling your products and services,

or even just selling your ideas and persuading other people,

to see things in your perspective.

And learning how to communicate persuade and influence,

is one of the most essential skills

when it comes to succeeding in everyday life.

So, in this video,

I'm gonna show you one of the easiest and efficient ways

to do an elevator pitch,

so you can start communicating your ideas much more clearly

and get people to buy into your ideas.

What's going on everybody,

it's Patrick Dang here.

Make sure to give this video a like, subscribe,

turn on notifications

if you want to see more videos like this,

and let's dive in.

Now, to start off the elevator pitch.

The very first thing you have to first understand

is being able to pitch your product or service or idea

in one sentence.

I usually like to start an elevator pitch

with a one-sentence pitch

so that people have an understanding

of exactly who I am, what I do and how I bring value.

And the easiest way to do your one sentence pitch

is to use this formula.

I help X achieve Y by doing Z.

A very simple clean one sentence pitch

where X is gonna be your audience, your prospects,

people you are speaking to,

Y is gonna be the value that you bring

and Z is going to be how exactly do you provide that value?

An example of using this formula would be,

I help offline brick and mortar stores

create massive new revenue streams

by selling their products online,

using paid advertising, very simple.

So, no matter what product or service you're selling,

you wanna follow that simple formula

and just fill in the blanks

so that people get an understanding

of exactly what you do.

And the next step of the elevator pitch

is actually to tell a story.

People absolutely love stories

because it's a lot more engaging

than just talking about your products and service

and the features,

you need a story that people can identify with attached to,

and get emotionally connected with your ideas.

And the purpose of a story is really to make a complex idea

or something that might be seen as complicated

and making it very easy for anybody to understand

and get the feeling of, Oh, I get it.

I totally understand what you do and why you bring value.

Now, when you incorporate a story into your elevator pitch,

it's not as if you're telling a story

and then you're pitching,

your pitch has to include that story in it.

And I'm gonna show you exactly how.

So, the structure of your elevator pitch

is gonna be like this.

You do your one sentence pitch.

Then you tell a story.

And within that story,

the first thing you wanna do is talk about a problem.

You see, when you start a pitch with a problem,

people love things like conflict and high drama.

And when you're able to start with a problem,

it gets people a lot more engaged

because they're always wondering,

Oh my God, what's gonna happen next?

So, I'm gonna give you an example.

So, let's say I was selling advertising service,

online advertising services,

like Facebook ads and Google ads and things like that.

And I'm selling to,

let's say brick and mortar stores who have no idea

how to sell their products and services online,

but they rented the shop location.

They're selling the products there

and they're relying on foot traffic

and people just walking by and walking into their stores.

So, I wanna get them online,

but I need to tell a story on why they need to get online.

And how I'm going to do that,

is I'm going to start with a problem.

So, let's get into the pitch.

One of my clients was just like you,

he had an action sport shops, retail store

and his store was located in a prime location

with a ton of foot traffic.

And for years, people would walk by everyday,

because it's a high traffic area

and walk into a store and purchase products.

And for years he was absolutely killing it.

However, when a mall opened up across town,

where the less people started to walk around this area,

meaning less foot traffic, less sales.

And because there are so little foot traffic,

he was able to just barely make enough to afford rent.

And because he was only relying on one source of traffic,

meaning foot traffic to generate revenue.

And once that foot traffic dried up,

well, he was just totally out of luck.

And if this continued on,

well, he would be out of business.

So, pause real quick,

What I'm doing is I am talking about a problem

telling a story that's relatable to my audience

and I'm creating high drama.

This guy was killing it.

And then from there,

foot traffic died up

and now he's not making as much money as he used to.

And because the rent is so high,

what he's gonna go out of business.

So, the next step of the process

is to talk about a solution.

How am I going to fix this problem

and tell this amazing story

of how this guy went from going bankrupt

to actually making more money again.

So, let's get back into the pitch.

So, he wasn't really sure what he should do.

And he talked around, ask a few friends,

and one of his friends recommended him to me actually,

because he wanted another way

to sell his product and services.

Because he wanted to sell his products online.

And because he was already a reputable brand

that people knew,

it was very easy for me to come in,

take his products and take his brand and put it online

and advertise his products

using Facebook ads and Google ads.

And suddenly, he went from being able to barely make rent,

to creating an entire new revenue stream

and completely changed his business.

So, pause right there.

And so, what I'm doing is I'm telling a story

of how he was able to find me

and what we did to change the situation

so that he went from not being able to afford rent,

to actually expanding his business

and selling his products online.

And the next step after you provide a solution

is to talk about the value.

So, why does this actually matter?

Because it's not enough just to talk about what happened

you have to demonstrate why should someone care

and keep listening to the story?

So, let's go into the value part of the pitch.

The reason why this was so impactful,

was because at first,

this person was only relying on one source of traffic.

And once that dried up, he was going to go out of business.

But by taking his business online

and advertising his products on different platforms

from Facebook, Instagram, YouTube and Google,

suddenly he had multiple massive streams of revenue

coming in from different directions.

So, if one source let's say Facebook ads dried up

and didn't work anymore for whatever reason,

you had a couple others

that would still be able to help his business thrive.

And that's exactly what I want to do for you.

Haven't you just go into how you're going

to specifically help them in their situation.

So, as you can see within this pitch,

what I'm really doing is one,

I am first telling a story,

talking about a problem,

showing how I make this problem go away with my services.

And then from there,

I'm explaining the value that I provide

and why exactly they should invest in working with me.

Because it's not about just making money online.

It's also about having multiple revenue streams

so that if one dries up, you don't go out of business.

And that's what business owners fear.

Too many businesses will fail every single year.

And if you're talking to a business owner

that they don't wanna be one of them

and if you could have them create more leverage

and create different ways to generate revenue,

well, suddenly they are a lot more

interested in your services.

And this is a very different

from just telling people what you do.

Cause if I just came into a meeting and I just said,

Hey, I'm gonna take you online.

We're gonna generate all this sales and things like that.

Well, people may not be willing to listen

because it feels like a pitch.

It feels like you're just trying to sell them something.

But if you tell a story and you first talk about a problem

that people really understand and empathize with,

and then you show the solution to that problem.

Now, when you talk about that solution,

people are a lot more willing to listen

to what you have to say,

because you told the story and you got them engaged

by first talking about a problem

that they may potentially have.

So, when you are creating your own elevator pitch

or your own sales pitch,

all you really have to do is swap out

your own pain solution and value

and why people should buy

with your products and services and your customer stories.

And you're gonna be able to use this template

successfully in your specific pitch.

So, with that said,

that is going to be how you are going to craft

the perfect elevator pitch.

If you enjoyed this video,

make sure to give it a like, subscribe,

turn on notifications

if you wanna see more videos like this.

And let me know in the comments

what's your number one takeaway

that you got from this video

cause I'm always interested to hear your feedback.

And with that said, my name is Patrick Dang.

And I'm going to see you guys in the next one.