If You Want To Secure Your Future… Follow This New Career Path

Summary

The speaker reflects on the theme of obsession in personal growth and career paths, advocating for an unconventional approach to life and work. They share their journey of dropping out of school, exploring various business models, and learning from failures. The video emphasizes the importance of curiosity, self-education, and leveraging the internet to build a personal brand and create digital products. It suggests that entrepreneurship is a modern form of survival and encourages viewers to harness their unique perspectives to build an audience and income online.

Takeaways

• 🤔 The speaker emphasizes the theme of obsession in personal growth and the journey to find a better way of living.
• 🧐 Early on, the speaker was a silent observer, discerning the actions of others to learn about life and reflect on personal reactions.
• 🛍️ The speaker questioned the conventional career path and the societal expectation to go to school, get a job, and retire, considering the limited time for personal freedom.
• 🏫 The decision to drop out of school after five years due to uncertainty about career direction and the realization that one's late teens may not be the best time for such decisions.
• 💡 The importance of gaining specific knowledge through personal curiosity and genuine interest rather than following trends or societal pressure.
• 💡 The speaker's belief in the human psyche's natural inclination towards entrepreneurship as a form of modern-day survival.
• 🚀 The speaker's journey of trying and failing in various business models, highlighting the value of learning from failures and gaining awareness.
• 🌐 The impact of the Internet boom in providing opportunities for unconventional career paths and the speaker's personal success in leveraging social media.
• 📈 The idea that creators and thought leaders are condensing information, making it easier for individuals to learn and grow intellectually at a faster pace.
• 🔑 The necessity to understand both media and code in the digital age, as they are the tools for communication and the backbone of the online world.
• 🌟 The empowerment of having a creator mindset, where one can build an audience and potentially monetize their interests and skills without the limitations of traditional employment.

Q & A

What is the common theme the speaker identifies in his life and the lives of others?

The common theme identified by the speaker is obsession, particularly with finding a better way of living.

How does the speaker describe his approach to observing others?

The speaker describes his approach as a silent observer, discerning rather than judgmental, and focused on learning from the actions and lifestyles of others.

The speaker's curiosity was sparked by questioning why he should follow a path of education, employment, and retirement, especially considering the limited time for personal freedom within that framework.

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Why did the speaker decide not to pursue the conventional career path?

The speaker decided against the conventional career path due to his dissatisfaction with the limited personal freedom and the potential for success only after a long period of time.

What was the speaker's experience with higher education?

The speaker attended school but dropped out after five years due to indecisiveness about his major and a lack of clarity on what he wanted to do.

How does the speaker view the development of the human brain and decision-making at the age of 18?

The speaker believes that at 18, the human brain is not fully developed, making it nearly impossible to know what one wants to do with their life at that age.

What role did the Internet play in the speaker's life and career?

The Internet played a significant role in the speaker's life, providing a platform to learn from others, connect with like-minded individuals, and pursue an unconventional career path.

What is the speaker's perspective on the relationship between the human psyche and entrepreneurship?

The speaker believes that the human psyche is wired for entrepreneurship, equating modern-day survival with entrepreneurship, where ideas are hunted, information gathered, and value traded through the Internet.

What does the speaker suggest as the key to gaining 'specific knowledge'?

The speaker suggests that specific knowledge is gained by pursuing genuine curiosity and passion rather than following trends, and by figuring things out for oneself.

How does the speaker define the difference between intrinsic and extrinsic hierarchies of goals?

The speaker defines intrinsic hierarchies of goals as those that one sets for themselves, driven by personal values and desires. Extrinsic hierarchies of goals are those imposed by others, such as working towards someone else's business objectives.

What advice does the speaker give on how to start building a career based on curiosity and self-education?

The speaker advises to start by asking questions, seeking education, and applying the learned skills in public, such as by posting online, to gain experience, feedback, and potentially job opportunities.

What is the speaker's view on the importance of understanding media and code in the digital age?

The speaker views understanding media and code as crucial for communication and creation in the digital age, with media being the message and code being the backbone of online platforms and tools.

What is the speaker's perspective on the future of work and personal branding?

The speaker believes that personal branding and online presence are becoming increasingly important, as the world moves towards decentralization and individuals seek to establish themselves as thought leaders and creators.

What are the three types of products or services one can sell according to the speaker?

The three types of products or services one can sell are 'Done for You' (freelancing), 'Done With You' (consulting or mentoring), and 'Do It Yourself' (courses or guides).

How does the speaker interpret the quote about 7 billion companies on the planet?

The speaker interprets the quote as a vision for a future where nearly everyone has the opportunity to create their own business, reflecting a shift towards individual entrepreneurship and self-sufficiency.

What is the speaker's final advice on leveraging personal growth and online presence?

The speaker advises to start building leverage by posting online, applying personal experiences to projects, and turning everyday thoughts into shareable insights that benefit both oneself and the audience.

Outlines

00:00

🔍 The Quest for a Better Life and Unconventional Career Paths

The speaker reflects on their childhood obsession with finding a better way of living, observing people's lifestyles and questioning the conventional career path of education, employment, and retirement. They express skepticism about the effectiveness of this path and the limited time it allows for personal freedom. The speaker shares their personal journey of dropping out of school, struggling to find their purpose, and the realization that young people are rarely equipped to make such life-defining decisions at 18. They also touch on the importance of not being overly judgmental and the value of learning from failures, leading to the conclusion that entrepreneurship might be a more natural and fulfilling path for many.

05:00

🧠 Neurobiology of Goals and the Power of Curiosity in Modern Entrepreneurship

In this paragraph, the speaker delves into the difference between intrinsic and extrinsic goals, explaining how pursuing one's own goals can lead to a more fulfilling life compared to working towards someone else's. They draw parallels between historical survival techniques and modern entrepreneurship, suggesting that the internet has become a new platform for trade and value exchange. The speaker emphasizes the importance of curiosity and personal exploration, citing specific knowledge gained through genuine interest as more valuable than following trends. They share their own experience of growing an Instagram following organically as an example of applying this philosophy.

10:02

🤔 From Curiosity to Action: Questioning, Educating, and the Role of the Internet

The speaker encourages shifting from a coping mindset to one of curiosity, asking questions to gain a fuller understanding of success stories rather than making assumptions. They advocate for self-education through online resources, highlighting the accessibility and efficiency of learning through platforms like YouTube. The speaker also discusses the idea of the internet as a collective consciousness, where information is condensed and shared by creators, thought leaders, and online educators, allowing for rapid personal development and intellectual growth.

15:03

🌐 Understanding Media and Code: Keys to Online Success and Personal Branding

This paragraph focuses on the importance of understanding media and code in the digital age. Media is described as the method of communication and distribution of valuable information online, while code represents the backbone of the internet. The speaker suggests that by leveraging one's unique perspective and marketing knowledge, they can effectively display their value online without prior experience. They also discuss the concept of building a personal brand and the potential for monetization through various platforms, emphasizing the power of public learning and accountability.

20:04

🚀 The Creator Economy and the Potential for Personal Growth Through Online Sharing

The speaker discusses the creator economy as a self-sufficient ecosystem where everyone has a chance to follow their interests and create value. They dispel the myth that there are too many creators and emphasize the abundance of opportunities for those willing to share their knowledge and skills online. The paragraph also touches on the practicality of turning online presence into potential job opportunities or a full-fledged business, and the importance of building an audience as a form of leverage for future endeavors.

25:05

🌟 Embracing the Shift Towards Individualism and Decentralization in Society

In the final paragraph, the speaker predicts a societal shift towards individualism and decentralization, with a growing distrust in formal education and corporations. They highlight the increasing role of platforms like YouTube in education and the rise of personal connections and communities. The speaker also shares a quote from Naval Ravikant about the potential for everyone to have a business, reflecting on the idea that the future may hold a place for 7 billion unique companies. They conclude by encouraging viewers to start building leverage through online presence and sharing their knowledge.

Keywords

💡Obsession

Obsession refers to a persistent preoccupation with a particular train of thought, idea, or feeling. In the context of the video, it is presented as a driving force in the speaker's life and the lives of others, highlighting a deep focus on finding a better way of living. The speaker's childhood obsession with a better way of life led to a journey of observation and discernment, which is central to the video's theme of self-discovery and personal growth.

💡Discerning

Discerning is the ability to distinguish between different options or qualities, often through careful consideration. The speaker describes themselves as a silent observer who discerns rather than judges, suggesting a thoughtful and analytical approach to understanding the world and people's behaviors. This concept is crucial in the video as it underpins the speaker's journey towards personal enlightenment and the rejection of a conventional career path.

💡Conventional Career Path

The conventional career path typically refers to the traditional progression from education to employment and eventual retirement. The video challenges this norm, questioning why individuals should invest their lives in a system that may not align with their personal goals or desires. The speaker's critique of this path is a key element in advocating for an alternative approach to life and work.

💡Intrinsic Hierarchy of Goals

Intrinsic hierarchy of goals refers to a set of objectives that are personally meaningful and self-motivated, as opposed to those imposed by external factors. The video contrasts this with an extrinsic hierarchy of goals, which are driven by external rewards or pressures. The speaker argues that pursuing intrinsic goals leads to a more fulfilling life and is more in tune with human psychology and neurobiology.

💡Entrepreneurship

Entrepreneurship is the process of designing, launching, and running a new business, which typically involves risk-taking and innovation. The video frames entrepreneurship as a form of modern-day survival, suggesting that the human psyche is naturally inclined towards creating value and trading it, much like hunting, gathering, and trading in ancient times. This concept is central to the speaker's vision of a future career path.

💡Specific Knowledge

Specific knowledge is a term used in the video to describe knowledge that is unique to an individual and cannot be easily taught or replicated by others. It is gained through personal experience and curiosity-driven learning. The speaker emphasizes the importance of specific knowledge in creating a personal competitive edge and achieving success in one's chosen field.

💡Digital Economy

The digital economy encompasses the economic activities that result from digital transactions over computer networks, particularly the internet. In the video, the speaker discusses the digital economy as an opportunity for individuals to monetize their skills and ideas, contrasting it with the traditional economy and emphasizing its potential for personal empowerment and financial success.

💡Neurobiology

Neurobiology is the study of how the nervous system produces behavior, through the interaction of molecules, cells, and circuits. The video touches on neurobiology when discussing the different effects of pursuing intrinsic versus extrinsic goals, suggesting that the former is more aligned with the brain's reward system and leads to a more satisfying experience.

💡Curiosity

Curiosity is the desire to learn or know more about something or someone. The speaker highlights curiosity as a fundamental driver for personal development and innovation. It is presented as a catalyst for education, skill acquisition, and the pursuit of specific knowledge, which are all essential for success in the digital economy.

💡Leverage

Leverage, in the context of the video, refers to the ability to use various means or tools to achieve greater control or results. The speaker discusses the importance of building leverage through capital, people, products, code, and media to create wealth and achieve success. This concept is tied to the idea that fortunes require leverage, and it is a key strategy for those looking to excel in the modern economy.

💡Personal Brand

A personal brand is the image or impression that an individual projects, often online, which represents their skills, values, and personality. The video suggests that building a personal brand is crucial for gaining recognition and credibility in one's field. It is part of the process of creating condensed information and making a mark in the digital economy.

💡Decentralization

Decentralization refers to the distribution of power or control away from a central authority. In the video, the speaker predicts a shift towards decentralization in society, with a move away from corporations and formal education towards individual empowerment and community-based learning. This trend is seen as part of the broader transition towards a more personal and human-centered economy.

Highlights

The speaker emphasizes the theme of obsession in personal growth and the importance of being a silent, discerning observer.

The realization of the conventional career path's limitations and the questioning of societal norms regarding education, employment, and retirement.

The personal journey of dropping out of school and the struggle to find one's path, highlighting the difficulty of making life decisions at a young age.

The importance of gaining temporal leverage and the acknowledgment of one's own naivety and the wisdom that comes with age.

The role of the internet in enabling unconventional career paths and the opportunities it presents for personal and professional development.

Learning from failures and the value of gaining awareness from one's own mistakes in the pursuit of success.

The human psyche's natural inclination towards entrepreneurship as a form of modern-day survival.

The distinction between pursuing intrinsic versus extrinsic goals and the impact on one's neurobiology and sense of fulfillment.

The concept of specific knowledge as a valuable asset that cannot be easily replaced and is gained through genuine curiosity and passion.

The speaker's personal experience of growing an Instagram following organically and the importance of understanding social media platforms.

The idea that the internet is a collective consciousness where people share their stories, advice, and knowledge.

The role of creators, personal brands, and thought leaders in condensing information and making it accessible for others to learn and grow.

The necessity of understanding both media and code in the digital age to effectively communicate and create value online.

The practical steps to building an online presence, including the importance of posting content and gaining direct feedback.

The potential of online mentoring as a form of personalized learning and the opportunities it presents for both mentors and mentees.

The speaker's belief in the abundance of opportunities for creators and the refutation of the idea that there are too many creators.

The importance of building distribution as a means to sell products and the power of leveraging an audience for business success.

The future of personalization and decentralization in education and business, moving away from traditional models towards more individualized experiences.

The concept of business leverage through capital, people, products, and the power of code and media in creating wealth.

Encouragement to start building leverage through online presence and the benefits of personal growth, job opportunities, and making an impact.

Transcripts

This past

month, I have realized a common theme in my life

and the life of many others

that I am connected with

and that common theme is obsession.

As a kid,

I was obsessed

with finding a better way of living.

That's what I noticed.

I have always been a silent observer

and not like

observing people in a judgmental way,

but in a discerning way.

And I would be lying

if it wasn't a bit judgmental at first.

But thankfully,

I at least tried to come to my senses

and not be a very judgmental person.

I try not to but you guys know how that is.

It's it's hard to escape, but

it would always blow my mind

to see how other people lived. Right.

You can go to the grocery store

and you can just see

like you can observe silently and discern

whether their actions are good or bad.

What are they putting into their grocery cart?

How do they look?

Do you want to look that way?

You're trying to notice

the reflection in yourself here.

What kind of reaction does that cause

and what can you learn from that reaction?

So one thing that I was very big on

observing was the conventional career path, right

You do your told your entire life

to go to school, get a job, retire.

And the entire thing

sparked a lot of questions for me.

It's like,

why am I going to do this stuff to possibly

get a job in this market, possibly

enjoy the 70% of my life

that I have that I don't have to myself.

Right.

You only have like 30% of your life

to live on your own terms

when you're working 8 hours out of the day.

And then also you are possibly

going to be set up for success after 65 years.

So thinking back and reflecting on this,

I think this was a major reason why I decided to

not pursue that path.

I went to school

I ended up dropping out after five years

because I switched majors too many times.

I didn't know what I wanted to do right.

I don't think anyone knows

what they want to do at 18.

They don't.

It's impossible

to know what you want to do at 18.

I was also the naive young teenager

that was like, Oh, I know what to do.

Oh, I'm smarter than this 30 year old.

It's like, No, you're not.

It's temporal leverage. Its time there.

I'm only 25 and I have been enlightened

to this fact

very quickly

that your brain just isn't developed enough.

You can notice it like once you turn

20 to 23, 24, whatever.

Either way, at 18 you're going to be that kid

that is like, No, I'm smarter than everyone.

It's inescapable.

But I'm just letting you know now

that when you get older

you will realize some things.

And I have like, I'm still in that space

where it's like, no, I'm smarter than this guy.

And at 40 years old, I'm probably going to be

enlightened to many other things

that I'm not aware of right now.

So pursuing an unconventional career

path is one, something that hasn't been available

for a long time.

I'm very fortunate

that I grew up in the time with the Internet boom

and I'm very glad that it is continuing to boom

because that's what that's

who I went to,

to kind of find solace in people

that I could connect with. Right.

I would follow the

YouTuber is the fitness YouTubers,

and I learned a lot from them.

It got me in the gym for ten years.

It opened my mind

and kind of expanded my awareness to understand

that, like, oh, there's an economy

and then there's a digital economy

and they both work similarly.

I need to learn how to get in on this and create

something that I can monetize

and make money from.

And so that led to me

trying failing seven different business models.

If you've watched my channel

before, you understand

this tried everything, right?

And then after like five, four or five years of

just trying all of these things and failing

everything clicked because that's how it is.

You gain awareness from your failures.

You find the things

that would have led

to success

earlier that you just didn't know existed.

Because you didn't dove into it a bit.

It's like when you start your first business,

it's almost inevitably going to fail

because there are just some things that books

can't teach you.

There are things that you are going to

glance over

because you just have no idea what they

mean, right?

When someone's telling you,

Oh, you need to do this, that and that,

a lot of that will not make sense

because you haven't

gotten to the place

where it will make sense to you.

Now, after all this time, this has led me to

what I am theorizing.

This is a theory

as the future career path where what I think

a almost everyone will have to do

in order to make some form of an income.

The human psyche is wired for entrepreneurship.

It is wired for survival.

That is in modern day

entrepreneurship is survival.

Modern day survival is entrepreneurship.

We used to hunt, gather trade,

and now we hunt for let's say, ideas,

we gather information, we make connections,

and then we trade value through the Internet.

Right.

And so in my eyes,

the people

and I experienced this, that my nine to five

is that it's the difference between

pursuing an intrinsic hierarchy of goals

and an extrinsic hierarchy of goals.

And there is a big difference,

that big difference there

in terms of how your neurobiology is affected.

It's kind of it's not good dopamine versus bad,

but it is pursuing

someone else's goals

as opposed to pursuing your own goals. Right.

In the past, there were no corporations or

corporate culture. There were communities.

But communities are comprised

of individuals, right?

They are

individuals that have their own

intrinsic hierarchy of goals

within the communities, intrinsic

hierarchy of goals.

They can do their own thing.

They can hunt, gather, do whatever they want

by themselves.

I may be wrong there,

but I am speaking from experience here

when I say that

building something that you want to build,

will you will notice the dopamine

and other neurochemicals flooding your brain?

It feels good. It's progress.

But when you do that for someone else, let's say

like you're a freelancer

and you're doing client work for someone else,

you're doing what you enjoy doing,

which may be like design,

but when you're doing it for someone else, that

working on

that project does not have the same effect

as working on a project that you love. It's like

it's skill for someone

else compared to art for you.

Now, how do we start this?

It's it's curiosity.

We keep talking about curiosity,

but I want to read two quotes

from novel's

thread called

How to Get Rich Without Getting Lucky.

The first one is specific

knowledge is knowledge

that you cannot be trained for.

If society can train you,

it can train someone else and replace you.

Then the next one is specific.

Knowledge is found by pursuing

your genuine curiosity

and passion

rather than whatever is hot right now.

So what that means

is that figuring things out for yourself

as opposed to

doing what other people tell you to do

is how you gain specific knowledge Right.

There is, and that is immensely valuable.

This is kind of a subtle flex, but this past week

I gained 120,000 followers on Instagram.

I know exactly how I did that.

Other people don't know

how it's not buying followers.

It's not any of these like weird hacks.

I understand it enough

I've been in the game

long enough

and dissected

the social media platform

for long enough to understand.

Oh, it finally clicked.

This is exactly what I need to do

in order to grow and it worked.

And that specific knowledge,

you will never find that.

And of course you will never find that online.

You will never find that really anywhere

unless I tell you how to do it.

But even then,

there is so much involved there,

like my branding,

my minimalist style and all of this.

Other things

where if I told you what it was,

you're not going to get the same results.

So you need to figure things out on your own

if you want.

You need to stick,

stay in the game

long enough and figure things out

that and make discover

that other people have not made right.

If you dove into an iceberg of whatever

you want to master,

that is how you get this extremely valuable

specific knowledge.

So on the topic of curiosity,

you have to understand

conditioning in general

because for the first team,

the first eight years of your life

before adulthood,

you were kind of told what to be curious

if things were given to you.

There's a common theme here.

You may be able to notice

but for the first 18 years of your life,

it's like you.

You have to

imitate, imitate people in order to survive.

That's what you do by your parents.

You're told here's what you eat.

Here is how you walk.

Here is how you use the bathroom.

And then you go to school

and it's like, here is what you learn.

That's it.

Here's what you learn. Do your homework.

And then your friends.

They're doing the same thing with their parents,

and they start projecting their opinions on you.

And you start forming these beliefs

that you eventually

those eventually create your identity.

We're going to talk about

this more in the next video.

But you're getting the point here where

as a child

before you were like started learning things,

you were very curious.

You'd go outside,

you'd find the beauty and the flowers

and you'd laugh at everything.

Sure, you'd cry

and you'd poop your pants or whatever

you fucking do.

But that it wasn't because you were attached

to your identity.

It was because you're a fucking baby.

So now that we're in adulthood,

or you were at least being made aware of this,

things need to switch from cope to curiosity,

from, oh,

no, there's no other way to doing this to.

Maybe I could do that.

Maybe it's questioning, right?

It's like, Oh, that guy got lucky.

And it's like, instead.

No, stop.

What skill did he learn in order to do that?

What is he actually doing here?

What goes on behind the scenes?

What is he posting about?

How did he learn about that?

You just ask questions horizontally

and vertically

until you gain the bigger picture,

and then you can make

whatever opinion you want to

but aside from that, it's just assumption.

It's a blurred lens that you're looking through

and you're not seeing the full picture.

You're just telling yourself

you're feeding yourself a story

that you want to hear

based on your prior conditioning.

So after questioning, it's

let's let's take the example of a skill like,

oh, what if I did learn that skill

that would lead to me doing X, Y, and Z

that the next step after curiosity is education.

You buy books on it,

you look on YouTube, you Google, search it,

you find the answers.

The answers are out there,

especially for beginner

level stuff,

the specific knowledge that you find

by actually doing these things that comes later.

But the beginner level,

the principles of all of this stuff,

let's say the skill.

If I could watch YouTube.

You guys are fucking lucky.

We're all lucky

because if I want to learn graphic design,

I can go and watch an hour long video on YouTube

that will teach me everything

I need to know about graphic design.

And then once I do that

and I make a few of my own projects,

I can go and apply for a graphic design job.

And if I'm smart enough and the job

isn't silly enough to write off talent

that doesn't have a degree,

which a lot of them are opening up that option,

I could get a fucking job,

but after watching a few hours of YouTube videos,

or I could go and freelance

and do whatever I want.

So I have a theory

which we will dove into more in later videos.

But I have a theory that humans are documenting

the collective consciousness online.

The Internet.

Social media is a giant mind, as is the universe.

Again, we can dove into all of my weird theories,

but it humans make sense of things from

stories, labels, concepts, all of that fun stuff.

What do we post online?

We post the things that we can make sense of.

That's what our mind does.

It makes sense of things.

We're telling stories.

We are posting our opinions.

We are posting advice.

We are posting everything

that our mind can make sense.

Of and that we think

will make sense to other people.

So it is becoming a giant mind.

But this means that creators, personal brands

thought leaders, as

cringe as that word is

because it's not well known.

And I also have a theory that that is going to be

one of the greatest

evolution of humanity, because ideas

beget ideas

in order for us to have these innovative ideas.

We need

more ideas,

like something can't be built

unless the idea was birthed first.

So we need the thinkers

that are expanding their mind.

But what these creators and personal brands

and thought leaders

and online

educators they're doing

is they're condensing information.

I want you to think about this

because humans can process around

126 bits of information per second.

The things that we are conscious of now,

what used to take, let's say, four years

in an outdated formal college curriculum.

Let's say

those four,

that four years of information was 60 million

bits of information

that we had to process right now

from that and from education

and all this other stuff.

Humans in these craters have gotten results,

simplified it into a process

that helps people get results faster.

They've condensed information.

They're putting it in courses,

they're putting it online as content.

And what used to take that

60 million bits of information to get results.

Now takes maybe 10 million bits of information

and this process goes on

That's that's what creation is, right?

You are creating better solutions for people.

And that way

we are able to expand our mind and

develop ourselves

intellectually a lot faster, way faster

than we used to be.

So now's the time

where a kind of transition

into the practicality of all of this, where

yeah, pursuing your curiosity sounds great,

but like how what do you do with that?

How do you like actually do that full time?

Potentially full time. Or

something else like that?

So you need to understand two things.

You need to understand media and code.

So media is the message.

Media is communication.

It's how we communicate as people,

especially online, right?

Like we're like TVs.

You used to have commercials. That's media.

But now and the shows themselves where media,

but now it's online.

Everything is media.

We're the front end.

The entirety of what we see on

the Internet is media.

Right?

You don't see the back end, which is the code

which we'll get into.

But media is how we distribute

the valuable condensed information

like the zip file, like knowledge,

the 10 million bits of information

that you expand in your mind

and it or like,

I guess, plug into your mind

and it gives you

what used to be

the 60 million bits of information.

That's what media is.

It's information.

So in order to display your value online

because we already have the first two

steps, right?

It's curiosity and then it's self-education.

So learning

by yourself online.

Right. And then what do you do?

You are a prospective vessel.

Nothing is original,

but there are original perspectives

and that's where you come in.

So the best way to do this, in

my opinion, is like

you don't need experience to post a video online.

You don't need experience

to post an article online.

You don't need experience for any of this stuff,

especially if you understood

and perspective and positioning,

which is a marketing term.

So along with all of this curiosity,

if you want to make it work

and impactful and effective,

you need to understand marketing, psychology,

persuasion, possibly epistemology philosophy.

You need to understand the mind.

You need to understand

how we make sense of things.

So stories, metaphors, concepts,

what catches attention,

what holds attention, what is deemed valuable.

That's what you need to do,

but you can learn it in public.

You can post your perspective

on something that you are learning,

and you can give credit to people.

It's like there are ways around

not having experience and building experience

while using this opportunity

to post videos, articles, tweets, post

whatever it may be.

As a way to learn more, you learn the most.

Let's say you're studying design.

You will learn the most

when you actually create something

and then you have somewhere to post it.

You have accountability,

you have direct feedback.

So rather than sitting in your room

and making

fancy little designs or even just learning

and not doing anything with it

posted online,

it's not like

you have to turn this into a business

because even then, Twitter, LinkedIn, Instagram,

they're all public resumes.

You don't even have to grow.

You just have to post your stuff.

And then let's say you apply for a design job.

It's like, Oh, let me see your work.

Oh, here's my Instagram.

They look at it, they're like,

Oh, this is fucking beautiful.

You're hired, right?

That's optimal situation, but you get the point.

So just by doing this at a minimum,

you are not only learning faster

but you are potentially getting a job

so you can make more money.

And then if you want to

take the entrepreneurship route,

you have a good paying job

that you can help fuel that with.

Not that it costs anything to begin with, but

then at a maximum,

you're building leverage for the future.

Let's say you're just doing this

to get a job right Let's see.

Build 10,000 followers

based on design,

and then you go and create your own design course

because at this point

you have specific knowledge.

You've done things on your own enough to know,

okay, these are the roadblocks

I want people to avoid.

This is what this is how I would learn it.

And all of this other stuff, you package it up

and you can give it away for free.

If you have a bad relationship

with like selling courses and other things,

or you

package it up into a course

or consulting or online mentoring, imagine this.

Right?

I've been toying with this for a bit, but why?

Why isn't online mentoring a bigger thing?

Right?

Because at school it's like,

Oh yeah, you need mentoring.

And so you go after school

and someone helps you for an hour

and you get like one on one help.

But what about, like online?

Right.

What if, you know, design really well

and people

that are falling,

you want to learn how to design things

so they can increase their own value.

And so they hire you for mentoring

and you get on a zoom call with them

and you walk them through,

here's how you design stuff,

here's the design fundamentals,

all this other things.

And boom, you make an income

and you may have freelance work

coming to you and all this other stuff and this.

Oh, man.

One thing I have to mention,

I keep forgetting to mention this

like in blogs and on podcasts.

So this is exclusive

for you guys because one

limiting belief that I had

and so many other people have is there.

They don't have the creator mindset and they

they think that there is

like too many creators when it's only like

less than 1% of people are creators.

But even them think about this

how many interests do you have?

How many people do you follow on social media?

Maybe like two to 500 people, maybe more

everyone follows that many people,

right?

Did you ever make that connection?

Like even creators I follow maybe like three, 500

people and it's

because I'm interested in those things.

It's not like

it's not like

someone is going to choose you over someone else

because of like,

Oh, they can't follow enough people.

Everyone in the world is going to follow

five to 700 people, right?

There is more than enough work.

That's what the creator economy is

it's a self-sufficient utopia.

You don't have to sell these digital products

only either.

You can sell more than that.

If you want to open up a farm and

be like

your followers, go to grocery store,

then you can do that.

You can sell anything that's already selling.

If you want to learn

how to create fucking refrigerators,

and so refrigerators is someone, be my guest.

So we understand

media, the front end of the Internet,

that's how you communicate.

So you capture attention

that's how you potentially sell

something of value to someone else

and make an income for yourself.

Now there's code,

which is the back end of the Internet

and what houses all of this stuff and is what

like the advancements of tech and code allow

for more creativity?

We are kind of replacing some jobs here

and there,

but we're creating new jobs

creators or

whatever this is, or even sometimes freelancing.

It wasn't a thing before.

Like we're creating an entirely new

digital economy.

That's why I started digital economics.

My own school for this stuff is because there's

a fit there.

I want to train people

to be able to fuel this economy.

So the thing about code is it's very similar

in the fact that you can self educate online

you can learn how to code,

you can increase your value

very, very quickly, and you can get a job,

you can get a job without a degree in six

to 12 months.

That's what I did.

I got a job in a year by learning to code.

I used my income from that job

to fuel my side business and now it is

it has been my full time business

for three years now.

The brutal combo with this is that the coders

have kind of made their own jobs in a sense

where it's not only about web design

now, it's

not only about building fancy

websites, it's not even about building

SAS or software as a service. It's not.

They've created no code tools for these things.

So there's drag and drop website builders, right?

That my point here

is, is that you,

anyone can take what they're curious about,

build their own website,

build their own email list,

sign up for a free social media account,

it's all free.

And then you start attracting an audience

by learning psychology, all of this other stuff.

How like how to catch attention.

And you dissect the social media platform

so you understand

how do I get eyeballs on my profile?

Because that's how you gain followers, right?

That's it.

That's what a lot of people start up.

It's not just posting content.

You have to get eyes on your profile

in order to get followers.

So now

I want to read this quote to you from Jack

Butcher, who is a designer.

So it's kind of fitting, but he said, build

distribution, then build whatever you want.

So as we've learned,

this is important.

Distribution is just potential traffic.

It's an audience, it's an email list

is communities.

It's your networks. Audience.

It's everyone that can send traffic to something,

right? So let's say build

100,000 follower audience.

Let's say

I want to sell a physical planner,

which I actually used to.

I want to sell a journal easier.

I want to sell a journal.

And I have my friends on the internet.

Let's say I have like five friends.

I connected with them in the DMS.

They have 100,000 followers too.

So now that's 600,000 followers.

Five, 600 something

and now I reach out to them, I write a post

promoting my new product.

I have them send traffic to it

and I get that many eyes on my product.

If I make a lot of sales like that,

that's a lot of money.

So that's the point.

Build distribution

and then build whatever you want.

Because at some point

when you have enough traffic,

you really can build whatever you want.

Especially like you see Mister,

not mister, but he's not a very good example.

But you see people online

where it's like they have their merch

they have other things that are exclusive to them

and they have distribution

and so they're going to sell it to them.

Now, with all of this,

the world is going personal.

We're losing trust in formal education.

We're losing we're losing trust in corporations.

We want that human connection more.

And the thing with that is,

is that as I've illustrated, in this video,

everything's kind of going decentralized

right now.

YouTube

is educating people on modern skills

much faster than colleges are.

People are flocking there and learning

and making as much money as they want,

because that's just how that's what happens.

Right.

And it's going to continue

to move more individual as it would.

It used to be individual

like individuals within communities.

And then corporations were like, oh, no, I'm

going to come and take this all for myself.

And I was going back to individuals

and communities.

So keep an eye out for that

because a lot of people are talking about this

and it's inevitable.

I mean, I'm a part of it.

Many other people are part of it.

And with that,

I also want to read this quote from the wall.

The wall was a huge inspiration for this video

and everything else that went along with it.

There are almost 7 billion people on this planet.

Someday I hope there will be 7 billion companies.

The wall.

And the thing with this is it's

like I didn't understand it at first.

It's like 7 billion companies.

Like, no way, no,

not everyone can have a business.

And then

maybe a year or two

after being exposed to this quote,

it's like, yeah, this is actually

can happen

and probably will happen sometime soon.

So I might as well just try to take advantage.

Now, so let's make this even more practical,

right?

I'm a fan of practicality.

I'm also a fan of theory,

as you can tell at the beginning of my video.

So people that stay later in my videos,

they get a bit of like a treat now.

But this may be beginner level advice.

This is beginner level advice,

but for the people that just

want to learn more about this

or give some to you.

So when it comes to products

and services, there's three different types

you can sell, right?

There is done for you,

done with you, and do it yourself.

Done for you is like freelancing

where you literally

create, let's say, a website for someone, right?

And then there's Done With You,

which is like consulting

or the online mentoring thing I was talking about

where you get on a call with someone

or you're in the DMS with someone

and you help them with whatever problem

you can solve because of your expertize

and then there's do it yourself,

which is something like a course

where you package up

that information that you have

and you sell it and distribute it

to other people.

So another Nevel quote, What do you know?

The first one is a quote from Archimedes,

but it leads into the next one very well.

So that quote is Give me a lever long enough

and a place to stand and I will move the earth.

And then after that follows from the wall,

fortunes will require leverage.

Business leverage comes from capital,

people and products

with no marginal cost of replication code

and media.

So this

is like I've

been dissecting the walls philosophy on this

and have kind of it's

become my own philosophy

without even realizing that it was from Laval.

But this is how you make a fortune for yourself.

And we're talking about like wealth here,

not just riches, right?

We're talking about having more than enough money

to meet your basic needs and do what you want.

It's what humans are meant to do.

So with all of that, start building leverage,

start posting online

you don't have to be

in the entrepreneurial mindset yet.

Eventually you will be

because it's part of your psyche, but

start posting why not.

You learn faster,

you possibly get job opportunities.

It's personal growth.

It really is.

It sheds light on your blindspots very quickly

and it helps you

it gives you a project to apply everything

to, right?

You might not be remembering or experiencing

certain things

because it's like I don't

have a place to actually

utilize this thought or idea.

That's the difference

between a thought and ideas utility, right?

So you're out and about.

You're having this thought,

and then it's like,

Oh, I could write about this online.

And so you start to organize it and you're like,

How can this actually help people?

And so it's great because you start turning

every day experiences into life lessons

that not only do you benefit from

because they get solidified in your mind

that way,

but you're helping other people

and you're attracting an audience

and you're

actually doing some good in the world

and you're impacting people

where it truly matters, and that is their direct

human experience.

So that is it for this video.

I have more coming to you next week.

Next week

we'll be talking about intelligent imitation,

but for now,

check out the links in the description

there's the private community,

there's the ten year creative output.

Free Challenger is the power planner,

which is also free,

the podcast, all of that fun stuff.

Be sure to like subscribe and enter

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and I will see you in the next video.