Four Parts Of A Sale Script | Free Sales Training Program | Sales School

Sales School
13 Sept 202105:43

Summary

TLDRIn this sales training video, Jordan Belfort introduces 'Sales School' and discusses the importance of scripting in sales. He breaks down the script into three parts: the introduction, where you establish expertise and engage the customer; the body, where you logically present features and benefits, weaving in emotional appeal; and the close, where you confidently ask for the order and handle objections through looping patterns. The video also promotes a product, Cinder, for streamlined cash flow management across multiple currencies and payment providers.

Takeaways

  • 📈 Use a single solution like Cinder for a consolidated cash flow report from various sources.
  • 🔄 Cinder can synchronize payment details including inventory, taxes, discounts, locations, and multiple currency transactions.
  • 📱 Connect your payment providers to Cinder for automated synchronization and bank reconciliation with a single click.
  • 📊 Access detailed sales information for financial reports with Cinder to have a daily overview of business results.
  • 🎁 Start a free trial with Cinder and get a 20% discount on an annual subscription.
  • 🌐 Visit cinder.com for the free trial and discount, the website is spelled s-y-n-d-e-r dot com.
  • 🗣️ The introduction in a sales script is crucial as it sets the tone and establishes expertise within the first few seconds.
  • 🔑 The body of the script should cover both the features and benefits of the product, making a logical case for the customer.
  • 📝 High-level selling involves storytelling, metaphors, and comparisons to make a powerful case beyond just features and benefits.
  • 🛒 Every script should end with a clear call to action, asking for the order directly from the customer.
  • 🔄 Looping patterns are used to address objections and turn them into opportunities for closing the sale.

Q & A

  • What is the primary benefit of using Cinder?

    -Cinder synchronizes all necessary payment details, including inventory items, taxes, discounts, locations, and multiple currency transactions, providing a consolidated cash flow report.

  • How does Cinder help with financial reports?

    -Cinder provides detailed sales information, giving a daily overview of business results and aiding in financial reporting.

  • What are the steps mentioned in the sales script?

    -The steps in the sales script are the introduction, the body of the presentation, the close, and looping patterns to handle objections.

  • What should the introduction of a sales call include?

    -The introduction should include a greeting, the name of the company, and an enthusiastic tone to engage the customer.

  • What is the focus of the body of the sales presentation?

    -The body of the sales presentation focuses on discussing the features and benefits of the product, making a logical and emotional case.

  • How should features and benefits be presented?

    -Features and benefits should be presented together, but the most powerful case can be made through storytelling, metaphors, and comparisons.

  • What is the purpose of the closing step in the sales script?

    -The closing step involves asking for the order in clear terms, recommending the customer to take action.

  • What are looping patterns in the context of a sales call?

    -Looping patterns are techniques used to handle objections and turn them into closes by re-engaging the customer and reinforcing the sale.

  • How should a salesperson handle the initial moments of a call?

    -In the initial moments, the salesperson should make a normal greeting, sound enthusiastic, and establish a basic introduction without overloading the customer with information.

  • Why is tonality important in the introduction of a sales call?

    -Tonality is important because it conveys enthusiasm and care, which helps to engage the customer and set a positive tone for the conversation.

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Cash FlowAutomationSales InsightsInventoryTaxesDiscountsLocationsMulti-CurrencyPayment SynchronizationBank ReconciliationFree Trial
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