Motivation Monday - Is It Time to Refresh Your Brand? Here's How to Know and What to Do!

Summary

In this engaging discussion, the topic of brand refreshment is highlighted, especially relevant in today's rapidly changing world. The transcript mentions Shaya Becker's book 'Your Brand Unleashed', emphasizing the importance of personal and professional branding. It uses McDonald's as an example of a brand experimenting with its identity. The conversation touches on the challenges and strategies for established organizations like Walsh College to update their branding in a digital, AI-driven future, while also encouraging individuals to adapt and evolve their personal brands for growth.

Takeaways

• 📚 The importance of refreshing and elevating one's brand is emphasized, especially in light of significant changes in the world over the past few years.
• 🎓 Shaya Becker, a student from Walsh College's DBA program, has published a book titled 'Your Brand Unleashed: Elevate Your Brand, Fuel Your Future', which is recommended for those looking to enhance their brand.
• 🛍 The script mentions McDonald's as an example of a brand experimenting with its visual identity, such as changing the color of its golden arches, to stay relevant to its audience.
• 🏫 Walsh College, with over a century of history, is considering refreshing its branding, including logos and fonts, to maintain its legacy while adapting to the future.
• 🌐 The discussion highlights the need for organizations to consider how they present themselves in a digital, AI-driven, and interactive world.
• 💡 The idea that brand refreshment is not only for new startups but also for established organizations that need to re-energize their image is presented.
• 🔄 It's suggested that brands should be open to change and adaptation, similar to how consumers adapt to new iPhone models with updated features.
• 🚀 The script encourages individuals and organizations to consider how they can refresh their brand to reach more people with their mission and vision.
• 🎨 The process of brand refreshment is likened to the evolution of technology, where gradual changes can lead to significant advancements.
• 🤔 The transcript prompts reflection on personal branding, encouraging individuals to think about how they present themselves and how they might need to adapt.
• 🌟 The overarching message is that it's crucial to consider the evolution of one's brand to stay current and impactful in a rapidly changing world.

Q & A

What is the primary topic discussed in the transcript?

The primary topic is the importance of refreshing and elevating one's brand, both professionally and personally, in response to the significant changes in the world over the past few years.

Who is Shaya Becker and what is her contribution to the topic?

Shaya Becker is a student in the DBA program at Walsh College and has recently published a book on Amazon called 'Your Brand Unleashed: Elevate Your Brand, Fuel Your Future,' which is highly recommended for those interested in brand development.

Why is it important to consider the brand's evolution in the context of organizational change?

It is important because the brand needs to reflect the organization's mission and vision as it adapts to the changing world, ensuring that it continues to resonate with the audience and serve its intended purpose.

What example is given of a well-known brand experimenting with its branding?

McDonald's is given as an example, where they are experimenting with different colors for their golden arches, such as blue or teal, to see how their brand speaks to the audience today.

What does the transcript suggest about the challenge of brand evolution for established organizations like Walsh College?

The challenge lies in refreshing and re-energizing the branding while maintaining the organization's legacy, history, and DNA, and adapting it to the future in a way that is relevant in a digital, AI, and interactive world.

How does the transcript relate the concept of brand evolution to the idea of experiential and immersive learning?

The transcript suggests that as higher education is moving towards immersive learning experiences, brands should also consider how they can evolve to be part of this immersive and interactive world.

What is the significance of the iPhone example in the context of brand evolution?

The iPhone example illustrates that it is normal and expected for brands to evolve and change over time, just as people adapt to new iPhone models with updated features and interfaces.

What is the Walsh College's DBA program ranked by Forbes?

The DBA program at Walsh College is ranked number one by Forbes.

What is the suggestion for startups regarding brand creation?

The suggestion for startups is that they have the advantage of being able to invent and shape their brand as they progress, which can be easier than rebranding for established organizations.

How often should a brand consider changing or refreshing its image according to the transcript?

The transcript suggests that while it's not necessary to change the brand every other year, it is sometimes absolutely okay to shift the way the brand presents itself to adapt and move forward.

What is the final advice given in the transcript regarding personal and business brand evolution?

The final advice is to be open to refreshing one's brand and to think about how to fuel it into the future to reach more people with the mission and vision, without necessarily making drastic changes.

Outlines

00:00

🚀 Brand Elevation and Modernization

The speaker introduces the topic of brand refreshment and its importance, especially in the context of rapid change over the past few years. They highlight the example of Shaya Becker, a student from Walsh College's DBA program, who has published a book titled 'Your Brand Unleashed: Elevate Your Brand, Fuel Your Future' on Amazon, which is recommended for those looking to update their brand image. The speaker also mentions McDonald's experimenting with its branding, such as changing the color of its golden arches, to stay relevant and connect with their audience. The summary emphasizes the need for both new startups and established organizations like Walsh College to consider refreshing their brand to align with the digital, AI-driven, and interactive future of learning and business.

Keywords

💡Brand Refresh

Brand refresh refers to the process of updating or revitalizing an existing brand's image, logo, or messaging to better resonate with the current market or audience. In the video's context, it is about considering how an organization's brand should evolve to align with its mission and vision, as well as the changing world. An example from the script is McDonald's experimenting with its golden arches, suggesting that even established brands need to stay relevant and adapt to new consumer expectations.

💡Elevate Your Brand

Elevating a brand involves taking it to a higher level of recognition, appeal, or prestige. The video discusses the importance of not just maintaining a brand but actively improving and enhancing it to fuel future growth. The book 'Your Brand Unleashed' by Shaya Becker, mentioned in the script, is an example of a resource that can guide individuals and organizations in elevating their brand.

💡Digital Transformation

Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how an organization operates and delivers value to customers. The script touches on this concept by discussing the shift towards a more digital, AI-driven, and interactive world, especially in higher education, where immersive learning is becoming a focus.

💡Immersive Learning

Immersive learning is an educational approach that seeks to engage students deeply by providing them with an interactive, multi-sensory experience. The video mentions this as the future of learning in higher education, indicating a move away from traditional methods towards more engaging and experiential forms of education.

💡Personal Branding

Personal branding is the process of creating a unique image or identity in the public eye for an individual. The video script encourages viewers to consider how they present themselves in the world, suggesting that personal branding is not just for organizations but also for individuals to refresh and re-energize their professional image.

💡Organizational Branding

Organizational branding is the process by which an organization shapes its image and identity in the minds of stakeholders. The script discusses how organizations like Walsh College, which has been in business for over a century, need to consider refreshing and re-energizing their branding to stay relevant and aligned with their legacy and future goals.

💡Legacy

Legacy refers to the lasting reputation or achievements that an organization or individual leaves behind. In the context of the video, it is about how an organization's history and DNA can be leveraged to inform and enhance its branding efforts, ensuring that the brand remains true to its roots while also adapting to the future.

💡Mission and Vision

A mission statement defines the purpose of an organization, while a vision statement outlines its long-term goals or aspirations. The video emphasizes the importance of an organization's brand in delivering its mission and vision, suggesting that branding efforts should be in service of these core organizational values.

💡Adaptation

Adaptation in the context of the video refers to the ability of a brand to change and evolve in response to new circumstances or market demands. The script uses the example of iPhones, illustrating how consumers adapt to new features and changes in technology, as a metaphor for how brands must also be willing to adapt to stay current and effective.

💡Forbes Ranked

Being 'Forbes ranked' implies that an educational program or institution has been recognized and ranked by Forbes, a reputable business publication. The script mentions Walsh College's DBA program being ranked number one by Forbes, which serves to establish credibility and prestige for the institution.

💡Experiential Learning

Experiential learning is a method of education where students learn through direct experience and reflection on that experience. The video script mentions a shift from experiential learning to immersive learning, indicating a progression towards more engaging and interactive educational experiences.

Highlights

The importance of refreshing or elevating one's brand, especially in times of significant change.

Shaya Becker, a student at Walsh College, published a book on brand elevation titled 'Your Brand Unleashed'.

Walsh College's DBA program is ranked number one by Forbes.

The need for organizations to consider their brand's future and how to best deliver their mission and vision.

McDonald's experimenting with its brand identity, such as changing the color of its golden arches.

The example of McDonald's flipping the 'M' to a 'W' as a playful brand adaptation.

The challenge of brand refresh for established organizations like Walsh College, which has been in business for over 100 years.

Walsh College's consideration of refreshing and re-energizing its branding, including logos and fonts.

The balance between preserving legacy and adapting to a digital, AI, and interactive world.

The concept of experiential learning evolving to immersive learning in higher education.

The idea that personal branding should also be considered for refreshment and re-energizing.

The notion that it's acceptable to shift the way a brand presents itself occasionally.

The comparison of brand adaptation to the release of new iPhone models with updated features.

The encouragement to be open to refreshing one's brand to reach more people with the mission and vision.

The reminder that brand refresh doesn't always mean drastic changes, but rather thoughtful adaptation.

Transcripts

all right so is it time to refresh or

elevate your brand this is such a timely

topic because one of our students in our

number one Forbes ranked DBA program

here at Walsh college so proud of that

Shaya Becker just published her book on

Amazon called your brand Unleashed

elevate your brand fuel your future and

so I highly recommend this book it's

incredible one of our Walsh authors so

proud of her but I mention this because

it's such an important time right now

for us to be considered ing Our Brands

both professionally and personally you

know the world has gone through so much

change in the last four years five years

even that now we're saying okay what

does our organization's brand look like

going forward and how do we best deliver

our mission and our vision and I was so

timely on this too because I was just

looking at something online that said

McDonald's is even experimenting with

its golden arches in some areas having

blue or like a like almost like an

Arctic or teal blue for their um or for

their for their golden arches and I

thought how interesting is that because

recently they just did that thing I

think as a joke where they flipped the m

to a w and I was joking it was like the

Walsh McDonald's brand but it wasn't but

I thought that was fun but I share that

because they're even looking at how does

their brand speak to the audience today

and to people that they want to be able

to serve right and it's the same in your

organization as well so for new startups

for new Ventures this might be a little

bit easier because they can literally

invent the brand as they go but for

those of us like Walsh college that has

been in business for over a 100 years

102 now we're looking at refreshing and

re-energizing some of our branding some

of our Walsh college logos our fonts

some of the ways that we present

ourselves on the websites and you know

in different modalities that hold our

Legacy that hold our history and DNA and

that fuel it into the future and I think

it's just such a timely topic especially

as we're now looking at a more digital

Ai and interactive world like in in

higher ed we're talking about the future

of learning being immersive right from

experiential learning to immersive

learning so how can you do that with

your brand thinking about that think

about like how do you show up in the

world personally that you can refresh

and re-energize at times and taking a

look at your brand and saying it's

absolutely okay at times to say you know

maybe we do need to shift the way that

we brand or present ourselves or we can

look at something new it doesn't always

mean you have to be changing things

every other year goodness we didn't do

that it does mean that sometimes it's

absolutely okay to see yourself as

changing and adapting it's kind of like

iPhones right we buy the new iPhone

because it comes out it has new programs

and everything's just slightly different

it takes us a week or so to get used to

where everything is on the screen or how

the touchs screen works or how the

buttons work and we slowly begin to see

how that moves us forward to fuel our

future so as you're looking at your

business and as you're looking at your

life be open to how you can refresh your

brand it doesn't have to be changing the

golden arches to the blue per se but

think about ways that you can help fuel

it into the future so that you can reach

more people with your mission and your

vision