YOUTUBE, this is really bad…
Summary
TLDRIn this heartfelt video, a long-time YouTuber reflects on their 15-year journey and the recent challenges their channel faces, including being mistakenly categorized under YouTube Kids, which has led to a significant drop in views and revenue. The creator expresses gratitude for their supportive team and viewers, vows to adapt and evolve their content to maintain relevance and excitement, and sets an ambitious goal for 2025 to create the best gaming videos, staying true to their identity and engaging with their audience on a deeper level.
Takeaways
- 😀 The YouTuber has been on the platform for 15 years and has a deep emotional connection with it.
- 👥 The channel has a team of professionals including editors, thumbnail designers, and managers who rely on the channel for income.
- 💼 The channel's revenue has been negatively impacted, making it difficult to cover the team's expenses.
- 🔍 The YouTuber's content was categorized under YouTube Kids, which has restricted engagement and revenue from the main YouTube platform.
- 🚫 The categorization under YouTube Kids has resulted in the inability for viewers to subscribe, like, or comment on the videos.
- 📉 There has been a significant drop in viewership on youtube.com after the channel was categorized as made for kids.
- 🤔 The YouTuber believes that their viewer profile has been confused by the YouTube algorithm due to the YouTube Kids categorization.
- 🔄 The content is not being recommended to the appropriate audience, affecting the channel's growth and engagement.
- 🎮 The YouTuber is passionate about gaming and wants to continue making gaming videos but acknowledges the need for change.
- 🔄 There is a plan for a major change in the channel's content and approach to address the current issues.
- 🚀 The YouTuber is determined to make a comeback in 2025 with the best gaming videos and to be more relatable to the audience.
Q & A
How long has the YouTuber been on the platform?
-The YouTuber has been on the platform for 15 years.
What is the YouTuber's perspective on YouTube being a business?
-The YouTuber views YouTube as a fun thing and not just a business, but acknowledges the financial responsibilities towards the team.
What are some of the roles in the YouTuber's team?
-The team includes editors, thumbnail designers, and management.
Why is the YouTuber concerned about the current state of their channel?
-The YouTuber is concerned because their channel has been categorized under YouTube Kids, which has negatively impacted viewership, engagement, and revenue.
What are the implications of a channel being categorized under YouTube Kids?
-Being categorized under YouTube Kids means that viewers can't subscribe, like, or comment on the videos, and there is no revenue generated from those videos.
How has the YouTuber's content been affected by being on YouTube Kids?
-The YouTuber's content is not being recommended to their intended audience and is instead being recommended in places that don't align with their audience, leading to a decrease in viewership and revenue.
What is the YouTuber's hypothesis about their viewer profile being affected?
-The YouTuber hypothesizes that their viewer profile has changed significantly due to being categorized under YouTube Kids, confusing the algorithm and leading to misalignment with their actual audience.
What is the YouTuber's plan to address the current situation?
-The YouTuber plans to change the content and approach to make the best YouTube gaming videos, aiming to be more relatable and engaging to their audience.
What is the YouTuber's goal for 2025?
-The YouTuber's goal for 2025 is to make the absolute best YouTube gaming videos and to be more of himself, aiming to be relatable and engaging.
How does the YouTuber feel about the support from their audience?
-The YouTuber is extremely grateful for the support from their audience and is excited about the future changes and the opportunity to continue making content.
Outlines
📈 Channel Struggles and YouTube Kids Impact
The speaker reflects on their long-standing relationship with YouTube, emphasizing the platform's significance in their life for over 15 years. They highlight the evolution of their channel, from a personal hobby to a business that supports a team of professionals. The main issue discussed is the channel's recent categorization under YouTube Kids, which has led to a significant decrease in engagement and revenue. This categorization restricts viewership, prevents subscriptions, likes, and comments, and ultimately affects the team's financial stability. The speaker expresses their concern about the channel's future and hints at a major change to address the problem, while also acknowledging the need to evolve their content to maintain relevance with their audience.
🔄 Viewer Profile Confusion and Content Relevance
Continuing from the previous paragraph, the speaker delves deeper into the challenges they face due to their content being categorized under YouTube Kids. They theorize that their viewer profile has been altered, causing confusion in the YouTube algorithm, which in turn affects content recommendations. This misalignment leads to their videos being recommended in inappropriate places, further diminishing their reach and engagement. The speaker is determined to overcome these obstacles and make a strong comeback in 2025 with the goal of creating the best gaming videos. They express their passion for Minecraft and their desire to continue playing it, but also acknowledge the need to diversify their content to resonate with their audience. The speaker concludes by inviting viewers to share their thoughts and preferences, showing their commitment to adapting and evolving their channel.
Mindmap
Keywords
💡YouTuber
💡Platform
💡Channel
💡Business
💡Revenue
💡YouTube Kids
💡Viewer Profile
💡Content Creator
💡Minecraft
💡Comeback
💡Engagement
Highlights
YouTuber reflects on 15 years on the platform, emphasizing its importance in their life.
The channel allows the YouTuber to look back on personal growth and changes over time.
The YouTuber acknowledges the business aspect of YouTube, including the team that supports content creation.
Financial support for the team is a concern due to changes affecting the channel's revenue.
The channel has experienced a significant drop in viewership and engagement.
The YouTuber has been in communication with other creators and YouTube itself about the issue.
A major change is coming to the channel in response to the current situation.
The YouTuber reads and values comments, noting that some viewers may have outgrown the content.
Content is not scripted, aiming to maintain an authentic and fun gaming experience.
The channel was mistakenly categorized under YouTube Kids, affecting its visibility and revenue.
The categorization under YouTube Kids has led to a loss of subscription, like, and comment features.
The YouTuber discusses the impact of the categorization on team finances and the need for change.
Viewer profiles on YouTube are being confused due to the YouTube Kids categorization.
Content is not being recommended to the appropriate audience, leading to further decline.
The YouTuber is committed to making a comeback with high-quality gaming videos in 2025.
The goal is to create content that viewers can relate to and enjoy as if hanging out with an older brother.
The YouTuber invites viewers to comment with their game preferences and ideas for future content.
Despite the challenges, the YouTuber remains optimistic and dedicated to the community.
The YouTuber uses the metaphor of a shark to express determination to overcome the situation.
Transcripts
I feel like once every couple years you
see a YouTuber post a video like this
and some people will watch it and most
people just kind of click and then leave
but this is really important to me
because this platform has literally been
my life and for 15 years I have been on
this platform and I love it it has
literally been more than half my life
and the nice part about my channel is I
can look back at myself when I was a kid
and see how much has changed and how
many memories have been brought and how
many of you that I've got to meet in
person and how many great things we've
done but there's a really big problem
and it's a problem that has kind of
dived very deep not only into myself but
into my channel here's the thing as a
YouTuber things turn into almost like a
business and I've always treated YouTube
as a fun thing because it's how I treat
it and it's how I feel with it but I
have people that work for me and they're
on our team you know people like editors
or people like thumbnail designers or
people like management and they cost
money they have bills every single month
they have rent they have utilities they
have you know families they have things
they have to pay for and since I've been
making YouTube videos I've been
extremely Beyond grateful to be able to
have some of the most talented people on
our team being able to fulfill new
projects and do new things that we want
to do but here's the reality guys
something's wrong with my channel and
it's not good at all and I want to show
you because I've spoken to YouTubers
I've spoken to strategists I've spoken
to YouTube itself and unfortunately
nothing is really coming from this and
so there's a big change coming and I
want to tell you but before I show you
really quickly I read the comments I
really do I read all the comments and I
know for majority of people you may have
grown out of my content maybe you've
grown older maybe you're 18 19 20 years
old now and this isn't the type of
videos you watch Minecraft videos and
you know what I've hit that Plateau as
well too
where I just want to play games and have
fun and genuinely just rock with y'all
and we're doing it we're not going to be
doing the same thing that we've always
been doing I want to change this up I
know a lot of YouTubers that are playing
Minecraft may not actually enjoy it but
the real the reality is I still like it
but I think it's the way that we've been
portraying the videos I don't want it to
be something that feels like it's a
script even though the videos aren't a
script like a lot of them aren't some of
them are storytelling yeah but not all
of them are scripted but moral the story
is this something really really bad is
happening to my channel and I've spoken
to tons of my YouTuber friends and
nobody knows why this is happening I've
spoken to YouTube I've spoken to
strategists I've spoken to a lot of
people and so now I have one idea that
I'm going to pull and I want to do it
but first I want to show you the problem
is so to catch you up to speed here
there's two two YouTubes there's
youtube.com and there's YouTube kids.com
and whenever you upload a YouTube video
you need to select is it made for kids
or is it not made for kids now my
content is relatively friendly like you
know you could throw it on the TV it's
not like we're swearing or cursing or
anything like that but we have edgy
humor we make jokes you know like I'm
not going to pretend I'm Coco melon but
I also just want to have fun right so
it's not intended for little gooo gagas
but it's intended for those that can
understand humor a little bit right so
about 9 months ago my channel got put
into YouTube kids now what does this
mean it means a lot of things number one
people can't subscribe number two people
can't like or comment but also there's
no revenue generated on those videos and
going back to what I said earlier about
having a team it's less about me it's
about the team it's truly is it's gotten
to the point now where we can't even pay
our monthly bills for our team without
having to let people go and I don't want
to I really don't want to and I'm
grateful that in the process of YouTube
I've started other projects and started
other things that are covering expenses
over here but it's like putting a
Band-Aid on a broken arm it's not going
to fix the problem so I'm going to show
you this okay raw in the flesh you're
going to see this right here so here's
my channel okay here's the back end you
can see these are the video views right
views haven't been great the last a
little bit whatever the case is but I
want to show you something interesting
365 days ago okay blue is YouTube kids
purple is
youtube.com right here we were averaging
a median of viewership and even before
this it was just average right it was
just average say you know just just a
medium and right here is where we had a
massive spike in YouTube kids viewership
over one million views in that day from
YouTube kids but ever since YouTube kids
kicked in
things have just gotten worse for
youtube.com now I've been on YouTube
long I've been on this platform for a
very long time since 2009 and YouTube
The Way YouTube shows content to people
is by building a viewer profile if you
ever played the game Sims where you get
to like customize your character and
like you know change your hair type and
you know how you look and whatever it's
essentially building a viewer profile
like who is watching your videos so we
can suggest it to more people like that
and go broader and broader and broader
now ever since my content has been put
into YouTube kids I believe this is just
a hypothesis because we've been studying
this for 9 months I believe that my
viewer profile has changed significantly
it's getting a mixture between
youtube.com and the people like yourself
who watch the videos and YouTube kids
and it's kind of confusing the two now
my content doesn't even get recommended
amongst other creators in fact it's
getting recommended in the weirdest
places that don't even align with my
audience whatsoever and it's gotten to
the point now where like I said we
literally can't pay for our our team
members anymore and again it's really
really a bad situation it's the absolute
last thing I've ever wanted to do
because I live and breathe YouTube like
literally live and breathe this so we're
changing it up I've heard your thoughts
I've heard your concerns a lot of people
may have grown under the content but you
know what
we don't back down here y'all we don't
walk away from this stuff you guys grew
up watching me unspeakable moose or
maybe me or maybe unspeakable whatever
we're
coming and we're about to make the
craziest and best comeback and we're
going to do something great my goal for
2025 is to make the absolute best
YouTube gaming videos that you will ever
possibly watch but more
importantly be myself
and be Andrew I want to be somebody that
you guys can feel like you can relate to
I want to be I want to feel like I'm
your older brother and we're just
hanging out having a good time playing
video games I want to make the absolute
best videos ever and by me putting this
video out there is me speaking into
existence and saying that this is all
coming and happening so I want you to
comment down below what video games you
guys want me to play what do you want me
to do I'm not ditching Minecraft by the
way I love Minecraft I don't hate
playing Minecraft I I love it the
problem is is that the videos we're
doing just aren't hitting and that's
okay that's fine I'm here for the
long-term play and more importantly I'm
here for y'all and for those that are
sticking with me and rocking with me
still I freaking love y'all we are going
to do something incredible here and I
want to let yall know that it's about to
go down so if you're a real one with us
you've been with us I'm super excited to
have you back and I'm super excited to
show you what's coming because this
whole situation with the YouTube kids
stuff and everything else is just it's
unfortunate it really sucks it really
really really sucks but we're going to
fix it you know why sharks got to eat
even in the ocean guess what what if
shark's not g to find a little fishy to
eat on what is he gonna do just like oh
no sharks eat we're coming to eat y'all
we're coming to win and we're coming to
make the absolute best videos ever so
thank you so much for watching and I'll
see yall tomorrow in a brand new daily
video
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