연돈볼카츠 설명드리겠습니다.

Summary

The speaker addresses the viewers with an earnest tone, expressing their deep contemplation and decision-making process regarding a critical issue. They apologize for any inconvenience and proceed to clarify a situation involving a video statement and the company's stance. The speaker emphasizes their respect for the media and their commitment to fairness, urging viewers to watch the video in its entirety for a comprehensive understanding. They refute incorrect media reports about their business, explaining the difference between 'operational period' and 'survival period' of franchises, and correcting the misconceptions about their company's performance and growth. The summary aims to clear the air and rally support for the company and its franchisees amidst the controversy.

Takeaways

• 😔 The speaker has been deeply troubled by the situation and feels the need to clarify facts and set the record straight.
• 📞 The speaker apologizes for the inconvenience and mentions the importance of turning off the phone, indicating a serious and sensitive matter at hand.
• 🎬 The speaker refers to the video as both a 'clarification video' and a 'position statement', emphasizing the need to explain their side of the story.
• 👥 The speaker acknowledges that the audience might not watch the entire video but urges them to see it through to understand the full context.
• 📈 The issue began in June when eight franchise owners took collective action, leading to expanded and reproduced news articles that criticized the company.
• 🏪 The speaker respects journalists but feels wronged by the one-sided reporting that did not consider the company's perspective or counterarguments.
• 📰 The speaker criticizes the first news article for not waiting for counterarguments and for publishing misleading information about the company's operations.
• 🏢 The speaker clarifies the difference between 'operation period' and 'franchise period', correcting the media's misuse of these terms in their reporting.
• 💼 The speaker points out that the company's sales have increased ninefold from 2010 to 2023, contrary to the media's portrayal of a failing business.
• 📉 The speaker argues that comparing the sales per store without considering the size of the stores is misleading, as smaller stores naturally have lower sales.
• 💰 The speaker defends the company's low operating profit margin, stating that it is a result of efforts to support franchisees and not an indication of a bad company.

Q & A

What was the main concern of the speaker regarding the video transcript?

The speaker was concerned about whether to release the video and how it would be perceived, emphasizing the importance of presenting facts and clarifying misunderstandings.

What does the speaker feel about the role of the media?

The speaker respects the media for their role in exposing the truth and supporting the underdog, but feels frustrated by the misrepresentation in some reports.

What was the issue with the first news article mentioned in the transcript?

The issue was that the news article contained incorrect information about the duration of business operations, confusing 'business period' with 'survival period', leading to a misrepresentation of the facts.

What is the difference between 'business period' and 'survival period' as mentioned in the transcript?

The 'business period' refers to the time from the opening of a store to the point of registration, while the 'survival period' refers to the duration a store remains open from its opening until it closes down.

Why was the speaker upset about the second news report?

The speaker was upset because the report claimed a significant drop in sales per store compared to the increase in the head office's sales, which was misleading and did not accurately reflect the situation.

What clarification did the speaker provide regarding the comparison of sales figures over time?

The speaker clarified that the decrease in sales per store was due to the opening of many small-sized stores, but when sales were compared on a per square meter basis, the sales actually increased, indicating better profitability for smaller stores.

How did the speaker address the criticism about the head office's sales increasing significantly more than the stores?

The speaker explained that the increase in head office sales was due to the growth in the number of stores and various business ventures, and emphasized that the company operates with a low operational profit margin, focusing on supporting franchisees.

What is the speaker's stance on increasing prices for franchisees?

The speaker is against increasing prices for franchisees, as it could lead to a loss of customers in the long run, and the company tries to keep costs low to support the franchisees.

What is the speaker's view on the importance of small business owners in the company's ecosystem?

The speaker considers small business owners as very important, emphasizing that they are the lifeline of the company and that the company's success is tied to their success.

What action is the speaker taking to address the issues raised in the media reports?

The speaker is using the video transcript to clarify misunderstandings and provide accurate information, also expressing the company's commitment to addressing the concerns of its franchisees.

How does the speaker feel about the impact of the media reports on the company and its franchisees?

The speaker feels deeply concerned and frustrated, as the reports could potentially harm the company and its franchisees, who rely on the company's success for their livelihood.