K-Wave 101: Bagaimana Demam Korea Melanda Dunia | Buka Data

Narasi Newsroom

28 Aug 202007:34

Summary

TLDRThe video script explores the rise of South Korea's cultural and entertainment industry, known as the 'Hallyu Wave,' which has swept the world with its unique products. From overcoming past colonization and economic crises to becoming a global entertainment powerhouse, South Korea's strategic government policies and the international success of its music, dramas, and films are highlighted. The script also touches on the influence of K-pop groups like BTS and the cultural impact of Korean tourism, showcasing how entertainment can significantly contribute to a nation's economy.

Takeaways

🌐 The 'Hallyu Wave' or 'Korean Wave' has significantly influenced global culture and entertainment, bringing South Korean products to the forefront.
🏆 A historical milestone was achieved in early 2020 when 'Parasite' became the first non-English language film to win the Oscar for Best Picture.
🎁 South Korea's President Moon Jae-in gifted a video message from Cho Minho of SHINee and an EXO album to the daughter of Indonesian President Jokowi for her wedding.
🚀 South Korea, once under military rule and heavily reliant on heavy industries like automotive, chemical, and electronics, has now become a major player in the global entertainment industry.
🔓 The South Korean government adopted key policies in the 1990s to support the growth of the entertainment and cultural industry, including deregulation, reducing travel restrictions, and diversifying the economy.
📈 The success of the entertainment industry is evident in the revenue generated by films like 'Jurassic Park' being comparable to the export revenue of 1.5 million Hyundai cars.
🎶 The 1990s saw the rise of groups like Seo Taiji and Boys, who were pioneers in South Korean pop music and contributed to the international popularity of K-pop.
📺 The international success of Korean dramas and films, such as 'Winter Sonata', led to repeated broadcasts and high viewership, even setting records in South Korea.
🎤 Major entertainment companies like SM Entertainment, JYP Entertainment, and YG Entertainment were established in the late 1990s and have produced globally recognized artists.
🌟 The global success of K-pop and Korean dramas can be attributed to several factors, including high-quality cinematography, government support, social media presence, harmonious music, and the appeal of catchy songs and synchronized choreography.
👗 The cultural impact of Korean entertainment has also led to an increase in tourism, with fans visiting South Korea to experience the culture, wear traditional Hanbok, and visit filming locations.

Q & A

What is the term 'Hallyu' or 'Korean Wave' referring to?
-The term 'Hallyu' or 'Korean Wave' refers to the global popularity of South Korean cultural and entertainment products.
What significant event happened in early 2020 in the history of the Oscars?
-In early 2020, for the first time in history, a non-English language film won the Oscar for Best Picture. The film was 'Parasite' from South Korea.
How did South Korea's entertainment industry evolve from the 1960s to the 1980s?
-During the 1960s to the 1980s, South Korea was dominated by an authoritarian military regime that relied heavily on heavy industries like automotive, chemicals, and electronics. The cultural and entertainment business was highly restricted until the civil liberties started to open up in the early 1990s.
What were the three key policies that facilitated the growth of the entertainment and cultural business in South Korea?
-The South Korean government adopted three key policies that facilitated the growth of the entertainment and cultural business: relaxation of censorship, reduction of travel restrictions, and a desire to diversify the economy.
What was the significance of the gift from President Moon Jae-in to the president of Korea in 2017?
-The gift from President Moon Jae-in to the president of Korea in 2017 was significant as it included a video message from Choi Minho of SHINee and an album from EXO, showcasing the influence and popularity of South Korean pop culture.
What was the role of the entertainment companies established in the late 1990s in South Korea?
-The entertainment companies established in the late 1990s, such as SM Entertainment, JYP Entertainment, and YG Entertainment, played a crucial role in launching the careers of famous artists like Girls' Generation, EXO, Bigbang, Blackpink, and Twice, contributing to the global success of K-pop and K-dramas.
How did the popularity of 'Winter Sonata' impact South Korea's cultural exports?
-'Winter Sonata' was a major hit in Asia and the Middle East, and its popularity led to a surge in interest in South Korean culture, boosting cultural exports and tourism.
What was the impact of 'Gangnam Style' by Psy on the global popularity of K-pop?
-'Gangnam Style' by Psy became the first video to reach over one billion views on YouTube, significantly increasing the global visibility and popularity of K-pop.
What are some factors contributing to the success of K-pop and K-dramas globally?
-Factors contributing to the success of K-pop and K-dramas globally include high-quality cinematography, government support, the use of social media, harmonious music in K-pop, rigorous training of idols, and the portrayal of family values and cultural sensitivity in dramas and films.
How has the popularity of Korean entertainment influenced tourism and exports in South Korea?
-The popularity of Korean entertainment has led to an increase in tourism, with fans willing to spend money on tours to see concerts, buy physical albums, and visit filming locations. Additionally, the demand for Korean cosmetics has risen, with exports increasing from $0.37 billion in 2009 to $5.30 billion in the following decade.
What is the estimated number of Hallyu fans worldwide and how has it been growing?
-As of the data provided, there were nearly 90 million registered Hallyu fans worldwide, with an estimated increase to 100 million by 2020. This shows a rapid growth in the fan base since 2016.

Outlines

00:00

🌏 Rise of Korean Wave and Cultural Impact

The script discusses the global phenomenon known as the 'Korean Wave,' which has brought South Korean culture and entertainment to the forefront of international attention. It highlights the historical achievement of a non-English language film winning the Oscar for Best Picture, referring to the South Korean film 'Parasite.' The script also touches upon the transformation of South Korea from a country with a troubled past to a major player in the global entertainment industry. It mentions the role of the South Korean government in supporting the entertainment industry through deregulation, reduction of travel restrictions, and economic diversification. The script provides examples of the success of South Korean music, dramas, and films in international markets, including the global sensation of 'Gangnam Style' and the international achievements of K-pop groups like BTS and BLACKPINK.

05:00

🎶 Characteristics of K-pop and the Korean Wave's Economic Influence

This paragraph delves into the specifics of what makes K-pop and Korean dramas so appealing globally. It mentions the harmonious music, catchy tunes, and synchronized choreography that characterize K-pop, as well as the rigorous training that artists undergo. The script also points out that South Korean dramas and films are known for their family values and cultural sensitivity, avoiding explicit violence or nudity. The paragraph discusses the economic impact of the Korean Wave, including the increase in tourism to South Korea, the rise in exports of Korean cosmetics, and the global fan base that has grown significantly since the 2000s. It concludes by emphasizing the potential of culture and entertainment as a significant economic resource for a country, as demonstrated by South Korea's success.

Mindmap

Keywords

💡Hallyu

Hallyu, also known as the Korean Wave, refers to the global spread of South Korean culture and entertainment. It is central to the video's theme, illustrating how South Korea has become a major player in the global entertainment industry. The script mentions Hallyu in the context of South Korean products reaching global popularity, with examples such as the international success of the film 'Parasite' and the widespread influence of K-pop and K-dramas.

💡Parasite

Parasite is a South Korean film that made history by becoming the first non-English language film to win the Oscar for Best Picture. The video script uses this example to highlight the breakthrough of South Korean cinema on the global stage and the impact of Hallyu in elevating the country's cultural products to international acclaim.

💡K-pop

K-pop, short for Korean pop music, is a genre of music originating from South Korea characterized by its catchy tunes, synchronized choreography, and visually appealing music videos. The script discusses K-pop as a key component of Hallyu, with groups like BTS and EXO mentioned as prominent examples that have achieved global success and contributed to the popularity of South Korean culture.

💡Government Support

The script mentions the South Korean government's role in supporting the cultural and entertainment industries, which includes deregulation and a push for diversification of the economy. This support is crucial to the video's narrative, showing how policy decisions have facilitated the growth of the entertainment industry and the spread of Hallyu.

💡Cultural Export

Cultural export in the context of the video refers to the international dissemination of South Korea's cultural products, such as music, dramas, and films. The script provides examples like the film 'Jurassic Park' and Hyundai cars to illustrate the economic impact of cultural exports, emphasizing the significance of the entertainment industry in South Korea's economy.

💡SMTOWN

SMTOWN refers to the entertainment company SM Entertainment, one of the 'big three' in South Korea, which has played a significant role in producing globally recognized K-pop artists like Girls' Generation and EXO. The script uses SMTOWN as an example of the entertainment industry's infrastructure that supports the creation and promotion of K-pop groups.

💡International Recognition

International recognition is a key aspect of the video's theme, showcasing how South Korean cultural products have gained global attention and acclaim. The script cites instances like the record-breaking views of 'Gangnam Style' on YouTube and BTS topping the Billboard charts as evidence of this recognition.

💡Korean Wave

The term 'Korean Wave' is used interchangeably with 'Hallyu' in the script, emphasizing the international popularity of South Korean culture. It is related to the video's theme by illustrating the global impact of South Korea's entertainment and cultural exports, as seen in the widespread popularity of K-dramas and K-pop.

💡Diversification

Diversification in the script refers to the South Korean government's strategy to broaden the economy by supporting various industries, including culture and entertainment. This diversification is part of the narrative showing how South Korea transitioned from reliance on heavy industries to becoming a cultural powerhouse.

💡Hanbok

Hanbok is the traditional Korean dress, mentioned in the script as an example of cultural elements that attract tourists and fans of Hallyu. It represents the cultural experience offered to visitors, who may wear Hanbok and participate in traditional Korean activities, contributing to the country's tourism and cultural exchange.

💡Fan Economy

The fan economy refers to the economic activities generated by fans of cultural products, such as K-pop and K-dramas. The script discusses how the popularity of these products has led to increased tourism, merchandise sales, and a growing international fan base, which in turn boosts South Korea's economy and cultural influence.

Highlights

The Hallyu Wave, or Korean Wave, has brought South Korean cultural and entertainment products to global prominence.

In early 2020, for the first time in history, a non-English language film, 'Parasite' from South Korea, won the Best Picture Oscar.

South Korea's transformation from a country that was once colonized and suffered a crisis to becoming a major player in the global entertainment industry.

In the 1960s to 1980s, South Korea was dominated by an authoritarian military regime that relied on heavy industries like automotive, chemicals, and electronics.

The South Korean government took significant steps in the era of civil freedom to liberalize the entertainment and cultural industries by easing censorship and reducing travel restrictions.

The South Korean government's focus shifted to the cultural and entertainment industry, with the revenue from 'Jurassic Park' being equivalent to the export revenue of 1.5 million Hyundai cars.

The 1990s saw the rise of groups like Seo Taiji and Boys, who were pioneers in South Korean pop music and helped pave the way for the K-pop industry.

Major entertainment companies like SM Entertainment, JYP Entertainment, and YG Entertainment were established in the late 1990s and have produced famous artists like Girls' Generation, EXO, BigBang, and BLACKPINK.

The early 2000s saw the global success of South Korean dramas and films, with 'Winter Sonata' becoming a hit in Asia and the Middle East.

The global popularity of South Korean entertainment led to an increase in tourism, with fans visiting South Korea to experience the culture and visit filming locations.

The Hallyu Wave has also boosted the export of South Korean cosmetics, which grew from $0.37 billion in 2009 to $5.3 billion in 2019.

The number of Hallyu fans worldwide has been steadily increasing, with an estimated 100 million fans by 2020.

The success of South Korean dramas and music can be attributed to factors such as high-quality cinematography, government support, social media presence, and the catchy music and choreography of K-pop.

K-pop artists undergo rigorous training for years before becoming stars, contributing to their success.

South Korean dramas and films are known for not featuring excessive violence or nudity, respecting cultural and religious sensitivities of other countries.

The South Korean entertainment industry has guidelines to ensure that programs are aired at appropriate times, avoiding conflicts with religious practices.

The Hallyu Wave demonstrates that culture and entertainment can be a significant economic resource for a country, as seen in South Korea's resilience and prosperity.