Lesson 1: Introduction to Media and Information Literacy | Media and Information Literacy

Summary

This video script introduces media and information literacy, discussing its relevance to communication, technology, and society. It covers definitions of communication, information, media, and technology, and their interrelations. The script also explores the importance of media and information literacy in improving communication, critical thinking, and societal participation.

Takeaways

• 📚 The course introduces media and information literacy, focusing on terms like communication, media, information, and technology, and their interrelations.
• 🗣️ Communication is defined as the process of sharing and conveying messages or information, involving both verbal and non-verbal interactions.
• 💡 Information is described as data or knowledge derived from various sources, such as study, experience, or instruction.
• 📡 Media refers to the channels or ways used to transmit messages, essentially being the means of communication.
• 🛠️ Technology is characterized as the application of scientific knowledge for practical human life, aiming to improve the quality of living.
• 🔗 The connection between media, information, and technology is crucial for effective communication, as each plays a role in how messages are conveyed and understood.
• 🌐 Media and information literacy (MIL) is a broad concept that encompasses the ability to access, analyze, evaluate, use, produce, and communicate information in various formats.
• 🌟 UNESCO emphasizes that literacy is not just about reading and writing but also involves becoming better members of society by achieving goals, developing knowledge, and participating in the community.
• 🌐 MIL is essential for contributing wisely to information and media content, understanding rights, dealing with issues, and promoting equality and dialogue.
• 🤔 The importance of MIL lies in its ability to help individuals make informed decisions, learn about the world, build community, maintain public discourse, and engage in lifelong learning.
• 🌟 MIL also encourages citizens to become active producers of information, innovators of media and information products, and critical thinkers, using both new and traditional media for self-expression and participation.

Q & A

What is the main focus of the course on media and information literacy?

The course focuses on understanding the concepts of media, information, and technology literacy, and how they relate to communication. It also discusses the objectives and relevance of studying media and information literacy in today's society.

How is communication defined in the context of this course?

Communication is defined as the process of sharing and conveying messages or information from one person to another within and across channels, context, media, and cultures.

What are the two major classifications of communication?

The two major classifications of communication are verbal communication, which involves the use of words and speech, and non-verbal communication, which uses behavior to convey meanings.

How does the concept of media relate to communication?

Media refers to the channels or ways used to transmit or communicate messages. It answers the question of how messages are transmitted and what methods are used to relay the information.

What is the definition of information in the context of this course?

Information is described as processed data and/or knowledge derived from study, experience, instruction, signals, or symbols. It represents the learnings and knowledge gathered from various sources.

How is technology defined in relation to media and information literacy?

Technology is defined as the application of scientific knowledge to practical aims of human life, aimed at changing and manipulating the human environment. It includes advancements and developments that help improve the quality of human life.

What is the role of media in the communication process?

Media serves as the medium or channel through which messages are transmitted. It is essential in determining how information is relayed and communicated to others.

Why is it important to study media and information literacy?

Studying media and information literacy is important as it helps individuals to critically evaluate information, make informed decisions, engage in public discourse, and contribute to lifelong learning. It also promotes better communication and understanding within society.

What does UNESCO define as the purpose of literacy?

According to UNESCO, literacy involves a continuum of learning that enables individuals to achieve their goals, develop their knowledge and potential, and participate actively in the community and wider society.

How does media literacy help in processing information?

Media literacy helps individuals to access, analyze, evaluate, and communicate information in various formats. It involves understanding how to synthesize or summarize mediated messages and how to present information through different mediums.

What is the significance of technology literacy in the context of media and information literacy?

Technology literacy involves the skills to responsibly use appropriate technology to access, synthesize, evaluate, communicate, and create information. It is crucial for solving problems and improving learning in various fields, and it enables individuals to maximize the potential of technological advancements.

How does media and information literacy contribute to society?

Media and information literacy contributes to society by helping individuals to engage with media and technology responsibly, promoting equality, free expression, intercultural and interreligious dialogue, and peace. It also fosters a sense of community and encourages active participation in society.

Outlines

00:00

📚 Introduction to Media and Information Literacy

This paragraph introduces the concept of media and information literacy, emphasizing its relevance to communication, media, and technology. The speaker outlines the objectives of the course, including understanding the terms and concepts related to media literacy, and the importance of studying these in today's society. The definition of communication by McCormack (2014) is highlighted, which includes the sharing of messages or information across channels, media, and cultures. The paragraph also differentiates between verbal and non-verbal communication, setting the foundation for further discussions on media and information literacy.

05:01

💬 The Role of Media, Information, and Technology in Communication

This paragraph delves into how media, information, and technology are integral to the process of communication. It explains that information is the content of communication, media is the channel through which messages are transmitted, and technology is the tools that facilitate better communication. Examples are given to illustrate how technology can both enable and hinder communication, such as the use of phones for texting and the challenges posed by a lack of access to technology during a pandemic. The paragraph also touches on the vast amount of information available on the internet and the need for discernment in identifying reliable sources, highlighting the importance of media and information literacy in navigating this digital landscape.

10:02

🔍 Defining Literacy in the Context of Media and Information

This paragraph expands on the concept of literacy, particularly information literacy and media literacy, as defined by UNESCO. Information literacy is described as the ability to recognize the need for information, locate it, evaluate it, and communicate it effectively. Media literacy is portrayed as the ability to access, analyze, evaluate, and communicate information in various formats. The paragraph also introduces technology literacy, which involves using technology responsibly to access, synthesize, evaluate, communicate, and create information. The importance of these literacies in the workplace and society at large is emphasized, highlighting their role in problem-solving and lifelong learning.

15:05

🌐 Media and Information Literacy: A Comprehensive Overview

This paragraph provides a comprehensive overview of media and information literacy (MIL), as outlined in the Moscow Declaration on Media and Information Literacy (2012). It describes MIL as a combination of knowledge, attitudes, skills, and practices necessary for accessing, analyzing, evaluating, using, producing, and communicating information in a creative, legal, and ethical manner. The paragraph also discusses the benefits of MIL, such as contributing to informed decision-making, promoting community building, and fostering lifelong learning. The role of MIL in public discourse, self-expression, creativity, and participation in society is also highlighted, emphasizing its importance in the digital age.

Keywords

💡Media and Information Literacy

Media and Information Literacy (MIL) is a comprehensive term that encompasses the ability to access, analyze, evaluate, use, produce, and communicate information and knowledge in various formats. In the video, it is emphasized as a crucial skill set that helps individuals navigate the complex world of media and information, making informed decisions and contributing to society. It is related to the main theme as it is the central focus of the course being introduced.

💡Communication

Communication is defined as the process of sharing and conveying messages or information from one person to another within and across channels, context, media, and cultures. It is foundational to the video's theme as it sets the stage for understanding how media and information literacy are integral to effective communication. The script uses communication as a starting point to delve into the nuances of media, information, and technology.

💡Information

Information is described as data or knowledge derived from study, experience, instruction, signals, or symbols. It answers the question of 'what' we communicate. In the context of the video, information is the content that is being shared through various media, and understanding how to manage and interpret this information is key to media and information literacy.

💡Media

Media is defined as the channels or ways used to transmit or communicate messages. It is crucial in the video as it discusses how different forms of media can be used to relay messages, emphasizing the importance of understanding various media channels in the process of communication.

💡Technology

Technology is described as the application of scientific knowledge to practical aims of human life or to change and manipulate the human environment. In the video, technology is highlighted as a tool that can enhance communication, but also as a factor that can create barriers if not properly utilized or accessible. It is integral to the discussion of media and information literacy in the modern context.

💡Verbal Communication

Verbal communication is an interaction where words are used to relay a message through speech or voice. It is contrasted with non-verbal communication in the video, illustrating the different methods through which information can be conveyed and how these methods relate to media and information literacy.

💡Non-Verbal Communication

Non-verbal communication is an interaction where behavior is used to convey and represent meanings. The video uses this concept to contrast with verbal communication, highlighting the importance of understanding both forms of communication in the broader scope of media and information literacy.

💡Information Literacy

Information literacy is the ability to recognize when information is needed, locate, evaluate, actively use, and communicate information in various formats. It is a key component of media and information literacy, as the video discusses the importance of being able to effectively manage and utilize information in different contexts.

💡Media Literacy

Media literacy is the ability to access, analyze, evaluate, and communicate information in a variety of media forms. The video emphasizes the importance of media literacy in understanding and critically evaluating the messages conveyed through different media channels.

💡Technology Literacy

Technology literacy involves the skills to responsibly use appropriate technology to access, synthesize, evaluate, communicate, and create information. The video discusses how technology literacy is essential in the modern world, where technological advancements play a significant role in communication and information dissemination.

💡Moscow Declaration on Media and Information Literacy

The Moscow Declaration on Media and Information Literacy is mentioned in the video as a framework that defines MIL as a combination of knowledge, attitudes, skills, and practices. It underscores the comprehensive nature of MIL and its importance in accessing, analyzing, evaluating, using, producing, and communicating information and knowledge in a responsible manner.

Highlights

Introduction to media and information literacy, discussing its relevance to society.

Explaining the connection between communication, media, information, and technology.

Definition of communication as the process of sharing messages across channels, contexts, and cultures.

Differentiation between verbal and non-verbal communication.

Information defined as data or knowledge derived from study, experience, or instruction.

Media described as channels or ways to transmit messages.

Technology as the application of scientific knowledge to practical human life.

The role of information in answering what we communicate.

Media's role in how we communicate and transmit messages.

Technology's role in improving communication tools and processes.

Examples of how technology affects communication, such as phone charging issues.

Impact of the pandemic on education and the necessity of technology in distance learning.

The challenge of information overload and the need for discernment in the digital age.

Definition of literacy as the ability to use printed and written materials effectively.

UNESCO's expanded definition of literacy to include societal participation and goal achievement.

Information literacy as the ability to recognize, locate, evaluate, and communicate information.

Media literacy as the ability to access, analyze, evaluate, and communicate mediated messages.

Technology literacy as the skills to use technology responsibly for information access and problem-solving.

Media and Information Literacy (MIL) defined as a combination of knowledge, attitudes, skills, and practices.

UNESCO emphasizing MIL as essential for societal contribution and engagement.

MIL's role in promoting equality, free expression, and intercultural dialogue.

Importance of MIL in building a sense of community through improved communication.

MIL's contribution to lifelong learning and continuous personal development.

MIL's impact on encouraging citizens to become active producers of information.

MIL's role in fostering innovation in media and information products.

MIL's influence on critical thinking and self-expression through media.

Transcripts

[Music]

good day everyone welcome to media and

information literacy for our first

lesson i will be giving an introduction

as to what this class or this course is

going to be all about for today's lesson

we will be discussing the different

terms involved in media and information

literacy and that includes communication

media information and of course

technology aside from those things we

will also be talking about the

similarities and differences between

media information and technology

literacy last but not the least i will

be talking about the different

objectives of media and information

literacy why do we have to study this

particular class or course what is its

relevance to our lives and to the

society that we are living in right now

before we could even give an accurate

description or a definition for media

and information literacy it is best that

we first go back to our knowledge of

what communication is all about because

this particular concept the idea the

concept of communication is relevant and

is related to the topic of media and

information literacy so basically all

throughout the semester we will be

relating the concept of media and

information literacy to what we know

about communication if you could still

remember in oral communication we define

communication

based on

the definition given by mccormack in

2014

and according to him

he described communication as the

process of sharing and conveying

messages or information from one person

to another within and across channels

context

media and cultures so in this definition

alone you would already notice that the

words information in media are already

included in the concept of communication

you also have learned that communication

has many different kinds but these are

categorized into two major

classifications first is verbal

communication and the second is

non-verbal communication let's just try

to recall how we could differentiate the

two verbal communication is described as

an interaction in which we are using our

words to relay a message through speech

or with the use of our voices on the

other hand nonverbal communication is

described as an interaction

where behavior is used to convey and

represent meanings right now you are

probably wondering how are the concepts

of media information and technology

related to communication in order to

better understand the connection between

and among these concepts let us also

recall the process of communication to

simplify the process of communication of

course you have your communicators the

speaker and the receiver to start the

process of communication at the very

beginning the speaker would have that

intention to share a piece of

information to share a piece of idea in

the form of a message okay now that

message must be transmitted or must be

relayed through a channel or what we

also refer to as a medium once the

speaker has already decided what the

information is gonna be all about and

what or how is he or she gonna transmit

that particular message then the process

of communication will now start once

transmitted it will be received of

course by the receiver so now let us

define the other terms involved what is

information information is simply

described as process data and or

knowledge derive from study experience

instruction signals or symbols so these

are things that we gather from the world

around us these are learnings based on

our experiences based on our studies

based on what we could absorb from

different sources media on the other

hand is described as the channels or

ways we use to transmit or communicate

messages in other words or in simpler

terms we simply refer to media as

communication rules the last important

term that we have to consider in the

study of media and information literacy

is technology especially in the world

that we are living in right now

technology is described as the

application of scientific knowledge to

the practical aims of human life or to

change and manipulate the human

environment basically technology are

advancements developments brought about

by time that help better the lives of

humans it often makes us work easier

understandings easier learn easier and

so on and so forth in short it is

development that aims to improve the

quality of our lives let us now try to

relate these three terms these three

important terms to the concept of

communication relating it to

communication information simply answers

the question what do we communicate

again these are the messages these are

the pieces of thoughts ideas that we

have learnings that we have knowledge

that we have that we try to relate to

other people or transmit to other people

media on the other hand in relation to

communication could answer the question

how do we communicate how do we transmit

these messages in what way what are the

things or what are the ways that we are

using to relay the messages that we want

to relate technology last but not the

least in relation to communication could

answer the question what can we use to

communicate better what specific tools

can we use what specific developments in

our society or improvements in our

society could we use to communicate

better or to improve the communication

process in such a way as well that we

could understand each other better

another question that you probably have

is how does media information and or

technology affect communication let's

try to look at these examples so right

now one of the most common ways of

communicating is through text or via

text now take this one for example you

already have the information you already

have the message however you forgot to

charge your phone okay the phone is

being used to transmit the message it's

the tool that you are using it's a

technology that you are using to

communicate to other people however you

forgot to charge your phone so even if

you already have the message because of

the disruption because of that

particular barrier to communication you

were not able to do so another very good

example of this one is when we are

considering the situation that we are in

right now so let's put it into context

right now that we are experiencing an

emergency health crisis or we are

suffering through a pandemic many of the

schools have closed correct because of

this one the schools have to continue of

course education in such a way that we

have to utilize technology for example

in distance learning education majority

of the students are into online learning

so that would mean that they have to use

specific gadgets such as laptops their

cell phones their tablets etc however

not everyone has access to those

resources so what happens even if the

information is there not everyone could

access them equally not everyone could

access learning not everyone could

access education right now because of

those limitations additionally with

advent of internet use information is so

vast right now what does that mean with

a simple click of a button or with the

touch of a finger you would be presented

with so many information and sometimes

those pieces of information are too much

that you have to say through them you

have to know how to identify which is

useful for you and which is not so take

for example on your social media

accounts there are a lot of those things

that we often refer to as fake news

these are pieces of information that may

not be truthful or maybe their messages

have malicious intent this is also the

reason why it is very important for us

if we really want to communicate better

especially with advent of technology and

that amount of information that we have

right now it is necessary for us to

learn about media and information

literacy that is the reason as well why

we have this particular course or

particular class before we proceed with

what media and information literacy is

really all about let us try to define

the terms that are connected to this

particular concept let us first define

what literacy is literacy if you would

look into the dictionary and in other

books it is simply described as our

ability to identify understand interpret

communicate and compute using printed

and written materials associated with

varying content so you would notice that

it involves the skills of reading and

writing it often involves the skills of

reading and writing that's our very

basic concept of literacy if you call

someone literate then that means that he

or she knows at the very basic level how

to read and write however according to

unesco in 2004 and then reiterated in

2017 literacy involves a continuum of

learning meaning it's not ending with

the simple processes of reading and

writing it doesn't end at knowing how to

read and write literacy must also help

us become better members of the society

and how do we do that according to

unesco literacy must enable individuals

to number one achieve their goals second

to develop the knowledge that they

already have and the potential that they

already have and of course last but not

the least to become only participative

in the community and the wider society

now what is information literacy

information literacy is described as

your ability to recognize when

information is needed and to locate

evaluate actively use and communicate

information in its various format

meaning when you are presented with

information or when you have access to

information do you know what to do about

it do you know how to utilize it do you

know how to maximize the power of

information now let's put it into

context for example you are already

working and in the workplace you somehow

overheard some other people talking

about a certain issue in your work now

you have that information you were able

to hear absorb that information but what

are you gonna do about it what if that

information is something that is bad

that what if you know already that that

piece of information is not true or is

not factual so what are you gonna do

about it that is information literacy

media literacy is simply described as

our ability to access analyze evaluate

and communicate information that is

given in a variety of information could

be received could be picked up from many

different forms or types including print

and non-print messages media literacy is

also described as our ability to

synthesize or summarize then produce

mediated messages so media literacy

involves how well do we understand how

well can we maximize information that is

presented to us in different medium or

formats so take for example if you want

to listen to the news or if you want to

get some information about a particular

news topic where is it better to acquire

the news is it from news tv shows or in

television new shows or is it better to

just scroll through facebook to get the

information that you want similarly it

would also include how well we are

presenting the information through

different medium or format take this for

example what if you are the source of

information how are you going to

transmit that information would you post

it on facebook would you post it

somewhere else would you just say it to

your friends out loud using your words

using your speech would you write a

letter about it and so on and so forth

those basically are concepts under media

literacy technology literacy on the

other hand involves skills to

responsibly use appropriate technology

in order for you to access synthesize

evaluate communicate and create

information to solve problems and

improve learning in all subject areas or

in any profession or field simply put it

is your ability to maximize technology

it is your ability to use or utilize and

maximize the potential of technology and

technological advancements that are

available to you again let's put it into

context take for example in a classroom

i am a teacher and i have many different

tools technological tools but if i do

not know how to use them if i do not

know how to operate them then even if i

am a good teacher and i'm gonna use

those pieces of technology it will be

pointless because i might not be able to

maximize the potential of those things

of those gadgets knowledge of technology

or at the very least how to operate them

at the most basic level an understanding

of how they work is already a form of

technology literacy why because

knowledge of how things work would

enable us to use them or maximize them

now how are we going to describe media

and information literacy according to

the moscow declaration on media and

information literacy in 2012 mil is

actually a combination of knowledge

attitudes skills and practices meaning

there are many different things involved

in mil and it is required for us to

access analyze evaluate use produce and

communicate information and knowledge

not only in a creative manner but also

in legal and ethical ways that respect

human rights so it's responsibly using

media literacy information literacy and

technology literacy all the things that

we know about those three concepts we

combine them in order to have or to be

media and information literally

similarly unesco also emphasized in

2016 that media and information literacy

is essential because having media and

information literacy or possessing mil

actually helps us to become better

members of the society that we are

living in right now you might ask

yourself how does it enable us to become

better members of the society number one

it helps us to contribute information

and media content wisely we learn proper

discernment in terms of using

information and media we also become

aware of our very own rights especially

our rights when we deal with things

online similarly there are certain

issues that we learn how to deal with we

learn how to process those issues

because we have a good understanding of

what those issues are about and how we

could combat or fight those things last

but not the least mil helps us engage

with media and different forms of

technology in order to promote equality

free expression intercultural and

interreligious dialogue peace etc it is

also very important to reiterate that

media and information literacy is a big

umbrella term it is a huge umbrella term

that under it there are other many

different concepts involved for example

even cultural diversity is part of media

and information literacy now why do we

have to study media and information

literacy and why do we need to possess

that particular skill mil or media and

information literacy gives people an

understanding of the importance of media

and other information providers in order

for us to number one make informed

decisions know how to critically decide

on things next it also helps us learn

about the world around us third when

everyone possessing media and

information literacy we could easily

build a sense of community why because

it would be easier for us to connect

with one another because communication

is gonna improve as well when we

communicate better we can connect with

many different people and there would be

good understanding between and among us

it is also essential in maintaining

public discourse public communication

how we communicate with the general

public how do we communicate with a

large group of people and other members

of the society and last but not the

least mil also help us in engaging in

lifelong learning because of mill

learning becomes continuous you could

easily access information that would

contribute to your understanding of the

world and to your development as a

person in many different aspects of your

life similarly mil also spurs its

citizens to become active producers of

information meaning we become good

sources of information we contribute to

the field we contribute to the body of

knowledge that we have or currently

possess right now additionally we also

become innovators of media and

information products we get to develop

new things and last but not the least we

also get to be critical thinkers another

objective of mil is that it also incites

people to use new and traditional media

for self-expression creativity and

greater participation not only in their

immediate community but also in the

bigger society that they are involved in

or they are part of could be their

country or it could even be the global

network here are my sources and

references for your basis