Tanishq Jewellery कैसे कमाता है सालाना ₹23,268 करोड़? | Tata Case Study Ep 2 | Rahul Malodia

Summary

The video is abnormal, and we are working hard to fix it.
Please replace the link and try again.

Takeaways

• 😀 Titan Company, part of the Tata Group, saw a 60000% return on its shares since 1999, with Tanishq playing a pivotal role in this success.
• 😀 Tanishq, despite initial struggles and a 150 crore deficit by 2000, turned into one of the leading jewelry brands in India.
• 😀 The brand overcame challenges by focusing on the purity of gold and openly displaying its weight and purity, building customer trust.
• 😀 Tanishq introduced free gold purity checking machines to ensure transparency and gained credibility among customers.
• 😀 The 'Golden Harvest' scheme allowed customers to make installment payments for jewelry, making it more accessible.
• 😀 Tanishq customized its jewelry offerings to cater to regional and cultural preferences, such as specific bridal jewelry for different communities.
• 😀 Employee welfare and vendor management were key to Tanishq's success, with the company offering training, healthcare, and better working conditions for craftsmen.
• 😀 Tanishq expanded its presence through large flagship stores and effective celebrity endorsements, boosting its recognition.
• 😀 Despite extensive investments in infrastructure and employee welfare, Tanishq maintained cost-effectiveness by improving productivity.
• 😀 The company’s strategic focus on cultural understanding, regional customization, and innovative marketing allowed Tanishq to thrive despite early setbacks.

The video is abnormal, and we are working hard to fix it.
Please replace the link and try again.