3 Ways To Promote Your Roblox Game WITHOUT Robux or Ads.

Summary

This video script offers three effective strategies for increasing attention to your Roblox game without heavy spending. It suggests leveraging search trends and popular keywords, utilizing TikTok for viral marketing by creating shareable and humorous content, and collaborating with YouTubers to boost visibility. The speaker, with over 20 million visits on their games, emphasizes the importance of marketing in attracting and maintaining player interest.

Takeaways

• 📉 Roblox ads have decreased in effectiveness due to recent updates.
• 🆓 Relying solely on ads may not be cost-effective; explore other marketing methods.
• 🔍 Utilize search and trends to gain visibility for your Roblox game by targeting popular and underused keywords.
• 📈 Monitor platforms like Google Trends and Roblox's search bar to identify trending keywords and game types.
• 🎯 Avoid spamming; focus on creating games that match searched terms to get free visits.
• 🎥 Leverage TikTok for marketing, as it has over 1 billion users and can significantly boost game visibility.
• 🤣 Create and share funny or surprising clips of your game on TikTok to attract attention.
• 📊 The Tsunami game's success on TikTok is a prime example, achieving millions of views and thousands of players.
• 📺 Collaborate with YouTubers to promote your game, especially smaller ones who are more likely to engage.
• 🤝 Offer YouTubers exclusive in-game content or unique access to incentivize them to showcase your game.

Q & A

Why have Roblox ads changed recently?

Roblox ads have changed due to recent updates made by the platform, which may have affected their effectiveness, leading to the perception that they 'suck now'.

What are the three methods suggested to get attention for a Roblox game without spending too much money?

The three methods are: 1) Using search and trends to capitalize on popular keywords and trends. 2) Marketing on TikTok with engaging content that can go viral. 3) Collaborating with a YouTuber to get a playthrough that can make the game viral.

How can a game dominate search on Roblox?

A game can dominate search on Roblox by targeting popular trends and finding unused keywords that many players are searching for, thus making it easy to get visits organically.

What is the significance of using Google Trends to identify player interests?

Google Trends can help identify popular search terms and trends, allowing game developers to target keywords that are currently in demand and potentially increase their game's visibility.

Why is TikTok considered an effective platform for marketing a Roblox game?

TikTok is effective due to its massive user base of over 1 billion users and the potential for content to go viral quickly, as demonstrated by the success of the Tsunami game.

What strategy did the Tsunami game use on TikTok to gain popularity?

The Tsunami game gained popularity by creating funny and surprising clips that were shared on TikTok, which attracted the attention of other users and led to a significant increase in player count.

How did the Amaze man and his group use TikTok to promote their game in 2022?

The Amaze man posted videos announcing the game and showcasing its features on TikTok, which resulted in high engagement and millions of views, significantly boosting the game's player count.

What is the importance of collaborating with a YouTuber for game promotion?

Collaborating with a YouTuber can lead to a playthrough that goes viral, especially if the game offers unique content or exclusive access, thus increasing the game's visibility and player base.

Why is it recommended to approach smaller YouTubers for game promotion?

Smaller YouTubers are more likely to accept collaboration offers because they may have fewer opportunities and can provide a more personalized experience, which can be beneficial for both parties.

What additional strategies are mentioned in the script for developer success?

The script mentions that there are several other formulas for developer success, which can be learned by watching a related video provided on screen.

What is the speaker's background that lends credibility to the advice given in the script?

The speaker has over 20 million visits on games they have worked on, indicating their experience and knowledge in game marketing and development.

Outlines

00:00

🚀 Boosting Roblox Game Visibility with Smart Marketing

The script discusses the ineffectiveness of Roblox ads and introduces three cost-effective methods to gain attention for a Roblox game. The first method involves leveraging search trends and finding unused keywords that can increase visibility and attract players. It suggests targeting search terms with less competition to acquire free visits. The second method highlights the power of TikTok marketing, as demonstrated by the Tsunami game's success, which gained thousands of players through funny and engaging clips. The script emphasizes the importance of creating content that resonates with the TikTok audience and the potential of the platform with over 1 billion users. The third method suggests collaborating with YouTubers, especially smaller ones, who can help a game go viral through exclusive content or unique in-game features. The video aims to educate developers on effective marketing strategies to increase their game's player base and mentions additional resources for further learning.

Keywords

💡Roblox ads

Roblox ads refer to the promotional content for games on the Roblox platform. In the video, the speaker mentions that these ads have changed and are not as effective as they used to be. This sets the context for the video's theme, which is about finding alternative methods to gain attention for a Roblox game.

💡Updates

Updates in this context refer to changes made by Roblox that have affected the effectiveness of ads. The video suggests that relying solely on ads due to recent updates might not be a wise investment, indicating a shift in the platform's marketing landscape.

💡Search and Trends

Search and Trends is one of the three methods discussed in the video for gaining attention for a Roblox game. It involves capitalizing on popular trends and finding keywords that many players are searching for, which can lead to increased visibility and visits to a game without spending much money.

💡Google Trends

Google Trends is a tool mentioned in the video that tracks the popularity of search terms over time. It is suggested as a resource for identifying popular trends that can be used to improve a game's search ranking on Roblox, thereby attracting more players.

💡Tick Tock

Tick Tock, likely a misspelling of 'TikTok', is highlighted as a powerful platform for marketing Roblox games in the video. The speaker discusses a successful case study where a game gained thousands of players through strategic marketing on TikTok, emphasizing the platform's vast user base and potential for game promotion.

💡Tsunami game

Tsunami game is an example given in the video of a Roblox game that achieved significant player growth through TikTok marketing. The game's success story is used to illustrate the effectiveness of creating funny and engaging content that can go viral on social media platforms.

💡Amaze man

Amaze man is mentioned as a successful figure in the Roblox community who had a major impact on a game's popularity through TikTok. His involvement and the subsequent increase in views and player count serve as a testament to the power of influencer marketing in the gaming community.

💡Collaborating with a YouTuber

This is the third method discussed in the video for promoting a Roblox game. Collaborating with a YouTuber involves partnering with content creators to feature the game in their videos. The video suggests targeting smaller YouTubers who are more likely to engage and offer unique in-game content to make the collaboration mutually beneficial.

💡Marketing techniques

Marketing techniques in the context of the video are strategies used to attract and maintain interest in a Roblox game. The video outlines three specific techniques: leveraging search trends, using TikTok for viral marketing, and collaborating with YouTubers, all aimed at increasing a game's visibility and player base.

💡Developer success

Developer success refers to the achievement of a game developer in terms of creating a popular and successful game. The video promises to reveal formulas for this success, suggesting that there are proven methods to achieve it, and the speaker's own experience with games that have garnered over 20 million visits adds credibility to this claim.

Highlights

Roblox ads have declined in quality and effectiveness, requiring alternative marketing strategies.

Three cost-effective methods will be discussed to gain attention for Roblox games.

Utilizing search trends and finding unused keywords can increase game visibility on Roblox.

Targeting search without spamming can attract free visits to a game.

Monitoring platforms like Google Trends can identify popular search terms among players.

Creating content that resonates with current trends, such as 'simulators for girls', can attract players.

The Tsunami game's success was not accidental but a result of strategic marketing on TikTok.

TikTok's massive user base makes it a prime platform for game promotion.

Creating funny and surprising game clips can attract attention and visits from TikTok users.

The Amaze Man's game saw a significant increase in player count after leveraging TikTok.

Vector 3's thread provides a detailed breakdown of TikTok marketing success for the Tsunami game.

Collaborating with YouTubers, especially smaller ones, can lead to viral game exposure.

Offering unique content or exclusive access to YouTubers can encourage them to feature your game.

Providing value to YouTubers, such as pet themes, can increase the likelihood of them playing your game.

Marketing is about generating interest and making potential players aware of your game's existence.

The presenter has over 20 million visits on games they've worked on, offering credibility to the shared strategies.

Additional developer success formulas are revealed in a linked video for further learning.

Transcripts

ever noticed how Roblox ads are just not

what they used to be they suck now right

well that's because of the recent

updates that Roblox made if you're

relying solely on ads you might just be

throwing money into the garbage but

don't worry because today I'm going to

be showing you three great methods to

get your Roblox game attention and

you're not gonna have to spend too much

money on these either

the first method is using search and

Trends so this is about riding the wave

of popular Trends and sometimes finding

golden unused keywords that tons of

players are already searching for you

can dominate search and you can get

visits easy with this this is probably

the easiest way to get visits on Roblox

and I recommend trying to Target search

don't be spammy with it just make your

game hit search for something that

doesn't have that many games already

there and it's just free visits right

you can keep an eye on platforms like

Google Trends and even you can go to

roblox's search bar and you can

basically go and say simulators 4 or

simulators with or simulators about or

whatever you just put in a game type and

then add a word like about with for and

you can find what players are searching

for they might say like simulators for

girls well then I guess you would want

to make a simulator for girls or you can

make whatever it's an easy way to get

visit alright method two is Tick Tock

remember Tsunami game from a while ago

they got thousands of players without

was not by accident they specifically

marketed on Tick Tock with a great

strategy that allowed them to get a lot

of visits and they made a great game

that had a very very funny clip

potential and then they showed those

moments on Tick Tock and they had other

people post as well and if you can make

clips that get people laugh or they're

like really surprised about your game

you can really get started on a good

track to get visits from Tick Tock see

Tick Tock is basically what you want to

do now and if we look at this thread by

Vector 3 about the growth of tsunami

game on Tick Tock we can see what they

said Tick Tock has over 1 billion users

so it's where most of the attention is

on the internet but very few people are

using it that effectively so blowing up

a game on Tick Tock can work really well

the Amaze man and his group actually had

a huge success with this game in 2022 he

actually follows me on Twitter by the

way shout out there so according to

Vector 3 the Amaze man posted a few

videos announcing the game and showing

off some of the features and one of the

videos got 500 000 views with a thousand

comments asking them about the game and

that is showing interest from the player

and you can replicate this process so

keep following along then they said from

January 7th to January 11th the game had

a few hundred concurrent players as well

as several glitches as several glitches

were being fixed that they weren't able

to catch in their two-week play test

beforehand and they had bugs so they

were initially starting they had trouble

getting players but then Lonnie actually

posted some tick tocks and they got over

11.7 million views which sent the game

to 7 000 players from a few hundred and

then a maze man started releasing his

own Tick Tock where he got 3.2 million

plus views and other people continued

posting as well so during this time

period of seven days this happened they

amassed 25 million views on Tick Tock

and their player count went up very very

high this is one of the biggest

successes in Tick Tock marketing and I

appreciate Vector 3's thread here

helping us see this breakdown very

quickly so follow this process and

replicate it and you could become really

really successful with your Roblox game

alright method three is collaborating

with a YouTuber and sometimes all that

it really takes is one playthrough from

a popular YouTuber to really make a game

go viral and take off and you can

basically approach YouTubers and it's

gonna be better if you approach smaller

ones because they're going to be more

likely to do it and approach them and

offer them unique content in your game

or exclusive access to things and offer

them like you know a pet themed after

them or something like that and give

them as much value as you possibly can

and they're going to be very likely to

play your game compared to if you didn't

do that make it beneficial for both of

you and it's going to be great you have

to have a very good game for this and

you have to offer them a ton of value so

yeah these are the three most effective

game marketing techniques there are

right now and marketing is just getting

people interested in your game keeping

their interest and also finding interest

from people who already might want a

game like yours but they don't know it

exists and that's what marketing is all

about and I actually reveal several

other formulas that you need for

developer success so you can go ahead

and watch that video on screen now to

learn more and you can learn even more

about these topics and see what you need

to do to make your game successful and

this is coming from someone who has 20

million plus visits on games I've worked

on so I know a lot about this and thanks

for watching