Publisher Rocket - How to Research HOT and Trending Niches

Summary

In this tutorial, Romney demonstrates how to use Publisher Rocket for niche research to determine the profitability of specific categories. He guides viewers on using the tool's features, such as keyword search and competitor analysis, to identify low-competition, high-earning potential niches. The video offers a special deal on Dave Chesson's course and emphasizes the importance of selecting the right categories and keywords for successful book publishing on Amazon.

Takeaways

• 🚀 Publisher Rocket is a tool for niche research and determining the profitability of specific categories.
• 📹 The video provides a hands-on tutorial on using Publisher Rocket for niche research.
• 🎁 A special offer is available between November 23rd and 27th, 2023, where viewers can get Dave Chesson's keyword and categories course for free using the provided affiliate link.
• 🔍 The tutorial suggests using incognito mode and the DS Amazon Quick View Chrome extension for additional information during niche research.
• 📈 The presenter focuses on children's books, particularly 'cars, trains, and things that go', as an example niche.
• 📝 A basic spreadsheet is recommended for documenting niche, keyword, and search results for analysis.
• 🔑 Publisher Rocket's features include keyword search, competitor analyzer, and category search, which are essential for niche research.
• 🔍 The tutorial emphasizes the importance of finding keywords with low competition and high relevance to identify profitable niches.
• 📊 Insights from Publisher Rocket, such as average pages, price, monthly earnings, and sales rankings, are crucial for evaluating a niche's profitability.
• 🔄 It's recommended to use Publisher Rocket in conjunction with other tools like KD Spy for a comprehensive analysis of niches.
• 📝 The video concludes with a reminder that all competition data, categories, insights, and keywords can be exported from Publisher Rocket for further analysis.

Q & A

What is the main purpose of the video?

The main purpose of the video is to provide a tutorial on using Publisher Rocket for niche research to determine the profitability of niches and particular categories.

Who is the presenter of the video?

The presenter of the video is Romney.

What is the special offer mentioned in the video for viewers between the 23rd and 27th of November, 2023?

The special offer is a free $49 course on keywords and categories by Dave Chessen, available if viewers use the provided affiliate link.

What is the first step suggested for niche research using Publisher Rocket?

The first step suggested is to go to Amazon Bestsellers in incognito mode.

What is DS Amazon Quick View and why is it recommended for niche research?

DS Amazon Quick View is a Chrome extension that provides extra information about book rankings and other details, which is recommended for niche research to gather more insights.

What is the significance of focusing on a niche like children's books?

Focusing on a niche like children's books allows for a more targeted approach to finding profitable categories and keywords within that specific market segment.

Why is it important to document results from Publisher Rocket in a spreadsheet?

Documenting results in a spreadsheet helps to organize and analyze the data from Publisher Rocket, making it easier to compare different niches and keywords.

What does the presenter mean by 'niche down' in the context of the tutorial?

To 'niche down' means to go deeper into specific subcategories within a larger category, such as going from 'Children's Books' to 'Cars, Trains, and Things That Go' and then to 'Buses'.

What is the significance of looking at the BSR (Best Seller Rank) when researching niches?

The BSR indicates the popularity and sales velocity of a book. Lower BSR numbers suggest higher demand and profitability, making it a key metric for niche research.

How does Publisher Rocket's Competitor Analyzer help in the research process?

The Competitor Analyzer in Publisher Rocket helps by providing insights into the competition within a niche, including information on book age, price, and monthly sales.

What is the role of KD Spy in the niche research process as mentioned in the video?

KD Spy is used alongside Publisher Rocket to further investigate the performance of books within a niche, providing additional data on sales and competition.

Why is it suggested to look at both the average price and monthly earnings of books in a niche?

Looking at the average price and monthly earnings helps to estimate the potential profitability of publishing a book in that niche, allowing for a more informed decision on whether to pursue it.

What is the importance of checking the category placement of books on Amazon?

Ensuring correct category placement is crucial for books to be discoverable by potential buyers within their target market, which can significantly impact sales and profitability.

How can insights from Publisher Rocket help in identifying profitable niches?

Insights from Publisher Rocket, such as growth trends, competition levels, and sales requirements for top rankings, can help identify niches with high profitability potential.

What is the benefit of using both Publisher Rocket and Amazon's category features in research?

Using both Publisher Rocket and Amazon's category features allows for a comprehensive understanding of the market, including keyword optimization and direct category placement for better targeting of niche audiences.

How can the insights on keyword popularity and competition help in book creation?

Insights on keyword popularity and competition can guide the creation of books that are more likely to rank well in search results, thus increasing visibility and sales potential.

What is the final step suggested for viewers interested in Publisher Rocket?

The final step suggested is to subscribe to the channel, like the video, and provide comments for feedback, as well as to take advantage of the free course offer using the provided link.