Facebook Product Manager Interview: Meaningful Social Metrics
Summary
TLDRIn this mock product management interview, the guest, a seasoned PM at Facebook, discusses defining a meaningful social interaction metric for the Facebook app. The conversation delves into Facebook's mission, the importance of breadth and depth in metrics, and the significance of user engagement in driving the platform's success. The interviewee suggests focusing on active users who create posts receiving substantial interactions as a key metric, while addressing potential risks such as divisive content and content discovery challenges.
Takeaways
- 😀 The interviewee, Audit, is a Product Manager at Facebook with experience in Facebook Groups, consumer payments, and previously worked at Uber and eBay.
- 🚀 Audit emphasizes the importance of framing the problem by understanding the mission of Facebook and the value it brings to society before identifying metrics.
- 📈 The discussion focuses on defining meaningful social interaction metrics for the Facebook app, considering both breadth (volume) and depth (value) of user engagement.
- 🔍 Audit suggests looking at daily active users, weekly active users, monthly active users, number of sessions, and time spent to gauge user engagement from a breadth perspective.
- 💬 For depth, metrics such as the number of people interacting, number of posts made, reactions per post, and views are considered to measure the value users derive from the platform.
- 🌐 The conversation assumes a global scale for the metric, applicable to the primary Facebook app and not limited to any specific country or demographic.
- 🎯 Audit identifies the 'north star' metric as the number of active users who make posts receiving a significant level of reactions, reflecting meaningful social interaction.
- 🤔 Risks associated with this metric include the potential for divisive content to drive interactions and the challenge of content discovery as more users become active posters.
- 🛠 Audit recommends using tracking metrics to monitor the quality of interactions, such as sentiment analysis on comments and the number of flags on posts.
- 📝 The interview concludes with Audit providing tips for PM interviews, including setting a clear framework, considering supply and demand dynamics, and acknowledging risks in any chosen metric.
- 👍 The mock interview demonstrates a structured approach to problem-solving, emphasizing the importance of aligning metrics with the company's mission and strategic goals.
Q & A
What is the primary focus of the interview with the Facebook PM?
-The primary focus of the interview is to discuss and define a meaningful social interaction metric for the Facebook app.
What is the role of the interviewee in Facebook?
-The interviewee is a Product Manager (PM) at Facebook, currently working on Facebook Groups and having experience in consumer payments and commerce.
What is the mission of Facebook according to the interviewee?
-The mission of Facebook is to give power to people to build community and bring the world closer together.
What are the different use cases of Facebook as mentioned in the interview?
-The different use cases include staying connected with friends and family, being part of communities or Facebook groups, following creators for entertainment, and following businesses or brands.
Why did the interviewee transition from being a software engineer to a product manager?
-The interviewee found more intrigue in the journey of building products and switched to being a PM after realizing that software engineering was not their calling.
How does the interviewee categorize metrics for evaluating social interaction on Facebook?
-The interviewee categorizes metrics into two lenses: breadth, which reflects volume, and depth, which focuses on the value derived from that volume.
What are some examples of depth metrics discussed in the interview?
-Examples of depth metrics include the number of people interacting within groups or with friends/family, the number of people making posts, and the number of reactions per post.
What metric does the interviewee propose as the 'north star' for meaningful social interaction on Facebook?
-The interviewee proposes the metric of daily/weekly/monthly active people who made a post that received a certain level of reactions as the 'north star' metric.
What are the potential risks or downsides of the chosen 'north star' metric?
-Potential risks include the discovery burden of content as more people post, the possibility of divisive content attracting more interactions, and the challenge of maintaining content quality.
How does the interviewee suggest mitigating the risks associated with the chosen metric?
-The interviewee suggests using tracking metrics such as sentiment analysis on comments, the number of flags on posts, and ensuring the distribution system effectively delivers content to users.
What tips does the interviewee provide for those preparing for PM interviews?
-The tips include setting a clear framework for approaching the problem, considering supply and demand in a two-sided problem context, and being open about risks associated with chosen metrics.
Outlines
🤝 Introduction to Social Interaction Metric Discussion
The video script begins with an introduction to an interview focusing on product management, specifically tasked with defining a meaningful social interaction metric for Facebook. The guest, an experienced PM at Facebook, gives a brief overview of their background, including previous roles at Uber and eBay. The conversation is framed around the Facebook app, not extending to other products like Messenger or WhatsApp. The metric's purpose is to evaluate the app's success and monitor its health, with an emphasis on its global application rather than a country-specific approach.
🔍 Exploring the Purpose and Scope of Facebook's Mission
The second paragraph delves into the mission of Facebook, which is to empower people to build communities and bring the world closer together. The guest discusses the primary use case of Facebook as a platform for staying connected with friends and family, as well as for joining communities and groups that offer a sense of belonging. Additionally, the platform serves as a source of entertainment, following interests, and engaging with businesses and creators. The guest emphasizes the importance of considering all these aspects when defining a meaningful social interaction metric, aiming for a holistic approach that encompasses the full breadth of Facebook's purpose.
📊 Identifying Metrics for Social Interaction
In this paragraph, the discussion shifts to identifying potential metrics for measuring social interaction on Facebook. The guest introduces the concepts of 'breadth' and 'depth' as lenses for evaluating metrics. Breadth metrics, such as daily, weekly, and monthly active users, along with the number of sessions and time spent on the platform, are considered to reflect the volume of user engagement. Depth metrics, on the other hand, focus on the value derived from interactions, such as the number of people interacting within groups or with posts, the number of posts made, and the reactions and comments received per post. The guest suggests that a meaningful metric should reflect both the quantity and quality of social interactions on the platform.
📈 Selecting a Primary Metric for Social Interaction
The guest narrows down the discussion to select a primary metric that captures meaningful social interaction on Facebook. They propose focusing on the number of active users who make posts that receive a significant level of reactions, comments, and views as the deepest form of value in social interaction. This metric is seen as a reflection of Facebook's mission to foster community and connection, and it is suggested that tracking the number of people who create such posts, rather than just the posts themselves, is crucial to ensure a broad and engaged user base.
🚧 Risks and Considerations in Metric Selection
This paragraph addresses potential risks and downsides associated with the chosen metric. The guest acknowledges that while the metric encourages more user-generated content, it also places a burden on Facebook's ecosystem to effectively distribute this content to ensure continued user engagement. They also discuss the risk of divisive content gaining traction due to high interaction rates, which could lead to negative consequences. The guest suggests tracking metrics to monitor the sentiment of interactions and the quality of content being shared as a way to mitigate these risks.
🗣️ Final Thoughts and Interview Tips
In the concluding paragraph, the guest offers advice for those preparing for product management interviews. They emphasize the importance of setting a clear framework for approaching a problem, considering supply and demand dynamics, and acknowledging that no metric is perfect. The guest encourages candidates to be open about potential risks and to use tracking metrics to address them. The mock interview wraps up with a summary of the key points discussed and well-wishes for the audience preparing for their own interviews.
Mindmap
Keywords
💡Social Interaction Metric
💡Facebook Groups
💡Product Management
💡Engagement
💡Flywheel
💡Breadth and Depth
💡Content Creation
💡Reactions
💡Risks and Counter Metrics
💡Strategic Decisions
💡User Experience
Highlights
The interviewee, an experienced PM at Facebook, discusses defining a meaningful social interaction metric for the Facebook app.
The conversation begins with an introduction to the interviewee's background, including their work on Facebook Groups and consumer payments.
The interviewee emphasizes the importance of understanding Facebook's mission when considering social interaction metrics.
Differentiating between breadth and depth metrics to evaluate the success and engagement of the Facebook app.
Daily active users, weekly active users, and time spent are identified as key breadth metrics for the Facebook app.
Depth metrics such as the number of people interacting, posting, and receiving reactions are discussed for evaluating engagement.
The interviewee suggests that a meaningful social interaction metric should reflect Facebook's mission of bringing people together.
The selection of metrics should align with Facebook's global scale and not be limited to specific countries or regions.
The interviewee proposes considering metrics that cover various use cases of the Facebook app, including groups, pages, and businesses.
The importance of content creation and distribution for the social network's flywheel effect is highlighted.
The interviewee chooses the metric of active users making posts that receive a certain level of interaction as the most meaningful social interaction.
The risk of power users driving metrics too high and the need for balanced content discovery are discussed.
The potential downside of divisive content receiving more interactions and the challenge of content quality is considered.
The interviewee suggests using sentiment analysis and flagging as tracking metrics to monitor the quality of interactions.
The interview concludes with the interviewee providing tips for PM interviews, emphasizing the importance of setting a clear framework and considering risks.
The mock interview wraps up with a summary of the key points and a thank you to the audience for watching.
Transcripts
describe a meaningful social interaction
metric for facebook
[Music]
hey everyone welcome back to another
exponent product management mock
interview i'm super excited to have
audit today we're going to be doing an
execution question and before we get
started audit do you want to say a few
words to the audience hey everyone
excited to be here ahmadit i'm a pm at
been here for close to three years now
currently working on facebook groups
i've also dabbled with consumer payments
in the past for facebook as well uh
and prior to facebook worked at uber
trying to reduce car accidents on the
uber platform and then all things
commerce uh at uh ebay
um
started off as a software engineer uh
quickly realized that was not my calling
i was more intrigued by the journey of
building products and i switched over to
being a pm been a pm for more than a
decade
um yeah it's been a fun ride so far just
loving it uh so looking forward to this
conversation as well
nice yeah thanks for coming on and
lending your expertise to the audience
here so this is the question that i'd
like to ask for today's execution
interview
describe a meaningful social interaction
metric for facebook
cool
um
[Music]
let me unpack this one with a couple of
questions
um
when we say facebook i think we're
assuming given that you're also saying
that it's a social interaction i'm
assuming this is for the facebook app uh
not for other apps like
you know messenger or
whatsapp or other facebook products as
well i'm assuming it's for the social
platform which is facebook app the
primary facebook app yeah yeah let's
let's scope it to just being the
facebook app the primary facebook app
got it got it that makes sense um and
can you also provide any context on how
this metric will be used is it primarily
to
you know evaluate success of the app or
is it to monitor the health of the app
or like to make any product or strategic
decisions as well
yeah um so if i were to say that this
was to
like
monitor the success of the app versus to
make strategic decisions do you think
you would answer this question
differently
sometimes the metrics might be different
maybe if you're looking at like
strategic long-term bets you would look
at
you know metrics certain new metrics in
into the mix to evaluate the future
or look at some sort of trends but also
if you're looking to evaluate the
current state
maybe the metrics might be slightly
different but on the ballpark should be
around the same uh same metrics as well
got it um let's say that the executive
team just wants to have some dashboard
that
lets them know if the primary facebook
app is successful or not so that's why
you're being asked this question got it
got it got it okay that makes sense uh
and then
maybe one last question before i get
started i'm assuming this is at a global
scale you're not looking at any country
by country or any other cuts like
assuming it's a global scam
yeah facebook is a global app so i think
that makes sense for the geographic
scope
got it got it um
make sense i'll if i have any other
questions i'll ask along the process as
well
um
let me take a couple of moments to see
how i can organize my thoughts and then
i can i can come back with more as well
yeah sounds good
okay um
at a high level i want to approach this
in this way i want to start off with
discuss discussing uh the mission of
facebook um and then what it means to uh
to be a social network like what's the
value that it brings to the society uh
talk a little bit about that
uh then
given that broader context of what the
mission facebook is serving uh want to
identify
maybe a few different metrics
um you know that covers
you know a top-level metrics that one
would look at in a dashboard when it
comes to thinking about facebook and
then maybe identify
one or two key metrics that i think
would be a good representation of a
meaningful social interaction
and see how that
holds up against uh facebook's overall
mission uh and current state to an
extent and then maybe we can talk about
uh say risks and counter metrics as well
like if that sounds good sure yeah this
sounds good cool awesome um let me start
with
mission of facebook right so
we all know this one so it's it's about
you know giving power to people to build
a community and bringing the world
closer uh that's been facebook's mission
for a while now and if you were to
unpack that one what it means is that
you know as someone using facebook you
can actually stay connected to friends
and family that's your primary
use case primary motivation for why
someone comes on facebook platform but
there are also other scenarios as well
right like you can be a part of a
community or facebook group or follow uh
someone who's like you know
a sense of a sense of community or a
sense of belonging that's another reason
why people come to facebook and find
value as well and that's inherently
social in nature too
uh obviously there is with in uh in
today's world there's also like the
other reasons why people come to
facebook as well which is like
entertainment value you can follow your
favorite creator who's creating videos
uh or like you know you can follow
another gamer if you're interested in
that kind of stuff so uh you know it
also provides a sense of uh you know
following your interests you know
following your uh you know
and and being within part of a community
as well and then lastly i think this is
also another thing where uh facebook is
really you know getting started is as
well as like following businesses if you
like any any businesses that you like or
any brands that you want to follow um
it could be small businesses that's just
a
you know a small bakery down this down
the street to like popular brands like
that you want to follow and learn more
about their products as well
to me when i look at it uh
this is all represents like the
facebook's app's purpose and mission as
well which is a bringing people closer
that's where your friends family staying
in connection with that really happens
uh and also like you know being a part
of a community and have a sense of
belonging that's where you're you know
being part of a facebook group uh you
know following a business interacting
with a business or like you know
following a creator all of that comes
into play as well
so at least to get started where i'm
headed towards is like to define a
meaningful social interaction i'll
actually look at metrics that are
holistic that covers all of these use
cases and that have that and try to
bring the uh you know bring a social
interaction
in all of these aspects as well instead
of like you know focusing on one or two
uh why not to use cases because at the
end of the day these are all part of
facebook for a reason which is to bring
people together and and you know and
build a community as well um does that
sound good yeah that sounds good
cool um give me a couple minutes uh i
think metrics i'll jot down a few
different metrics and i i'll walk you
through that as well cool yeah curious
to see where we go from here cool
okay um i have a few metrics that i
would like to start with uh and then in
the process try to pick one or two key
metrics uh that aligns with what we're
looking for as well
um
i personally look at metrics in two
different lenses so one is
breadth which is basically reflects
volume uh and also depth which requires
like you know you know focuses more on
the value that this volume of people in
in case of facebook are going to get as
well uh so just to call out a few uh
metrics right when it comes to depth
when i'm looking at volume is basically
like daily active people
weekly active people
monthly active people like i think you
know you can look at it in a few
different active people like in a
different time frame as well um another
thing that represents that is like
number of sessions because in a social
media you obviously have people you want
people to come back in more number of
times during the day to stay connected
um and also time spent right because you
just want
people to spend more time on facebook
and get value out of it as well so
whenever i'm thinking about breadth
that's what i'm thinking about like more
number of people coming in more
frequently and then hence spending more
time on the platform because they're
finding more value
um and when it comes to depth i'm
actually looking at uh more deeper value
right because i've looked at volume now
like what is the value that people are
getting right because as i told you
people are coming earlier that people
are coming to stay in connection with
friends and family where they post about
their self like provide a personal
update uh to their family they're you
know part of a group interacting with a
group uh you know interacting with a
business or interacting with a creator
as well so i would say uh
you know the depth could be you can
start with as uh
you know as
highest at the lowest level of depth
which is which is basically you can
start with number of people who are
actually just interacting right with any
of these you know within a group within
a with a friends or a family um or with
a business that's like you know the
number of people who are interacting
and then you can actually go even deeper
which is which is where you can start
with saying number of people who
actually made a post because you're just
not just interacting now you're actually
uh uh you know you are uh posting which
is also that's a big part of the social
network flywheel as well right because
you need content for people to come in
and stay engaged as well so people
coming in and making a post uh and then
for the every post uh you know number of
reaction that was received so number of
reactions per post it could be like um
you know all the all those suite of
reactions comments everything included
into that uh could be like if you made a
post how did how was it perceived
because it's part of the feedback loop
and for the flywheel for the social
network to actually work um
and then um
also views because you're also consuming
a lot of content so many people might
not be passively there but like number
of views that uh that your post received
as well
um
so and then i think even you can go even
more deeper uh in terms of value
uh is uh where
a daily active person or a weekly active
person made a post and that post
actually generated a
you know certain level of interactions
right like instead of getting like
shallow one or two level reaction it
actually received let's say for example
making this up like 10 reactions where
10 people liked it found it valuable
found it insightful made comments about
it as well so i think that's the deepest
form of value that i can actually think
of in terms of uh
when it comes to a social interaction
right like so uh where somebody's
actually posting and that posting
actually received a good number of
reactions from from the network uh
within friends and family within
community you can apply the same thing
to uh about businesses as well or like
if you're responding to a common uh
creator that could be any uh
um that could be uh a meaningful social
interaction as well um but obviously
like the thresholds can vary like you
know if you're interacting with the
family friends and family and
that's a smaller set of volume so you
might get fewer reactions or fewer
responses per post so the thresholds for
like uh you know if you're reacting
within a community can be a little bit
higher because you're like so many
you're part of so many groups or like
your community can be like i've seen
groups that
have million plus members as well so you
can have the thresholds vary uh but you
can see how you can define a meaningful
metric that way um
so given all this i'll pause here any
any questions that any other metrics
that you want me to consider any
questions you might have and then before
we pick the metric that kind of aligns
with uh what we're looking for yeah so
um interesting discussion just to play
this back to you just to make sure we're
on the same page you you think about
metrics and two lenses you have breadth
and depth um breath i guess the way that
you're describing it is it very similar
to adoption where you're looking at like
daily active users and time spent and
then for depth this sounds like very
like engagement metrics right like how
how are users getting value you've
described the flywheel where you know
users are posting and then they're
getting reactions and comments and maybe
these comments and reactions maybe
there's some that are very deep that
incentivize users to post even more so
that spins the flywheel um
okay cool uh one question here is we
mentioned that we want to
find a meaningful social interaction
metric for the primary facebook app um
this sounds good for the news feed but
what about like groups and pages that
you've mentioned earlier for like
interests and businesses
the same thing can apply for groups as
well so if you think about within groups
today
you can be a member or you can be an
admin and you can actually make a post
uh and if did that post did the group
find it insightful valuable uh the way
you can measure it is basically if it if
it's actually receiving responses right
so reactions comments and all of that
stuff so within the same thing can be
applied within the concept can be
applied within the communities other
facebook groups ecosystem as well
pages is is the same thing right you're
following a page
and you're actually
and you can do the same thing within the
pages ecosystem as well if like you're
basically following a celebrity or
following um
you know
brand anything when it comes to the
pages ecosystem or a public some sort of
a public figure so let's assume that
whatever interaction you make with that
page did that actually receive the same
number of comments likes
whatnot can be you can come up with an
uh similar one
and then the last one for creators it's
the same thing as well like you know if
you're a part of a creator like uh do
you repost their photos do you create
more value for them or do you interact
with them a lot more frequently and
hence that is actually causing more of
that flywheel to happen as well like
more likes more comments being generated
and hence that's actually creating that
social flywheel the similar concept of
like how we want to measure uh kind of
applies got it okay yeah that makes
sense across groups pages events there's
just content that's being posted people
are reacting to it um cool so yeah i'm
curious to see like how you would pick a
single social interaction metric that's
like the primary one for facebook
correct correct uh i think
we are getting there as well in the in
the during this conversation i think
the main metric that i would choose that
actually reflects a meaningful social
interaction uh would be you can
quantify it as like
uh an active daily active or weekly
active or monthly active people who
actually made a post
and that actually received a certain
level of
you know reactions uh to that post
that's the deepest form of value that
anybody can generate within the social
context that's actually beneficial for
them and for people who are actually
seeing that content and responding to
that content as well
and as facebook it truly reflects
facebook's mission as well because
you're just not creating uh you know
opportunities for people like to to be a
part of a community to react with their
friends and family but you're actually
measuring it
in a way where people are finding value
where people are coming in they're
sharing their life with friends and
family and hence getting the response uh
same thing with being a part of a
community a sense of belonging you know
they can post something in a facebook
group and they're getting more value out
of it
same thing applies to like pages where
they're following a celebrity or an uh
or a creator as well okay so if i'm
understanding you correctly you're
saying that you want to track the number
of posts on facebook with some
meaningful number of reactions and
comments right
correct i'm also saying that number of
people who actually made that post as
well so two metrics uh one is that
number of posts that received a certain
threshold of stuff and number of people
who actually made that as well it's a
reflection of both
breadth and depth as well
okay
why not daily active users just just
picking one of the other ones that you
mentioned
um daily active users is not
it is a shallow representation
of like what value somebody can get
in terms of being part of facebook as
well right because you are uh
you know coming in you're just
just logging into facebook is considered
as active maybe we can change the
definition of active but it could just
be like hey you've spent x number of
time without any interactions or
anything like that so it's just shallow
level of uh being adding value to the
social network but as facebook you
actually want when you look at
facebook's mission is that you actually
want people to find more value where you
want people to be active so that more
active generates that flywheel right
like if i'm coming in i'm actually
actively sharing posting commenting
interacting i'm actually creating that
flywheel and due to that other people
are actually going to do that as well so
it's it's important for facebook to have
that ld ecosystem where you have
uh you know consumers and that is
generating a lot of consumption as well
so as you have to look at it from
production uh and consumption so like
supply versus demand kind of a thing uh
so that's where it's true uh you know
facebook will be really successful in
the long term if you have more people
continuing to do this
on a regular cadence of time coming in
and generating value for generating
content and hence that is that is
getting more reach and more uh you know
distribution and hence more interactions
as well understood makes sense yes um
engagement definitely is a leading
indicator for retention and if we're
just having people come on to the
platform we optimize our daily active
users but people aren't really doing
anything retention is going to fall in
the long term makes sense
um if you could pick one of these
metrics are you you gave me two of them
the first one is number of people who
make these meaningful posts and the
second one is a number of posts with
these meaningful interactions which one
would you pick to be the north star i
would pick the people aspect of it
because there's only one
reason for that
is if you pick the other one which is
basically posts that are getting more
number of interactions there is a risk
of
like a power user just driving that
metric really high like you know someone
who's like you know actively social
butterfly was like coming in creating a
lot of post and they create like 10 15
posts per day and then that's actually
driving the volume but you actually want
as facebook if you have like two billion
people using it you actually want more
number of people coming in and creating
adding incremental value uh so that's
why it's like
daily active or weekly active or monthly
active people who
made a post and that post reached a
certain level of interaction that's what
i would optimize for
got it uh makes sense um and what are
some risks or um downsides to maybe
picking this metric
um
it's two things right i think
one
is obviously like it's it's a good thing
for facebook where you you can get more
number of people actually creating more
number of like posts and comment but it
actually is like it's a con maybe it's a
happy problem for facebook as well is
the discovery of this content
is more critical
now you
are in a in a world where people are
actually creating more content which is
actually healthy but it's also now
becomes burden on facebook's ecosystem
to deliver that content to people to
other people who they are and hence get
more more and more value as well because
if people are not finding like responses
reactions to some of the things that
they're actually posting there's a risk
that people might actually uh you know
stop sharing less as well right so you
need to make sure that uh
you know the distributions like the news
feeds your no push notifications uh any
other sources in which people can
receive this content is actually working
really well as well i think that's one
of the risks that
i see in terms of like uh you know
optimizing for this metric but i would
say this is an happy risk and this is
something that's a solvable problem but
um
you know that's one of the risks that i
see for this metric as well i see um
something else that i can think of and
not saying this is good or bad but you
know what what if there's we optimize
for the number of people who are posting
these um kind of uh posts that are
getting lots of reactions and comments
but these people are making very
divisive content um you know this this
question whether this content should
exist or not this is probably separate
discussion um but
uh do you do you see that as a risk as
well which is like the quality of
content that's being made
yes uh that that is another one that i
see as well uh but uh we
definitely i think
you know
there's a there's definitely a running
risk of like divisive content getting
more attraction because you have um
like people responding to it and you
know arguing against it or for it and
then that leads to a lot more
interactions in that process as well uh
it's a harder problem to solve uh
totally agree and that's something that
we can even measure in terms of um
like as a tracking metric there are ways
you can you can respond as well did like
you know there are like obviously a
positive set of reactions uh and a
negative set of reactions so you can
measure that way you can measure the
language uh that uh that people are
using some sort of con
comments uh you know sentimental
analysis on the comments or you can even
say like say for example how many times
this this post was flagged as well like
enough to appear you know by other
people saying that hey this is this is
something that needs to be taken down a
flag for review for facebook as well so
kind of things like that uh can be the
tracking metrics to see that as well so
that's another risk that i that i see as
well perfect yeah uh makes a lot of
sense looking at the sentiment uh making
sure that the top people who are posting
things are posting maybe like content
that you know isn't getting a bunch of
angry reactions from the community and
also checking to make sure that we're
not getting like a flood of posts that
are being flagged or reported um makes a
lot of sense cool um i think this wraps
up our mock interview city i thought
this was excellent thanks i did for your
your time here um i can give you some
quick feedback um i really enjoyed your
structure i think that um you did a
great job in the beginning just
unpacking what this question meant it
was a very vague question and you could
have taken it in any number of areas
where you could have spun this into
looking at whatsapp or instagram or
marketplace or like facebook dating um
but you you i think it made a lot of
sense for you to scope it to just be the
primary facebook
app
um i gave you some follow-up questions
around why not this metric that you
mentioned why not
what about groups what about businesses
i think you handled all of these pretty
gracefully um and you handled them
gracefully by kind of bringing back
to the mission which is how do we
measure you know people are building
communities and um you talked about the
similarities between all of these
different facebook products which is you
know people are posting and you want to
make sure that you're encouraging this
flywheel
and i thought you also did a really good
job of structuring your answer which is
talking about that the breath lens and
also the depth lens
um and you and in terms of depth you i
think you did a good job of identifying
that sort of catalyst in the flywheel
which makes the flywheel spin
um and you use that as the north star um
yeah great great mock interview and
before we wrap things up audit do you
have any tips for the audience who are
going through their own pm interviews
um i think just a couple of uh tips that
i
find uh
that i can share is like obviously like
set this
stage and framework of how you're
thinking about it there's no right or
wrong answer in terms of like right
framework versus like just clearly
setting the stage of like how we're
going to approach and how you're going
to solve this problem really sets the
stage because inter interviewers are
actually also
understand where you're going with this
as well i think that's something that i
would highly uh recommend a second one
obviously like when you can look at a
lot of different metrics uh you know
look at it in the lens of uh like supply
demand usually it's a two-sided problem
uh looking at it from either supply and
demand and then trying to see uh you
know pick a metric that actually can
you know benefit both the supply and
demand is actually the right thing to do
as well um
and i think another thing is that you
you brought up a good point about risks
uh
no metric is perfect
and it's okay to have risks uh and not
continuously defend like this metric is
perfect and this is uh something that uh
uh you know
just be open and you know think about
risk more proactively it's okay no
metric is perfect you can always cover
it up with tracking metrics as well and
those are three things that i would uh
that i would uh recommend
awesome uh makes a lot of sense so for
the audience watching at home i hope
this video was very valuable to you as
you prepare for your pm interviews and
good luck and thanks for watching
[Music]
you
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