China, ReThink: Morry Morgan at TEDxHultBusinessSchoolSH

Summary

视频剧本讨论了中国在迈向现代化西方之旅中所面临的挑战。演讲者指出，尽管中国的经济增长迅速，但员工参与度低、高员工流失率和管理能力不足等问题可能会阻碍其长期发展。他强调，中国需要重新思考其商业实践，借鉴国际最佳实践，而非坚持所谓的“中国方式”。演讲者以华为和中兴为例，说明在海外市场采用本土化管理的重要性，同时以海尔的全球化成功为例，鼓励中国企业采取包容性管理，以实现持续的全球领先。

Takeaways

• 🌏 中国正开启向西方的现代化之旅，需要反思自身的发展方式。
• 📈 中国的GDP增长迅速，预计将在2025年左右超过美国，成为世界第一大经济体。
• 👥 中国的员工参与度较低，仅为17%，远低于全球平均水平，这可能影响其长期发展。
• 🔄 中国企业的员工流失率高，每年约有19%的员工离职，这可能对企业的稳定性和连续性造成影响。
• 🤝 中国的管理能力在全球范围内排名较低，这可能与年轻企业家和管理层缺乏经验有关。
• 📚 现代中国企业文化仅有21年历史，需要学习并采纳全球最佳实践。
• 🏢 中国企业在海外扩张时，常常忽视了“入乡随俗”的原则，导致与当地文化的冲突。
• 🌐 跨国公司在本土以外地区的员工流失率平均约为8%，而中国公司如华为的流失率高达42%。
• 👍 一些中国公司如海尔已经开始在全球范围内采用多元化的管理团队，以改善企业形象和运营效率。
• 🛣️ 中国需要认识到，没有所谓的“中国方式”或“西方方式”，而是应该追求全球最佳实践。
• 🐒 以《西游记》中的孙悟空为例，中国在向西方的现代化旅程中需要不断学习和适应，以实现长期的成功。

Q & A

中国是否正在经历现代向西方的旅程？

是的，根据演讲稿，中国已经开始并正在进行其向西方的现代旅程。

为什么演讲者认为中国需要重新思考自身的发展方式？

演讲者认为，如果中国想要在世界舞台上保持领先地位，并且其发展旅程将持续数十年甚至数百年，那么它需要改变一些现有的做事方式，特别是在与人的关系方面。

演讲中提到的“孙武空”故事是什么？

“孙武空”即《西游记》中的孙悟空，是中国古典文学中的一个重要角色，象征着智慧和变革，这里用来比喻中国向西方的现代旅程。

为什么演讲者提到中国需要提高员工的参与度？

员工的参与度与生产力直接相关，而生产力又是GDP产出的关键因素。演讲者指出，中国目前的员工参与度较低，这可能会阻碍其增长和发展。

演讲中提到的中国员工的参与度是多少？

根据演讲，中国员工的参与度仅为6%，这是一个非常低的比例。

演讲者如何看待中国企业的人员流动率？

演讲者认为中国企业的人员流动率较高，这可能会带走公司的协同作用、关系、质量和客户，这对企业的长期发展是不利的。

为什么演讲者强调中国需要改善管理能力？

演讲者通过斯坦福大学的研究指出，中国的管理能力在国际上排名较低，这直接影响了员工的参与度和企业的人员流动率。

演讲中提到的“入乡随俗”原则是什么？

“入乡随俗”是一个文化原则，意味着当人们进入一个新的文化环境时，应该遵循当地的习俗和行为方式。演讲者认为中国企业在海外扩张时忘记了这一原则。

为什么演讲者认为中国企业在海外扩张时应该雇佣当地人？

演讲者认为，雇佣当地人可以帮助企业更好地融入当地文化，遵循“入乡随俗”的原则，从而提高企业的管理能力和市场表现。

演讲者提到的一些中国公司是如何成功地融入国际市场的？

演讲者提到了一些中国公司，如海尔，它们在国际市场上成功地融入，部分原因是它们在高层管理中雇佣了来自不同文化背景的人，这有助于公司遵循最佳实践并尊重当地文化。

演讲者对中国未来的展望是什么？

演讲者对中国的未来持乐观态度，认为如果中国能够重新思考其商业实践并遵循最佳实践，它将能够在世界舞台上保持领先地位，不仅是十年，而是整整一个世纪。

Outlines

00:00

😀 中国的自我反思与现代化挑战

第一段主要讨论了中国在经济快速增长的同时，需要重新思考自身的发展方式，特别是在人才管理和文化适应方面。提到中国即将或已经开始向西方学习，如果要保持长期的领先，需要改变现有的一些做法。文中引用了多个数据和观点，包括中国的GDP增长预测、国际银行对中国的期望、以及中国与西方国家在2048年人均收入的预测对比。同时，提到了中国企业家精神的重生，以及现代中国商业文化的问题，比如管理能力和员工流失率。

05:00

😔 员工参与度低与高员工流失率

第二段着重讨论了中国企业员工参与度低的问题，以及由此导致的高员工流失率。引用了多个调查数据，显示中国员工的参与度远低于全球平均水平，并且流失率相对较高。分析了这种现象对企业运营和国家经济增长的潜在影响，并指出了管理能力不足是导致这些问题的一个重要原因。同时，提到了中国企业在海外扩张时忽视文化适应性的问题。

10:01

😡 中国企业海外扩张的文化冲突

第三段进一步探讨了中国企业在海外扩张时面临的文化冲突问题。通过比较跨国公司的员工流失率，指出中国公司在这方面的表现远不如其他国际公司。文中提到了中国企业在海外的负面新闻，以及这些新闻对企业形象和社区关系的影响。强调了中国企业需要学习其他成功跨国公司的经验，采用最佳实践来改善管理方式和文化适应性。

15:02

😇 中国企业的积极变革与未来展望

最后一段以积极的态度展望了中国企业的未来，提出了中国企业需要摒弃固有的“中国方式”或“西方方式”，而是应该追求最佳实践。文中举了华为等公司的例子，说明一些中国企业已经开始采用国际化的管理团队，从而改善了企业形象和社区关系。最后，以对中国的美好祝愿结束，希望中国能够在现代化的西方之旅中取得成功。

Keywords

💡中国

中国是视频中讨论的主要国家，它代表了正在崛起的经济体和文化力量。视频中提到中国正在开始它的现代化之旅，向西方学习并影响全球经济。例如，提到中国GDP的增长和它在亚洲世纪中的重要性。

💡现代化

现代化是指中国在经济、文化和政治上向西方学习和借鉴的过程。视频中提到中国需要改变其经营方式以适应全球化，这涉及到提高员工参与度和管理能力。

💡参与度

参与度是指员工在工作中的热情和投入程度。视频中指出中国员工的参与度相对较低，这可能影响生产力和GDP产出，需要通过改善管理来提升。

💡员工流失

员工流失是指员工离开公司的现象。视频中提到中国企业面临较高的员工流失率，这可能与低参与度和管理问题有关，对企业的长期发展构成挑战。

💡管理能力

管理能力是指企业领导和管理层在指导和激励员工方面的能力。视频中提到中国在管理能力方面存在问题，这可能导致员工流失和参与度低下。

💡文化适应

文化适应是指在不同文化环境中调整行为和做法以适应当地文化。视频中强调中国企业在海外扩张时需要遵循当地文化，而不是仅仅坚持自己的方式。

💡最佳实践

最佳实践是指在特定领域内被广泛认可和采用的有效方法和策略。视频中提到中国应该追求最佳实践而不是仅仅坚持自己的方式，以实现长期的成功和领导地位。

💡西方

西方在视频中指的是西方国家和文化，它们代表了中国学习和借鉴的对象。中国企业在向西方学习的过程中需要适应和采纳西方的管理方法和文化。

💡全球化

全球化是指全球范围内的经济、文化和政治交流与合作。视频中提到中国在全球化过程中需要改变其经营方式，以更好地融入世界经济体系。

💡创新

创新是指创造新的思想、方法或产品。视频中提到中国需要在创新方面做出努力，以保持其经济增长和全球竞争力。

💡最佳实践

最佳实践是指在特定领域内被广泛认可和采用的有效方法和策略。视频中提到中国应该追求最佳实践而不是仅仅坚持自己的方式，以实现长期的成功和领导地位。

Highlights

演讲者呼吁中国反思自身的发展方式，以适应其向西方的现代化进程。

中国已经开始其向西方的现代化之旅，类似于《西游记》中孙悟空的故事。

根据预测，中国的GDP将在2016至2025年间超过美国。

澳大利亚政府发布的白皮书强调了中国在亚洲世纪的重要性。

预计到2048年，中国和印度的人均收入将与西方国家持平。

到2048年，中国高收入人群将达到约15.3亿人。

中国需要改变其目前的运营方式，特别是在与人相关的方面。

邓小平的南方谈话激发了中国现代商业文化的重生。

现代中国的商业文化和创业精神仅有21年历史，存在一些问题。

中国的员工参与度非常低，仅为17%，远低于世界平均水平。

低参与度导致高员工流失率，影响公司的稳定和发展。

中国的管理能力在国际上排名较低，需要改进。

中国企业在海外扩张时，常常忘记“入乡随俗”的原则。

跨国公司在本土以外的员工流失率平均约为8%，而华为高达42%。

中国企业需要学习日本和韩国企业在西方的成功经验。

海尔等一些中国公司已经开始采用国际化的管理团队。

演讲者认为，没有所谓的中国方式或西方方式，只有最佳实践。

中国需要重新思考其商业方式，以实现长期的全球领导地位。

Transcripts

now today today what I'm not going to do

is I'm not going to tell you to rethink

China I'm gonna tell China to rethink

itself the purpose of this is because

China is about to embark on and has

already started its modern journey to

the west

The Sun will Kong story The Monkey King

and if China is going to be number one

if it's going to be at the top for at

least a couple of years according to one

earlier presentation and if that that

journey is going to last decades or even

centuries then it needs to change a few

things the modus operandi that it's

doing today at least I believe

specifically in relation to people now I

know what you're thinking to yourself

you're thinking but everything's going

so well there's rumor of an eight point

seven percent GDP growth yes it is going

so well the the world's been going gaga

for China for at least the last five to

ten years and we're finding the the

International the the bank's the world

banks are talking about China overtaking

the GDP of America by between 2016 and

2025 the Australian government came out

with a white paper was called Australia

in the Asian century in the Asian

century now this white paper was 320

pages but mentioned China 348 times

India was only mentioned 269 times and

little old Singapore only 70 and earlier

we saw a presentation by hands Rosling

Asia Asia's rise then and now and he

says in his presentation that the

average income per person of India and

China will be equal to that of the West

by 2048 only 35 years from today and

that's just the problem

that's just the problem the average

income of a Chinese is going to be equal

to that of the West in 35 years our

living our living lifespan now according

to Monash University in Australian

University they believe that the number

of people in China at the top end in

2048 will be about one point five three

billion people 1.5 3 billion and if

those 1.5 3 billion people are going to

get paid and equal day's work for an

equal equal day's pay for an equal day's

work well things around here are going

to have to change absolutely they're

going to have to change significantly

but let me take a step back let me and

borrow from it a little bit of a cheat

card I have been in China for 12 years

but I still need to occasionally refer

to my Chinese this this word here this

sentence juror fool Guan wrong and you

may know who said this this was ding

Xiao ping and then Zhang ping was on his

southern tour in the southern the

southern state of Guangdong he was not

in power at this point I should add that

he was he stepped down from his the top

job but he still held a lot of Guan Chi

in 1992 he was touring on his southern

tour and he said the equivalent of to

get rich is glorious and suddenly the

entrepreneurial spirits the business

culture of modern China was reborn again

it was reborn now if you were born in

1992 he'd be 21 years old he'd be 21

years old now I know my dad didn't want

to give me the car keys let alone the

keys to the whole country and that's

part of the problem modern China today

is a 21 year old the business culture

the entrepreneurial spirit is 21 years

on and that leads to other problems of

course have you ever been led by 21 year

old have you ever have a manager who's a

21 year old perhaps the only people in

the room work for Facebook who knows and

that's part of the problem today but

let's talk about realities let's talk

about the three realities that result

from this 21 years

if you've lived in China as as long as I

haven't in 12 years you'll know that

these are significant problems and they

are going to hinder China's growth as it

journeys to its modern journey of the

West

the first one is engagement then

turnover and the management ability

engagement

what is engagement engagement is the

fire in the belly it's the spring in

your step it's what gets you out of bed

in the morning and run to work now if

you're an entrepreneur if you own your

own business

typically your engagement level is 100%

but in China that engagement level is

significantly low 17 percent according

to blessing white 17 percent according

to blessing white is a very low

engagement this is equaled by the hey

group and hey group says that China's

engagement is third equal last right

next to the UK and don't get an

Australian started about British

customer service and smiles and just

this year the Gallup poll Reserve

reported their 2012 results they said it

was a miserable two percent engagement

and now it's just a terrible six percent

engagement six percent of your staff in

China are engaged six percent and we

know that engagement leads to

productivity and productivity leads to

GDP output and so if China is going to

become number one if China is going to

have that extended growth it's going to

have to improve its engagement and what

does low engagement result in well the

obvious high turnover no not high

turnover of revenue but high turnover of

people people leave China Chinese

businesses and they leave it in droves

thanks to the global financial crisis

the rest of the world is experiencing

low turnover people are being less

entrepreneur they're they're not taking

risks outside China but in China

relatively untouched 19 percent turnover

now if you had a company that was 100

people that's 19 people

leaving every year 19 people that could

be your finance department your entire

finance department your entire R&D

department or your entire sales

department and when those people leave

what do they take they take synergy

relationships quality and customers and

it doesn't happen steadily throughout

the whole year it actually comes in a

big spurt at the beginning of the year

just after Chinese New Year in China we

we may have heard of the 13th months the

equivalent of the Christmas bonus the

thirteenth month is given to employees

simply for turning up for the year and

then there's a holiday the Chinese New

Year holiday and those young people they

go back home they meet family and

they're often given Hong Bao if they're

young enough and so in their pocket they

have some money some spending money they

can they can chill out they can resign

they can quit the smart ones they put

their their CV online early before they

resign many are not that

forward-thinking and they quit first and

then look for the job second the 36% is

the increase in the number of CVS that

appear on gel pen comm immediately after

Chinese New Year it's a spike well we

have low engagement we have high

turnover so who do we blame well we have

to blame poor management and after after

all I said that modern China today is 21

years old the ink the the spirit of the

entrepreneur the business culture is 21

years old no one's dead was an

entrepreneur it doesn't run through the

family as we've already heard today the

billionaires are first generation and so

we have a series of people who are

managing the managing they're the

employees and this is affecting turnover

don't take my word for it let's look at

Stanford University so stand for you to

University looked at 16 countries asked

them 18 questions management questions

and they found that China was the worst

at the bottom at the far your left

you can see North America USA in Canada

at the best maybe a slightly biased

because they are after all Stanford

University but this just result came out

earlier this year this is from great

place to work the yellow you can see is

greater China which includes Hong Kong

that is predominantly the numbers come

from Beijing Shanghai Guangzhou Shenzhen

the bar right a dark purple that's North

America again so 10 points behind

consistently on management credibility

respect and fairness so this is this

this is the situation that we're in

today this is the problem and part of

the problem I believe is is this this

expression the ruching sways to which

translates directly to enter the

countryside follow their culture or as

we would say in English when in Rome do

as the Romans do and we've lost that

we've forgotten that and when Chinese

businesses go overseas on that journey

to the modern West when they're going

overseas to expand their market the

market that they have to do if they're

going to bring Chinese people to the

same level of income by 2048 when they

go over there they forget this cultural

rule now what you can see here is a

graph of multinational companies

multinational companies that have been

doing business many of them for many of

them for over a hundred years and you

can see at the bottom there we have

Ericsson Ericsson Swedish company we

have Siemens German GE American we have

some a Japanese company Hitachi

and you can see that the average there

is around about 8% now what is that 8%

its turnover of locals outside their

headquarters

so that's Ericsson a Swedish company

those are Americans working in America

for a Swedish company or Siemens those

are English working for a German company

in England or Hitoshi those are

Australians working in Australia for a

Japanese company and that's the

of staff that leave from those companies

and then you have why away so as you can

see the four years these are the

averages the four years in 2009 as high

as 42% it's off the graph these are

foreign staff these are foreign staff

working for a Chinese company that is

Huawei and they are leaving in droves

now that relationship with the employee

it trickles down it cascades down into

the community into the relationships and

if you do a search for highway band or

ZTE band you get something that's quite

disturbing you get two thousand eight

hundred two thousand five hundred

results from a very specific request and

that's part of the problem as you can

imagine and that extends out into the

media whether that's in the UK America

Australia or in Germany that's the

reality that's the reality we have today

so things are going to have to change

China has to rethink the way it does

business if it's going to have a modern

journey to the west

why well that's obvious what do they

need to do they need to hire the Romans

now part of the problem here is that

there is a very strong mentality that

there is a Chinese way of doing business

and there is a Western way of doing

business I've worked in this in in

corporate training for 12 years I see

it's it's alive today there is a Chinese

way of doing business and a Western way

of doing business and I disagree with

that I think there is a best practice

because if you think about it the word

Kai's in the word Kaizen is a Japanese

word and it means continuous improvement

and it's used by Ericsson by GE by Apple

it's used by multinational companies

today and according to the World Bank

the easiest countries to do business on

the easiest regions to do business with

in the world are right here

Hong Kong and Singapore right here in

Asia we seem to have forgotten something

we seem to have forgotten that people

have been here before the Japanese the

Japanese were here thirty years ago when

they expanded to the west their modern

journey to the west

if you look at a Toyota the top level of

those countries the top job of Australia

is currently Japanese but the top job in

France is a Frenchman UK he's British

USA he's American they have Romans at

the top of their businesses

Sony even more so Australians French

British Americans at the top of the

businesses running their businesses

assisting them and making sure that when

in Rome do as the Romans do but not

using Western practice using best

practice and their new kids on the block

the South Koreans with Samsung taking it

to Apple now their New Kids on the Block

so not all of them of course are non

Koreans but we have French and we have

British at the top jobs and a stark

contrast is the Chinese why away Chinese

Chinese Chinese Chinese and ZTE Chinese

Chinese Chinese Chinese as I mentioned

this is a new it's a modern Journey to

the West but they're not learning from

those who have done it before they're

not even learning from their own culture

but there is there is a happy ending

there is a happy story that some Chinese

companies they get it and one in mind is

higher higher around the world has

Australians French Indians and Americans

at their top job and as you might

imagine that relationship cascades down

into the general community if you put

the word higher band into Google you get

something very different you don't get

2800 hits you don't get 2500 hits you

don't get 800 or even 80 results you get

8 you get 8 8 results and this is the

company that just bought Fisher Paykel

and New Zealand brand and it only comes

up with eight hits so ladies and

gentlemen I wish China best of luck

I really do I think that China is going

to be a wonderful country China's

expanding its on its journey to the

modern West but if it's going to be

number one it has to first of all

rethink how it does business it has to

realize that there is no Chinese way of

doing business there is simply best

practice and if it does this and if it

rethinks the way it does business

then I'm sure China will be number one

not for a decade but for a century and

therefore I wish Sun Wukong The Monkey

King the best of luck on his journey to

the west thank you