Como faturei R$ 100 Mil em 5 Dias com UMA Campanha (BIDCAP)

Summary

In this video, the creator shares their experience of generating over R$ 100,000 in 5 days using Facebook Meta Ads with a bidding strategy called 'Bitcap.' They demonstrate how this strategy works, from setting bid limits to scaling campaigns with validated creatives. Unlike traditional CBO (Campaign Budget Optimization), Bitcap focuses on managing a single campaign per account with multiple validated creatives, allowing for a more efficient and scalable approach. The video emphasizes the simplicity and effectiveness of Bitcap for optimizing ad spend and increasing profits with less manual effort.

Takeaways

• 🚀 The speaker generated over R$100,000 in revenue within 5 days using a Facebook Meta Ads strategy called Bid Cap (bid limit).
• 💰 During the 5-day period, the campaign produced R$114,000 in revenue with R$58,000 in ad spend, resulting in a ROAS of 1.96 and about R$55,000 in profit.
• 🎯 Bid Cap allows advertisers to set a maximum CPA they are willing to pay, and Facebook only spends the budget if it believes it can generate conversions within that limit.
• 🔍 This bidding strategy can be useful for validating creatives because Facebook avoids spending money on ads that it predicts will not convert within the defined CPA.
• 📉 Compared to the previous CBO (Campaign Budget Optimization) scaling strategy that required multiple ad accounts and campaigns, Bid Cap enabled strong results with just one campaign per account.
• 📊 The recommended structure is one campaign per ad account, with multiple ad sets, each containing 3–8 validated creatives.
• 🧪 Although the strategy focuses on validated creatives, the team sometimes tests new creatives in separate ad sets within the same campaign.
• 📅 The campaign improved over time: CPA dropped from about R$260 initially to around R$210 as Facebook's algorithm learned and optimized.
• 🧠 The speaker emphasizes trusting Facebook’s algorithm with Bid Cap and avoiding constant intraday monitoring, unlike with CBO campaigns.
• 🎬 To scale performance, the team continuously introduced new creatives by changing hooks, angles, and ad copy to reach different audience segments.
• ⚠️ An early experiment with a very high bid limit (R$600) caused high spending and break-even results, showing that correct bid limits are crucial for profitability.
• 🌍 The campaign targeted a broad audience worldwide with minimal targeting—primarily age—relying heavily on creative performance and algorithm optimization.
• 📈 As the campaign matured and new creatives were introduced, ROAS improved to around 2.3 on some days.
• 🏆 The speaker considers Bid Cap a powerful scaling method and plans to continue using it because it reduces manual optimization and allows focus on other business areas like offer and funnel improvements.

Q & A

What is the Bitcap strategy mentioned in the video?

The Bitcap strategy is a Facebook advertising method that focuses on setting a 'limit of bid' to control the maximum cost per sale (CPA) for each campaign. The advertiser specifies the maximum amount they are willing to pay for a sale, and Facebook optimizes the campaign to deliver sales within that budget.

How did the speaker achieve R$ 114,000 in revenue with a single campaign?

The speaker used the Bitcap strategy on Facebook, setting a bid limit to control costs. Over five days, they optimized their campaigns, starting with a budget of R$ 13,000 and gradually scaling. They achieved a return on investment (ROI) of 1.96, with a total revenue of R$ 114,000.

What was the key difference between the Bitcap strategy and traditional CBO campaigns?

The main difference is that with CBO (Campaign Budget Optimization), multiple campaigns and accounts are often used, making scaling more complex. In contrast, Bitcap allows for a single campaign per account, focusing on validated creatives and making scaling more straightforward and efficient.

How does the Bitcap strategy ensure safety for advertisers?

The Bitcap strategy is considered safer because Facebook only spends on creatives that have a high likelihood of generating sales within the specified CPA limit. If Facebook determines that a creative won't meet the target CPA, it won't spend on it, making it a low-risk approach for advertisers.

What does the speaker mean by 'creative validation' in the context of the Bitcap strategy?

Creative validation refers to testing and confirming that the ad creatives (such as images, videos, and copy) are effective before using them in the Bitcap campaigns. The strategy relies on using only validated creatives that have shown the potential to generate good results.

Why was the speaker's previous approach to scaling (using CBO with multiple accounts) less effective than the Bitcap strategy?

The speaker's previous approach with CBO involved using multiple accounts and low budgets, which resulted in slower scaling and more manual work. With Bitcap, a single campaign per account with a focus on validated creatives allowed for faster and more efficient scaling.

What role does Facebook's algorithm play in the Bitcap strategy?

Facebook's algorithm is responsible for optimizing ad delivery within the set bid limit. The algorithm learns over time to deliver ads to the right audience at the most efficient cost, ensuring that the campaign stays within the target CPA and maximizes profitability.

How did the CPA (Cost Per Acquisition) change during the five days of the campaign?

The CPA decreased over the five-day period. On Day 3, the CPA was R$ 260, and by Day 7, it had dropped to R$ 210, showing that Facebook's algorithm was optimizing and improving the efficiency of the campaign as it gathered more data.

What did the speaker do differently on Day 2 compared to the other days in terms of bidding?

On Day 2, the speaker tested a higher bid limit of R$ 600, which led to high spending and no significant profit. Realizing this, they reduced the bid limit to R$ 200 on Day 3, which led to better performance, with a more reasonable CPA and increased sales.

How does the Bitcap strategy allow advertisers to focus on other areas of their business?

The Bitcap strategy automates much of the ad optimization process, freeing up the advertiser's time to focus on other important areas, such as improving the sales funnel, enhancing the offer, and refining backend processes, rather than constantly managing ad performance.