PLANEJAMENTO ESTRATÉGICO COMO FAZER/O que é para que serve? como administrar com Sucesso PDF NO LINK

Summary

In this video, Professor Silvino Nascimento introduces the concept of strategic planning, explaining its significance for businesses and individuals. He outlines a simple, three-step process for creating a strategic plan: defining the mission, setting a vision, and establishing values. The mission focuses on customer satisfaction, while the vision envisions where the company should be in five years. Values like honesty, ethics, and professionalism guide the plan's execution. Professor Nascimento also highlights his book on management tools, offering practical guidance on strategic planning and other essential business tools.

Takeaways

• 😀 Strategic planning helps guide your company or personal career growth and defines your success roadmap.
• 😀 The purpose of strategic planning is to frame your business in a way that promotes growth and development in the market.
• 😀 Strategic planning can be applied both to businesses (as a corporate plan) and to individuals (as a professional project).
• 😀 Strategic planning consists of three main steps: mission, vision, and values.
• 😀 The mission is the immediate objective of the company, such as achieving total customer satisfaction today.
• 😀 The vision outlines your long-term goal, like becoming the best in your industry in five years.
• 😀 Values represent the core principles and assets that guide your business, such as honesty, professionalism, and ethics.
• 😀 Strategic planning should be integrated into the company's culture, visible in employee badges, company banners, and presentations.
• 😀 The mission should always focus on present actions that align with long-term goals, such as ensuring customer satisfaction today for future success.
• 😀 A company's strategic planning serves as a 'north guideline' for its growth, ensuring all actions align with its mission, vision, and values.
• 😀 In addition to strategic planning, various management tools like 5S, 5 Whys, scheduling, and marketing are essential for business development, which are covered in the professor’s book.

Q & A

What is strategic planning and why is it important for a company?

Strategic planning is a process used to define the direction of a company and to make decisions about allocating resources to pursue this direction. It is important because it helps companies grow, reach their goals, and stay competitive in the market.

What are the main components of strategic planning?

The main components of strategic planning include the mission, vision, and values of the company. These elements provide the foundation for the company's strategic direction and guide its decision-making process.

What is the difference between strategic planning for a company and a professional project for an individual?

Strategic planning for a company focuses on long-term business goals, growth, and market positioning. In contrast, a professional project for an individual is a personal roadmap that helps a person define their career goals, skills, and professional development.

How do mission, vision, and values contribute to strategic planning?

The mission defines what the company will do to achieve its goals in the present. The vision outlines the company's future aspirations, typically in five years. Values are the guiding principles and assets that the company embodies, ensuring that everyone within the organization works towards the same objectives.

What is the mission of a company, and how should it be defined?

The mission of a company is the purpose it serves today. It should clearly define what the company does to satisfy customer needs and what makes it stand out. For example, a mission could be 'Total customer satisfaction,' which guides all activities of the business.

What role does the vision play in strategic planning?

The vision describes where the company aims to be in the future, typically in five years. It helps align the company's efforts towards long-term objectives. For example, a vision could be 'to be the best in the industry.'

How do values contribute to the success of strategic planning?

Values are the core principles that guide behavior within the company, such as honesty, transparency, and professionalism. These values ensure that everyone within the organization follows the same ethical standards and work culture, promoting consistency and success.

What are some examples of values that could be used in strategic planning?

Examples of values include honesty, speed, transparency, ethics, and professionalism. These values guide how the company operates internally and interacts with customers and stakeholders.

How should a company communicate its strategic planning to employees and stakeholders?

A company's strategic planning, including its mission, vision, and values, should be clearly communicated to employees through signage, presentations, and internal materials. It should be integrated into the company culture and visible in day-to-day operations.

What is the significance of the book mentioned in the video?

The book mentioned in the video provides detailed guidance on various management tools, including how to implement strategic planning. It also covers other useful tools like 5S, 5 Whys, scheduling, and marketing, offering practical advice for improving business operations.