COMO FAZER UMA F.O.F.A S.W.O.T? CURSO GRÁTIS ADMINISTRAÇÃO disciplina Gestão Adm Curso EAD/online

Summary

In this video, Silvino Nascimento, an experienced professor and professional in business administration, presents a powerful tool for professionals and companies to ensure longevity and success. He introduces the 'cute' method, a diagnostic tool to evaluate strengths, weaknesses, opportunities, and threats in both personal and company growth. Silvino emphasizes the importance of constant renewal, adapting to market changes, and leveraging strengths while eliminating threats. Whether you're a beginner or a seasoned professional, this tool provides crucial insights to help navigate crises and thrive in the ever-changing business landscape.

Takeaways

• 😀 SWOT analysis, referred to as *cute* in the video, is a tool for assessing strengths, weaknesses, opportunities, and threats in both personal and business contexts.
• 😀 Professionals and businesses should use *cute* (SWOT analysis) regularly to avoid stagnation and ensure growth, whether monthly, quarterly, or annually.
• 😀 The key to avoiding professional failure is identifying and leveraging your strengths, eliminating weaknesses, seizing opportunities, and managing threats.
• 😀 Strengths include internal factors that provide an advantage, like skills, strong brands, and unique expertise, which must be capitalized on.
• 😀 Weaknesses are internal factors that limit growth, such as outdated technology or lack of skills, and they should be addressed and eliminated.
• 😀 Opportunities refer to external factors like market trends, emerging technologies, or partnerships that can be leveraged to grow or innovate.
• 😀 Threats are external challenges, such as competition, economic downturns, or changing regulations, which need to be understood and managed.
• 😀 The *cute* tool serves as a diagnostic tool, similar to a health check-up, for businesses and individuals to assess their current status and plan for the future.
• 😀 Silvino encourages the use of the *cute* tool to remain proactive, adapt to crises, and avoid professional 'death' or bankruptcy.
• 😀 Regular application of the *cute* tool helps identify when adjustments are necessary, ensuring long-term professional success and business sustainability.
• 😀 Regardless of your current level of professional experience, applying *cute* can help you improve, grow, and stay ahead in a competitive market.

Q & A

What is the main focus of the video script?

The video focuses on providing professional and business development advice, emphasizing a tool called 'Cute' that helps professionals and companies assess their strengths, weaknesses, opportunities, and threats to avoid professional or business failure.

What does the 'Cute' tool represent?

'Cute' is an acronym representing a tool used for business and professional renewal. It stands for assessing the company's strengths, weaknesses, opportunities, and threats, offering a diagnostic approach to improve one's professional life or business.

How does the speaker describe the lifecycle of companies and professionals?

The speaker compares companies and professionals to living organisms. Companies, like people, grow, mature, and face challenges. However, without constant renewal and adaptation (like using tools such as Cute), they are at risk of failing due to external crises, taxes, and other challenges.

What is the significance of 'Cute' in relation to business health?

'Cute' is likened to a health checkup, where it helps determine if a company or professional is thriving or declining. It identifies the strengths to leverage, the weaknesses to address, opportunities to seize, and threats to mitigate.

How often should the 'Cute' tool be applied?

The 'Cute' tool should be applied regularly, at least on a monthly, quarterly, half-yearly, or annual basis, depending on the needs of the company or individual. The goal is to continuously assess and adjust strategies to ensure growth and sustainability.

What kind of opportunities should professionals and companies look for?

Professionals and companies should focus on external opportunities that align with their strengths and market trends. This could include partnerships, technological advancements, and emerging market trends that offer growth potential.

What role does personal and professional marketing play in the 'Cute' process?

Personal and professional marketing play a key role in identifying and leveraging strengths. By focusing on qualities like communication, honesty, transparency, and adaptability, individuals can strengthen their personal brand or company image to attract opportunities and partnerships.

What are 'threats' in the context of the 'Cute' tool?

Threats refer to external factors that could negatively impact the company or professional. These could be market shifts, economic crises, technological disruptions, or competitive pressures. The goal is to identify and strategize ways to minimize or counteract these threats.

How does the speaker address challenges in business, such as crises or market changes?

The speaker emphasizes that, despite crises and challenges like taxes, economic shifts, or health-related disruptions, businesses can survive by consistently applying the 'Cute' tool to stay aligned with market trends, innovate, and improve overall operations.

What does the speaker mean by 'project on paper' in the video?

A 'project on paper' refers to a business or professional idea that has not yet been fully realized or operationalized. The speaker encourages viewers to apply the 'Cute' tool to these early-stage projects to ensure they are developed and managed effectively before they are launched.