Intro to the PPC Specialist role at SV Marketing

Summary

In this video, Joe, one of the founders at SV, introduces the company and explains their search for a PPC specialist to join their team. SV partners with 30-50 brands, helping them scale their e-commerce operations with ad spends ranging from $1,000 to $500,000 per month. The ideal candidate should have hands-on experience in paid media, particularly with platforms like Facebook, Google, and TikTok, and a strong passion for e-commerce. The role requires a person who enjoys digging deep into problems, strategizing, building and optimizing ads, and working closely with brands in a relaxed and collaborative culture.

Takeaways

• 😀 Joe is one of the founders of SV, and this video is aimed at individuals interested in applying for a role at the company.
• 😀 SV works with 30-50 brands, helping them scale their e-commerce stores.
• 😀 The company manages ad spends ranging from $1,000 to $500,000 per month for different brands.
• 😀 SV is looking for a PPC specialist with expertise in paid media, especially Facebook, Google, and TikTok ads.
• 😀 The ideal candidate should have experience in managing at least a $10,000 monthly budget for one ad account.
• 😀 Candidates should enjoy working in e-commerce and solving complex problems related to online stores and ad performance.
• 😀 The position requires hands-on experience in strategizing, building ads, optimizing campaigns, and communicating with brands.
• 😀 SV partners closely with brands rather than functioning as a traditional agency, forming deep relationships with the brands they work with.
• 😀 The company emphasizes a relaxed and informal work culture, ideal for those who enjoy a less rigid environment.
• 😀 SV values candidates who enjoy going deep into the details, working at a granular level in their approach to e-commerce.
• 😀 Interested candidates should apply if they feel the role fits their skills and work preferences, with SV reviewing applications and following up accordingly.

Q & A

What is the main focus of SV as a company?

SV works with 30 to 50 different brands, helping them scale their e-commerce stores. They manage ad spend ranging from a thousand dollars to half a million dollars per month for their clients.

What kind of role is SV looking to fill?

SV is looking for a specialist who understands PPC (paid media), specifically across platforms like Facebook, Google, and TikTok. They also work with platforms like Pinterest.

What are the required skills and experience for the role?

The ideal candidate should have strong experience in paid media platforms, particularly with a budget of at least $10,000 per month per ad account. They should be able to strategize, build, and optimize ads, as well as communicate effectively with brands.

How does SV differ from a typical agency?

SV works more like a brand partner than a traditional agency. They focus on deeply understanding the brands they work with and are closely involved in their success, rather than offering surface-level services.

What type of work environment does SV offer?

SV offers a super relaxed culture where employees can dig deep into e-commerce and work on complex problems. The company values in-depth analysis and prefers getting into the granular details of campaigns.

What type of brands does SV work with?

SV works with a select group of 30 to 50 brands, allowing them to build a strong partnership with each brand instead of just being an external agency.

What platforms does SV primarily work with for paid media?

SV mainly works across Facebook, Google, and TikTok, but also engages with other platforms like Pinterest.

What kind of problems will the new hire be solving?

The new hire will be tackling complex e-commerce issues, working to understand why stores are not performing as well as they should be and finding solutions to improve performance.

What is the preferred working approach for someone joining the SV team?

SV is looking for someone who enjoys getting into the weeds of e-commerce, loves solving complex problems, and works at a granular level rather than staying at the surface.

How does SV maintain its close relationship with the brands they work with?

SV actively engages with their brands, not only managing their campaigns but also building a strong connection with them by hanging out and getting to know them deeply, making the relationship feel more like a partnership.