I Make $5,000+ Per Month As a Video Editor (Here's HOW)

Summary

This video shares the journey of a freelance video editor who went from making $40 videos on Fiverr to earning over $100,000. It highlights the importance of targeting the right audience, mastering skills like copywriting, video editing, and design, and using results-driven strategies to attract high-paying clients. The editor provides valuable tips on creating converting videos, over-delivering for clients, and scaling a freelance business through inbound marketing and strategic growth. The video serves as a comprehensive guide for aspiring video editors and freelancers looking to build a successful creative business.

Takeaways

• 😀 Start small and build your way up: You can begin with low-priced gigs (like $40 videos) and scale up over time, gaining experience and credibility.
• 😀 Understand your target audience: Focus on clients who value results, like coaches, consultants, and business owners, especially those in digital marketing or SaaS industries.
• 😀 Focus on results, not just video quality: Business owners want videos that drive metrics like increased sales or lower cost-per-click (CPC).
• 😀 Master copywriting: The key to creating converting videos is crafting strong, attention-grabbing copy that hooks the audience and drives action.
• 😀 Video editing skills are essential: Invest in good software like Premiere Pro or Final Cut Pro to create high-quality, polished videos.
• 😀 Design matters: Learn basic design principles like color theory, font choices, and composition to make your videos visually appealing.
• 😀 Attract clients through social media and freelance platforms: Post promo videos on sites like Fiverr, Upwork, and social media to get noticed by potential clients.
• 😀 Overdeliver to get rave reviews: Aim to improve your videos by at least 1% with each project, delivering more than the client expects.
• 😀 Focus on long-term growth: Take the time to build your skills, improve with each video, and aim for higher-paying clients as you gain experience.
• 😀 Use client feedback to grow: Positive reviews from clients can be shared on social media to attract new clients and build your portfolio.
• 😀 Don’t rush the process: Take your time with each project, ensuring every detail is carefully crafted, and enjoy the process of creating great videos.

Q & A

What was the initial goal behind the Fiverr gig that started the journey?

The initial goal was to make some side money by offering a video gig on Fiverr for $40, which was a starting point to earn income as a freelancer.

How did the creator's freelance career progress over time?

The career progressed significantly, earning over $100,000 on Fiverr and social media over four years. The creator worked with major companies like ClickFunnels, CommitAction, and Anthony Morrison, and even had Alex Becker reach out for a project.

What is the importance of understanding your target audience in freelance video editing?

Understanding your target audience is crucial because it helps you identify who has the budget for quality videos. The creator targets business owners, coaches, consultants, and SaaS companies who see the value in investing in high-quality video for marketing and sales.

Why does the creator avoid low-ticket products like e-commerce and dropshipping?

The creator avoids low-ticket products like e-commerce and dropshipping because these clients often seek cheap videos and are typically more focused on bargain hunting. Additionally, the type of videos for these clients often lacks originality and professionalism, making it difficult to justify higher prices.

What is the most important skill for creating videos that get results, according to the creator?

The most important skill is copywriting. A video must capture attention immediately, keep viewers engaged, and compel them to take action. Good copywriting ensures that the message resonates with the audience and that the video achieves its intended result, whether it’s lowering the cost per click (CPC) or increasing sales.

What role does video editing play in creating converting videos?

Video editing plays a critical role in making the video visually appealing and ensuring it delivers the message effectively. The creator emphasizes using high-quality editing software (such as Premiere Pro or After Effects) and paying attention to details like music, transitions, and pacing to maintain viewer engagement.

What is the key to attracting clients, especially in the early stages?

In the early stages, the creator suggests taking a 'shotgun approach' by promoting videos across multiple platforms like Fiverr, Upwork, LinkedIn, and social media. This maximizes exposure and increases the chances of attracting clients, even when building a portfolio.

What is the 'AIDA' framework mentioned for promoting your services?

The 'AIDA' framework stands for Attention, Interest, Desire, and Action. It is a structured approach for writing promotional posts, where you first grab the audience's attention, generate interest, create a desire for your services, and then prompt them to take action (such as reaching out for a video package).

How does the creator ensure they over-deliver and get rave reviews from clients?

To over-deliver, the creator focuses on continuous improvement, aiming to make each video 1% better than the last. They also focus on producing high-quality work, double-checking for errors, and ensuring the video effectively communicates the intended message, which leads to positive client feedback and reviews.

What is the final step in growing a freelance video editing business?

The final step is to continuously deliver great work, share client results and feedback on social media, and raise prices as skills improve. This cycle of attracting clients, delivering results, and increasing rates allows the creator to scale their freelance business and move toward higher-end projects, such as YouTube videos or courses.