O Que Fazer Com TANTO Dinheiro? | Shark Tank Brasil

Summary

Leonardo Arruda, an entrepreneur with over a decade of experience in the paint and decoration business, presents his company, Decor Colors, to investors on a popular business pitch show. Seeking an investment of 8.5 million BRL for a 20% stake, Leonardo shares his success story, showcasing rapid growth in revenue and unique decorative wall products. Despite his impressive results, investors question his plans for scaling and the use of funds. Eventually, he receives multiple offers, including one for 10 million BRL, in exchange for a 50% stake in his business, leading to a tense but exciting negotiation.

Takeaways

• 😀 Leonardo Arruda, a seasoned entrepreneur, owns a paint and decoration store, which has grown significantly over the years.
• 😀 He expanded his business from 30m² to 2200m² and now operates a large-scale industry, Decor Colors, specializing in decorative wall coatings.
• 😀 Decor Colors began with an online video marketing strategy that showcased the product, which quickly gained traction and increased the company's revenue.
• 😀 Leonardo seeks an investment of R$8.5 million for 20% of Decor Colors to fund expansion and product development.
• 😀 The company has achieved significant growth, with a projected revenue of R$47 million for the next year and an EBITDA of approximately 23%.
• 😀 Decor Colors differentiates itself with a unique product that offers easy application, no odor, and special effects like diamond and velvet finishes.
• 😀 Leonardo's business model includes selling only to wholesale clients, and his store, Léo Tintas, is a customer of Decor Colors.
• 😀 The product is water-based, has no strong odor, dries quickly (within 10 minutes), and is easy to clean, making it practical for home use.
• 😀 The investment request is primarily for improving technology and creating new products, which will help the company scale further.
• 😀 Multiple investors express interest in the business, offering various proposals, including a 50% stake in both the factory and the store, and an immediate buyout offer of R$10 million for a 50% share of the business.

Q & A

What is Leonardo Arruda's business background?

Leonardo Arruda is a businessman who owns a paint and decoration store, which he has been running for over 10 years. He started with a 30 square meter store and expanded it to 2,200 square meters.

What is the Decor Colors company and what does it specialize in?

Decor Colors is a company founded by Leonardo Arruda to manufacture wall coverings, specializing in decorative effects. It was created to bring innovative products in the field of decorative coatings.

How did Leonardo Arruda's company experience growth?

Leonardo Arruda’s company experienced rapid growth through online marketing, where he created videos demonstrating products. His first month's revenue reached 300,000 reais, and the company continued growing at a rate of 30% per month.

What are the main features of the products offered by Decor Colors?

The products of Decor Colors are known for their ease of application and unique effects. The product is water-based, odorless, and dries in just 10 minutes. It offers effects such as diamond-like or velvet textures, with no need for additional equipment for application.

What did Leonardo Arruda request from the investors during the pitch?

Leonardo Arruda requested 8.5 million reais for a 20% stake in his company, Decor Colors. He also explained that the funds would be used for the development of new products and technologies to scale the business.

What concerns did the investors have about the proposal?

The investors were concerned about Leonardo’s lack of a clear plan for how he would use the 8.5 million reais. One investor pointed out that he should have a defined strategy for the capital before seeking investment.

How did Leonardo Arruda respond to questions about the use of funds?

Leonardo Arruda explained that the money would be used for product development and technology improvements, but he did not initially provide a clear breakdown of how the funds would be allocated, which raised doubts among investors.

What offers did the investors make to Leonardo Arruda?

Several investors made offers, including offering 50% ownership of the company in exchange for the requested 8.5 million reais. One investor also proposed an additional investment of 10 million reais for 50% ownership, with a condition to create a video together demonstrating the product.

What did the investor who offered 10 million reais for 50% ownership propose?

The investor who offered 10 million reais for 50% ownership requested that Leonardo Arruda and he make a video together, demonstrating the use of the product, as a way to further promote the company.

Why did Leonardo Arruda hesitate before accepting the investment offers?

Leonardo Arruda hesitated because he was uncertain about the investors’ conditions and how he should move forward with the business. He wanted to carefully consider the impact of selling a significant portion of his company.