this exact strategy gets me $4.8k copywriting clients

Summary

Dennis, a six-figure copywriter, shares his strategy for growing a copywriting business beyond six figures without relying on outdated methods like Facebook groups or job boards. He emphasizes that traditional approaches are ineffective and suggests focusing on creating an undeniably good offer that impacts clients' results and is needed monthly, rather than trying to attract a large number of clients with low-value services. Dennis provides a framework for evaluating and improving one's offer, advocating for innovation and learning new skills to stay ahead in a saturated market.

Takeaways

• 😀 Dennis, the founder of 6figurecopywriters.com, shares his experience in growing a copywriting business to six figures without excessive workload.
• 🔍 The common methods of using Facebook groups, job boards, and referrals may not be as effective as they used to be, and relying on word of mouth can be insufficient for growth.
• 💡 Traditional marketing strategies are not yielding the desired results, and many copywriters are stuck in a cycle of trying new methods without significant success.
• 🤔 The speaker suggests that the inefficiency in client acquisition is not due to superficial issues like website quality or portfolio size, but rather deeper issues with the offer itself.
• 🚫 Albert Einstein's definition of insanity is doing the same thing over and over again but expecting different results, which is a trap many copywriters fall into with their marketing strategies.
• 💡 The analogy of a popular fishing spot illustrates the concept of market saturation, where too many copywriters are competing for the same clients, making it harder to stand out.
• 💰 The importance of having a compelling offer is emphasized, as it can lead to success even with average marketing, whereas a great marketing plan cannot save an average offer.
• 🔑 The speaker argues that solving inefficiencies in the offer is key to reducing the burden on the copywriter and improving the chances of client retention and acquisition.
• 📈 A good offer should directly impact the client's results, be something they need every month, and solve all potential bottlenecks in their business, turning the copywriter into a valuable asset.
• 🛠️ The speaker encourages copywriters to innovate and learn new skills to create offers that are more efficient and valuable, such as email marketing management, SEO, or chatbot development.
• 🌟 To achieve a balanced work-life and higher income, copywriters should focus on creating offers that require less effort but yield higher returns, such as high-value retainers and commissions.

Q & A

What is the speaker's name and what does he claim to be an expert in?

The speaker's name is Dennis, and he claims to be an expert in growing copywriting businesses to multiple six figures.

What is Dennis' view on using Facebook groups, job boards, and Upwork for growing a copywriting business?

Dennis believes that using Facebook groups, job boards, and Upwork will keep a business at the same level and won't help it grow, as these methods have slowed down dramatically and are unreliable sources of referrals.

According to Dennis, what is the main reason why many people's client acquisition methods are not working?

Dennis suggests that the main reason client acquisition methods are not working is that people are solving problems that don't exist, such as focusing on improving their website or portfolio, rather than addressing the real issue of inefficiency in their offer.

What is the analogy Dennis uses to explain the inefficiency in growing a copywriting clientele?

Dennis uses the analogy of a popular fishing spot in a small lake that becomes overcrowded with fishermen as the reason for inefficiency in growing a copywriting clientele.

What does Dennis suggest is the key to growing a copywriting business to six figures?

Dennis suggests that the key to growing a copywriting business to six figures is to create an undeniably good offer that directly impacts the client's results and is needed every month, rather than focusing on marketing or improving one's skills.

What is Dennis' opinion on the importance of the offer in relation to marketing plans?

Dennis believes that having a great offer is more important than having an extraordinary marketing plan. He suggests that success can be achieved with a great offer and an average marketing plan, but not the other way around.

What is the definition of insanity according to Albert Einstein, as mentioned by Dennis?

According to Dennis, the definition of insanity, as quoted by Albert Einstein, is doing the same thing over and over again but expecting different results.

What does Dennis mean by 'solve all potential bottlenecks of that business owner'?

Dennis means that to be an asset to a business owner, one should offer solutions to all potential problems they might face, not just writing copy but also managing email marketing, SEO, and other related tasks.

What are some examples of high-value offers that Dennis suggests copywriters could create?

Dennis suggests examples such as email marketing management with automations, SEO-optimized blog posts with website SEO management, chatbot development, and AI sales agent prompt engineering as high-value offers that copywriters could create.

What advice does Dennis give for copywriters who want to improve their business and client acquisition?

Dennis advises copywriters to innovate, learn new skills, and stack them on top of each other to build a better offer that people will say yes to, in order to maximize efficiency and charge more while working with fewer clients.