How to answer 25 markers? - A Level Business

Summary

This video provides key strategies for tackling 25-mark questions in business exams, focusing on evaluating concepts like the marketing mix and SWOT analysis. It stresses the importance of understanding command words, like 'to what extent,' and emphasizes the need for structured responses, including planning, evaluating, and using real-world examples. The advice includes timing tips, avoiding misleading words, and ensuring clear, logical argumentation. The video also offers guidance on structuring answers, with an emphasis on the importance of a well-supported conclusion and showing in-depth understanding through application.

Takeaways

• 😀 Understand the command words: The question may ask 'to what extent,' which requires evaluation and judgment on a particular concept or element, such as the marketing mix or SWOT analysis.
• 😀 The 25-mark questions are critical, making up half of the marks in Paper 1. You will have to choose one of two questions, and it's essential to know the structure for these questions well.
• 😀 Real-world application is vital for the 25-mark questions, as there will not be a case study for these, so demonstrating practical knowledge is crucial.
• 😀 Be cautious of 'dodgy words' in questions, such as 'all businesses' or 'only way.' These can significantly affect your argument and evaluation.
• 😀 Plan your response before starting: Using the F.A.D.E. structure (Four points, Against points, Dodgy words, Evaluation) is essential for clear and focused writing.
• 😀 Stick to a structured approach: Answer the question directly in the first two to three sentences, presenting a quick answer and anticipating your conclusion.
• 😀 Break the argument into two logical chains—one for the side you're supporting and one for the opposing side. Evaluate both chains critically.
• 😀 For the third point, ensure it fits into the narrative you’ve set, supports your argument, and provides room for evaluation.
• 😀 Focus on the detail: Always aim to explain each point in-depth, link it to real-world application (e.g., business or industry), and wrap up by referring back to the question.
• 😀 Conclude by justifying your position: Make clear why one side of the argument is stronger, backing it up with real-world examples, and identifying any trade-offs or key problems.

Q & A

What is the significance of understanding the 'command words' in a business exam?

Command words, like 'to what extent,' guide the structure of your answer. Understanding them helps you recognize whether the question requires an evaluation, analysis, or opinion, making it easier to frame your response appropriately.

How does the 'to what extent' question format influence your approach to a business exam?

'To what extent' questions require you to evaluate a concept, make a judgment, and consider multiple perspectives. You need to weigh the arguments for and against the point you're discussing, ultimately justifying your conclusion.

What is meant by 'real world application' in answering 25-mark business questions?

Real world application refers to applying theoretical concepts, such as marketing or SWOT analysis, to actual business scenarios. It shows how these theories are relevant to real businesses and industries, which helps strengthen your argument.

What is the importance of 'planning first' before answering a 25-mark question?

Planning helps you structure your response logically and ensures that you address all aspects of the question. It allows you to quickly identify key points, evaluate them, and stay focused on providing a balanced argument.

How does the structure of your 25-mark answer impact your response?

Following a clear structure (e.g., introduction, points for, points against, evaluation, and conclusion) ensures that your answer is well-organized and comprehensive. It helps the examiner follow your argument and assess your ability to evaluate different perspectives.

What are 'dodgy words,' and why should you be cautious of them?

'Dodgy words' are terms that could skew the focus of your answer, such as 'all,' 'only,' or 'essential.' These words may create assumptions about the scope of your answer, so it's crucial to check for them and adjust your argument accordingly.

How much time should you allocate for answering a 25-mark question in a business exam?

You should allocate 30 minutes for answering a 25-mark question. If you have extra time (e.g., 25% additional time), you might have 37-38 minutes to complete the question.

Why is it important to justify your answer and provide real-world examples?

Justifying your answer with real-world examples strengthens your argument and shows that you can apply theoretical concepts to actual business situations. It also demonstrates your knowledge and understanding of real businesses or industries.

What is the recommended approach for evaluating points in a 25-mark answer?

When evaluating points, you should assess their relevance, applicability, and potential impact in different contexts (e.g., short-term vs. long-term or industry-specific factors). This evaluation helps demonstrate critical thinking and shows that you understand the nuances of the topic.

How can practicing under time constraints improve your ability to answer 25-mark questions?

Practicing under time constraints helps you develop the ability to write concise, focused essays within the allocated time. It also trains you to quickly identify key points, evaluate them, and structure your argument efficiently.