Como usar o INIMIGO COMUM e vender mais pela internet #ASK Ep.36

Summary

This video script delves into the concept of 'common enemy' marketing, a strategy used to evoke emotions and encourage consumers to purchase products or solutions. It discusses the importance of identifying and addressing the fears that drive people's decisions, such as the fear of failure, ruin, being left behind, not achieving dreams, and being forgotten. The speaker illustrates how businesses and influencers use these fears to their advantage, urging viewers to recognize these tactics and consider how they can apply similar strategies ethically in their own sales approaches.

Takeaways

• 📣 The speaker emphasizes the importance of 'common enemy' marketing, a strategy where consumers are shown that they need a product or solution to combat a perceived threat or enemy.
• 🤔 The 'common enemy' concept is used to evoke emotions and persuade consumers, as it taps into their fears and desires for transformation or improvement.
• 🏋️‍♂️ An example given is the fitness industry, where instead of directly shaming people for being overweight, the industry positions unhealthy food and lack of exercise as the 'enemy'.
• 🧐 The speaker suggests that identifying and leveraging common fears, such as the fear of failure, ruin, being left behind, not achieving one's dreams, or being forgotten, can be powerful marketing tools.
• 📉 The fear of ruin is particularly highlighted as a strategy used by investment industries to push products during times of economic uncertainty, like elections.
• 🚀 The fear of being left behind is targeted at those who are eager to achieve but fear missing out on opportunities, often leading to impulsive buying behaviors.
• 🌐 The script mentions the influence of social media, particularly Instagram, in amplifying the fear of failure by showcasing seemingly perfect lives that are unattainable for most.
• 💡 The speaker argues that working with these fears is not dishonest but a strategic emotional tool used by effective salespeople to encourage decision-making.
• 🎬 The video script also points out that emotional manipulation is a widespread practice in advertising, using examples of car commercials symbolizing freedom and success.
• 📚 The transcript suggests that understanding and utilizing these fears can significantly enhance a salesperson's ability to connect with their audience and close sales.
• 🗣️ Finally, the speaker invites viewers to reflect on their own fears and share them in the comments, turning the comment section into a community space for discussion and support.

Q & A

What is the main topic discussed in the video script?

The main topic discussed in the video script is the concept of 'common enemy' as a marketing and emotional strategy to influence people's emotions and drive sales.

Why is the 'common enemy' strategy effective in marketing?

The 'common enemy' strategy is effective because it taps into people's emotions by showing them a common adversary that they need to overcome, which can motivate them to consume a product or solution being offered.

What are some examples of common enemies mentioned in the script?

Examples of common enemies mentioned include the food industry, pharmaceutical companies, the medical industry, and even societal pressures like the fear of failure or being left behind.

How does the script relate the concept of 'common enemy' to the fear of failure?

The script relates the 'common enemy' concept to the fear of failure by suggesting that by not consuming a certain product or service, one might fail to achieve their goals or desires, thus invoking a sense of urgency to act against the perceived enemy.

What is the role of emotions in the sales process according to the script?

According to the script, emotions play a crucial role in the sales process as they can be manipulated to influence people's decisions, making them more likely to purchase a product or service.

How does the script suggest using the fear of not achieving one's dreams?

The script suggests using the fear of not achieving one's dreams by positioning a product or service as the solution to overcome obstacles that prevent people from realizing their aspirations.

What is the significance of the 'fear of being forgotten' in the script's discussion?

The 'fear of being forgotten' is significant as it is presented as a powerful motivator that can be used to sell products or services related to personal development, spiritual guidance, or mental health.

How does the script discuss the use of fear in advertising?

The script discusses the use of fear in advertising by providing examples of how industries use fear-based strategies to promote their products, such as the fear of social collapse, economic ruin, or personal failure.

What is the script's stance on the use of emotional manipulation in sales?

The script's stance is that emotional manipulation is a fundamental principle of good salesmanship and can be an effective tool when used ethically to influence customers' decisions.

How does the script connect the concept of 'common enemy' to different types of fears?

The script connects the 'common enemy' concept to different types of fears by illustrating how each fear can be personified as an enemy that the product or service being sold can help the customer overcome.

What advice does the script give to sellers regarding the use of fear as a sales strategy?

The script advises sellers to understand and activate the ability to work with these classes of fear as an emotional resource to induce their clients to make the desired decisions, while maintaining honesty and ethical practices.