How To Make $10k-$25K Month As An Online Fitness Coach (No Ads or Cold DM) || Step-By-Step Guide

Summary

In this video, the speaker reveals the powerful organic Instagram funnel that helped his fitness coaching business generate $53,723 in 2023, relying solely on Instagram without ads or cold outreach. Breaking down Instagram into three key components—reels, stories, and DMs—the speaker emphasizes the importance of consistency, experimentation, and nurturing leads to close deals. With practical insights into optimizing content for engagement and sales, he explains how systematic volume and tracking key metrics lead to sustained growth. The video offers actionable strategies for scaling a fitness business through organic social media efforts.

Takeaways

• 😀 The fitness coaching company generated $53,723 in 2023, with 98% of the revenue coming from Instagram using an organic funnel, without ads or cold DMs.
• 😀 Instagram is broken into three main parts: Reels, Stories, and Direct Messages (DMs), each serving a specific function in the sales funnel.
• 😀 Most people spend the most time on Instagram in the DMs, making it a crucial space for direct communication and engagement.
• 😀 Reels serve as the top of the funnel, requiring a balance of quantity (2-3 reels per day) and quality to attract attention and begin nurturing leads.
• 😀 Finding the right content style that resonates with your audience is essential for creating effective Reels. Experimentation and iteration are key to success.
• 😀 Stories nurture the audience further by showing behind-the-scenes content, personal interactions, and client results. Posting 5-20 stories per day is ideal for continued engagement.
• 😀 The main purpose of Instagram Stories is to build connections and further nurture leads by making your content more personalized and interactive (e.g., polls, Q&A).
• 😀 The DMs represent the bottom of the funnel, where qualified leads are further engaged. It is crucial to warm up both inbound and outbound leads effectively.
• 😀 The sales process involves qualifying leads through DMs, handling objections, and booking phone calls, with a focus on high-volume communication for better learning and conversion.
• 😀 By tracking metrics like the number of DMs, booked calls, show rates, and deals closed, businesses can optimize their Instagram sales funnel and adjust strategies for improved performance.

Q & A

How did the fitness coaching company generate $53,723 in revenue in 2023?

The company generated 98% of its revenue through Instagram using an organic funnel. This funnel focused on leveraging Instagram's reels, stories, and direct messages, without relying on ads or cold DMs.

What are the three main parts of Instagram's funnel used in this system?

The funnel is broken down into three main parts: reels, stories, and direct messages. Each part plays a specific role in nurturing potential clients and moving them closer to a sale.

Why is Instagram's Direct Messages (DMs) considered the most important part of the funnel?

DMs are considered the most important part because they are where people spend the most time on Instagram, using it as a communication tool. This makes DMs the ideal place for building direct relationships with potential clients.

What is the recommended frequency for posting Instagram reels to optimize the funnel?

The recommended frequency is to post 2 to 3 reels per day. This ensures sufficient volume to attract attention and start nurturing leads. Once the quantity is established, the focus can shift to improving the quality of the content.

What role does 'nurturing' play in the Instagram funnel, and how does it relate to content types?

Nurturing is the process of building a relationship with potential clients by providing value. Reels attract attention, while stories further nurture these prospects through personal content like workouts, client results, and daily activities. DMs are used to qualify and close the deal.

How many Instagram stories should be posted daily, and why?

It is recommended to post between 5 and 20 stories a day. Posting more stories helps with the nurturing process, as it builds a deeper connection with the audience by providing more touchpoints throughout the day.

What is the purpose of posting stories, and how do they differ from reels in the funnel?

Stories serve to further nurture the audience after they have seen the reels. They create a sense of connection and provide more personalized content. Unlike reels, which are visible indefinitely, stories disappear after 24 hours, creating a sense of urgency.

What are the key metrics to track in the direct message (DM) phase of the funnel?

The key metrics to track in DMs include the total volume of messages sent, the number of call links sent, the number of calls booked, the show rate of those calls, and the number of deals closed. These metrics help assess the effectiveness of the DM strategy.

What is the significance of 'iteration' in this system, and how does it relate to improving performance?

Iteration involves continuously improving the system by analyzing data and adjusting strategies. Just like in fitness, small improvements based on data (not feelings) lead to better results over time. This principle applies to how content is posted and how DMs are managed.

How can a fitness coach reverse-engineer the number of deals needed to reach a revenue target?

To reverse-engineer the number of deals, a coach must track the volume of DMs sent, the calls booked, the show rate, and the deals closed. For example, if a coach aims for $10,000 in revenue with $2,500 programs, they would need to close 4 deals per month. This can be tracked by analyzing the number of messages and booked calls.