Materi Bahasa Inggris Advertisement Kelas 9 Chapter 10 Semester 2

Summary

This educational video explains the concept of advertisements in English, detailing their purpose, structure, and types. It highlights how advertisements are designed to attract attention and encourage people to purchase products or use services. The video covers both product and service advertisements, providing real-life examples such as a donut promotion and computer service ads. It also emphasizes the media platforms where ads appear, including print, electronic, and online outlets. The video concludes with a brief quiz to test viewers' understanding of advertisement components and their purpose.

Takeaways

• 😀 Advertisement in English is called 'advertisement' and is a text designed to attract attention to a product or service.
• 😀 An advertisement serves as a communication tool to introduce a product or service to potential users.
• 😀 Advertisements are found everywhere, though people may not always be aware of them.
• 😀 With technological advancements, advertisements appear in both print media (newspapers, magazines, posters) and electronic media (TV, radio, internet).
• 😀 The main goal of advertisements is to encourage readers or listeners to purchase or use the advertised product or service.
• 😀 Advertisements can also aim to convince people of the validity of a product or service, making them more likely to buy or use it.
• 😀 An advertisement typically follows a specific structure: the purpose, product name, and target users or consumers.
• 😀 There are two main types of advertisements: product advertisements and service advertisements.
• 😀 A product advertisement promotes an item to raise awareness and encourage people to buy it.
• 😀 A service advertisement informs the public about a service, such as promoting health awareness or a preventive measure like a virus vaccination campaign.
• 😀 The script provides examples of both a product advertisement (for donuts) and a service advertisement (for computer services), showing real-life instances.

Q & A

What is an advertisement, according to the script?

An advertisement is a text designed to attract people’s attention and increase the popularity of a product or service. It serves as a communication tool to introduce products or services to potential customers.

What are the different types of media through which advertisements can appear?

Advertisements can appear through print media like newspapers, magazines, posters, and journals, as well as through electronic media like television, radio, and the internet.

What is the primary purpose of an advertisement?

The primary purpose of an advertisement is to encourage the audience to buy or use the product or service being offered, or to convince them of the product’s reliability and value.

What are the three key structural components of an advertisement?

The three key components of an advertisement are: 1) The purpose of the ad (why it is written), 2) The product or service being advertised, and 3) The target audience (the consumers or users who need the product).

What are the two types of advertisements discussed in the script?

The two types of advertisements discussed are product advertisements, which promote physical goods, and service advertisements, which promote services offered to the public.

What is an example of a product advertisement from the script?

An example of a product advertisement from the script is for donuts, where purchasing eight donuts gives the customer four free donuts for a price of 459,000 rupiah (approximately 40,000 rupiah).

Can you provide an example of a service advertisement mentioned in the script?

A service advertisement from the script is for Alif Selular Company, which offers services such as computer sales, installation, software upgrades, and virus cleaning. It provides the address for the service location in Ungaran, Central Java.

How does technology impact advertisements according to the script?

Technology has played a significant role in the evolution of advertisements, making them accessible through various digital platforms, such as the internet, television, and radio, in addition to traditional print media.

What role does advertisement play in consumer behavior?

Advertisements influence consumer behavior by persuading them to purchase or use a product or service, either by appealing to their needs or providing them with important information to make informed decisions.

What was the key takeaway from the script regarding advertisements?

The key takeaway is that advertisements are essential tools for marketing that help products and services gain visibility and popularity. They are constantly present in our lives, even when we might not be consciously aware of them.