Penetapan Produk Unggul dan Manajemen Inovasi

Summary

In this video, Lestari Aswan discusses the importance of superior product selection and innovation management. She explores various generations of innovation models, from simple linear processes to advanced system integrations. The video also highlights famous inventions like the ballpoint pen, PlayStation, Coca-Cola, and many others that have shaped their respective eras. Additionally, Lestari emphasizes the role of Quality Function Deployment (QFD) in product selection and how understanding customer needs is key to success in business. With clear examples and practical advice, the video provides valuable insights for entrepreneurs and innovators.

Takeaways

• 😀 The video discusses the importance of product selection and innovation management, focusing on how innovations have evolved over time.
• 😀 There are five generations of innovation models, with each generation emphasizing different approaches to integrating technology, customer needs, and feedback.
• 😀 The first generation (1960s) was based on a linear model driven by technology push, while the second generation (1970s) introduced network-based innovation models.
• 😀 The third generation (1980s) emphasized coupling models that involved interaction between different elements, while the fourth generation (1990s) focused on integrating companies from upstream to downstream.
• 😀 The fifth generation (2000s onwards) integrated systems and networks, fostering flexibility, constant testing, and continuous experimentation.
• 😀 Rothwell's five generations of innovation include technology push, network-based innovation, coupling models, integrated models, and systems integration.
• 😀 The video highlights several significant inventions, such as the ballpoint pen, which was developed in 1938 by a journalist, and the Playstore, which originated from a worker’s experience with burns.
• 😀 Coca-Cola was invented by pharmacist John Pemberton in 1886, following multiple experiments to create a unique drink formula.
• 😀 The video also discusses inventions like the electric guitar (1948), Frisbee (1948), insulin (1980s), and the internet (1960s), showing the diverse range of innovations across industries.
• 😀 Quality Function Deployment (QFD) is presented as a method to select products and services, ensuring they meet customer needs and maintain high levels of satisfaction.

Q & A

What are the key generations of innovation models discussed in the video?

The video discusses five generations of innovation models: 1) First Generation (1960s) - Linear model, 2) Second Generation (1970s) - Coupling model, 3) Third Generation (1980s) - Parallel integration of companies, 4) Fourth Generation (1990s) - Emphasis on customer relationships, 5) Fifth Generation (2004) - Integration and continuous experimentation.

What is the significance of Rothwell's innovation generations mentioned in the video?

Rothwell's innovation generations help to understand the evolution of innovation models, from technology push in the first generation to system integration and networking in the fifth, highlighting how approaches to innovation have shifted over time.

Who invented the ballpoint pen, and when was it popularized?

The ballpoint pen was popularized by Lazlo Biro, a journalist, and his brother, who improved the design in 1938. While ballpoint pens existed earlier, their version gained significant global attention.

How did the Playstore invention come about?

The Playstore invention was initially inspired by Dr. Lee Dixon's need for a burn treatment while working in a kitchen. He developed a gauze-based invention that eventually led to the creation of Playstore.

What is the historical origin of Coca-Cola?

Coca-Cola was invented in 1886 by John Pemberton, a pharmacist from Atlanta, Georgia. He experimented with different formulations in his kitchen, which eventually led to the creation of the iconic beverage.

What was the original use of dog biscuits, and how did they evolve?

Dog biscuits were originally created by F.H. Bennett in 1908 as a new product made from meat, milk, and minerals. They later became widely recognized as 'Milk Bone' in 1931.

Who is credited with the creation of the electric guitar?

Leo Fender is credited with the mass production of the electric guitar. His innovations, including solid-body electric guitars with magnetic pickups, revolutionized the music industry in the late 1940s.

How did the frisbee come to be invented?

The frisbee originated in 1948 when William Morrison and Warren Chrisjohn took the idea of throwing an empty pie tin and developed it into a plastic version, leading to the popular flying disc known today.

What was the primary aim of the development of insulin in the 1980s?

The main goal of insulin development in the 1980s was to find a more effective and human-specific method for producing insulin, replacing the use of animal insulin for diabetes treatment.

How did the internet evolve from ARPANET?

The internet evolved from ARPANET, which was created by the U.S. Department of Defense in the 1960s for secure communications. By the 1980s and 1990s, ARPANET expanded into the global network, and the World Wide Web emerged in 1991.

What role does Quality Function Deployment (QFD) play in product and service selection?

Quality Function Deployment (QFD) is used to ensure that customer needs are translated into technical specifications for products or services. It uses tools like the House of Quality to align customer desires with technical requirements for better product development.

What is the House of Quality in the context of QFD?

The House of Quality is a graphical tool used in QFD to visualize the relationships between customer needs and product features. It helps translate customer requirements into technical attributes to improve product design.