Cara Melakukan Fashion Market Research dan Menemukan Style Design Kamu! [Fashion Design 3]

Summary

In this video, the speaker discusses how to discover and refine one's personal style as a fashion designer. They emphasize the importance of balancing personal taste with market needs, explaining how spiritual values and personal experiences shape design choices. The speaker also highlights the use of 'first principle thinking' to innovate in design and meet evolving market demands. Examples include using kimono styles as a signature while adapting to local cultural preferences, such as modest designs in Indonesia. The video invites viewers to reflect on their own style and share their experiences.

Takeaways

• 😀 Finding personal passion is key to becoming a successful fashion designer.
• 😀 Personal style as a fashion designer is a combination of taste and market preferences.
• 😀 Inspiration for design can come from various sources, including emotions, personality, and cultural influences.
• 😀 Clients' stories and experiences are central to the designer's creative process.
• 😀 First principles thinking helps in designing innovative styles by questioning traditional norms and starting from the fundamentals.
• 😀 Market preferences must be considered alongside personal style when designing, especially in business.
• 😀 Flexibility in design is important, allowing clients to customize their clothing to suit their needs and preferences.
• 😀 Incorporating symbolic elements like cultural references can add meaning to designs (e.g., kimono styles, phoenix symbolism).
• 😀 Social media platforms like TikTok provide a creative space for designers to reach a wider audience and promote their work.
• 😀 Intimate weddings and personalized designs are becoming more popular as clients seek unique experiences that align with their values.
• 😀 Designers must adapt their designs to changing market conditions, like during the pandemic, by offering versatile and customizable clothing options.

Q & A

What is the main focus of this video?

The main focus of the video is on how a fashion designer can discover their unique style by combining personal tastes with market demands, and how to incorporate these elements into their designs.

How does the speaker define 'style' as a fashion designer?

The speaker defines style as a combination of personal taste and market demands. It's about using one's own preferences as a foundation while also considering the preferences of the target market.

What role do personal values play in finding a designer's style?

Personal values, such as emotions, feelings, and personality, are essential in shaping a designer's style. They influence the types of materials, themes, and designs the designer creates, as these values reflect deeply held beliefs and experiences.

How does the speaker incorporate client stories into their designs?

The speaker uses client stories as inspiration, particularly for wedding gowns. For example, clients may request designs that reflect specific philosophies or cultural symbols, such as the Phoenix or Sakura flowers. The designer integrates these stories into the designs to personalize the garments.

Why does the speaker focus on kimono-inspired designs?

The speaker wants to make kimono-style designs a signature element of their work. They see it as a unique part of their design DNA and aim to create collections that incorporate this style, blending traditional and modern elements.

How does the speaker adapt designs to suit market preferences?

The speaker adapts their designs based on market preferences by focusing on flexibility and functionality. For instance, during the pandemic, they created wedding gowns that could be altered for various looks, allowing clients to customize their gowns while maintaining a consistent design.

What is the importance of considering the target market when designing fashion?

Considering the target market is crucial for success in fashion business. While personal taste is important, understanding what the market desires ensures that designs will be appreciated and purchased. This involves analyzing consumer preferences and tailoring products accordingly.

What is 'first principle thinking,' and how does it apply to fashion design?

'First principle thinking' is an approach where complex problems are broken down into their most basic elements and solutions are built from the ground up. In fashion, this helps the designer innovate and adapt their style to meet changing market demands, ensuring their designs are unique and relevant.

How has the rise of TikTok influenced the fashion designer's approach?

The designer has used TikTok's algorithm, which favors creativity, to promote their work. This platform allows for viral marketing, where a wedding gown design can reach a much larger audience than traditional, offline methods. This has led the designer to focus more on intimate weddings and celebrity-style online showcases.

What type of wedding gown designs does the speaker create for their clients?

The speaker creates wedding gowns that are customizable, with features like detachable parts (such as sleeves or boleros) to allow clients to change the look of their dress throughout the event. This provides flexibility, especially for modern, intimate weddings where customization is valued.