Why I Left Ruroc...

Summary

After five years with Ruroc, a motorcycle helmet brand, the YouTuber announces he’s ending his exclusive sponsorship to better serve his audience. Grateful for the past partnership, he explains how the exclusivity contract limited his ability to test and review other helmets. With his contract over, he’s now partnering with RevZilla, who has provided him with a year’s worth of helmets to review. Moving forward, he’s excited to create high-quality, diverse helmet reviews to help riders make informed decisions. The YouTuber invites viewers to suggest helmets they want to see reviewed and teases exciting content for 2025.

Takeaways

• 😀 After being sponsored by Ruroc for 5 years, the narrator has decided to end the exclusivity deal with the company.
• 😀 The narrator is no longer paid or sponsored by Ruroc, and is now free to review helmets from other brands.
• 😀 The original partnership with Ruroc started when the company was small and producing innovative snowboarding helmets.
• 😀 Ruroc's growth into a larger company led to changes in the relationship, with the narrator feeling limited by the exclusivity agreement.
• 😀 The narrator's main mission for the channel is to help viewers get into and stay in motorcycling, which requires the freedom to test all helmets.
• 😀 With the end of the sponsorship, the narrator will now be able to test a wide range of helmets, from expensive to cost-effective models.
• 😀 RevZilla has stepped in to provide a year's worth of helmets for review, marking a key shift in content for the channel.
• 😀 Starting in 2025, the narrator plans to release at least one high-quality helmet review per month.
• 😀 The reviews will cover a variety of helmet styles, including race, ADV, and more, to cater to a broad audience of riders.
• 😀 The narrator is excited to explore the current helmet market, which they feel they've only scratched the surface of with their past experience.
• 😀 The narrator expresses gratitude to Ruroc for their support over the years but emphasizes the importance of independence in providing unbiased reviews.

Q & A

Why is the content creator leaving their sponsorship with Ruroc?

The content creator is leaving the sponsorship with Ruroc because the exclusivity agreement is limiting their ability to review other helmets and test a wide range of products. Their main mission is to help viewers get into and stay in motorcycling, which requires the freedom to review various gear.

What was the nature of the relationship between the content creator and Ruroc?

The relationship between the content creator and Ruroc started when the creator made a video about Ruroc's motorcycle helmets, leading to a partnership. Ruroc appreciated the video, and the creator was sent helmets for review. This relationship evolved into an exclusive sponsorship deal where the creator wore Ruroc helmets in their videos.

What was the impact of the sponsorship on the content creator's ability to help riders?

The exclusivity of the sponsorship prevented the content creator from testing and reviewing helmets from other companies, which hindered their ability to provide a variety of insights and recommendations to riders who might be interested in other helmet brands.

How did Ruroc first connect with the content creator?

Ruroc first connected with the content creator after they made a video about the company's helmets. Ruroc reached out, expressing excitement about the video, and shared new helmet renders and development updates, leading to an ongoing relationship.

What was the initial reaction of the content creator when Ruroc sent them their first helmet?

The content creator was excited and impressed when Ruroc hand-delivered their first helmet, which made the experience unique and memorable. It was one of the coolest things a company had done for them at the time.

Why did the content creator feel compelled to sign the exclusivity deal with Ruroc?

The content creator signed the exclusivity deal with Ruroc because the company offered a consistent sponsorship opportunity, which was rare at the time. Additionally, the creator had a good relationship with Ruroc and believed in the quality of their product.

How does the content creator plan to move forward after ending the sponsorship with Ruroc?

After ending the sponsorship with Ruroc, the content creator plans to review a wide range of helmets, covering various price points and styles. They aim to offer high-quality, informative helmet reviews for their audience throughout 2025.

What support did RevZilla provide to the content creator after leaving the Ruroc deal?

RevZilla supported the content creator by providing a year’s worth of helmets for review. This support allows the creator to review helmets from different brands and offer more diverse content to their audience.

How does the content creator feel about leaving Ruroc after such a long partnership?

The content creator admits it is a bit sad to leave a long-standing sponsorship with Ruroc but believes that by ending the exclusivity agreement, they can offer more value to their audience by testing and reviewing helmets from various brands.

What does the content creator plan to do with the helmets they have received for review?

The content creator plans to produce at least one high-quality helmet review per month throughout 2025, with a focus on different helmet styles and price ranges. They are excited to test and compare helmets across the market.