Berebut Kekuasaan Takhta E-Commerce

Summary

In 2019, Indonesia became the world leader in e-commerce adoption, with 90% of internet users making online purchases. The competition between e-commerce giants Shopee, Tokopedia, and Bukalapak is fierce. Shopee leads in site traffic and social media presence, while Tokopedia maintains a more stable customer base and stronger brand in major cities. Despite this, Shopee's business model, focusing on cross-border sales and a wider product range, is seen as having greater potential. The e-commerce industry in Indonesia is set to grow significantly, with projections suggesting net profits could reach 30 trillion IDR in the next five years.

Takeaways

• 😀 In 2019, Indonesia was recognized as the country with the highest e-commerce adoption, with 90% of internet users having made online purchases.
• 😀 The most visited e-commerce site in Indonesia in Q4 2019 was Shopee, with 72.97 million monthly visitors, followed by Tokopedia (67.09 million) and Bukalapak (39.37 million).
• 😀 Shopee had the highest average monthly visitors in 2019, with 75.5 million, leading in terms of traffic compared to Tokopedia and Bukalapak.
• 😀 Shopee leveraged major discount events like 11.11 and 12.12 in 2019 to boost its visitor numbers significantly, gaining a competitive edge.
• 😀 On social media, Shopee outperformed Tokopedia on Twitter, with nearly double the followers (3.78 million vs. 1.6 million), while on Instagram, Shopee also had more followers (3.9 million vs. 1.6 million).
• 😀 The competition between Shopee and Tokopedia is intensifying, evident from both website traffic and social media popularity.
• 😀 E-commerce has contributed significantly to job creation in Indonesia, with Shopee employing 3,799 people, Tokopedia 3,865, and Bukalapak 2,672.
• 😀 According to Goldman Sachs, Tokopedia and Shopee are still the leaders in e-commerce transactions in Indonesia.
• 😀 Tokopedia has a stable customer base and a strong brand presence in tier 1 cities, while Shopee excels in reaching a broader consumer base, especially women, and operates across borders.
• 😀 Shopee’s business model (B2C and cross-border e-commerce) has greater growth potential compared to Tokopedia’s focus on local resellers, offering more opportunities for international sales.
• 😀 Goldman Sachs predicts that Indonesia’s e-commerce industry will generate significant profits in the next five years, potentially reaching net profits of up to 30 trillion Rupiah.

Q & A

What year was Indonesia named as the country with the highest e-commerce adoption rate in the world?

In 2019, Indonesia was named as the country with the highest e-commerce adoption rate globally.

What percentage of internet users in Indonesia have made online purchases?

90% of internet users in Indonesia have made purchases of products and services online.

Which e-commerce platform had the highest monthly visitors in the fourth quarter of 2019?

Shopee had the highest monthly visitors in the fourth quarter of 2019, with 97 million visitors.

How does Shopee compare to Tokopedia in terms of social media followers?

On Twitter, Shopee had 1.92 million followers, almost double the 378,000 followers of Tokopedia. On Instagram, Shopee also led with 3.9 million followers compared to Tokopedia's 1.6 million.

Which platform had the highest number of monthly visitors in 2019, according to iPrice's research?

Shopee had the highest monthly visitors in 2019, with 75.5 million visitors on average, followed by Tokopedia with 67 million visitors and Bukalapak with 53.8 million.

What is the difference in the number of employees between Shopee, Tokopedia, and Bukalapak?

Shopee employed 3,799 people, Tokopedia employed 3,865 people, and Bukalapak had 2,672 employees.

Which company is leading the competition in terms of e-commerce transactions?

Tokopedia and Shopee are leading the e-commerce transaction competition, according to Goldman Sachs.

What is Tokopedia's advantage in the e-commerce market?

Tokopedia's strength lies in its stable customer base, stronger brand recognition in tier 1 cities, and its digital goods-based business model.

What is Shopee's competitive edge in the e-commerce market?

Shopee's advantage lies in its larger reach among female consumers, its broader product range, and its business model focusing on both B2C (Business to Consumer) and cross-border transactions.

Why does Shopee have an advantage in cross-border transactions?

Shopee's business model supports cross-border transactions, enabling consumers to purchase products from other countries, providing more opportunities for sellers to reach international markets.

What is the predicted future profitability for Indonesia's e-commerce industry?

The e-commerce industry in Indonesia is predicted to reach a net profit of up to 30 trillion rupiahs in the next five years.

How has e-commerce become a part of daily life in Indonesia?

E-commerce has become a lifestyle in Indonesia, with online shopping becoming an everyday activity for many consumers.