Why I Disappeared (What Happened)

Nate O'Brien
21 May 202418:18

Summary

TLDRIn this reflective video, the creator announces his departure from YouTube after eight years, sharing personal insights and reasons behind his decision. He discusses his journey starting a channel in 2016, focusing on personal finance content when it was scarce, and the satisfaction of building an audience. The creator reveals his early goal of financial freedom by age 25, which he achieved through various forms of leverage. He also touches on the pressures of constant content creation and his desire for privacy. Looking forward, he shares three personal goals for the next five years, including starting a family, scaling his businesses to $100 million in annual revenue, and purchasing a large farm in Pennsylvania. The video serves as a heartfelt farewell and a testament to his growth and the transformative power of content creation.

Takeaways

  • 😀 The creator has not posted on the channel for almost a year and shares personal reasons for the hiatus and future plans.
  • 🎥 This video is likely one of the last to be created on the platform, indicating a departure from regular content creation.
  • 🚀 The channel started in 2016 focusing on personal finance content when it was not widely available on YouTube, and the creator grew with the niche.
  • 💡 The motivation to start the channel was to fill a content gap and the creator enjoyed building and growing the channel as a tangible achievement.
  • 💰 Financial freedom by age 25 was a goal set early on, and the creator believes they have achieved this through various means of leverage, including social media.
  • 🔧 The creator learned about leveraging human capital early on through a firewood business, realizing the potential of employing others to grow the business.
  • 💼 The power of money as a form of leverage is highlighted, with the example of earning interest on a large sum to achieve financial stability.
  • 📈 Social media is recognized as a powerful tool for leverage, allowing one-to-many communication with minimal effort.
  • 🏠 A strong desire for freedom and minimal obligations in life is expressed, including the experience of living in a truck for freedom.
  • 🔚 The creator stopped posting because they felt they had said everything they wanted to on their channel and did not want to produce repetitive content.
  • 🔄 The 'creator hamster wheel' is described as the pressure to constantly create content, which the creator found unfulfilling and chose to step away from.
  • 🤫 Privacy is valued by the creator, who has always tried to keep many personal aspects off the platform despite sharing quite a bit over the years.
  • 💡 The creator is at a point where they no longer feel the need to monetize their channel or continue creating content for the sake of maintaining an online presence.
  • 👨‍👩‍👧‍👦 A goal for the next five years is to start a family, which the creator acknowledges requires work and is not yet a priority.
  • 💼 Another goal is to scale the family business to reach $100 million in annual revenue by the time the creator is 30.
  • 🏡 The third goal is to purchase a large farm in Pennsylvania, ideally 500 acres or more, by the age of 30.
  • 🙏 The creator expresses gratitude to the audience for their support over the years and hints that the channel may not see much more content in the future.

Q & A

  • Why did the creator decide to stop posting on the channel?

    -The creator felt they had said everything they needed to say and made all the videos they wanted to make. They didn't want to create repetitive content or regurgitate the same ideas every year.

  • What was the creator's initial motivation for starting the YouTube channel in 2016?

    -The creator started the channel because they were looking for personal finance content on YouTube and found that it didn't exist in 2016. They wanted to fill that gap in the market and grow a channel in a niche that was developing on the platform.

  • What is the creator's view on the idea of 'Creator hamster wheel'?

    -The creator describes the 'Creator hamster wheel' as the constant pressure to create content and keep people updated. They felt this pressure to always post, even if they didn't want to, which contributed to their decision to stop creating content.

  • Why did the creator choose to make personal finance content?

    -The creator chose to make personal finance content because it was a topic they were passionate about and there was a lack of such content on YouTube at the time. They also enjoyed the process of building and growing something, which in this case was their YouTube channel.

  • What was the creator's goal when they were 14 or 15 years old?

    -The creator's goal when they were 14 or 15 years old was to retire by age 25 or at least achieve financial freedom, so they could do whatever they wanted for the rest of their life.

  • What does the creator value in life?

    -The creator values total freedom in life, the ability to make their own decisions without obligations, and the opportunity to grow and build things, such as their YouTube channel and their businesses.

  • What is the creator's opinion on using social media as a form of leverage?

    -The creator believes that social media is the ultimate form of leverage because it allows one to reach millions of people with the same effort it takes to have a single conversation.

  • What are the creator's future goals for the next five years?

    -The creator's future goals include starting a family, scaling their companies to reach $100 million a year in revenue, and buying a large farm in Pennsylvania, preferably 500 acres or more.

  • Why did the creator feel the need to share this video?

    -The creator felt the need to share this video to provide closure to their audience, explain why they stopped posting, and share their future plans. They also wanted to reflect on their journey and have a record to look back on in the future.

  • How does the creator feel about the potential money left on the table by not continuing the channel?

    -The creator does not feel the need to continue the channel for monetary gain. They believe they have said everything they wanted to say and are not motivated by the potential money that could be made.

  • What was the creator's experience living in their truck?

    -The creator had a fun experience living in their truck and recommends it to others as a way to experience total freedom, being able to decide where to go and what to do each day.

Outlines

00:00

📹 Reflections on a YouTube Journey

The speaker reflects on their nearly one-year hiatus from posting on their YouTube channel. They announce this will likely be one of their last videos on the platform, emphasizing it's not clickbait and that they've been contemplating their absence. The video is personal and meant for closure, addressing concerns about their well-being and the future of their channel. They recount their start on YouTube in 2016, driven by a gap in personal finance content and a desire to build and grow something tangible. The speaker also shares their early goal of financial freedom by age 25, which they believe they've achieved, and hints at sharing insights gained from their eight-year journey on YouTube.

05:01

🚀 Early Pursuits and the Power of Leverage

The speaker delves into their early ventures, such as a firewood business with their brother, which taught them about leveraging human capital. They discuss the concept of compressing a 40-year work life into a shorter period to achieve early retirement. They explore different forms of leverage, like money and social media, which they believe can lead to massive value creation in a short time. The speaker credits social media, and specifically YouTube, as a powerful tool for reaching millions with minimal effort. They also express their appreciation for the freedom they've crafted in their life, including the ability to live abroad or travel without obligations.

10:03

🛑 The Decision to Stop Content Creation

The speaker explains their decision to stop creating content on their YouTube channel. They feel they have said everything they wanted to say and made all the videos they intended to make. The speaker didn't want to produce repetitive content and was not interested in creating different types of content. They discuss the pressure of the 'creator hamster wheel' and the fear of becoming obsolete if content creation stops. The speaker also mentions their desire for privacy and the struggle to balance sharing personal life online with maintaining personal boundaries. They express a lack of interest in monetizing the channel further, prioritizing personal fulfillment over potential financial gain.

15:05

🏡 Future Goals and Personal Aspirations

The speaker outlines their goals for the next five years, which include starting a family, scaling their companies to reach $100 million in annual revenue, and purchasing a large farm in Pennsylvania. They acknowledge being single and the need to work towards starting a family, emphasizing that they won't rush the process. The speaker also shares their passion for growing their businesses and setting a clear financial target for their companies. Lastly, they express a desire to own a significant piece of land, reflecting their love for nature and the outdoors.

🙏 Gratitude and Farewell to the YouTube Channel

In the concluding part of the video, the speaker expresses gratitude to their audience for their support over the years. They reminisce about specific types of content they've created and hope that their videos have provided value to their viewers. The speaker clarifies that they did not monetize the channel to its full potential and that their primary goal was to help others. They announce that this is likely the end of their YouTube journey, with only a slim chance of returning for personal updates in the future. The speaker thanks their audience one final time and bids them farewell.

Mindmap

Keywords

💡Personal Finance

Personal finance refers to the management and organization of an individual's financial affairs. In the video, the creator discusses how he started making content on this topic in 2016 when it was not as prevalent on YouTube. His channel focused on personal finance, which helped fill a gap in the market and contributed to his early success on the platform.

💡Content Creation

Content creation is the process of producing digital or traditional media content. The video's creator talks about his journey of creating videos on YouTube, which began as a way to share personal finance content that he was passionate about and couldn't find elsewhere.

💡YouTube Channel

A YouTube channel is a platform where users can upload, share, and manage videos. The script discusses the creator's experience of starting a YouTube channel in 2016, growing it alongside the personal finance niche, and eventually reaching a point where he felt he had said everything he wanted to on the platform.

💡Financial Freedom

Financial freedom means having enough wealth and assets to cover all living expenses without the need for work. The creator mentions his goal of achieving financial freedom by age 25, which influenced his early focus on building value and creating content that could generate income.

💡Leverage

In the context of the video, leverage refers to methods or means by which one can amplify their output or potential for success. The creator discusses different forms of leverage such as human capital, money, and social media, which he used to achieve his financial goals more quickly.

💡Freedom

Freedom, in this video, signifies the creator's value of having autonomy and flexibility in his life. He talks about the importance of being able to make choices without constraints, such as living in a truck or traveling to Japan, and how this aligns with his desire for independence.

💡Creator Burnout

Creator burnout is a state of mental, emotional, and physical exhaustion caused by the demands of content creation. The script mentions the 'creator hamster wheel,' illustrating the pressure to constantly produce content and the eventual burnout the creator felt, leading to his decision to stop posting.

💡Privacy

Privacy, in the context of the video, refers to the creator's preference for keeping his personal life out of the public domain. He expresses his discomfort with sharing too much of his life online and his desire to maintain a level of privacy, which influenced his decision to step back from content creation.

💡Life Goals

Life goals are the objectives or aspirations an individual sets for their personal and professional life. The creator shares his goals for the next five years, which include starting a family, scaling his companies to $100 million in annual revenue, and buying a large farm in Pennsylvania.

💡Content Monetization

Content monetization is the process of generating income from digital content. The creator reflects on his decision not to monetize his channel aggressively, despite the potential for greater earnings, choosing instead to focus on providing value to his audience.

Highlights

The creator discusses why they stopped posting on their channel and shares future plans.

Announces this will likely be one of the last videos created on the platform.

Reflects on the personal nature of the video and its intended purpose for self-reflection and closure.

Recollects starting the YouTube channel in 2016 to fill a gap in personal finance content.

Mentions the growth of the channel alongside the niche on YouTube.

Shares the early doubt about starting a YouTube channel in 2016 and the subsequent success.

Expresses the joy of building and growing a YouTube channel as a tangible achievement.

Reveals early financial goals to retire or achieve financial freedom by age 25.

Details the concept of value creation through leverage, such as human capital and money.

Explains social media as the ultimate form of leverage, influencing the decision to start the channel.

Talks about the importance of freedom in life and how it has shaped personal and professional choices.

Describes the experience of living in a truck as an embodiment of freedom.

Discusses the reasons for ceasing content creation, including feeling repetitive and a lack of fulfillment.

Mentions the 'creator hamster wheel' and the pressure to constantly produce content.

Shares the struggle with privacy and the desire to share less about personal life over time.

Contemplates the potential waste of the channel's potential but decides against it for personal fulfillment.

Outlines three main goals for the next five years, including starting a family, scaling business, and buying a large farm.

Expresses gratitude to the audience and reflects on the journey of the channel.

Hints at the possibility of rare future videos being personal updates rather than algorithm-driven content.

Transcripts

play00:00

all right so it's been almost a year

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since I've posted on this channel and I

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felt like I should come on here and

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share with you what has happened why I

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stopped posting on this channel um and

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what's going to be happening in the

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future uh so just for full context this

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is probably one of the last videos that

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I'm going to create um on the platform

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uh this is not clickbait I think people

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probably saw this coming for a pretty

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long time considering that I really

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haven't posted very much especially in

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the past couple of years um there's a

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lot to talk about today you know if you

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normally come here for information and

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to learn something this video might not

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be the one for you it's going to be a

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bit more on the personal side I'm really

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making this video for myself and uh I

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think it'll just be interesting to look

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back on in 20 years uh but I thought it

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would be helpful to have some type of

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closure instead of me just disappearing

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had some people reach out ask did did

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you die are you still alive I'm still

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here I'm doing well um but I just wanted

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to to to create this here so where

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should we start um I I think to

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understand why I stopped creating

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videos and my thoughts on this we need

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to go back to why I started on this

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platform in the first place and this was

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in 2016 is when I started the channel

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which is about eight years ago um so

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look I grew up on YouTube I mean I

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YouTube was founded in what 2005 I was I

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was six or seven years old at the time

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and so I spend most of my life watching

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YouTube videos so you probably did as

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well that's probably why you're watching

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this video right now you spent a lot of

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time in the platform right and and so

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spending so much time on the platform uh

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at some point in 2016 when I was a

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freshman in college at Penn State um I

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decided that I'm finally going to start

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making videos and it's it's not

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something that I generally wanted to do

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like I've never been drawn to creating

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content per se uh it was more so that

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there was nobody making personal finance

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content on YouTube in 2016 and I know

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it's kind of difficult to like think

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about now because there's so many videos

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on personal finance and investing um or

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productivity and all these different

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topics but it really didn't exist in

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2016 I was just talking to Graham Stefan

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about this when he started his channel

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around the same time in 2016 um and I

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think I was in a really lucky position

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to start that Channel at the time that I

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did uh and I kind of grew with the niche

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as the niche grew on this platform um

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and I remember people saying in 2016 it

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was too late to start on YouTube and I

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almost didn't create the channel because

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I thought it was too late YouTube was

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too mature of a platform um and looking

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back on that now it's kind of funny

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thinking about it it was actually pretty

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early 2016 um to to create a channel but

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you know I've I've lived and breathed

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YouTube for for so long for almost eight

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years and I've learned a lot over that

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time period and I think there's a couple

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of things that I could share about that

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um but the reason why I started was

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because I was looking for that content I

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couldn't find it and I thought someone

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should create it you know there was a

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bit of a gap in the market there um and

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so I started to just create videos and

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just started pumping them out one after

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another and one of my favorite things to

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do in life is is to to build something

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to to grow something um and so growing a

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YouTube channel was a really easy like T

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like tangible quantifiable thing to do

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was to grow a channel and so I had so

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much fun doing that you know along the

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way connected with so many people um and

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then there were also some byproducts of

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that as well like making money I never

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sold any online courses or anything like

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that on this channel but you know

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certainly made a decent amount of money

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from this channel just sort of as a

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byproduct of sharing ideas and creating

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content for this platform and I think

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that was also a really great bonus um to

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to everything all right so when I was uh

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14 or 15 years old I set this goal that

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I wanted to retire by age 25 um or at

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least have Financial Freedom by age 25

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so that I could do whatever I want for

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the rest of my life um and I'm not sure

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why I hit this phase like this this

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phase of my life at an really early age

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like most teenagers I think were just

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having fun and and doing cool things

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with their friends I was pretty weird um

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and I don't regret that I mean like

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that's just how I was so um but yeah I I

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didn't spend a lot lot of time hanging

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out with friends I didn't have many

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friends I was just obsessive over this

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um and so I guess it has worked out in a

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sense but I think I have hit that that

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goal of Financial Freedom by by 25 and

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so kind of looking over the past 10

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years of how I got to that point um and

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reflecting on that quite a bit so when I

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was younger what I was trying to do was

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find a way to have massive value

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Creation in a very compressed period of

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time so like let's say that like for

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example

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um most people are going to work 40

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years in their life say from age 22 to

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62 they're going to work about 40 years

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and I wanted to find a way to compress

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that into a five or 10 year span of work

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up front like basically front load it at

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an early age so then you could then

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cruise for the rest of your life and

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hopefully this is making sense uh as I

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say it aloud here but um and so in order

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to do that I I realized that there's

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like a couple of different forms of

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Leverage that you could use to get to

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massive value Creation in a in a very

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compressed period of time and so one of

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those one of the first ones that I

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learned was human capital right and so

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this was uh one of the first businesses

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that I started with my brother Mike I

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was 14 he was 16 we started a firewood

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business he got his driver's license and

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we'd go around cutting up trees selling

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firewood and um the first like

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realization that I could potentially

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retire at a much earlier age was when I

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started to hire some of our friends in

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the firewood business and basically make

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a spread on their work and you know I'd

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pay them $8 an hour and they would make

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us an extra5 or $6 an hour uh profit for

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basically doing nothing from just hiring

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them and so making a spread on labor I

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guess you could say was like one of the

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first realizations that I had of maybe I

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can find a way to do this in a much

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shorter period of time um there's

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there's other forms of Leverage as well

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like money for example this is why they

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say that the the rich stay Rich right or

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the rich get

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um and it's it's very true like if you

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have $10 million in the bank and you're

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getting 5% interest on that bank account

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that's $500,000 a year in free money

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just for having money so um this is why

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rich people generally stay rich and so

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uh if you can get to a point of a large

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sum of money at an early age you could

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probably cruise on that indefinitely

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this is why people talk about like the

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rule of 72 and they talk about the 4%

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rule you can withdraw 4% per year

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compound interest you've probably heard

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a lot of that already so I won't go too

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into the Weeds on that point um but

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money is an excellent form of Leverage

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and so if you can get to it at an

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earlier point of life uh that can be

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extremely valuable and I think one of

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the big epiphanies that I had when I was

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um going into college when I was about

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18 the reason why I started this Channel

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or one of them was realizing that social

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media was like the ultimate form of

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Leverage and maybe I spent too much time

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watching Gary vaynerchuk uh in my

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teenage years uh cuz he was always just

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screaming about content um but it's it's

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true I mean you can you can spend time

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talking to one person about an idea or

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using YouTube you can speak to Millions

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tens of millions hundreds of millions of

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people with the same effort that it

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takes to have one conversation with

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someone um and I think having that

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realization is really the reason why I

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forced myself to just start creating

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videos and you know that sounds kind of

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selfish of like one of the reasons why I

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started but it it's true you know it's

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because

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um I realized that there was quite a bit

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of Leverage there from social media I

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think I also have really valued having

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total freedom uh in in my life as well

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and you know tomorrow if I wanted to I

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could go fly to Japan and live there for

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a month and I don't really have many

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obligations and i' I've kind of crafted

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my life in in that way um and it's it's

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good and bad I mean I've always liked to

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do that have total free

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uh where I don't have to clock into work

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tomorrow it's it's really even with the

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people that work for us it's it's very

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much automated that's just how I have

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set everything up in my life so far um

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and that's something that I value a lot

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I think at some point I'm going to have

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to um give up quite a bit of that

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freedom just as I go through my life and

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you know start a family and other things

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that I I will willingly give up a lot of

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that freedom because it's it's worth it

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uh to to do that but um you know for

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examp example I spent a couple years

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living in my truck that was such a fun

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experience I'd recommend uh anyone and

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everyone who is capable of doing that

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even if it's just for uh a couple of

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weeks in the summer just go out on some

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government land live in your car do some

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camping uh it's just one of the best

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experiences uh having that freedom of

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you know waking up tomorrow and just

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deciding where you're going to go and

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and that's something that I've always

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really try to prioritize and try to find

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a way to get to um but yeah I would

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definitely recommend it's kind of a

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sidebar living in your car for some

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period of time just just because I think

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it's really fun um and and that really

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truly is like total freedom all right so

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I think we should just get into um what

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happened and why I decided to officially

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stop creating content on this channel

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and then what's going to be happening

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going forward in the future and some of

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the goals and things that I'm I'm

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looking forward to um and so there's a

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handful of reasons why I stopped posting

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content on this channel uh and the

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biggest one is because I felt like I had

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said everything that I needed to say

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I've made all the videos that I wanted

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to make and and and and the thoughts

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that I wanted to share I feel like 95%

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of those I've already done and so it got

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to the point where I had to I basically

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reached the crossroads of do I want to

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make repetitive content and do I want to

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create the same type of content

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regurgitate the same stuff every year um

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or should I not do that I and you know

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sure I guess I could find other types of

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content to create but I really didn't

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want to and so I look at someone like

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Dave Ramsey for example which I have a

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lot of respect for um but he he goes

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into the office every day for the past

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40 years and he says the same thing

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every day and to me that is not

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fulfilling personally um and like I said

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no no no hate towards Dave uh he has

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some really great advice um but that's

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not something that like I looked in the

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mirror and said I I don't want to do

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that I don't want to to say the same

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thing every day

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um and I really don't like repeating

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myself because it felt like it wouldn't

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be growth or it wouldn't be as

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fulfilling to do that and so that was

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one of the big reasons why I ended the

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channel and you know people would say

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well why don't you just make other types

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of content uh and I didn't want to I

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wanted to create personal finance

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content or minimalism or productivity

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content and the things that I really

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genuinely wanted to share with you as an

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audience and so I think there's this

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this pressure of basically you could

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call it like the Creator hamster wheel

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um where there's this pressure to

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constantly create content and keep

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people updated and keep it going because

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if you stop posting there's this fear

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that you'll kind of fall off or become

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Obsolete and people will forget about

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you and so you have to keep stoking the

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fire continuously and I did that for

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about seven years I kept posting I

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really didn't take much time off maybe I

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took a few weeks off here and there but

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it was this constant pressure of always

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needing to post even if I didn't want to

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and I think a lot of creators and

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influencers uh can relate to this in in

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some way um and I really didn't like

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that that hamster wheel feeling now I'm

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also a very private person and although

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I've shared a lot of things over the

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past seven or so years on this channel

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I've also kept a lot of things private

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and I've always tried to do that because

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I just don't like airing out all of my

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life online um and so as we went through

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from 2016 to 2024 each year I wanted to

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share less and less about my life uh and

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I think that's just because I'm a very

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private person um the only reason why

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I've really had social media in the past

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few years especially was just because I

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felt like some obligation to update

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people on what was happening um in my

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life and I don't know if that's the

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right right way to do it and I I think

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I've I've realized that um I shouldn't

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be guilted in into feeling like I I have

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to create content uh I don't even know

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if that's right to to say that but

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that's that's just how I feel um and

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so I think the only other reason why I

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struggled to to end this Channel or why

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it took so long to stop creating content

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was because uh there was also this

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Factor especially this came from other

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influencers where you know you don't

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want to waste the potential of the

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channel that you've built um and maybe

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we're getting a little bit into the

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weeds here but I'm just speaking my mind

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here um and so there's this idea of you

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know you've built up this this YouTube

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channel

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where I could make a video every week

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and get a sponsor they could pay a

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pretty decent amount of money and I

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could probably you know squeeze a few

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more million dollars out out of this

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channel pretty easily by just making

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videos every week and automating it have

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a script writer and doing all that and

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so that was like something that was

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difficult to to let that go and say you

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know what I really don't I don't need

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the money from this either like that's

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not the reason why I created this

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Channel I didn't do it to make money um

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and so I don't need to do that going

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forward either I don't care if I'm

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leaving money on the table or potential

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on the table in any way because it's

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just not really something that I feel

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like doing anymore um so so yeah that's

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that's that's basically what happened

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that's why I don't post anymore it's

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just because I genuinely feel like I've

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said everything that I wanted to say and

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shared everything that I wanted to share

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all right so going forward um three goal

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that I have for the next 5 years uh I

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just feel like it'd be fun to share

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these and uh look back on this video

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when I turn 30 and and and see where

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we're at so uh goal number one it'd be

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really great to start a family um have

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to work on that you know not not very

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far along there uh still single so need

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to figure that out um and I think

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actually from like 18 to 24 I really

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didn't Focus too much on on dating I was

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just focused on um other areas of life I

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think if I had to prioritize from 18 to

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24 I would say my priorities were my

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family uh my businesses and then

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priority three was like dating or

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relationships that was from 18 to 24 I

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think it's probably going to shift quite

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a bit as I prioritize um starting a

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family uh at some point hopefully in the

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next 5 years maybe 10 years I'm not

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going to rush it because I don't think

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that's something that you can really uh

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plan that easily um definitely don't

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want to rush that uh but yeah that's

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that's something that I would really

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love to get to buy age 30 at least to

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kind of work towards it incrementally uh

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in in some fashion uh goal number two

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would be really great to get to $100

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million a year from our companies um I

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don't really share a lot of this but my

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brother and I have um some companies

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holding company with some other

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companies and and uh you know it's it's

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it's doing okay uh but I would love to

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really scale that up and grow it more

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and like I said earlier I really just

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love growing things and so what I did

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with my YouTube channel I would love to

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continue to do with our company and uh

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that's just something that I want to be

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able to wake up every day and have

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something to work towards and that's

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what I've been doing the past uh year

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and a half two years with my brother

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that we've really been trying to scale

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this um and it's been working quite well

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uh but yeah $100 million by $100 million

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per year by ag30 uh is the goal and I

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honestly think that it's achievable um

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but yeah we'll see how this video ages

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of course that's kind of why I'm making

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this and then uh goal number three would

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be to just buy a very large farm

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somewhere in Pennsylvania uh at least 50

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acres but hopefully more like 500 Acres

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this is kind of difficult to come by to

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get like a really large farm uh there's

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not that many that come up on the market

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the ones that I want um and so that's

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just a goal that I would I would love to

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get to uh by age 30 as well those are my

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three goals for the next 5 years all

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right so I think that is going to wrap

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up the video um I I sincerely appreciate

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everyone who has watched this channel

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over the years whether it was like an

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apartment tour in 2019 or uh an

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investing video in 2017 or something

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more recent on on my Channel about you

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know phone addiction for example um all

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those videos were something that I I

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really hope were helpful to you that you

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found some value in that's always been

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my goal um like I said I I didn't really

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try to monetize this channel I I didn't

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really try to you know like I didn't

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squeeze as much juice out of this

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channel as I probably could have as some

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people told me to um and I I've I've

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enjoyed this process uh it's been such

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an incredible journey for myself and I I

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appreciate each and every one of you for

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supporting me so I just want to thank

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you one last time before I sign off here

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um I probably won't be making any more

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content on this channel there's a very

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rare 5% chance that I will and if I do

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make any future videos uh it's it's not

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going to be for the algorithm it's going

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to be just kind of personal videos maybe

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a life update every few years but that's

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probably about it so I think for the

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most part this channel is is um kind of

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closing the chapter here so uh I

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appreciate all of you thank you and uh I

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guess that's it

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