Kisah Sukses Mahasiswa Pencetak Sapi Juara Berharga Ratusan Juta, Mulai Ternak Sapi Sejak Masih SMA

Summary

In this video, Hermawan from Berkah Setia Farm in Purworejo shares his journey into the world of livestock farming, focusing on the challenges and rewards of raising cattle. He emphasizes the importance of passion and dedication in business, particularly in farming, where profits and losses are part of the process. Hermawan recounts his personal experiences, including his first significant loss and how it led to a deeper understanding and love for the livestock industry. His farm specializes in cattle breeding and fattening, and he also discusses the role of livestock in local festivals. His story serves as both an inspirational business narrative and a guide for those interested in farming.

Takeaways

• 😀 Starting a business requires love and passion for the work, not just the pursuit of profit.
• 😀 In business, both profits and losses are part of the journey, and each teaches valuable lessons.
• 😀 Hermawan's background in business and his introduction to the world of livestock began with two cows for a qurban project.
• 😀 Hermawan's early experience with livestock and cattle farming included the challenge of turning a profit while managing substantial losses.
• 😀 Success in the cattle industry led to several achievements, including winning multiple livestock contests at the regional, provincial, and national levels.
• 😀 The cattle, particularly a prized cow named Remon, gained recognition for its superior qualities and became a local icon.
• 😀 Passion and a deep understanding of livestock are crucial for long-term success, with Hermawan emphasizing the importance of truly loving the business.
• 😀 Hermawan faced challenges with competition from imported meats and livestock, especially when prices of local products were much higher than imports.
• 😀 Despite setbacks, such as significant financial losses early in his career, Hermawan found resilience and love for his work, which helped him recover and succeed.
• 😀 Hermawan's future goals include completing his studies while continuing to build his livestock farming business, aiming for broader diversification into other opportunities.
• 😀 Hermawan also explores other entrepreneurial opportunities, like selling durian, showing his ability to seize diverse business chances when they arise.

Q & A

What motivated you to start a livestock farming business?

Hermawan was inspired by his family's entrepreneurial background, though they did not have experience in livestock farming. He ventured into cattle farming after being exposed to the business during a Qurban event and saw potential in this field.

Can you explain your first experience in the cattle farming business?

Hermawan's first experience involved offering two cattle for a Qurban event. Although he initially lacked knowledge about cattle, he quickly found success by sourcing cattle and completing a sale, which encouraged him to continue.

What was the biggest challenge you faced when starting out in cattle farming?

Hermawan's biggest challenge was facing a significant financial loss of over 100 million IDR early in his journey. However, this loss was a valuable learning experience, teaching him the importance of understanding the cattle market and managing risks.

How did you recover from your initial financial loss?

After his loss, Hermawan focused on learning the characteristics of cattle and how to properly care for them. He dedicated himself to understanding the market and cattle farming techniques, which ultimately allowed him to recover and make a profit.

What is the key to success in the livestock farming industry, according to you?

Hermawan believes that passion and love for the business are crucial. He emphasizes that before starting a business, one must truly enjoy it, as financial gain should not be the sole motivator.

How did you achieve success in the cattle contest industry?

Hermawan achieved success by carefully raising his cattle and participating in several contests, including regional, provincial, and national competitions. His farm’s cattle won top awards, showcasing the quality of his breeding and management.

What challenges do you face due to competition from imported cattle and meat?

The main challenge Hermawan faces is competition from imported cattle and meat, which often sell at lower prices despite being of lower quality. This impacts the local market, making it harder to compete on price.

What future goals do you have for your business?

Hermawan’s future goals include completing his degree, expanding his cattle farming business, and adapting to new opportunities in other industries, depending on market conditions.

What services do you offer for customers during the Qurban season?

Hermawan offers cattle sales for the Qurban season, including free maintenance and delivery services. Customers can book cattle in advance and have them delivered on time for the event.

How did you identify business opportunities outside of the livestock industry?

Hermawan identified a business opportunity by observing a durian seller using luxury vehicles to transport small quantities of fruit. Seeing an opportunity, he bought a large stock of durian and sold it at a profit, demonstrating his ability to spot opportunities outside his primary business.