Marketing strategy I #6 1 Consumer Behavior
Summary
TLDRIn this video, Taku Towa from the Department of Management addresses the class, emphasizing the importance of health and well-being amidst a busy schedule. He corrects a mistake in the course schedule, clarifying that the review session will occur in the seventh week via an online forum on Moodle. Towa also reviews the previous class on growth strategies, discussing the significance of analyzing external environmental factors and conducting a SWOT analysis to assess a company's strengths, weaknesses, opportunities, and threats. He provides examples from students' SWOT analysis of SOPIA, highlighting the need for the university to create unique value to attract potential students.
Takeaways
- 😀 Taku Towa from the Department of Management is addressing the class.
- 📚 The class has reached its sixth week, and students are encouraged to take care of their health amid the hot and humid weather.
- 🗓️ There was a mistake in the course schedule; the Review section was mistakenly shown to be in the sixth week but is actually scheduled for the seventh week.
- 💻 An online Forum will be opened on Moodle for a Q&A session during class hours on May 29th, from 5:20 p.m. to 7:00 p.m.
- ❓ Students can post questions on the Forum, but participation is optional and does not affect their course grade.
- 🚫 The Forum is not for discussing grades or other courses' assignments, only for questions about the course content.
- 🤔 The purpose of the Q&A session is to clarify and solve any questions regarding the course content.
- 📈 Last week's class focused on growth strategies and the importance of analyzing external environmental factors for companies.
- 🌐 Companies should monitor demographic, economic, natural, technological, political, and cultural factors when planning marketing strategies.
- 🔍 The Five Forces analysis was introduced as a framework to evaluate the structure of industries and the attractiveness of specific industries.
- 📝 SWOT analysis was discussed, which organizes factors into internal and external, as well as positive (strengths and opportunities) and negative (weaknesses and threats) for the company.
- 🏫 In the last reaction paper, students conducted a SWOT analysis on SOPIA, identifying strengths such as nationality and location, weaknesses like small campus size, opportunities from global educational interest, and threats from competition among top Tokyo universities.
Q & A
What is the main purpose of the Q&A session on Moodle mentioned in the script?
-The main purpose of the Q&A session on Moodle is to clarify and solve any questions about the course content. It is an opportunity for students to ask questions and receive answers without affecting their course grade.
Why was there a mistake in the course schedule presentation?
-The mistake in the course schedule presentation was that the review section was shown to be conducted in the sixth week class by mistake, when in fact it should be the seventh week class.
What is the correct time for the online Forum on Moodle during class hours?
-The correct time for the online Forum on Moodle during class hours is from 5:20 p.m. to 7:00 p.m.
What is the date set for the online Forum on Moodle?
-The date set for the online Forum on Moodle is May 29.
Why is it important for students to review the frameworks discussed in class?
-It is important for students to review the frameworks discussed in class because they are fundamental tools for analyzing marketing strategies and understanding the internal and external factors affecting a company.
What does the acronym 'SWOT' stand for in the context of the script?
-In the context of the script, 'SWOT' stands for Strengths, Weaknesses, Opportunities, and Threats, which is a framework used to analyze and organize information about business capabilities and potential challenges.
What is the significance of the 'Five Forces' analysis mentioned in the script?
-The 'Five Forces' analysis is significant because it helps in evaluating the structure of industries based on relationships with competitors, buyers, suppliers, the threat of new entrants, and substitute products, indicating the attractiveness of an industry.
What are the factors that companies need to monitor according to the script?
-Companies need to monitor factors such as demography, economy, nature, technology, politics, and culture as these can influence their operations and strategy planning.
What is the role of the 'reaction paper' in the context of the class?
-In the context of the class, the 'reaction paper' is an assignment where students apply the concepts learned, such as SWOT analysis, to a specific case or topic, like analyzing the internal capabilities and external environment of SOPIA.
What was the mistake regarding the 'reaction paper' mentioned in the script?
-The mistake was not about the 'reaction paper' itself but rather a misunderstanding among students regarding the campus size and number of professors as a weakness. The instructor clarified that a smaller campus can actually enhance teaching quality and the university's reputation.
What are the potential opportunities and threats identified for SOPIA in the students' reaction papers?
-Potential opportunities identified for SOPIA include the growing interest of students in global educational systems, such as studying abroad. The threats include higher competition among top universities in Tokyo, which offer appealing courses and international exchange programs.
Outlines
📅 Course Schedule Correction and Q&A Session Announcement
In the first paragraph, Taku Towa from the Department of Management greets the class and addresses the challenges of the hot and humid weather, emphasizing the importance of health and well-being. The main focus of the paragraph is to clarify a mistake in the course schedule previously presented. It was mistakenly indicated that the Review section would be covered in the sixth week, but it will actually take place in the seventh week. To facilitate understanding and address any questions regarding the course content, an online Q&A session will be held using the Forum function on Moodle during the class hours on May 29th, from 5:20 p.m. to 7:00 p.m. Participation in this session is optional and will not affect the students' grades. The purpose is to clarify and resolve any questions about the course content, but it is not for discussing grades or private information. Towa also reminds students that asking about grades or scores from other courses is not appropriate for this session.
📚 Review of Growth Strategies and Environmental Analysis
The second paragraph delves into a review of the previous class's discussion on growth strategies and the importance of understanding both internal competencies and external environmental factors. Towa explains the significance of analyzing environmental factors from a macro perspective, such as demography, economy, nature, technology, politics, and culture. Companies must monitor these factors and understand their trends when planning their marketing strategies. The paragraph also touches on the five forces analysis, which evaluates the structure of industries considering competitors, buyers, suppliers, the threat of new entrants, and substitute products. This framework helps in assessing the attractiveness of an industry. Furthermore, Towa discusses the SWOT analysis, which organizes factors into internal and external categories, as well as positive (strengths and opportunities) and negative (weaknesses and threats) aspects for the company. The summary of the students' SWOT analysis of SOPIA is provided, with examples of strengths, weaknesses, opportunities, and threats identified by the students. The importance of creating original value for SOPIA to attract potential students is highlighted.
🔚 Concluding the Discussion on Environmental and SWOT Analysis
In the final paragraph, Towa brings the discussion to a close by summarizing the importance of analyzing both the external environment and internal capabilities of a company. The paragraph serves as a transition point, indicating that the session has reached a good stopping point and prompting the audience to move on to the next video. This paragraph reinforces the significance of understanding opportunities and threats in the external environment, as well as strengths and weaknesses within the company, as part of a comprehensive marketing strategy.
Mindmap
Keywords
💡Management
💡Course Schedule
💡Moodle
💡Environmental Factors
💡Five Forces Analysis
💡SWOT Analysis
💡Strengths
💡Weaknesses
💡Opportunities
💡Threats
💡Strategic Planning
Highlights
Introduction of Taku Towa from the Department of Management.
Reminder to students to take care of their health amidst hot and humid weather.
Correction of an error in the course schedule; the Review section is at the seventh week, not the sixth.
Announcement of an online Q&A session on Moodle using the Forum function.
Clarification that participation in the Q&A session is optional and does not affect course grades.
Instructions not to ask about personal grades or scores during the Q&A session.
Emphasis on asking questions related to the course content, not personal information.
Review of previous topics on growth strategies and core competencies.
Explanation of analyzing environmental factors from a macro perspective.
Importance of monitoring demographic, economic, natural, technological, political, and cultural factors.
Introduction of the Five Forces analysis for evaluating industry structure.
Description of the SWOT analysis framework for organizing business factors.
Discussion of students' SWOT analysis on SOPIA and interesting findings.
Analysis of IND nationality and campus location as strengths for SOPIA.
Debate on whether a smaller campus and fewer professors are weaknesses for SOPIA.
Identification of global educational trends as potential opportunities for SOPIA.
Highlighting the competition among top universities in Tokyo as a threat for SOPIA.
Conclusion on the importance of creating original value for SOPIA to attract potential students.
Transcripts
hey hello everyone I'm taku towa from
the Department of
management so oh how are you
doing yeah uh so we finally reached the
six week class and uh so yeah you you
may be tired in this hot and humid
days and are very struggled with the
mountain of reper assignment but take
care about
yourself right so yeah health health
comes first so take it
easy okay so yeah let's get started
today's
class so uh before talking about today's
topics uh I have announcement on the
course schedule
okay so I've presented the schedule and
um I think the Rev section has been
shown at the sixth week class uh by
mistake that this is not correct okay as
mentioned in the first week class and
it's shown on the Moodle page and
here the section will be conducted at
the seventh week class next class
okay so uh I'm sorry about
that please make sure the go schedule
again okay
at the seventh week class I will make an
questions and answer session by uh using
uh Forum function the Moodle so I open
an online Forum on the Moodle page uh
during the class
hours uh uh 5 5:20 p.m. to 700 p.m. and
um uh May
29 okay so uh if you have any questions
the topics of the course uh you can pass
the question on the Forum so I reply to
the question that's not
possible and participating in the q& de
sis and posting a question is
optional it doesn't influence your grade
in this
course you don't need to pass anything
if you don't have any
question the purpose of the sis is to
you know enable to clarify and solve any
question about the contents of the
course okay so I cannot answer any
question about your grade the final
examination and uh you know report
assignments of the other
courses Okay so please ask a question
about contents of the course not your
grade or your your
score and the question and answer and
your name will be open to the public so
please don't pass a question about your
private
information like what is a score of my
reaction paper how many times did I
submit a reaction
paper uh and uh what is my grade of the
course and so on
okay does that make
sense okay so uh let's move on to the
next
topic so let's review the previous
topics the last week I talked about
growth
strategies in addition to discovering
Cor
competencies companies need to focus in
external environmental
factors so in the last
class I talked about how to analyze the
environmental factors around the
company from the M macro perspective
companies can be influenced by various
factors like demography economy nature
technology politics and
culture I not repeat explanations about
each factor again but I can say uh you
know companies need to monitor these
factors and understand the trends of
these
factors when planning merting
strategies okay so uh this is the first
step of another on marketing
environment and the next step is
analysis on
industry after conducting conducting
analysis on
environment companies evaluate the
structure of
Industries based on not only competitors
but also the relationship with Buyers
the relationship with suppliers
thread of new end Rants and substitute
products this is called five fores
analysis and uh it's also basic
framework to analyze the attractiveness
of the specific industry by examining
the environment of factors
and after discovering many factors
related to the
business companies will organize the
factors based on SWAT
analysis as I mentioned the analysis is
conducted from two
perspectives one is whether the factor
is internal or external for the
organization another perspective is
whether the factor is positive or
negative for the
company
okay and positive intern factors are
called
strength whereas uh you know uh negative
internal factors are called
weakness and um similarly positive
external factors are called
opportunities whereas negative external
factors are called as threads
you Pro probably understood what this
whatat analysis is and how to conduct
the analysis
okay all right so uh this is important
and very useful framework in marketing
strategy so please review these
Frameworks carefully
again so uh in the last reaction
paper you conducted in a swap analysis
on sopia
right and I have read all your answers
and found them to be very
interesting and so yeah it was pretty
hard to select one of them but let me
introduce one uh a few responses from
you for example uh many students said
IND
nationality is one of our
strengths as well as the location of
Campus
okay and skill of the University could
be
weakness because we don't have a larger
campus and much professors compared with
other larger univers universities uh
like
Wasa yeah but in my opinion this is not
always weakness because you know uh
having small classes
increase um the quality of the teaching
and the evaluation of the
universities universities uh
reputation right and yeah uh some
students said the students are more
increasingly interested in the global
educational education systems uh like
studying abroad and getting degree from
foreign
universities so um this trend maybe
opportunity for uh
sopia okay so yeah and finally some
students said higher competition among
top universities in
Tokyo should be a thread for
sopia because many universities provide
appealing courses including
International Exchange program
exchanging
program and uh dou dou degree program
with foreign
universities okay so yeah um it's
important for sopia to create original
value and appeal it to potential
students high school
students okay so yeah anyway uh in in
the last class I hope you could
understand how to analyze in internal
capabilities such as our strength and
weakness as well as the external
external environment such as
opportunities and
threat
okay all right so we reached a good
stopping point so please move on to the
next video
Weitere ähnliche Videos ansehen
Analisis SWOT | Pendekatan Analisis Peluang Usaha | Manajemen Pemasaran
SWOT Analysis - What is SWOT? Definition, Examples and How to Do a SWOT Analysis
What Is A SWOT Analysis? How To Make One For Your Business (Plus A Free Template)
Grade 11 and 12 Business Studies Environments: Environmental scanning SWOT Part 1
Organization and Management Lesson 4: Environmental Scanning
How to Perform a SWOT Analysis
5.0 / 5 (0 votes)