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Summary

Dadan Ramdani, the owner of Snake Factory, shares his inspiring entrepreneurial journey, detailing his humble beginnings and the challenges he faced in building a successful snack business. Starting with a small budget and facing fluctuating sales, he overcame obstacles like unreliable logistics and growing pains. By leveraging online platforms like TikTok and collaborating with affiliates, his business gained significant traction. Dadan emphasizes the importance of perseverance, consistency, and learning from failure while aiming to improve the lives of his family and help others succeed.

Takeaways

• 😀 The daily revenue of the business can reach up to Rp10 million, sometimes even more, and the monthly revenue goal for the current month is targeted at Rp300 million.
• 😀 The speaker, Dadan Ramdani, is 26 years old and runs a business called Snake Factory, which focuses on the food and beverage (F&B) sector, particularly snacks.
• 😀 Dadan comes from a modest background with parents involved in small businesses such as selling crackers and running a small shop.
• 😀 Starting the business was challenging, with fluctuating orders in the early months, but things improved dramatically after the business gained visibility on TikTok, with one day reaching 800 orders.
• 😀 Dadan's journey involved several attempts at entrepreneurship, including a failed partnership before focusing on the snack factory, which eventually became successful.
• 😀 The most popular products sold by Snake Factory are crispy glass crackers and Bas Reng, which are produced in large quantities every day.
• 😀 The initial capital of Rp1 million was used to start the business, and Dadan learned through trial and error while expanding to various e-commerce platforms like Shopee, Tokopedia, and TikTok.
• 😀 The business generates significant orders, sometimes exceeding 400 orders per day, and Dadan credits a large portion of this success to the collaboration with content creators and affiliate marketing on TikTok.
• 😀 Despite the success, Dadan faces challenges such as product returns and occasional issues with unreliable couriers and shipping delays.
• 😀 Dadan emphasizes the importance of consistency, product quality, customer service, and the value of collaborating with influencers and affiliates to build a successful online business.

Q & A

What is the daily revenue target for Snake Factory?

The daily revenue target for Snake Factory is between 10 million to 20 million IDR, with some days reaching up to 80 million IDR.

What was the monthly revenue for Snake Factory last month, and what is the target for this month?

Last month's revenue was around 180 million IDR, and the target for this month is 300 million IDR.

How did Dadan Ramdani's background influence his entrepreneurial journey?

Dadan was born into a modest family, which motivated him to dream of becoming a successful individual who could improve the lives of his parents and family, and help others.

What challenges did Snake Factory face in the beginning?

In the beginning, Snake Factory faced unstable orders, limited access to delivery services, and difficulties with product distribution. Orders were sporadic, sometimes coming in ones or twos, and it often required delivery under harsh conditions.

How did TikTok help Snake Factory grow?

TikTok played a significant role in the growth of Snake Factory by promoting the business through affiliate marketing and content creators, leading to an influx of orders, including one day with 800 orders.

What was Dadan's experience working before starting Snake Factory?

Before starting Snake Factory, Dadan worked at Gerindra's cooperative in Jakarta, and also had small businesses like selling flags for the August celebrations. He later started a business with a friend but eventually parted ways to focus on his studies and entrepreneurship.

What are the top-selling products of Snake Factory?

The top-selling products of Snake Factory are keripik kaca (crispy snacks) and bas reng (another type of snack).

How did Dadan start Snake Factory with limited capital?

Dadan initially used 1 million IDR of his savings to start Snake Factory. He created seller accounts on platforms like Shopee, Tokopedia, and TikTok, and gradually invested in production and packaging tools.

What challenges does Snake Factory face regarding shipping and returns?

Snake Factory faces challenges such as returns due to undelivered goods, especially when delivery services are unreliable. There are also occasional issues where goods are stuck in the delivery process, beyond the company's control.

What advice does Dadan give to new entrepreneurs?

Dadan advises new entrepreneurs to start small, stay consistent, and learn from their experiences. He emphasizes that failure is a part of the process, and success requires perseverance, faith, and hard work.