Rediscovering Personal Networking: Michael Goldberg at TEDxMillRiver
Summary
TLDREl discurso destaca cómo las redes sociales han cambiado la forma en que nos relacionamos, alejándonos del toque personal. El orador, un experto en networking y boxeador amateur, comparte su enfoque 'Knock Out Networking' y cómo rediseñar el toque personal en la era digital. Comparte su experiencia en redes como LinkedIn y Facebook y cómo el networking efectivo implica establecer conexiones genuinas más allá de las interacciones en línea. Aborda el concepto de 'PEACE' (Profesión, Expertise, Entornos, Llamado a la acción) como herramienta para el networking estratégico y anima a los oyentes a crear su propia declaración PEACE y a conectarse con personas que puedan ayudarles a alcanzar sus objetivos.
Takeaways
- 🤝 La importancia de la conexión personal en las redes sociales: Aunque las plataformas como LinkedIn, Twitter y Facebook conectan a millones de personas, perdemos el toque personal que es esencial para establecer relaciones significativas.
- 👥 El concepto de 'amigos' en Facebook cuestionado: Jimmy Kimmel inició una campaña llamado 'Unfriend your friends' para destacar que no todas las conexiones en Facebook son auténticas y que solo algunas personas estaría dispuestas a ayudarnos en situaciones reales.
- 🎓 La enseñanza de la conexión personal en Rutgers University: Los estudiantes aprenden que las redes sociales no son suficientes y que deben conocer cómo hacer la conexión personal para conseguir empleo.
- 🥊 La analogía entre boxeo y redes: El orador compara el boxeo con las redes, enfatizando que tanto en el deporte como en las conexiones sociales, la calidad de las conexiones es crucial para el éxito.
- 💡 La idea de 'Knock Out Networking': Se presenta la idea de que para tener éxito en las redes, es necesario descubrir y aprovechar el toque personal, más allá de las herramientas de las redes sociales.
- 🔎 La experiencia personal del orador en el negocio de la consultoría y la capacitación: Se narra cómo el orador comenzó su negocio hablando con personas y creando un 'we dynamic' para apoyar mutuamente en los negocios.
- 🗣️ La oportunidad inesperada como orador sobre redes: El orador aceptó un desafío para hablar sobre redes, a pesar de no haberlo hecho antes, lo que le llevó a reflexionar y compartir sus habilidades en networking.
- 📈 La definición de networking según el orador: Se establece que networking es un enfoque proactivo para conocer gente con la esperanza o la perspectiva de ayudarles, más que vender o promocionar ideas.
- 🤔 Dos tipos de networking: Se describen 'serendipitous networking' (conocimientos fortuitos) y 'strategic networking' (conocimientos estratégicos), y cómo ambos pueden ser útiles dependiendo de las circunstancias.
- 📊 Cinco razones principales para networking: Se enumeran las razones, como conseguir más negocios, obtener un trabajo, aprender algo nuevo, socializar y resolver problemas.
- 📝 El modelo PEACE para el networking efectivo: Se presenta un modelo que incluye Profesión, Experticia, Entornos, y Llamado a la Acción para ayudar a las personas a pensar como redactores y a actuar con especificidad en sus esfuerzos de networking.
Q & A
¿Cuál es el problema que el orador identifica con las redes sociales?
-El orador identifica que las redes sociales han creado un problema al perder el toque personal, lo que sugiere que las conexiones humanas genuinas se han visto afectadas por la interacción predominantemente en línea.
¿Qué es el 'Unfriend Your Friends Campaign' de Jimmy Kimmel y cómo se relaciona con la pérdida del toque personal?
-El 'Unfriend Your Friends Campaign' de Jimmy Kimmel es un segmento de su programa donde desafía a las personas a deshacer amistades en Facebook con aquellos que no serían realmente sus amigos en la vida real, es decir, que no los ayudarían en situaciones de necesidad, resaltando la idea de que no todas las conexiones en línea son auténticas o significativas.
¿Cómo describe el orador la relación entre ser boxeador amateur y hacer networking?
-El orador compara ser boxeador amateur con hacer networking diciendo que ambos se tratan de establecer conexiones. En el boxing, se trata de conexiones físicas y tácticas, mientras que en el networking, se trata de establecer relaciones personales y profesionales sólidas.
¿Qué lecciones sobre el networking personales aprendió el orador después de ser contactado por una organización para hablar sobre el tema?
-El orador aprendió sobre el networking a través de la experiencia práctica de hablar con personas, colaborar con ellas y crear un dinamismo de 'nosotros' donde se ayuda mutuamente. Esta experiencia lo llevó a ser invitado para hablar sobre networking, lo que le permitió refinar y estructurar sus conceptos y técnicas de networking en un programa presentable.
¿Qué define el orador como networking?
-El orador define el networking como un enfoque proactivo para conocer gente con el objetivo de aprender y, en espera de o con la perspectiva de ayudarles. Él enfatiza que no se trata de vender productos, ideas o servicios, sino de aprender de y posiblemente ayudar a las personas.
¿Cuáles son los dos tipos de networking que el orador menciona y cómo difieren?
-El orador menciona dos tipos de networking: 'serendipitous networking' y 'strategic networking'. El 'serendipitous networking' es cuando conoces a alguien por casualidad y hay una conexión, mientras que el 'strategic networking' es un enfoque intencional y planeado para lograr un objetivo específico, como conocer a personas en ciertos lugares o sectores.
¿Qué es un ejemplo de 'serendipitous networking' que el orador comparte en su charla?
-El orador comparte un ejemplo de 'serendipitous networking' donde, durante un viaje en avión, se presenta a una mujer sentada al lado suyo. Al final de la conversación, descubre que ella es la jefa de recursos humanos de una gran empresa de consultoría y podría haber sido una conexión valiosa para su negocio.
¿Cuáles son las cinco razones principales por las que las personas hacen networking según el orador?
-Las cinco razones principales por las que las personas hacen networking, según el orador, son: para obtener más negocios, para conseguir un trabajo, para aprender algo nuevo, por razones sociales y para resolver un problema.
¿Qué es el modelo 'PEACE' que el orador introduce y cómo se relaciona con el networking?
-El modelo 'PEACE' es un acrónimo que representa 'Profession' (Profesión), 'Expertise' (Experticia), 'Environments' (Entornos), 'Call to Action' (Llamado a la Acción). Es una herramienta para ayudar a las personas a pensar como redactores y a enfocarse en detalles específicos para mejorar su estrategia de networking.
¿Cómo sugiere el orador que las personas deberían utilizar su 'PEACE' statement para mejorar su networking?
-El orador sugiere que las personas deben crear su propia 'PEACE' statement y, después de estar satisfechos con ella, deberían tomar nota de todos los nombres de personas que puedan ayudarles con su llamado a la acción, preferiblemente en un minuto. Luego, les sugiere llamar a esas personas y compartir su 'PEACE' statement con ellas para ver los resultados.
¿Qué consejo final da el orador para mejorar el enfoque de red de una persona?
-El orador aconseja que cada persona redisca su enfoque de networking y piense en lo que están buscando lograr, con el fin de determinar dónde van, qué decir y con quiénes interactuar para lograr sus objetivos.
Outlines
😀 La pérdida del toque personal en las redes sociales
El primer párrafo discute cómo las redes sociales han creado una brecha en la interacción personal. Se menciona que plataformas como LinkedIn, Twitter y Facebook tienen cientos de millones de usuarios, pero esto ha llevado a una falta de contacto personal genuino. Se cita el programa de Jimmy Kimmel 'Unfriend Your Friends', que sugiere que no todos los conocidos en Facebook son verdaderos amigos. El orador comparte su experiencia docente en la Universidad de Rutgers, donde los estudiantes necesitan aprender a hacer conexiones personales para conseguir empleo, y compara la red de contactos con el boxeo, donde ambas requieren de una buena conexión.
😉 Redes sociales y la importancia de la conexión personal
En el segundo párrafo, el orador profundiza en la idea de que las redes sociales no pueden reemplazar las interacciones personales. Comparte su experiencia como orador sobre redes y cómo aprendió a conectar con el público en un evento sorpresa. Define la red de contactos como un enfoque proactivo para conocer gente con la esperanza de ayudarles, y no como una herramienta de venta. También explica los tipos de redes: 'serendipitous', que son encuentros fortuitos, y 'strategic', que son encuentros planeados con un objetivo específico.
😮 La red de contactos y cómo aprovecharla para el éxito
El tercer párrafo relata una experiencia del orador en un vuelo, donde se conectó con una mujer que resultó ser una conexión valiosa para su negocio. Expone las cinco razones principales por las que las personas se conectan: para obtener más negocio, conseguir un trabajo, aprender algo nuevo, por razones sociales y para resolver problemas. Cada una de estas razones se enfoca en la importancia de establecer conexiones personales significativas.
🤔 El modelo PEACE para una estrategia de red efectiva
El cuarto y último párrafo presenta el modelo PEACE como una herramienta para mejorar las habilidades de red. El modelo se compone de cuatro elementos: Profesión (quién eres y qué haces), Experticia (tu conocimiento profundo en tu área), Entornos (tu mercado objetivo) y Llamada a la Acción (lo que estás buscando). El orador anima a los oyentes a crear su propia declaración PEACE y a usarla para identificar y contactar a personas que puedan ayudarles a lograr sus objetivos, enfatizando la importancia de la conexión personal y específica en el éxito de la red.
Mindmap
Keywords
💡Social Media
💡Perdida del Toque Personal
💡Conexión Personal
💡Redes
💡Boxeo
💡Serendipia
💡Estratégica
💡Profesión
💡Experiencia
💡Problema
💡PEACE
Highlights
Social media platforms like LinkedIn, Twitter, and Facebook have grown tremendously, leading to a potential loss of personal touch.
Jimmy Kimmel's 'Unfriend Your Friends' campaign suggests that not everyone on social media is a true friend and encourages a more personal approach to identifying real connections.
Networking is equated to making personal connections, which is essential for success, not just online presence.
The speaker teaches at Rutgers University and emphasizes the importance of personal connections over just social media networking for job opportunities.
Boxing is likened to networking in that both require making strong connections for success.
The concept of 'knock out networking' is introduced, which focuses on leveraging social media to make personal connections.
Networking is defined as a proactive approach to meeting people to learn and potentially help them, rather than just selling or pitching.
The speaker shares personal anecdotes about networking, including being invited to speak on the topic despite never having done so before.
The importance of making a personal connection is illustrated through the story of a missed opportunity due to a lack of personal introduction.
Serendipitous networking is contrasted with strategic networking, with examples provided to illustrate both approaches.
The top five reasons people network are outlined, including more business, landing a job, learning something new, social reasons, and solving a problem.
A detailed example is given of how a person spent 11 hours on LinkedIn without success, highlighting the need for a more strategic approach to networking.
The acronym P.E.A.C.E. is introduced as a model for effective networking, standing for Profession, Expertise, Environments, and Call to Action.
The speaker shares success stories of students using the P.E.A.C.E. model to land jobs and make connections.
A call to action is made for the audience to create their own P.E.A.C.E. statements and use them to reconnect with their network.
The importance of rediscovering a personal touch in networking is emphasized as the key takeaway from the talk.
Transcripts
thank you social media has created a
real problem I'm just saying you got
what you got LinkedIn how many people on
LinkedIn like a hundred million people
right you've got a Twitter or a hundred
million people maybe we're close to 200
million people eyes we're kind of
creeping up Facebook's something like a
billion people right I think we are
losing the personal touch would you
agree absolutely we're losing the
personal touch there's no question about
it it's kind of funny a Jimmy Kimmel got
this great show maybe you've heard of
him four years ago he came up with the
unfriend your friends campaign familiar
with this yeah and what he claims is
that those people on Facebook are not
your friends so if you have two thousand
three thousand how many are really your
friends how many are getting up out of
bed to help you and he's got a really
great approach to this and he does this
every year but his approach is this you
want to really find out who your friends
are on Facebook send them a note and let
them know that you are moving and that
you need people to help you move those
that respond and say that they will be
there to help you they are your friends
everybody else unfriend unfriend we are
absolutely losing the personal touch now
I teach a little class at Rutgers
University and all the Millennials and
they think that networking is Facebook
as soon as I start to get into some of
the concepts I'm going to share with you
they realize that they're not going to
land a job unless they know how to make
the personal touch and what I will
probably say over and over again today
is it is about the connection it is
always about the connection that you
make now I'm also an amateur boxer kind
of unusual right little Jewish guy in
his 40s yeah just saying and and the New
York coming out of me right and boxing
is kind of like networking how's that
for a stretch and not their if they're
both about the connection alright just
saying the more of better connections
you make the more successful you will be
at both and so there it goes right there
is my concept of knock out networking
right so I want to talk to you about
rediscovering what the personal touch is
about
because I believe that you will
accomplish more if you're able to
leverage what social media has to offer
and I'm not saying it's a bad thing I'm
on all those platforms as well as but
how can you leverage it into making a
personal connection now let me just
share with you how I learned about some
of these concepts of networking and how
to personally connect with people at
least how I rediscovered this is 13
years ago I decided to start a business
where I would speak and consult and
train and the only way that I knew how
to bring in business because I did not
have a multi-million dollar marketing
budget and PR campaign is to just talk
to people so I would just think about
what's the type of business that I'm
after and then where do I need to go
what do I need to say and with whom do I
need to say it and I just practice that
and just started talking to people
collaborating with them and creating
what I like to call a we dynamic where
I'd get into a place if I like them
where I would kind of decide to say or I
would say how might we help one another
or what can we do to help one another
how can we support one another's
business and then so it goes that's all
I knew and then one day an organization
contacted me and they wanted me to be
their Northeast Regional speaker and
talk about networking now I had never
spoken professionally about networking
before I would just speak about and
teach about different topics that come
into an ask and since I was new in
business I say yep I could do that yep I
can do that and I would just accept
those projects but all of a sudden this
project came out of Portsmouth New
Hampshire a big regional meeting where
I'd be speaking in front of a lot of
people about networking so my response
was well I've never spoken about
networking before bad response why would
you want somebody to come in and talk
about networking so he shared how his
industry which was engineering is
looking to make more and better personal
connections and that he felt that I knew
a lot of people and I got referred I
thought that was really great
now why me he said because you seem to
have a different philosophy about it now
I didn't want to even do this because
I'd never gotten in front of an audience
is spoken about networking so I came up
with a really lofty fee thinking that it
would go away
I was after some backward thinking well
he said okay to the fee now I said oh my
gosh now I actually have to do this
so I retrace my steps and and and and
and I started creating PowerPoint slides
because I was terrified to get up in
front of eight nine hundred people and
talk about share concepts that I'd never
really shared in front of a group before
so I had something like 78 slides to do
this 45 minute talk and what I did is I
listed all the things that I thought I
was really good at networking which was
like five slides and all the rest made
up of all the things that I'm not so
good at and I peppered it up made it
very self-effacing and that became my
presentation so I got up in front of all
these people and on the third slide I
put and I have no recollection of this I
put the remote down and I was just on
and I just bounced off of the audience
and I knew some people and I was using
people's names and as Fred oh he says
and as Jim taught me and all of a sudden
I had a presentation I was just in a
groove of which I have absolutely no
recollection of so after I'm getting to
like the 45 minute time frame kind of
winding down the other speaker
I learned did not want to go after me so
they asked if I can do another hour
should I do another hour yet I did
another hour and it was like it was
effortless and I realized that I had my
groove so I created my whole program out
my whole program around those concepts
on those PowerPoint slides and all the
things that I do that seem to work well
so that said let me define what
networking is networking is simply a
proactive approach to meeting people a
proactive approach to meeting people to
learn in the hopes of or what the
prospect of helping them that's it
that's all networking is a proactive
approach to meeting people to learn with
the hopes of with the prospect of
helping them not to sell your stuff not
to pitch your ideas not to sell your
wares so it's all about learning from
and potentially helping people now I'm
not here to suggest that you can learn
from and help everybody you don't even
like everybody that you meet do you I
know I don't now when I am NOT a
guy and instead I'm a networking guy I'm
some guy going in with that and shaking
hands kissing babies or shaking babies
kissing hands I decided that I only like
about 1/3 of the people that I meet one
third which is to suggest that 2/3 not
so much not that I hate them you know
like I hate you you know but there's
just not a vibe there's just not a
connection I've ever experienced that
and I liken this to going to somebody
else's wedding every go to somebody
else's wedding and you're at a round
table you're kind of coupled out well if
it's a good situation you connect with
the people at the table 1/3 or it's a
great time because it's a night out
you're eating you have some wine life is
pretty good if the connections are 2/3
which is to suggest not a connection at
all does anybody ever come back to the
table
that's the 2/3 or dynamic so it's all
about looking to learn from a
potentially connect with those that are
of 1/3 or in which case you feel a vibe
you feel a connection with me and you
always know when there's that connection
now there's two different types of
networking two different types there's
what I call serendipitous networking and
there's strategic networking
serendipitous and strategic as you think
about this you could probably imagine
what the difference is right
serendipitous is you just sort of happen
upon somebody ever do that you didn't
mean to meet them but you did and now
there's like a 1/3 or connection and now
you're able to speak and connect and
back and forth and there's common ground
and all that right and then there's
strategic networking that's networking
on purpose with purpose or with purpose
on purpose that's knowing exactly what
it is that you're after so you can
figure out where you need to go what you
need to say with whom you need to say it
serendipitous networking it might work I
travel all over the place I'm on planes
all the time and typically I am seated
next to somebody now I figure if we're
traveling one to three thousand miles
together one only this close I figure
you know what why not avail us of a
quick introduction right we're this
close it feels kind of awkward to me
not to now don't jump to conclusions I
am NOT somebody's going to talk
somebody's ear off I'm not a Chatty
Cathy
nobody has ever pressed a security
button to ask to have their seat changed
it hasn't happened yet but on this but
on this one occasion I was seated next
to a young very attractive woman
of course I'm going to introduce myself
they're just saying right so if so I
tell you I wish I knew this stuff when I
was single I do so in this one situation
we're this close and I have a less of an
introduction good morning my name is
very nice to meet you you're traveling
on business I see what type of work do
you do if you don't mind me asking and
at this time this woman headed up human
resources for a pretty large consulting
company not bad she said how about
yourself and I told her what I do in a
very positive focus deliberate marketing
gravity sort of way where she became
very curious about the work that I do
she said really so you speak about
networking and referrals I said well
that's right she said you know that's
really funny I may I share a story not
three months ago we brought somebody in
that I think does similar work to what
you do and he never showed
like in my business that never happens
yeah I said you've got to be kidding me
okay gossip
who is it cuz I'm probably known so she
whispers in my ear and of course I know
who it is
son of a gun so ever feel somebody just
staring at you well I felt her staring
at me so I looked over and she said if
we were to hire you would you show No
maybe I don't know right and so it goes
if I don't introduce myself to that
young woman that never happens agreed
and that's serendipitous networking a
man I've got stories and then there's
strategic networking strategic
networking is knowing exactly what it is
that you're after so you can hopefully
act upon where to go what to say and
with whom now there's five
reasons five reasons why people network
in the first place the first is business
more business now more business can mean
a lot of different things it could mean
more sales like somebody like me is
looking to attract more sales
opportunities and referrals it could be
a promotion corporate opportunities
right it could be that it could be
lobbying for a cause it could be
fundraising all of that I would put into
the bucket of more business where to go
what to say with whom provided you know
what type of business or what it is that
you're after second reason why people
network is to land a job land a job 76%
of those that are landing jobs are doing
so through networking according to Lee
Hecht Harrison 76 percent where to go
what to say with whom
now I volunteer quite a bit of time
through the Department of Labor to help
people that have been up size down size
right size left size super-sized because
I've got a very soft spot for people
that are in Career Transition it's a
horrible place maybe you've experienced
that on this one occasion a couple years
ago it was a pretty big group and I was
gearing up to do this talk and I was
speaking to an older gentleman in the
back of the room and by older gentleman
I mean older than me and he knew who I
was just through my work with the
Department of Labor and he said yeah
you're the networking boxer guy well
that's right
he said I'm a big networker I said
that's really great to hear tell me a
story
he said just yesterday I was on LinkedIn
for 11 hours I stared at him in horror
for the next 20 minutes I said with
respect how long have you been in Career
Transition had been a year in three
months I suddenly felt sad I went I did
my talk at the end he came over to me
and said I really wish I would have met
you a year and three months ago I said
you should have looked me up on LinkedIn
you can't make this stuff up
rediscover how to make the personal
touch but I digress so there's five
reasons why people network more business
to land a job third reason is to learn
something learn about an industry learn
about a profession a market segment a
niche a skill where to go what to say
with whom it's how I learned had a box I
just simply went to a boxing gym and
walked up to a guy that was jumping rope
that looked cool and I just approached
him took his music off and asked teach
me how to do that I want to look cool
too and he that's what I said he gave me
some pointers and he ended up putting me
in touch with the guy that trained him
who you know trains boxers and I hit it
off with him and he dared me to hire him
for six months to compete in the ring he
selected teach how to jump rope in just
one day but hired me for six months and
I want to teach you how to fight we're
gonna have to compete and I thought look
little Jewish guy in his 40s give me a
break oh I hit like an accountant please
I'm not gonna box but I did I did like
the six month challenge and I took him
up on and I said trained me as if I'm
going to get in the ring two months
later he set me up with some pretty
pretty serious sparring I did very well
and my boxing career took off it's
always about the connection where to go
what to say with whom so more business
landed job learned something fourth
reason why people network is social
reasons social reasons to meet friends
to meet people that have something in
common with you common ground whether
it's boxing whether it's golf whether
it's whatever it is to meet the love of
your life perhaps to date I knew this
stuff when I was single where to go what
the same with whom and the fifth reason
why people network is to solve a problem
solve a problem
my mom is Parkinson's disease she's had
it for about 12 years we think now I am
told that I have boundless energy
my mom did too but now she's in a
wheelchair and she barely speaks and she
needs help
eating and my dad's retired New York
City police officer getting his butt
kicked every day being a full-time
caregiver I came and look at my mom
without having tears in my eyes and then
I have to explain it to my little ones
so part of the connections that I look
to make and I know I don't do this
enough is to ask about learn about
better meds better doctors better
treatments and over the years things
have gotten better at least better than
they might have been I live and breathe
this stuff
I live and breathe this stuff man think
about what it is that you are looking to
accomplish in your world and figure out
the specifics around that not just I'm
looking to land a job but what type of
job where to go what to say with whom
and decide what your strategy is going
to be now I want to introduce a concept
that that might help you execute on that
the concept I referred to as peace
that's my acronym peace pe EC and it
stands for profession expertise
environments call to action what's
really cool is that with this model I
have the privilege of watching my
students in my Rutgers class actually
execute on this concept and I watch them
before my very eyes land jobs and make
connections which is pretty cool
profession expertise environments call
to action is peace profession is who you
are what you do and with whom who you
are what you doing with whom so you
might say something like on a student
with a focus on training and development
looking to land a job as that's
profession expertise is your depth of
knowledge it's your depth of knowledge
as relates to your profession or your
would-be profession or your would-be
business so you might say something like
I have expertise in the areas of or I'm
developing expertise in the areas of and
just riled off in threes networking
referrals and various aspects of
recruiting see how that flows the world
today just likes threes it just does
right right this is that the other thing
one two and three Moe Larry and curly
and it just flows my Rutgers students
have no idea who Moe Larry and curly are
but that's just another story for
another day
so P stands for profession expertise
environments call to action profession
who you are what you're doing with whom
or perhaps what you're after expertise
is your depth of knowledge as it
pertains to your profession environments
environments is simply your target
market
it's perhaps an industry a profession
and market segment that you're looking
to learn more about or potentially get
involved with and then your call to
action is damn it what is it that you're
after I'm looking to meet or be
introduced to a managing partner with or
a general manager of and then any advice
inside recommendations you might say as
to how I might make a connection like
that I'd be thrilled to learn more about
that then that flow nicely and that's
what the peace statement does what it
does is it forces you to think like a
networker and think in terms of
specifics so what I want to do is I want
to invite you to take a call to action
and here it is now I can't make you do
this but what I'd like you to do what
I'm going to suggest to do what I'm
going to invite you to do is to create a
piece statement create one on your own
profession expertise environments call
to action and once you are happy with it
I want you to start a clock and time
yourself for one minute just one minute
and in that one minute maybe it's in
front of reruns or friends or something
I want you to just jot down all the
people's names it's got to be pen to
paper can't be on an iPad it's got to be
pen to paper all the people's names just
first names that just come to mind in
that minute that you think are best
equipped to help you with what you've
just put down your call to action on
your piece statement and then call them
and bounce your piece statement off of
them and you will be amazed what happens
and you'll ask yourself imagine if I
gave myself two minutes rediscover your
networking approach and think about what
you're after so you can figure out where
to go what to say
and with whom thank you
[Applause]
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