"PATONG" SOLUSI PASAR PETERNAK LOKAL #peternakan #mahasiswa #swasembadapangan

Summary

In this insightful podcast, Mas Ajam, an animal husbandry student, discusses the challenges faced by Indonesian livestock farmers, such as low sales prices and difficulty in marketing their products. He introduces 'Patong,' an innovative app designed to help farmers sell directly to buyers, eliminating middlemen. The app offers a platform for transparent product listings, ensuring fair pricing and fostering economic growth for farmers. While there are technological challenges in rural areas, Mas Ajam is committed to outreach and training to make this solution widely accessible. His vision aims to transform the livestock industry in Indonesia for the better.

Takeaways

• 😀 The podcast discusses the role of technology in enhancing livestock sales in 2025.
• 😀 Farmers often struggle with selling livestock at fair prices due to intermediaries like traders (tengkulak).
• 😀 Many farmers lack the ability to effectively market their livestock due to limited digital literacy and resources.
• 😀 A new app, **Patong (Pasokan Ternak Potong)**, has been developed to help farmers directly list and sell livestock, avoiding middlemen.
• 😀 **Patong** simplifies the process for farmers to reach potential buyers without needing a strong social media presence.
• 😀 The app ensures livestock descriptions and photos are accurate, creating a more trustworthy transaction environment.
• 😀 By using **Patong**, farmers can increase visibility, manage sales directly, and potentially get better prices for their livestock.
• 😀 The app's features include filtering by region, making it easier for consumers to find livestock sellers in their area.
• 😀 One of the challenges in implementing the app is the lack of technological awareness among some farmers in rural areas.
• 😀 Outreach programs and training are suggested to help farmers better understand and adopt this technological solution, improving food security in Indonesia.

Q & A

What is the main focus of the podcast discussed in the transcript?

The podcast primarily focuses on the role of technology in improving livestock sales, particularly through an app designed for local farmers to help them sell their livestock more effectively.

Who is the guest speaker in the podcast, and what is his background?

The guest speaker is Mas Ajam, a student in animal husbandry, who is discussing the potential of technology to aid livestock sales. He has also developed an app as part of his project.

What are some of the challenges faced by livestock farmers in selling their products?

Livestock farmers often struggle with selling their products at fair prices. They frequently sell to middlemen or local traders, who offer low prices. Additionally, many farmers lack the proper marketing channels to reach customers directly.

How does Mas Ajam's app, Patong, aim to help livestock farmers?

Mas Ajam’s app, named Patong, is designed to provide a platform for livestock farmers to list and sell their animals directly to consumers. It eliminates the need for middlemen and helps farmers market their livestock more effectively.

What is the main issue with the current sales methods used by farmers?

Farmers often rely on social media platforms or word-of-mouth to sell their livestock, which can be unreliable. These methods require personal branding and followers, which many farmers do not have, and can also lead to transactions outside secure platforms.

What makes the Patong app different from other platforms?

Unlike other platforms, Patong specifically targets livestock sales. It provides a secure environment where sellers can list their animals with detailed descriptions and photos, ensuring that the transaction is transparent and reliable for both buyers and sellers.

Can the Patong app be used by farmers all across Indonesia?

Yes, the Patong app is designed to be accessible to all farmers across Indonesia. It allows them to register and list their livestock, making it easier for consumers to find and purchase animals from local farmers.

What are the benefits of using the Patong app for livestock farmers?

The app allows farmers to market their products without needing to build a personal brand or social media following. It also helps them avoid low pricing from middlemen and ensures safer transactions by handling sales within the platform.

What challenges does Mas Ajam anticipate in getting farmers to use the app?

A major challenge is that some farmers, particularly in rural areas, may not be familiar with or comfortable using technology. Mas Ajam plans to conduct outreach and education to help them understand how to use the app.

What is the long-term goal behind the development of the Patong app?

The long-term goal is to help Indonesian livestock farmers thrive by improving their ability to sell animals at fair prices and increase overall productivity. Ultimately, it aims to contribute to food security and self-sufficiency in Indonesia.