Behind-The-Scenes Of How GaryVee Preps | GaryVee VeeCap ep. 11

Summary

Gary Vaynerchuk discusses emerging trends in marketing and business for 2025, emphasizing the rise of live social shopping and AI influencers. He highlights the importance of organic social content, using AI algorithms to enhance creative strategies and reduce media costs. Gary stresses the value of speaking up honestly in corporate settings, even when it's uncomfortable, and the growing power of virtual influencers over traditional celebrities. He also touches on the need for more responsible parenting regarding social media use and the importance of taking risks in business. Overall, the conversation is about adapting to a rapidly changing digital landscape.

Takeaways

• 😀 Live social shopping is a major trend for 2025, with platforms like TikTok, Amazon, and Walmart leading the way in affiliate marketing and direct sales.
• 😀 AI influencers will significantly disrupt the influencer marketing landscape, with virtual personalities owned by companies becoming a common business asset.
• 😀 Organic social media posts will become the most valuable asset in marketing, as brands use AI to optimize content creation and reduce media spending.
• 😀 Brands should focus on being consumer-centric rather than pretending to be 'authentic', as consumers are savvy to disingenuous marketing tactics.
• 😀 The obsession with 'potential reach' in marketing is ineffective; real, actualized reach with meaningful engagement is more valuable.
• 😀 It's important to speak the truth in business meetings, even when it challenges industry norms or risks upsetting the status quo.
• 😀 Virtual influencers will become as influential as human influencers, reshaping the landscape of influencer marketing and opening new opportunities for businesses.
• 😀 Fear of failure or risk should not hold you back from pursuing your dreams; there will always be opportunities to return to a traditional job if needed.
• 😀 Parenting should involve regulating children's use of social media rather than blaming platforms like TikTok for their behavior.
• 😀 Authenticity in personal and professional life is important, and it's crucial to stay true to your beliefs, especially when navigating corporate environments.

Q & A

Why does Gary Vaynerchuk emphasize the importance of being truthful in meetings and boardrooms?

Gary stresses that speaking up with honesty, even when the truth is uncomfortable, can significantly benefit your career. He believes that people are always watching, and being truthful leads to long-term success. In his experience, the pressure to conform to industry norms often leads people to avoid speaking their mind, but it can cause problems later when things don't work out.

What is Gary's view on the future of live social shopping?

Gary sees live social shopping as a major opportunity in 2025. Platforms like TikTok Shop, Whatnot, Poshmark, and Amazon Live will dominate the market, and he urges businesses to get good at it. He refers to it as the 'QVC-ification' of social media, indicating a shift toward real-time, interactive shopping experiences.

How does Gary Vaynerchuk predict AI influencers will impact the marketing world?

Gary believes that AI influencers will revolutionize marketing, just as traditional influencers changed the landscape of celebrity culture. AI-driven influencers will be owned by companies and used to sell products, thus taking a significant share of the market in the coming decade. This is just the beginning of a trend that will reshape how brands engage with consumers.

What role does Gary see organic social media posts playing in future marketing strategies?

Gary emphasizes that organic social media posts will become the most important part of a brand's marketing strategy, not just a supplementary component. By leveraging AI algorithms and consumer insights, companies can optimize their creative testing and save money on media spending. The most successful brands will focus on organic excellence, using social media as a tool for both reach and meaningful consumer engagement.

Why does Gary criticize the current state of marketing in the industry?

Gary criticizes the industry for being obsessed with potential reach rather than actual reach. He points out that many marketing efforts, like poorly-targeted banner ads or expensive videos, don't actually resonate with audiences. Gary believes the industry needs to stop relying on superficial metrics and focus on creating content that genuinely engages people.

What does Gary mean by 'the QVC-ification of social media'?

The 'QVC-ification of social media' refers to the trend of live social shopping where influencers and platforms integrate direct sales into their content. Similar to the TV shopping network QVC, social platforms like TikTok and Amazon Live are evolving to allow for real-time, interactive buying experiences, which Gary sees as a significant marketing opportunity in 2025.

How does Gary suggest people should approach fear when it comes to career decisions?

Gary advises people not to let fear hold them back from pursuing their dreams. He suggests that if things don't work out, you can always go back to a job. The key is to take risks and learn from the experience, as there is always a safety net if things go wrong.

What is Gary's perspective on the authenticity of brands in marketing?

Gary argues that brands cannot be authentic because they are not human. Instead, he encourages brands to be consumer-centric, focusing on understanding the needs of their customers. Authenticity, according to Gary, is less about brands being 'real' and more about their ability to create content that resonates with consumers.

What does Gary say about the relationship between influencers and traditional celebrities?

Gary points out that social media influencers are now far more famous than many traditional celebrities. The average influencer on platforms like TikTok with millions of followers is more famous than actors on popular TV shows, highlighting the shift in celebrity culture and the growing importance of social media in shaping fame.

How does Gary view the impact of social media on parenting?

Gary believes that social media is often unfairly blamed for parenting issues. He argues that parents should take responsibility for their children's social media usage, rather than using social media as an excuse for poor parenting. Gary draws a parallel to how his parents handled alcohol consumption when he was young, suggesting that social media isn't inherently harmful but requires proper guidance.