Como fazer criativos de alta conversão para anúncios no Facebook ads (tudo na prática)

Summary

In this video, the speaker reveals how to create irresistible ad creatives that drive results. Emphasizing the importance of both creative content and a strong conversion structure, he explains how to test and iterate ad creatives to avoid stagnation. Key strategies include using video for better engagement, crafting attention-grabbing hooks, and leveraging emotional triggers like pain and pleasure. The video offers practical tips on structuring ads and encourages constant testing for optimal performance, while also providing actionable advice for marketers to stay ahead of the curve and increase conversions.

Takeaways

• 😀 Focus on a strong conversion structure first—good creatives alone won’t drive sales without a well-optimized sales page and customer service.
• 😀 Regularly test new creatives to avoid ad fatigue and maintain high performance. Try testing 3-10 creatives each week.
• 😀 Video creatives generally outperform static images because they engage users more effectively and are harder to block by algorithms.
• 😀 Use powerful hooks at the beginning of your creative to grab attention, like asking a question or making a counterintuitive statement.
• 😀 Address both pain and pleasure points in your creatives to trigger faster action. Pain often moves people quicker than pleasure.
• 😀 Don’t settle for one creative that’s working—keep experimenting with new ideas and formats to stay ahead.
• 😀 Video creatives need to have impact. Avoid making ‘boring’ or neutral creatives that fail to stir emotion or action.
• 😀 A clear, concise CTA (Call-to-Action) is essential. Always encourage the audience to take immediate action, like clicking to learn more.
• 😀 Test different creative formats to find what resonates best with your target audience. For example, use square formats for both feed and stories.
• 😀 Use tools like the Facebook Ad Library to analyze competitors’ successful ads and get inspiration for your own campaigns.

Q & A

What is the main function of a creative in advertising?

The main function of a creative in advertising is to capture attention and move the audience from the traffic source (like social media feeds) to the business's website, WhatsApp, or landing page. It should motivate the user to take action but will not guarantee conversions on its own.

Why is it important to test multiple creatives regularly?

It is important to test multiple creatives regularly because a single creative will eventually lose its effectiveness due to audience fatigue. Continuous testing with fresh creatives ensures sustained engagement and prevents ad performance from declining.

How does traffic and creatives alone affect the results of an ad campaign?

Traffic and creatives are only part of the equation. A well-structured conversion system, including a high-quality landing page, sales page, or WhatsApp support, is essential. Even the best creatives will not drive sales if the conversion process is flawed.

When is it okay to increase the budget for an ad campaign?

You should only increase the budget after ensuring that your creatives and conversion structure are already optimized. Increasing the budget on a poorly performing campaign will just scale your losses instead of results.

What is the difference between image-based and video-based creatives?

Image-based creatives can catch attention but often result in lower engagement since they rely on curiosity and may bring in unqualified leads. Video-based creatives, on the other hand, generally attract more qualified leads and are harder for ad platforms like Facebook to block, especially if they're well-constructed with captions and clear messaging.

Why is pain a more effective motivator than pleasure in many ad creatives?

Pain-based creatives often drive quicker action because people tend to react faster to discomfort or a perceived threat. An example is how a person would quickly pull their hand away from a nail versus slowly going to get a drink when feeling thirsty.

What is a 'hook' in the context of an ad creative?

A 'hook' is the initial part of the ad that captures the audience's attention and makes them want to keep watching. It can be in the form of a question or a counterintuitive statement that challenges common beliefs.

How do you structure the body of a video ad creative?

The body of the creative should explain the unique mechanism behind your product or service. After grabbing attention with a hook, provide a solution to the problem you introduced, explaining how your offer resolves the pain point.

What is the purpose of a call-to-action (CTA) in an ad creative?

The CTA prompts the viewer to take the next step, such as clicking a button to learn more, send a message, or visit a website. It should be clear and compelling, directing the user toward the desired action.

How do you use ad libraries to improve your ad creatives?

Ad libraries allow you to view active ads from competitors or other businesses in your niche. By analyzing successful ads, you can gather inspiration and learn what works in your market, which can help you create better creatives for your own campaigns.