Ford breaks all time electric car sales RECORD in North America

Summary

Ford has achieved a new monthly record in electric vehicle sales, reaching 11,000 units in November 2024. Despite falling short of their initial 500,000-unit target for the year, Ford remains America's second-best-selling EV brand behind Tesla. The Mustang Mach-E, F-150 Lightning, and E-Transit lead the charge, showing notable year-over-year growth. While Ford’s EVs are seen as solid but not cutting-edge, improvements in technology such as better charging speeds and efficiency could drive future success. Ford’s strategy for growth hinges on innovation and staying competitive in the rapidly evolving EV market, especially amidst strong global competition.

Takeaways

• 😀 Ford's electric vehicle (EV) sales set a new monthly record in November 2024, with 11,000 EVs sold.
• 😀 Despite selling 85,000 EVs in 2024, Ford remains behind Tesla, the top-selling EV brand in the U.S.
• 😀 The Ford Mustang Mach-E saw a 40% increase in sales in November 2024, making it the best-performing model for Ford.
• 😀 The F-150 Lightning and E-Transit have also seen strong sales, with year-to-date sales of 28,000 and 11,500 units respectively.
• 😀 Ford's Mustang Mach-E is considered affordable, starting at $36,500, which has contributed to its sales success.
• 😀 Even though Ford's EV technology is not considered cutting-edge, there are signs of improvement, particularly with the Ford Explorer EV in Europe.
• 😀 EV sales in the U.S. have grown by 10% in 2024, contradicting claims that EV adoption is slowing.
• 😀 The F-150 Lightning is still not the best-selling electric truck in America, with the Tesla Cybertruck taking the lead.
• 😀 Ford's goal of selling 500,000 EVs in 2024 won't be met, but improvements in battery technology, faster charging, and higher range are expected in the future.
• 😀 The increasing presence of Chinese automakers and their EV market dominance highlights the pressure on American companies to innovate and remain competitive.

Q & A

What is the significance of Ford's electric vehicle sales in November?

Ford set a new monthly record by selling 11,000 fully electric cars in November. This achievement is notable as it shows significant growth, despite Ford's electric vehicles not being considered cutting-edge compared to some competitors.

What models contributed to Ford's electric vehicle sales in November?

The three main models driving Ford's electric vehicle sales are the Mustang Mach-E, F-150 Lightning, and the E-Transit van.

How does the Ford Mustang Mach-E's performance in the market compare to previous years?

In November 2024, Ford sold 6,000 Mustang Mach-E units in the U.S., marking a 40% increase compared to the previous year. This was the best sales month for the Mach-E in the U.S.

What are the key challenges faced by Ford's electric vehicles, particularly the Mustang Mach-E?

The Mustang Mach-E faces challenges such as lower efficiency, heavier weight, and slower charging speeds compared to competitors. However, its affordability and ongoing improvements, like heat pumps for better winter efficiency, have contributed to its success.

How does Ford's electric vehicle sales performance compare to Tesla in the U.S. market?

Ford's electric vehicle sales, though growing, are still behind Tesla. Ford was the second-best-selling EV brand in the U.S. in November 2024, trailing Tesla's Model Y, but the sales figures are still modest compared to Tesla's dominance.

What improvements are Ford making to their electric vehicles to stay competitive?

Ford is working on several improvements, including enhancing charging speeds, offering better battery technology, and incorporating software updates. Notably, the Ford Explorer EV in Europe shows promising efficiency that could significantly boost Ford's U.S. sales if introduced there.

What is the expected impact of the Ford Explorer EV on Ford's sales in the U.S.?

The Ford Explorer EV, with its exceptional efficiency, could significantly boost Ford's electric vehicle sales in the U.S. If released in the U.S., it could potentially double Ford's current monthly EV sales.

How is the E-Transit van performing in the market?

The Ford E-Transit is performing well in the U.S., with its sales volume up four times compared to the previous year. It's currently America's bestselling electric van, although improvements in charging speeds and range are expected in the coming years.

What is the main issue with the F-150 Lightning's performance, according to the video?

The main issue with the F-150 Lightning is its slow charging speed, despite having a large battery. Ford is working on improving charging speeds, which, along with increased range, could make the Lightning more appealing to potential buyers.

Why is the affordability of the Mustang Mach-E an important factor in its sales?

The Mustang Mach-E's affordability, with prices starting at $36,500 (and even lower with incentives), makes it a competitive option in the EV market, especially compared to other models in its class. Its lower price, combined with improvements like heat pumps for better winter range, has helped drive sales.