Diving deeper into your Social Media Performance

Summary

Unlock the power of post-performance analytics with Vis Social! In this video, learn how to run detailed reports on your content's performance across social platforms like Instagram, Facebook, X, and LinkedIn. Track metrics such as impressions, engagement rates, and top-performing posts, and gain insights by network-specific reports. Want to automate your analysis? Easily schedule recurring post-performance reports for streamlined results. Plus, learn how to integrate Google Analytics for even deeper insights into your social media strategy. Master these tools and stay ahead in the competitive social media landscape!

Takeaways

• 😀 Run post performance reports in Vis Social to analyze how your posts are performing and identify top-performing content.
• 📅 Access reports easily by going to the 'Reports' section in your dashboard and selecting 'Post Performance'.
• 📊 View key metrics such as total impressions, engagements, and engagement rate to gauge content interaction relative to impressions.
• 🏷️ Label your posts when scheduling to track performance by label and get insights on how specific labels perform.
• 📈 Get a detailed breakdown of top-performing posts during the selected period, including engagement and reach.
• 🌐 Network-specific reports allow you to explore metrics across different social platforms like Instagram, Facebook, X, and LinkedIn.
• 📸 For Instagram, metrics include impressions, likes, comments, shares, video engagements, and watch time.
• 📱 Facebook reports include breakdowns of organic vs. paid impressions.
• 🐦 On X (formerly Twitter), track both organic and paid impressions, likes, comments, retweets, and engagements.
• 🔗 LinkedIn reports vary by profile type, with company pages showing impressions, likes, shares, and engagements, while personal profiles focus on similar metrics but for individual posts.
• 🔄 Automate your post performance reports by setting up scheduled reports, including post label-specific reports with preferred date recurrence.

Q & A

How can I access the post performance reports in Vis Social?

To access the post performance reports, go to the 'Reports' section in your dashboard, click 'Run Report', then select 'Post Performance'.

What key metrics are provided in the post performance report?

The report includes total impressions, engagements, engagement rate, and the performance of posts relative to their impressions. It also shows insights based on post labels, if used.

How is the engagement rate calculated in Vis Social?

The engagement rate is calculated by comparing the total interactions your content receives to the number of impressions, giving you an idea of how engaging your content is.

Can I view the performance of posts based on specific labels?

Yes, if you use post labels when scheduling posts, the report will show insights on the engagement and performance of posts under each label.

How does Vis Social provide platform-specific insights?

Vis Social offers detailed performance insights for different social networks. For example, Instagram shows likes, comments, shares, video plays, and watch time, while Facebook includes a breakdown of organic and paid impressions.

What metrics are available for Instagram in Vis Social reports?

Instagram reports include impressions, likes, comments, shares, video plays, and total watch time.

How does the Facebook report differ from other social network reports?

The Facebook report provides a breakdown of both organic and paid impressions, in addition to likes, comments, and engagements.

What can I see in the X (formerly Twitter) report?

On X, the report includes organic and paid impressions, likes, retweets, and overall engagement.

How are LinkedIn reports different for company pages versus personal profiles?

For LinkedIn, company pages show impressions, likes, comments, shares, and engagement, while personal profiles track likes, comments, shares, and engagement.

Can I automate the generation of post performance reports?

Yes, you can automate the process by scheduling recurring post performance reports, and you can also focus on specific post labels to tailor the report.

How can I integrate Google Analytics with Vis Social?

To integrate Google Analytics with Vis Social, use the integration feature to track web results and get more detailed insights about your social media performance.